BUSINESS BUILDING
Want to attract and retain a new generation of staff? Culture really matters.
It seems the days of staying in a job for 10, 20 or even 40 years are long behind us. According to Forbes, the average worker stays in a job for just 4.4 years and 91% of millennials (born between about 1980 and 1995) expect to stay in a job for less than three years — which works out to a whiplash-inducing 15 job changes across their career.
There’s a particular challenge when it comes to the younger generation of employees.
Gone are the days when many employees would spend their entire careers with one company, either working their way up the ladder or making themselves indispensable on the workshop floor.
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The modern reality of attracting and retaining staff
So, what’s the solution? How can our industry attract and retain good employees and, in particular, attract and retain a new generation of employees for the long-term?
It’s little wonder, given the data above, that Capricorn’s State of the Nation Report 2021 found many Members were struggling to attract and retain good staff. • 43% said finding good staff was a top five challenge to running an automotive business • 11% said they have problems retaining staff • 35% said having loyal staff was a top five indicator of success in business. 24 CAPRICORN IGNITION OCTOBER 2021
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37% of Members said one of the biggest challenges facing the industry was attracting young people to work in it 46% of Members with more than five staff said attracting younger employees was a top five problem 17% said finding good apprentices was a top five challenge.
It’s about creating a good workplace culture — a physical, mental and emotional environment where people want to work.
