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Fast Fashion-Our social re sponsibility
Fast
What is Fast Fashion? It is a term to describe items of clothing replicating recent catwalk trends and high-fashion designs which are being mass produced by low costs. 20-30 years emerging in the 90’s early ' 2000’s fast fashion production has gotten quicker, cheaper, trend cycles have been speeding up at speed. Normally someone would grow out of their clothes which means they buy more but for people who believe in fast fashion they buy clothes to even wear once. Some fast fashion launch between 600 to 900 new styles each week. Fast fashion know days is impossible to avoid. Popular fast fashion brands include, Zara, Shein, Boohoo, Fashion Nova, H&M, Pretty Little Thing, Uniqulo, Primark, Topshop, GAP. One of the reasons why fashion fashion Is bad, is because it produces more carbon emissions than aeroplane travel and shipping worldwide combined. Garment workers from the UK mostly from marginalised communities, who are notoriously overworked and underpaid. Another reason why, A third of the microplastics found in the oceans come from our clothes. The materials that come from our clothes include synthetic textiles and microplastics. Microplastics are small plastic pieces less than five millimetres long which can be harmful to this ocean an aquatic life. The aquatic life that is harmed our zoo plankton which is a very important food source for many larger animals such as fish and whales which would consume the zoo plankton which have been consuming the microplastics. People have been getting more environmentally conscious and becoming more aware and driven to buy sustainable products. Sustainable products all higher quality items that last longer. Consumers have more options than fast fashion which can be hard to resist. this means buying less, buying second-hand clothes, buying from sustainable brands or even making your own clothes. A world without fast fashion would mean more long lasting and better quality clothes. Education on how to mend broken clothes if fixable instead of burning them. Paying workers fairly for the time they have worked. There are too many clothes out there and in people’s wardrobes where fast fashion would be hard to completely stop as cheap clothes ah irresistible in some people’s eyes compared to the expensive clothes in high and shop windows.
Fashion
Our social responsibility '
Ways to resolve Fast Fashion. 1- Have a clear out, having a clear out through your wardrobe means you can get rid of the clothes that you no longer wear, and it also means that you can find clothes you forgot you had meaning you can have more use out of them. This means as well if you donate your clothes to charity people who don't like fast fashion can buy your secondhand clothes. This also means that your clothes won't go to landfill and it will go to a good home
2- Play dress up, it says that 20% of the clothes you have in your wardrobe is only worn and 80% is left out so obviously cleaning out your wardrobe means you like the clothes in there so you can use different combinations of clothes meaning that you can use all of them.
3- Wear and repeat with pride, there is no shame in wearing outfits again this can mean going out outfits or even casual ones. Lounge outfits can be worn on repeat in your own safe environment at home well no one can see you. Statistics show that 33% of women now consider clothes old after wearing them three times.
4- Have a rule, before buying a piece of clothing think to yourself would I wear this 30 times and if the answer is NO then there is no point buying the piece of clothing as it's just wasting the product that will only be worn a couple times. We can do better! Words and design by: Tierney Rocks