CARDBOARD CITIZENS ANNUAL REVIEW
1
2011 – 2012
A Few Man Fridays Riverside Studios 2012
3
Total audiences : reached in 2011-2012
6006
WELCOME
For a London th that can, and eatre experience al people’s lives ready has, changed for the better out #ThreeBl , check indMice @Ca rdboardCitz Super stuff. Simon Scott
5
Broadcast & outdoor audience estimated at over 500,000
Cardboard Citizens is a fantastic charity, whose benefits transcend homelessness, giving homeless people a voice and a sense of belonging. No charity better demonstrates the capacity of theatre to transform lives through personal empowerment and the rebuilding of shattered confidence. Kate Winslet Cardboard Citizens Ambassador
About us
Message from the Chair
Cardboard Citizens has been making lifechanging theatre with and for homeless people for over 20 years. We create great theatre that makes a real and positive difference to our society and those living on its margins. We are the UK’s leading practitioners of the Theatre of the Oppressed methodology.
Cardboard Citizens creates inspiring theatre that changes our participants’ lives and opens up hidden and untold stories of dispossession and homelessness for our diverse audiences. I am delighted to introduce this year’s Annual Review which sets out the Company’s significant strides made towards realising both its artistic and social ambitions.
Every year Cardboard Citizens effects change by: • presenting plays performed by homeless and displaced people, to share experiences and problem-solve together; • producing high quality work for general audiences so that a wider public can share in the Company’s learning and understand the issues facing marginalised people; • enabling excluded people to develop skills and confidence through projects and workshops; • supporting participants’ practical needs in matters of housing, education, employment, health and personal development; • working in partnership to widen the reach of the Company’s work and underpin its support for participants.
We want to build on this track record of success to achieve even more. To that end, we have this year begun to review our governance model, and identify the changes that we want to make as a Board of Trustees. These changes will enhance our fundraising capabilities and increase the profile of our work, thereby allowing us to produce more theatre with lifechanging impact. None of this is achievable without our talented team, who combine great creativity with empathy and support for our Members - a potent mix! We are very grateful to them, and to all the funders and partners who continue to invest in our work. I would also like to thank my fellow Trustees who provide invaluable support and guidance, and to Kate Winslet, our Ambassador, whose ongoing support makes a tangible difference to the profile and sustainability of our work. Graham Fisher Chair
An Audition of Dreams Roundhouse 2011
WHAT IS HOMELESSNESS?
Amazing night with @C ardboardCitz #ThreeBlindMice. Eve ryone should see it - great perform ances from a talented cast and rea lly inspirational. AmyHannahNewton
7
Cardboard Citizens not only work hard to improve life for homeless people, but they are dedicated to excellence whether it is artistic or in the way they run the charity.
Homelessness comes in many guises, and people become homeless for a whole range of reasons, including:
Identifying individual support needs is critical to helping people overcome their barriers to participation and progression.
• Physical or mental health problems
Despite wide preconceptions, only a small percentage of the homeless community sleep on the streets; the majority are often hidden (in squats, couch surfing, in dangerous or unhealthy environments) or living in temporary accommodation such as homeless hostels or night shelters.
Diana Choyleva DIRECTOR Lombard Street Research
• Substance misuse
• Physical and learning disabilities • Low incomes or receipt of benefits • Experience of the care system • Experience of the criminal justice system • Disrupted education • Abusive relationships • Refugee or Asylum seeker status
Who are the Cardboard Citizens? • 34% are young people under 25 • 61% are male, 39% are female • Ages range from 16 to 74 • Members come from 27 of London’s 33 boroughs Data taken from Cardboard Citizens’ entire membership at the end of August 2012
Cardboard Citizens works with people across the entire spectrum, but roughly 65% of Members are currently living in hostels. While some would perceive these people as ‘housed’ as they have a roof over their heads, homelessness runs deeper. People may be sheltered from the elements but they remain without a place to call their own and are often exposed to additional risks such as substance misuse, prostitution and abuse – often leading to a vicious circle of addiction issues, poor mental health and low levels of confidence and self-esteem. These difficulties can be further compounded if they do not have an appropriate support network. We try to address the negative short and long term impacts of homelessness on the people we work with and steer them onto a journey of self-discovery and progression.
MOVING ON
Adrian Jackson Artistic Director and CEO
Total number of workshop attend ees in 2011-2012:
485
9
From those that attended workshops:
482 141 74 60
the Company became Members of
accessed Information,
Advice or Guidance
ion
achieved a qualificat
ployment
entered education em or training
A house shouldn’t be a cage. Trust me, I know. THREE BLIND MICE
‘Moving’ is an adjective often applied to theatre, but for Cardboard Citizens, the word really is central to our raison d’être. We meet our participants when they are at a stage of movement in their lives; we help the Members who come to us for advice and guidance to move forwards, into housing or education or training; and of course, those who witness our Event Theatre and Forum productions are often moved by what they learn – in the best case, moved to action. 2011-2012 has been another exciting year, in which we succeeded in moving audiences with three well-received pieces of theatre – Three Blind Mice, Life Ain’t No Musical, and A Few Man Fridays. The first of these dealt with the day-to-day struggles of homeless people rebuilding their lives in new accommodation, and inspired its homeless audiences to propose constructive ways of dealing with hard reality. Life Ain’t No Musical gave our young people a powerful platform to celebrate their triumphs over difficult beginnings. A Few Man Fridays gave a global perspective to Cardboard Citizens’ work, documenting the human rights abuses suffered by the Chagos Islanders in the 1960s, a nation made homeless. Alongside all this, the Company made its Radio Three Drama debut, with a rendition of its World War Two drama from 2009, Mincemeat, reaching an audience of over 100,000.
Despite the well-rehearsed challenges of the external environment, we have managed to deliver a wide variety of arts and engagement projects through our dynamic and loyal staff team. Workshops continue to engage participants new and old, from samba to stage. Our Advice and Guidance service goes from strength to strength, closely supporting over 140 people, in everything from housing matters to CV development. Cardboard Citizens is inspired by the many who make incredible journeys forward, a point highlighted in our Member Spotlights. And of course, none of this would be possible without the support of our funders, partners, collaborators and volunteers. The diversity of our friends reflects the diversity of our work and our participants. We are thrilled to be relocating to a new building in October 2012, which will allow us to bring together all our theatre-making and support activities under one roof – I look forward to reporting on this in next year’s annual review. Moving on, moving on up… Adrian Jackson CEO/Artistic Director
THEATRE OF THE OPPRESSED TRAINING & PROJECTS
evening of z Most excellent th @cardboardcit wi tre ea th #forum autifully be ’ ice M ind Bl & ‘Three te O’Leary as v cu jokered by Terry mouse! chunchilla
Well done @CardboardCitz on the thought provoking piece last nigh t. Great company still doing brilliant work. AmyHannahNewton
I learnt techniques pioneered by boal but more importantly saw them interpreted in front of me in a dynamic and interesting way that made them come alive. I also learnt from watching adrian firsthand how best to introduce techniques and teach/allow them to emerge. I got to meet many fascinating people – from many countries, backgrounds and outlooks – who inspired me. I gained confidence as well as insights into myself and theatre. Forum Training Week Participant
11
What is it?
Professional Training
The Theatre of the Oppressed is the over-arching title for the whole theatrical methodology pioneered by Brazilian theatre-maker Augusto Boal. It is an ensemble of techniques, rooted in an ethical framework, designed to enable change, both within the individual and society, with particular application to communities experiencing oppression.
As global leaders in participatory theatre methods, we are passionate about sharing our expertise through a range of courses, interventions and masterclasses across the UK and internationally. Cardboard Citizens runs an annual training programme of Theatre of the Oppressed courses in London, teaching Forum Theatre, Jokering (facilitating Forum Theatre – see page 13), and the Rainbow of Desires, Boal’s techniques for responding to “internalised oppression”.
This work can be used in an astonishing variety of settings, from classroom to prison, from development situations to the legislative chamber, from youth centres to elders clubs. The techniques are also used within the therapeutic community to help participants identify and overcome personal obstacles. Boal variously described his work as a ‘rehearsal for revolution’ and a ‘rehearsal for reality’. The ethos of the Theatre of the Oppressed methodology underpins all of Cardboard Citizens’ work – an abiding belief in the transformative power of theatre, the value of participation, and the importance of debate.
The artistic team ventured to Corby, Manchester, Coventry and Wales as well as further afield to the Czech Republic, Portugal, Finland, Hong Kong, Taiwan and Singapore to train hundreds of practitioners from the arts and social sectors. Our interventions run from intensive one-day workshops to bespoke residencies over several weeks depending on the needs of the group. If you are interested in Cardboard Citizens’ Theatre of the Oppressed courses or in finding out more about our bespoke training in engaging marginalised groups, contact petia@cardboardcitizens.org.uk
HOSTEL TOUR – 3 BLIND MICE
Three Blind Mice Toynbee Studios 2011
Total audience reached during Three Blind Mice:
Number of new Company Members:
305
Total performances in hostels, day centres and prisons:
43
got on People who cipated ti ar p d an e stag m: in the foru
136
1683 Total hom audience eless reached:
1097
I was blown away by what I saw at Toynbee STUDIOS two weeks ago. Jo Caird What’s On Stage
The Hostel Tour is the seed from which Cardboard Citizens grew and still remains our best recruitment ground for new Members. Every year, a new interactive Forum Theatre production offers a rare opportunity for excluded audiences to access great theatre. A facilitator (the ‘Joker’, in Forum jargon) engages the audience in a theatrical debate inviting them to stop the action, come on stage and rehearse alternative scenarios that could lead to positive change. All the actors have experience of homelessness, which encourages even the most disenfranchised, who would never consider speaking in public, to intervene and get on the stage. Our actors are all trained as peer mentors and follow up with audience members after the show, distributing information and inviting them to join the Company. This year’s hostel show was written by Olivier award-winning playwright Bola Agbaje. Three Blind Mice emerged from real-life stories about shared accommodation, destructive co-dependent relationships, and the many other challenges people face when they take the crucial step towards independent living of leaving their hostel, and moving into social housing. Bola’s experience as a housing officer gave the show an authenticity that made for lively forum interventions. Our audiences also strongly identified with the colourful cast of characters battling alcoholism, abuse, issues around mental health, and the possession of a criminal record.
13
Interventions ranged from the insightful to the hilarious. A firm favourite featured a family reunion between ex-con Dapo and his mum, both characters simultaneously played by Andre Skeet with high-speed costume changes! Over nine weeks, Three Blind Mice brought the world of the rat-infested council flats and their trapped tenants straight into people’s living spaces. The play was staged at hostels, day centres, substance misuse programmes and prisons across 17 London boroughs. Public showcases at Toynbee Studios, Rich Mix and drama schools provided an opportunity for non-homeless audiences to see an aspect of the Citizens’ work. The 22% increase on last year’s audiences was achieved partly by the deployment of 33 Company Members as Ambassadors, helping to support the performances, promote the show and talk to people in hostels afterwards about joining Cardboard Citizens. With the highest number of sign-ups to the Company, some memorable lines and characters, not to mention Joker Terry O’Leary playing a very lovable mouse, this is one show that will go down in the Hostel Tour hall of fame.
J 31
Three Blind Mice Toynbee Studios 2011
15
MEMBER SPOTLIGHT
Have the courage to be happy Augusto Boal
Before I met Cardboard Citizens, I was in a transition period, changing my whole life around. I was in a drug and alcohol treatment centre but I had came to a point where I was stagnating, where I was living one way of life for so long that I didn’t know what else to do. Someone suggested I do some voluntary work so I dragged myself to a drugs drop-in centre in Hackney. The coordinator told me about Cardboard Citizens and sent me to a workshop. I was hooked. Since then I’ve done the workshops, forum training and acted in two Hostel Tours. The last tour was really hard work but I felt really supported. The journey of discovery and of creating a world in those unlikely environments is awesome. I got to reap the rewards of going home to my newborn baby after we’d played 43 shows in hostels, day centres and prisons. There were difficult times but we were able to get through it by talking it all through. During rehearsals, I researched a character who was a social worker. I felt like they do a really good job even though they get a lot of stick. I was going to go back to college and study to be a social worker. The last week of the tour we’d done a show at YMCA for all their staff. There I met one of the heads of department who head-hunted me to be a trainee project worker. I have been working on a mental health project in Croydon since. I’ve built amazing rapport with the customers and my colleagues, and have already been promoted.
I left home when I was 15 and was homeless and displaced for six years until I went into prison. I have real experience of what it’s like. And the world has given back now. I’ve come full circle. It has been a real challenge being in an office environment and a work setting; having to be professional all the time, having to change yet again. I’m working hard at keeping my new job and keeping my family provided for while being the best support worker I can be. I’m working with young gang members, people who are going through psychosis from smoking too much weed. I’m using my experience and the training I’ve been given to push people in a positive direction. A lot of those people I’ll be pushing towards Cardboard Citizens because they have given me so much during my transition. I want to keep theatre as part of my life, maybe get into dramatherapy. Not everyone will want to get involved in the arts. But for those that do, it will open up so much inside of them. It is beyond words how essential it is to have those opportunities. I just can’t thank Cardboard Citizens enough.
ACT NOW
Number of A CT workshops de NOW livered:
100
People should come and do ACT NOW instead of smashing up shops! C ACT NOW Member Number who became mentors or ambassadors:
15
ving er achie Numb L level 2 a PEAR cation: qualifi
30
ung Number of yo d: he ac re le op pe
239
Before this, I was doing nothing in my hostel – I was bad news. I found it hard to meet new people. I’ve learnt how to approach and show respect to people – not by fighting but by what you show them on stage – the best of you. I learnt how to control my anger and behaviour. And I’ve got these new friends... R ACT NOW Member
Young people not in education, employment or training (NEET) are at a high risk of becoming homeless. Cardboard Citizens’ ACT NOW programme has been specially designed to cater to their unique needs. It aims to equip 16-25 year olds with the confidence, skills, qualifications and experience to move away from homelessness and progress into further learning and employment, while encouraging positive relationships that help them become safer, healthier and happier. We engage young people from hostels across London in weekly drama workshops. This leads to a full-scale production at the end of the ACT NOW year (in July), devised and performed by our participants. Young people gain a PEARL qualification (see page 29), and receive ongoing one-to-one support and personalised IAG (Information, Advice and Guidance). ACT NOW’s second year concluded in July 2011, with the première of Life Ain’t No Musical, a devised show which was highly acclaimed (read more overleaf). ACT NOW commenced its third year reaching 239 young people over the course of 2011-2012, 73 of whom committed long-term to the programme. Of these, over 50% progressed into education, employment or training.
17
Fruitful partnerships are essential for developing progression routes for our young people. In 2011-2012, ACT NOW worked with housing providers, including Centrepoint and St Mungo’s, and theatre companies such as the Roundhouse and the National Youth Theatre - as well as youth employment agencies and training providers such as Young London Working. The journey for many participants continues beyond a year-long course and many develop a long-term relationship with Cardboard Citizens. As ACT NOW’s roster of alumni grows, graduates have the opportunity to volunteer as Peer Mentors and Peer Educators, supporting the facilitators at workshops and projects for other young people. In December 2011, Cardboard Citizens and The Arbour’s Act Change launched a collaborative project where four Peer Educators supported 60 young people from East London schools, teaching them Forum Theatre, leading to shared presentations. In January 2012, two Peer Educators supported a week-long Forum Theatre residency in Corby at the Core Theatre. Most workshops have ACT NOW graduates returning, taking the opportunity to try out facilitation and peer mentoring as other young people engage with the programme for the first time.
Life Ain’t No Musical Brady Arts Centre 2011
LIFE AIN’T NO MUSICAL
of Number vered s deli n io ss se IAG people: to young
178 As an audience member sometimes a theatrical piece can just blow you away and cause a paradigm shift in consciousness to occur. When it happens to both the cast and audience it’s a very special event. I was privileged to be part of such an event on Friday night. Dominic Kent Theatre Thoughts
of Number tering n e le p o young pe or training: n o ti ca u ed
30
Number entering employment:
13
Life Ain’t No Musical marked the culmination of ACT NOW’s second year of work. It was the first time that ACT NOW had ventured into the land of musical theatre, inspired by past collaboration with award-winning jazz musician Arun Ghosh and supported by the BBC’s Performing Arts Fund. We worked with a diverse group of 15 young people from various homeless and at-risk backgrounds. Life Ain’t No Musical took the audience through a series of ‘lessons in life’. Much of the show’s material and music were devised by the group and shaped by Director Tony McBride and Musical Director Arun Ghosh. Singer and vocal coach ESKA helped inspire participants to find their voice. The content reflected the varied experiences of the young people in subjects ranging from family breakdown, leaving home, love and the criminal justice system. These were issues that the young people were all striving to overcome, eloquently summarised in the words of the uplifting finale, ‘with a breath and a will we rise up’. The starting point was the working definition of a musical as ‘when emotions get too strong for speech we sing, and when emotions get too strong for song, then we dance’. The performers looked at times when they felt the need to sing, or found solace in song and the relationship between song and heightened emotional experience.
19
The show reached 355 people over three performances at the Brady Arts Centre and one at the BBC in March 2012. More than 30% of the audience were homeless or at-risk young people under the age of 25 who were given information about ACT NOW and encouraged to sign up to the programme. The combination of song, costume, movement and storyline devised by participants and the creative team created a unique and powerful production that everyone was very proud of. It received overwhelmingly positive responses from audiences, funders and critics alike and ACT NOW were invited to perform at the BBC. For ACT NOW participants, the challenge and excitement of working towards the presentation of a piece of high quality theatre gave the year-long programme energy and focus. The performers gained a PEARL qualification (see page 29) and their participation in ACT NOW affected other areas of their life; feedback from key-workers related increased levels of engagement, attendance, and uptake of opportunities.
WORKSHOP PROGRAM
orkshops Number of w : delivered
153
Number of people reached:
193 I’ve learnt to accept people a lot more. I guess I’ve learnt to be more tolerant and use my sense of humour to deal with situations in a more neutral way.
Number of Members achieving a PEARL qualification:
44
One Hackney Festival 2011
90% returned more wo for 3 or rkshops !
Average number attending:
14
Watching, listening and learning from Terry (workshop facilitator) has taught me how to treat everybody as an individual and an equal so everyone feels included. M Company Member
Since its inception, Cardboard Citizens has offered inclusive theatre workshops, as a space for homeless people to express themselves, build confidence and skills, meet others and grow stronger. They promote social inclusion and reduce isolation in a welcoming environment away from the negative connotations that often go with being a homeless person.
Forum Theatre & Acting for Theatre Our flagship workshops at Crisis Skylight in Spitalfields ran twice a week over three terms in 2011-2012 teaching forum theatre skills, improvisation and acting.
Street2Stage Street2Stage was created to provide more performance-focused workshop activities for Members. It aims to produce at least one large performance opportunity every year whether as part of Event Theatre productions or a specific community play. Street2Stage content ranges from movement to voice, depending on the needs of the stage production in question. In 2011-2012, Street2Stage ran workshops in movement and accent skills followed by rehearsals for the ensemble element of our large Event Theatre production, A Few Man Fridays. 21 Company Members performed, and achieved a PEARL qualification (see page 29).
21
Carnival Arts In summer 2011, Cardboard Citizens transformed the communal areas of St Mungo’s Mare Street hostel into a pop-up carnival school. Samba workshops have been a staple of the Workshop programme for 10 years so there was a wealth of talent and experience amongst our participants. Costume, mask and puppet-making accompanied music and dance sessions. The residency culminated in a loud and colourful performance at the One Hackney Festival Parade and Thames Festival in front of an estimated 400,000-strong audience. The Cardboard Citizens Choir also made an appearance at a Christmas gig at All Hallowson-the-Wall. During the year, we ran three intense, week-long accredited Forum theatre residencies at St Mungo’s Mare Street hostel. Participants achieved a PEARL qualification (see page 29) and shared Forum Theatre pieces for an invited audience.
M 25
23
MEMBER SPOTLIGHT
What has the world come to when a mouse is not safe in ITS own home? THREE BLIND MICE
I suffered from domestic violence for 22 years. I was brought up in a very strict, BritishBangladeshi family. I had no freedom. I was literally locked away. I wasn’t allowed to choose the way I wanted to live my life. My home didn’t feel like my home. I was ready to leave home when I was 14. A very special advisor helped me. I lived in four hostels, started abusing myself with alcohol and drugs. I suffered from depression. I didn’t give a sh*t about myself. I was living in a hostel for 16-25 year olds, not really doing much. I was very bored with my time especially in the evening. My support worker referred me to Cardboard Citizens. Since I met Cardboard Citizens, I’ve performed with ACT NOW, I attended evening workshops, met new people, practised my acting skills. I also spent 12 weeks creating Life Ain’t No Musical and I got a PEARL qualification (see page 29) with this and a free jacket at the Christmas party! My proudest moment was getting that first qualification and being referred to the Prince’s Trust Programme where I did a 12-week employment course. I thought ACT NOW was just acting at first but then I became a Member. I realised there’s a lot more to what (Cardboard Citizens) do, they connect Members with other organisations and help people with mental health problems as well. I have improved my time-keeping, my communication, reliability and I can now work under pressure. Before, I was looking for work but I didn’t know where to go. Cardboard Citizens referred me to an employment coach and actually found me courses!
When I did Life Ain’t No Musical, I was a bit nervous. I thought people would be judgemental. I thought to myself, am I going to commit or am I going to hide away forever? I’m now working as an Event Steward for A Clean Slate (a training and employment social enterprise) which Cardboard Citizens referred me to. Clean Slate also train you at NVQ Level 2. I’ve moved forward when I thought I would be stuck, slowly I’m getting somewhere. I feel there are friends and family that are proud of me for what I am doing. Homelessness is not just about people who ain’t got no money or are living on the street but also those with drug and alcohol problems, those financially abused and suffering from family and personal breakdowns. It is about giving them opportunities so they can get housing, friends, advice, doctors and support workers. Hopefully I now have a career path and one day I will get there: to university. I want to keep making friends and boosting my confidence. People say I’ve changed, that I look different. I know that I have come far and I would like to do more volunteer work, maybe get a part-time job! I can’t wait for the next Members’ meeting!
ENGAGEMENT
ENGAGEMENT
LEARNING
Homelessness is about more than the lack of a physical home. Many homeless people are disengaged from their communities and feel alienated from society. They often suffer from mental health problems, drug and alcohol addiction and low levels of self-esteem. In order for people to rebuild their lives, they need inspiration. Cardboard Citizens engages people through interactive theatre, earning their trust, and making them feel safe and valued in the process – and this can be the first step of a journey of transformation.
While many homeless services focus on covering basic needs such as food and shelter, it is now commonly accepted that moving away from homelessness requires fulfillment of other essential needs such as building up confidence, skills and a constructive social network. Workshops provide Cardboard Citizens’ staff an opportunity to get to know people, as well as providing a safe place for participants to meet and creatively explore the challenges they face; difficult experiences can be shared, explored and given shape and form through translation into art.
Cardboard Citizens achieves this by means of an annual Hostel Tour & regular Outreach Workshops:
Hostel Tour • The annual Hostel Tour is the longeststanding and most central element of the Company’s work • 70% of our Members first meet the Company through the Tour • A professional production visits over 40 hostels, day centres and prisons every year • Cardboard Citizens commissions a new playwright every year ensuring freshness of content and approach • The actors in this tour have all experienced homelessness, thus establishing a peer relationship to their audiences • The stories presented are inspired by real-life experiences
• Audience members are engaged in debate by the use of interactive Forum Theatre: – The audience become Spect-actors; they are invited to get on stage and try their own solutions to the issues presented – The actors are also trained as mentors, and part of their role is to talk to people after the show and encourage them to become Members. Read about this year’s show Three Blind Mice by Olivier award-winner Bola Agbaje on page 13.
Outreach workshops • Cardboard Citizens runs performing arts workshops in hostels, day centres and shelters • Company Members volunteer to accompany the workshops and promote them to peers • Participants are given a taster of Cardboard Citizens’ work, and invited to join our regular performing arts workshops By participating in a show or workshop, homeless people become engaged with the Company and stimulated about the possibilities of change in their lives and in society.
LEARNING
The professional support and guidance that accompanies workshops makes participants’ continued attendance and growth possible, helping them deal with all the aspects of their lives that are holding them back. The workshops create a positive environment with a focus on the creative rather than the destructive, and the development of life-skills alongside. Workshop participants commonly report a marked increase in confidence, self-worth and self-belief, as well as skills in self-presentation, listening and team work. Following initial engagement with us, via a hostel show or outreach workshops, participants can attend a variety of weekly performing arts workshops based on their age and interests.
25
These include:
The workshop programme Regular performing arts workshops for those over 18 covering a wide range of activities from acting skills and Forum Theatre, to dance and Samba drumming.
ACT NOW A year-long programme aimed at 16-25 year olds who are homeless or at-risk of homelessness, and who are classified as ‘Not in Education, Employment or Training’. Our weekly workshops explore all aspects of the theatre-making process, from acting and devising to script-writing and directing. Working with partner organisations, we support young people to make positive changes in their lives - whether it’s helping them to secure a qualification, join a training course, volunteer or find employment. All workshops are free, open-access and led by professional facilitators. One-to-one tailored support and guidance is always on hand to help participants move away from homelessness. Workshops are also a training ground for actors who may then perform in Cardboard Citizens’ community productions, Hostel Tour or professional Event Theatre productions.
JOURNEY OF A CITIZEN
27
LEARNING
SUPPORT
ENGAGEMENT
PROGRESSION
SUPPORT
PROGRESSION
Members who come along to our workshops find that their confidence and motivation increases through regular participation:
•T he bulk of support sessions take place in the Cardboard Citizens’ office but support is also offered by telephone and email as well as at workshops.
Cardboard Citizens employs a team of trained support workers to help participants in whatever way they need, as they forge a path out of homelessness.
•M embers are made aware of our support offer through membership inductions, Members’ meetings, Hostel Tour follow-up calls, workshop staff presence, Members’ e-alerts and our website.
We offer a number of key progression routes:
• We offer a range of tailored support to all Members: –F ocused and personalised Information, Advice and Guidance sessions to help people find employment and training.
SUPPORT
–G eneral support with an emphasis on ensuring Members’ wellbeing. Sometimes Members drop by our office just to have a chat, a cup of tea and to feel like they are part of a community. • Use of IT facilities in the office to prepare CVs, look for training or employment opportunities, or work on personal projects. • Cardboard Citizens hosts quarterly Members’ meetings where consultation takes place; at these, Members elect Board Representatives, reflect on personal and company-wide achievements, and are encouraged to feed into the future development of Cardboard Citizens and its services.
This offer helps us promote an open approach and ease of communication between the Company and its Members, whilst ensuring we provide a professional service designed to achieve the best possible outcomes for Members.
PROGRESSION
• The completion of the Personal Employability and Reflection for Learning (PEARL) certificate, which is tied to projects culminating in a public sharing or performance. This is an accredited level 2 qualification within the National Qualification Framework, measuring Members’ self-awareness, social skills, management of feelings, empathy and motivation over the course of their involvement in a creative project. • As Members move from workshops to rehearsals to a public performance, their skills are assessed and they are asked to reflect on the progress they make at each stage. Regular reflection on achievements fosters greater levels of self-esteem and heightened aspiration, which leads to Members making progress in other areas of their lives: – Into jobs, training, or education through referrals to other organisations within Cardboard Citizens’ wide network of partners;
29
– With the advocacy of Cardboard Citizens staff, to reconnect with a variety of support services that meet their needs; – To a variety of roles, voluntary and paid, within Cardboard Citizens: Members have the opportunity to volunteer in the office, as workshop assistants or Peer Educators. They can also participate in the Company’s professional Theatre of the Oppressed training courses free of charge. Each year a small cohort of Members are employed as paid actors for the Hostel Tour and for our large-scale Event Theatre productions for the general public.
an dboardCitz for Thank you @Car rajoy2 au @L se ur co amazing training . a fantastic week d from @oayp had @walkerbroa d! de en mm co Highly re
Numb e Memb r attending ers’ m eeting s:
w
Number of ne Members:
482
153
MEMBERSHIP
Every homeless person who meets the Company is encouraged to join the Cardboard Citizens membership scheme. Being a Member allows you access to the Information, Advice and Guidance service and use of office facilities. Members also receive regular emails, phone calls and texts from Cardboard Citizens about upcoming opportunities as well as invites to Members’ meetings and social gatherings. Consultation and peer leadership are hugely important in creating a sense of an open community within Company membership. Four Members are elected every two years as Board Representatives; they meet regularly with Cardboard Citizens staff, attend Trustee meetings and act as the voice of the membership. In 2011 we elected an ACT NOW Member to join them, and all five formed part of our wider consultation exercise around Cardboard Citizen’s new premises in 2012.
Number volunteering with the Company:
61
31
Throughout the year, we held four Members’ meetings attended by 153 people which were facilitated by the Board Representatives with input from Cardboard Citizens staff. Meetings provided a chance for everyone to socialise, share material they had been working on, find out about up-coming opportunities with Cardboard Citizens, and input into future development of the Company. Our Street2Stage workshops were launched in direct response to Member consultations.
INFORMATION ADVICE AND GUIDANCE
Number of sessions of IAG delivered:
409
Number of members that accessed IAG:
80
A couple of minutes after 6pm last night, an angel knocked on my door and set me free. The tag was officially removed. I thought it might take a couple of days for them to come. How wrong I was. I am free. Thank you. You will never know how grateful I am.
Number entering employment:
16
A Few Man Fridays Riverside Studios 2012
ring Number ente ng: ni ai tr or n io educat
14
V Company Member
The one-to-one sessions with specialist Information, Advice and Guidance (IAG) Workers are an integral part of our membership offer. The IAG Workers attend workshops, and build rapport and trust with participants – this is harnessed to help participants make positive changes in their lives. Support is offered around accessing education, employment, training and also in areas of general wellbeing, housing and mental health. The IAG Workers have a wide network of relationships with other social sector organisations and support services that Members can be referred to. They attend regular training to ensure they are kept up to date with housing allocation and benefit developments.
33
Often, Cardboard Citizens’ IAG team plays an advocacy role when a Member is disconnected from specialist support services. In 2011-2012 they liaised with housing and hostel staff, probation officers, the Home Office, university staff, solicitors and key-workers to advocate on behalf of Company Members. We have helped to re-house people, lift Home Office tag restrictions, write appeals, and prepare Members for entrance to college and university, job interviews, and court appeals.
N 40
35
MEMBER SPOTLIGHT
I got no papers, no passport. Officially stateless. A FEW MAN FRIDAYS
all been wiped out @CardboardCitz weekend joker ing day after inspir redible! Blind mice is inc training. Three re. mo r fo g blo Checkout my @altrudrama Life Ain’t No Musical Brady Arts Centre 2011
I had a troubled upbringing. I’m a survivor of violence and developed a drug problem in my teens. I attended university and received a drama degree. I struggled a lot though, and once I reached my 30s, things got really bad. I dealt with addiction, mental health problems, and an eating disorder. On top of that I couldn’t manage financially. I got clean in 2002 by attending NA meetings on my own without going into rehab. Things were better at first and then got much worse. I found it very difficult because when I first stopped using, I sort of didn’t know how to live life because that had been my buffer, how I coped with things. I didn’t really have any life skills. I finally went into rehab, which changed my life. I was living in supported housing for about six months when I met Cardboard Citizens. After going through Forum Training week, I fell in love with it. Cardboard Citizens asked me to come on the Hostel Tour. It was quite a big decision to make because I had not long been out of treatment and I was still living in the hostel. I thought, “Am I ready for this? Can I do it?” But Cardboard Citizens supported me throughout all those decisions. It was brilliant. Everybody really believed in me and supported me so I found that belief in myself again. I’ve done two tours since. I had abandoned acting for many years, but Cardboard Citizens reinvigorated me to pursue my love of performing. Going to rehearsals and workshops was treatment for me and cathartic. Plus the work was really challenging because the issues that we were dealing with were very
close to my own experience. I loved going into shelters and hostels and day centres. I found it challenging and moving; the improvising that really stretched me as a performer and as a human being. I really enjoyed the mentoring part of the job, connecting with people, sharing my journey with them and hopefully pointing them to Cardboard Citizens or other ways they can find themselves some support. Cardboard Citizens has supported me, not only when I was working with them, but afterwards as well, especially in helping me get housing. I feel like I’m part of a really amazing community with an incredible personal, political, and creative agenda. Now I am very interested in developing as an artist in applied theatre. I’ve had amazing training opportunities and continue to contribute to the Company. Most recently I acted in A Few Man Fridays, which was an incredible experience. Homelessness is a really broad term. There’s no rule about who a homeless person is, and I think it’s obscene that anybody should be homeless. I’ve seen incredible changes in myself and in others because of Cardboard Citizens. I think it’s about feeling valued, being seen, and feeling that you have a voice. What I’m gaining in my own knowledge, practice and experience from Cardboard Citizens is beyond measure.
Total estim ated broadcast au for Mince dience meat:
boardCitz Great day with @Card Weekend. er Jok the of on day 1 inspired and d ge Learned, challen knowledge. already. Soaking up the @altrudrama
104,000
EVENT THEATRE What is Event Theatre Event Theatre is the strand of Cardboard Citizens’ theatrical productions for general audiences – theatre as an event to be remembered, by habitual theatre-goers and non-theatre goers alike. Whilst so much of the Company’s work remains hidden from the public eye, Event Theatre shines a spotlight on the stories of our constituency, sharing with wider society the privileged knowledge the Company gains in its daily interactions with homeless people. Cardboard Citizens places the stories of the marginalised centre stage and develops large-scale, often site-specific productions presenting these stories with authenticity and power. Since the Company’s creation, Event Theatre has been created in partnership with the companies as diverse as London Bubble, the English National Opera, and the Royal Shakespeare Company. All Event Theatre productions incorporate homeless and ex-homeless performers, both in central and supporting roles, as well as professional actors. For ex-homeless participants, many of whom have travelled a long journey from hostel to stage, this offers an opportunity to showcase skills learnt with the Company to a large audience and to work alongside professional performers. This mixture of theatrical backgrounds can lead to inspirational discoveries and learning for all performers.
37
The current Event Theatre cycle is a trilogy of History Plays, each telling an untold or forgotten homeless history from a different era and each showing how ordinary, little people can affect a bigger sweep of history. Following on from Mincemeat in 2009 and A Few Man Fridays in 2012 (read more overleaf) work is now under way on the third part of this trilogy, provisionally entitled His Castle/Our House, telling the story of the Westminster gerrymandering scandal of the 1980s with its expulsion of homeless people, bringing this history of dispossession into our times.
Mincemeat for Radio Mincemeat, by Farhana Sheikh and Adrian Jackson, traces the story of an astonishing World War Two deception, in which the corpse of a nameless homeless person was transformed into that of a military man and used as a decoy by the Allies. It was first produced in 2000 and then revived in a site-specific production in Shoreditch to great critical acclaim in 2009, going on to win an Evening Standard award for Best Design. Cardboard Citizens was approached by BBC Radio Three to make a version for radio, which was broadcast in November 2011 allowing the Company exposure to a whole new audience.
A FEW MAN FRIDAYS
You won’t see a more powerful pie of theatre abou t human rights th ce an #FewManFridays @CardboardCitz . Go and see it. Br avo @adrianjakso n
This evening was momentous, bringing together themes and methods that truly struck a chord. It was brilliant. Thank you for bringing important issues to the fore and involving us all – audiences and participants – in it. It was special and moving. Andrew Barnett Director Calouste Gulbenkian Foundation
ening that ly riveting ev “An increasing s in a parcel of fiction” ct wraps hard fa dard Evening Stan 12 20 ry ua br Fe
A Few Man Fridays Riverside Studios 2012
“It has the daring sweep of Com plicité’s Mnemonic and is almost as susp enseful as it is richly, hauntingly elegiac.” Sunday Times February 2012
Written and directed by Adrian Jackson, A Few Man Fridays is the second in Cardboard Citizens’ cycle of History Plays, telling forgotten or untold stories in which ordinary little people affect the bigger sweep of history. Following years of archive research and interviews, it tells the shocking stories of the Chagos islanders who were evicted by the British government from their Indian Ocean home to make way for a US military base. The eviction took place in the late 1960s but their struggle for justice is ongoing. The Chagossians were awaiting a final verdict on their right to return from the European Court of Justice in early 2012 making A Few Man Fridays’ première very timely. Cardboard Citizens presented the play at Riverside Studios in Hammersmith for 30 performances in February and March 2012. This was an ambitious telling of a complex story spanning six decades. A remarkable design by Fred Meller took the audience from Camberwell to the Pentagon by way of a desert island featuring flying fish. Original verbatim video was mixed with playful video collage by SDNA, against an atmospheric soundtrack by David Baird. A combination of testimony, historical narrative, politics and theatre, played out across decades and continents. This marks out the territory of our Event Theatre style.
39
The show was performed by a professional cast including ex-homeless actors with significant involvement from three large ensembles of Cardboard Citizens Company Members. We also established a warm collaboration with members of the Chagossian community living in Crawley which led to nine of them dancing traditional Sega in the show every night. A Few Man Fridays was accompanied by two well-attended debates on some of the environmental and political complexities surrounding the Chagossian story: • Turtles vs People: is it that simple? • Law and Land – the future of the Chagos Islands A wide-range of speakers (academics, scientists, ex-diplomats, politicians and Chagossian activists) were engaged to place the show in its urgent and current political context for our audience. The production played to very warm reviews in the Sunday Times and including widespread online and offline coverage including features in national print and on the radio. A Few Man Fridays reached the largest audience for a Cardboard Citizens stage production at 3328 and was seen by 463 homeless people. Most importantly, in terms of the mission of the Company, it shone a spotlight on a very inglorious episode of British colonial history, raising awareness and stimulating debate.
S 30
Life Ain’t No Musical Brady Arts Centre 2011
with ing weekend What an amaz & everyone on the itz @CardboardC . Have learnt SO much nd Joker Weeke y to have been there. ck & feel very lu a m ra ud tr al @
41
MEMBER SPOTLIGHT
With a breath and a will we rise up – we float free LIFE AIN’T NO MUSICAL
Before I met Cardboard Citizens my life was pretty basic. I couldn’t live at home anymore so I ended up at a hostel. I was a recluse. I would never come out of my room. My support worker told me about Cardboard Citizens. I started coming to the Citz workshops twice a week. It was my only way to speak to people. What I am today- my confidence, believing in myself - I got that through the workshops. When I was living in the hostel all my confidence was shattered. I didn’t have a job, I didn’t have nothing. I have lots of proud achievements with the Company but the proudest one has to be finishing the Three Blind Mice hostel tour. That was a challenging path. There were so many demands on me, I thought sometimes I wouldn’t get through it. It was difficult because you are working with so many different people with different needs, there are huge demands on your time. It was emotionally and physically challenging. But I did it. It was a paid job. I was an actor. I achieved something significant and everyone loved it. Another special moment was meeting Kate Winslet- both at Mincemeat and Rough Pearl. It was an amazing experience. She was normal and down-to-earth and she made me feel so special.
Once the tour ended, I just went for it. I felt confident. I’m still me on the inside but my confidence, my skills and my life-situation has changed. I did some assistant directing at the Brady Arts Centre. I was employed as a drama tutor and teaching assistant. I did a horticulture Level 2 qualification and I now work at Mulberry School as a facilitator and workshop leader. I believe 200% that homeless people need access to the arts. People that have been homeless are still people. Most people are only a few pay slips away from being homeless. What you need is a sense of belonging, a group to come to. You might not have anything but it makes you feel normal. It makes you feel less marginalised; there are other people in the same boat as you. When you are homeless you often think you are alone in the world. It makes you feel abnormal. When I came to Cardboard Citizens I realized there are lots of people who are homeless. It stops you from isolating yourself. It’s ok to be homeless. My involvement has been great mostly because I’ve made the journey of progression. I’d love to continue on my path with the Citizens. It would be nice to have something for people who have progressed, to continue to develop. So I guess I am asking Cardboard Citizens what’s next?
INCOMING RESOURCES 2011-12
43
25.5% Big Lottery Fund
ens’ @CardboardCitz Cardboard Citiz ios. Stud rside Rive ays, Frid A Few Man ping Engaging, moving and jaw drop in documenting the inexcusable.
£231,760
24.7% Statutory
£224,757
20.5% Trusts & Foundations
£185,990
12.3% Corporate
£112,212
6.5% Training
£59,682
5.5% Performance / Conference Fees
£49,705
4.6% Fundraising Events / Individuals
£41,958 0.4% Other
£3,593
Total incoming resources
£909,657
RESOURCES EXPENDED 2011-12 87.4% Costs of charitable activities
£818,303
5.6% Costs of generating voluntary income
£52,294
4.8% Costs of providing training courses
£45,357
2.2% Governance costs
£20,899
Total resources expended
£936,853 For every pound we were given, we spent: • 87 pence on support and activities for homeless people or people at risk of becoming homeless • 11 pence on generating funds and income • 2 pence on ensuring that the charity runs effectively For further information on the the full accounts for the financial year ending March 2012, please access either the Charity Commission or Cardboard Citizens’ website. The opinion of the auditors was unqualified.
Reserves Free/General Reserves
Restricted Funds
The Trustees have reviewed the reserves of the charity. To safeguard the core activities in periods of fluctuating income, the Trustees have established unrestricted, free reserves to cover three months of operational costs. Free reserves at 31 March 2012 were £116,701.
Restricted funds comprise of the following unexpended balances of donations and grants held for specific purposes:
Designated Funds The charity designated a sum of £146,718 for relocation to a new premises, fundraising support and future theatre productions.
• £30,000 of these funds are for the delivery of the Workshop Programme • £65,000 of these funds are for general costs for the Young Peoples’ Programme, ACT NOW
THANK YOU There are many incredible people and organisations whose generous financial and in-kind support makes our work possible. For the 2011-2012 financial year Cardboard Citizens would like to thank:
Amazed by #FewManF ridays extraordinary, heart wrenching, powerful and intellige nt theatre: pls dont miss it! @Rive rsideLondon @CardboardCitz
45
Trusts & Foundations
Statutory Bodies
BBC Performing Arts Fund Buzzacott Stuart Defries Memorial Fund City of Westminster Charitable Trust Coutts Charitable Trust De Laszlo Foundation D’Oyly Carte Charitable Trust Ernest Hecht Charitable Foundation EsmÊe Fairbairn Foundation Evan Cornish Foundation Guildford Academic Associates Harold Hyam Wingate Foundation Help a Capital Child Henry Smith Charity Joan Strutt Charitable Trust John Thaw Foundation J Paul Getty Jnr Charitable Trust Linder Myers LLP Lord Faringdon Charitable Trust Mercers Charitable Foundation New Court Charitable Trust N Smith Charitable Settlement Odin Charitable Trust Paul Hamlyn Foundation Peter Minet Trust Religious Society of Friends Reuben Foundation Rind Foundation Sir Jules Thorn Charitable Trust Souter Charitable Trust Syder Foundation Trust for London (City Parochial Foundation) William & Christine Eynon Charity
Arts Council England ACE Grants for the Arts Big Lottery Fund, Reaching Communities British Council British Council India European Commission (Lifelong Learning Programme) London Borough of Tower Hamlets London Borough of Hackney London Councils Royal Borough of Kensington and Chelsea
Community Groups Godolphyn & Latymer School
Corporate Support Capital International Ltd East London Business Alliance (ELBA) Environmental Mobile Control Ltd Examplas LTD Execution Charitable Trust Lombard Street Research London Chamber of Commerce and Industry Mind Unit LTD Pret Foundation Trust Working Links
Gifts-in-Kind Ashridge Business School Kit Fordham W+K Huge thanks to our Ambassador Kate Winslet, and to all the Friends and supporters of Cardboard Citizens for their ongoing commitment and dedication. Special thanks also to all the cyclists who rode from London to Amsterdam, and to the SOAS students who shaved their heads to fundraise for us.
A HELPING HAND
Home and alive from the am. @CardboardCitz cycle to Amsterd t mos the of one but hs, Sore thig incredible experiences of my life. @TheSamuelSmith
I have been struck by the commitment and dedication of the organisation to supporting homeless and displaced people to turn their lives around through the medium of the performing arts. Their hostel tour show is a fantastic medium and the performances I have seen have been moving and inspiring. Gay Harrington Social & Economic Development Manager Canary Wharf Group
Partners In the last year Cardboard Citizens has developed many new partnerships and relationships. We collaborated with theatre companies such as Chickenshed and Extant, performance venues such as Riverside Studios, Regent’s Park Open Air Theatre and Corby Core in Northampton. We partnered with homeless providers like Providence Row Housing Association and Working Links, and the Mayor of London’s Youth Peer Outreach team and Spitalfields Estate. We also strengthened our European connections through the EU’s Grundtvig Lifelong Learning Programme.
Volunteers Volunteering is a great way to develop your skills, meet new people and work as part of an enthusiastic team. Our volunteers come from a variety of colourful backgrounds, from Company Members to drama students and professionals from the corporate world. You can make make a difference in a variety of ways depending on your interests and skills: • Supporting workshops, rehearsals and performances •A ssisting with fundraising, marketing & events • Helping run the office • Mentoring staff & Company Members
Three Blind Mice Toynbee Studios 2011
47
We extend a special thank you to the many talented and committed volunteers who donated their time and skills to helping Cardboard Citizens fulfill its mission in 2011-2012. If you’d like to volunteer for Cardboard Citizens, please download an application form from our website and email stuart@cardboardcitizens.org.uk
Fundraisers In September 2011, 27 brave cyclists (including 3 Company Members) set off an epic adventure for Amsterdam: cycling capital of the world. Riders covered 280 miles over 3 days through England, France, Belgium and the Netherlands following the The North Sea route which challenged even the fittest amongst us. A unique collaboration with award-winning social enterprise Bikeworks ensured that 100% of the funds raised went to organisations working with homeless people. This gruelling challenge raised over £30,000 for Cardboard Citizens. If you are interested in joining us on our next adventure contact petia@cardboardcitizens.org.uk
L VA
CONNECT WITH US
LA D OA ER NC
L
PE A H EC
WHITECHAPEL
D
A RO
Trustees
NE
LA GREENFIELD ROAD
ALDGATE E AST
COMMERCIAL ROAD
NEW ROAD
ICK BR
IT H W
Andy Ganf Barbra Mazur Graham Fisher (Chair) John Moffatt (Treasurer) Jonathan Sandall Mary Ann Hushlak Mojisola Adebayo Phillp Parr Sean Dalton Sian Edwardes-Evans Simon Hughes Sue Timothy
Staff
Adrian Jackson Belinda Sherlock Cathy Weatherald Kathrine Quiller-Croasdell Lisa Caughey Mike Sells Petia Tzanova Stuart Grey Tasneem Afsaruddin Terry O’Leary Tony McBride Yago De La Torre Zahid Tabbassum
WE’VE MOVED: CARDBOARD CITIZENS 77A GREENFIELD ROAD LONDON E1 1EJ WWW.CARDBOARDCITIZENS.ORG.UK MAIL@CARDBOARDCITIZENS.ORG.UK 020 72 47 7747 FACEBOOK: CARDBOARD CITIZENS TWITTER: @CARDBOARDCITZ YOU TUBE: CARDBOARDCITZTV
49
JOIN THE MOVEMENT
SUPPORT US
Please pull out this form, fill it in and post it to: Cardboard Citizens, 77A Greenfield Road London E1 1EJ United Kingdom
I would like to make a donation of £ One-off Monthly Quarterly (please tick as appropriate)
Bi-Annually
Title Full Name
Every year Cardboard Citizens’ performances and workshops reach 1,500 homeless and at-risk Londoners. Almost 90% of our work is funded by grants and donations. We rely on the support of individuals and businesses to empower people to move away from homelessness; regular contributions allow us to plan for the future.
What Your Gift Pays For: • £20 enables a homeless or at-risk young person to participate in a public performance with Cardboard Citizens and gain a Level 2 qualification in the process • £30 pays for three homeless or at-risk young people to receive one-to-one support with a Peer Mentor; • £100 pays for 20 homeless people to access a performing arts workshop with one-to-one support, enabling them to develop their skills and confidence, and make positive changes to their lives; • £500 enables us to employ one homeless or ex-homeless actor for one week of our Hostel Tour, reaching 120 homeless people in hostels and day centres across London; • £5,000 pays for one week of performances and one-to-one support in hostels and day centres across London, enabling 120 homeless people to share experiences, problem-solve together, and receive tailored advice and guidance
51
The emotions I felt through working with Cardboard Citizens have been massive. Not only being pushed but pushing myself like I never have before…
Address
because I wanted to leave this project amazed at what we achieved, and that’s what I felt – AMAZING!
I enclose a cheque payable to Cardboard Citizens or please debit my CAF Charity Card / Visa / Mastercard (delete as appropriate).
I ACT NOW MEMBER
Maestro/Switch issue No.
Postcode Telephone Email Occupation Date of Birth You can donate by cheque, credit or debit card or online at: mydonate.bt.com/charities/cardboardcitizens-1
Cardholder Name Card No. Start date Expiry date Security number Gift Aid declaration I am a UK taxpayer and want all donations I’ve made to Cardboard Citizens in the past four years and all donations in future to be treated as Gift Aid donations until I notify you otherwise.
Your time is also precious to us. If you would like to contribute through in-kind support or discuss your gift with us, please contact belinda@cardboardcitizens.org.uk
Signature
Photography: Cardboard Citizens, Hugh Hill of HMDigiart, Ricardo Jephcote, Lucy Dawkins and Simon Annand Design by: interabang.uk.com Reg Charity Number: 1042457
Date
HELLO
CHANGE THE OUTCOME
INSPIRING OTHERS
ENGAGEMENT
LEARNING
PROGRESSION
MEMBERS ONLY
ATTRACTING AUDIENCES
ON TARGET
CHEERS
SUPPORT
MEMBER SPOTLIGHT