SWOT
Strengths -New Original Brand -Young, youthful brand, the younger generation's consumption level is increasing -Sexual orientation needs to be supported -Story, frustration but beauty attracts people
Weaknesses -Too
young consumers would think
the price was more expensive
-Realists may not buy the story
Opportunities
Threats
-Collaborate with other brands
-Compete
-Advertise on social networks -Encouragement of youth of different sexual orientation, giving positive strength to people in negative life
with cheaper young
brands, not famous enough -There may be not a lot of brand changes around the story