New Autos Presentation Pack & Media Information

Autos

PRESENTATION PACK & MEDIA INFORMATION

New

co.uk

A u t o s s o t u A s o s m a ll w t o r ld u A swmoarllldworld @NewAutos

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@NewAutos

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Meet the team

james baggott editorial director, new autos

I

started my career in the motor industry at Britain’s biggest selling weekly car magazine, Auto Express, back in 2002. Employed as the title’s consumer reporter, I covered new product launches while manning the phones of the mag’s busy Watchdog department.

After two years at the magazine, I decided to leave for the delights (and slightly quieter life) in the world of freelance. Covering the motoring industry, I reported for national newspapers, including the Sunday Times and Metro, magazines like Auto Express and BBC Focus as well as popular motoring websites such as MSN Cars and AOL’s Autoblog.

In 2007 I helped launch Niche Motor Finance, a magazine that catered for finance professionals in car dealerships, for Niche Publishing. After a year editing that title, the publishing house fell on hard times as the credit crunch bit, so I decided to take a leap of faith and branch out on my own.

In February 2008, I took out a personal loan which covered the first month’s print and postage bill of Car Dealer Magazine. Now, some four years later, Car Dealer has become one of the UK’s leading motor trade magazines – and I’m still paying off that personal loan…

Car Dealer serves motor trade professionals with industry news, analysis and reviews that help them do their business better – and most importantly, make more money. The magazine has grown into a trusted brand that now offers readers a popular iPhone App, a free-to-download-and-subscribe-to iPad App, as well as holding a host of popular award ceremonies and conferences.

Car Dealer’s team has won the recognition of the industry too. In 2011 it was awarded Trade Publication of the Year, while I’ve personally won highly commended accolades from the Guild of Motoring Writers and Headline Auto in editor of the year, journalist of the year and feature writer of the year categories.

Car Dealer Magazine’s staff writer, James Batchelor, has also been recognised for his work winning the Rising Star of the Year Award from Headline Auto in 2011.

The desire to launch a new publication – especially for consumers – has been burning for years. Now, by collaborating with the talented team behind New Autos, I’m delighted I’ve finally got the chance to help bring a new brand into the motoring publishing arena.

Why a magazine? Well, simply because I passionately believe that although digital platforms play a vital role – and a very important one in the New Autos business – consumers still get a huge amount of pleasure out of reading a physical magazine.

New Autos is aimed at all consumers – and our jargon-free tests and reports will become a vital component in new car buyers’ decision making. By investing in a printed magazine we’re showing the industry we believe there’s a future for publishing, but only in a unique and tailored way that targets the right people… car buyers!

New Autos fills that gap – and I’m very excited to be a part of it.

contact JAMES

07747 600855 James.Baggott@NewAutos.co.uk

“New Autos is aimed at all consumers – and our jargon-free tests and reports will become a vital component in A new car buyer’s decision making.”

Issue 50 | May 2012 | CarDealerMag.co.uk | £3.50

special

th issue 50th Anniversaries

50 Motoring Moments

50 Year Fight

Five decades of Ford vs Vauxhall in the sales charts

£50 Car Challenge We take on telly’s Mike Brewer in our latest charity challenge

ALSO INSIDE

Park Life

How Kia is transforming a car park into a new dealership

Car Dealer’s special 50th issue celebrated the magazine’s milestone with a host of exclusive features including a charity challenge with TV’s Mike Brewer.

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anton hanley

phil parker

T

W

commercial director, new autos he Auto Network is a group of leading automotive websites providing car information to car buyers and helping them through the task of buying a new or used car.

The Auto Network began life in 2002 as a single car-buying website, Askaprice.com, which I founded at the tender age of 19! The website was a pioneer in the UK new car lead generation marketplace.

I wanted to cater for buyers at every stage of the buying process from the early research stages to finding and negotiating prices to comparisons across a range of sources. To do this, we formed strong relationships with OEMs and dealerships to create a network of leading automotive websites capable of guiding a new car buyer through every stage of the car buying process.

The Auto Network’s expansion included purchasing new car comparison website Oneswoop.com from Norwich Union. From in-house publications such as MotorTorque. com to client-built websites such as the Perrys Motors content channel, our range of websites now covers all areas of buying a new car.

As a result, the company is perfectly positioned to generate new car leads through test drive, brochure and new car price requests. The success of this approach has led to rapid expansion. With £1m-plus turnover and staff covering digital development, automotive journalists, social media, search and PPC, call centre staff and management, The Auto Network is the UK’s leading service for new car buyers and lead generation.

contact anton

07919 925577 Anton.Hanley@NewAutos.co.uk

des flynn

advertising director, new autos 538764 contact DES 07594 Des.Flynn@NewAutos.co.uk

PUBLISHING director, new autos

hile starting my media career in women’s magazines, most of my life has been in motoring publishing. Way back before the web I was working for United News and was drafted into a project team to look at the car publishing sector in the UK. Some of you will remember when the UK’s two oldest weekly car magazines were merged. Motor was folded into Autocar to become Autocar & Motor (the Motor name was soon dropped). This had left a possible gap in the market, which was spotted by German publisher Axel Springer Verlag.

It offered UK publishers the opportunity to adopt its Auto Bild formula and join a European grouping with access to news and photographs (Auto Europe Group, then with the title in Germany, Italy and France, but now with over 35 editions in 36 countries). Thus, the United Magazines Publishing Services arm of Express Newspapers launched Auto Express in 1988 as a JV with Springer. I ran the partnership as I was in the right place at the right time! We went on to build Auto Express into Britain’s biggest-selling motoring weekly, a position it holds to this day, albeit, as with all paid-for motoring titles, with a declining circulation.

The title was later sold to its current owners Dennis Publishing where I became the motoring division’s Group Publishing Director responsible for successfully expanding the group which now includes EVO and Octane and associated websites.

contact 07768 533941 PHIL phil.parker@NewAutos.co.uk

D

es Flynn was responsible for building Auto Express into the household name it is today.

By the end of his time at Dennis Publishing he was responsible for sales across the Dennis Motoring Division, which included Auto Express, Evo, Octane and Land Rover Monthly. He has forged fantastic relationships in the industry and is looking forward to building on those even further with his involvement in the exciting New Autos project.

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What is New Autos?

co.uk

A

@NewAutos

New Autos is a joint venture between Blackball Media – publishers of the highly successful Car Dealer Magazine – and The Auto Network, the rapidly expanding multimedia company that runs OneSwoop.com, AskaPrice.com and popular consumer website MotorTorque.com.

Both companies have diversified over the years offering editorial and web services to car manufacturers, main dealers and associated motor industry businesses. The New Autos joint venture is one that makes perfect sense, bringing together the publishing expertise of Blackball Media and the multimedia knowledge of The Auto Network.

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What is the concept?

- A multi-media offering for active car buyers.

- Website, Twitter, Apps, Videos, YouTube channel.

- A FREE monthly quality magazine exclusively mailed to our database of active car buyers.

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Who is it aimed at?

- Active, in-market car buyers.

- The Auto Network harvests thousands of active car buyers’ details every month.

- Details are fully qualified and will create an organic database for the new magazine.

- Mailed directly to 40,000 car buyers every month.

- Readers are not browsers, they’re primed purchasers.

What makes it different?

- Editorial will be jargon-free and simple to understand.

- New car news will be analysed to explain what it really means, road tests will be bite-sized chunks that even your gran could understand and find useful.

- We’ll round up the best buys in each crucial car category in a series of top 10s.

- Our biggest difference will be our readers though – they’re buyers who have shown an active interest in buying a new car, not window-shopping petrol-heads who just want to read about cars.

When?

launch date: january 2013

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Collecting data Large network of automotive consumer sites Websites Mobile applications Email marketing Social media Through our network we connect with car buyers at various stages of the buying cycle

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Who are our readers?

Because New Autos will only be sent to active car buyers carefully selected from The Auto Network’s extensive database, we are able to accurately define our target audience by gender, value of vehicle being considered for purchase and car sector type

GENDER SPLIT

Male (67%) Female (33%)

VALUE OF VEHICLES UNDER CONSIDERATION Under £10,000

(8%)

£10,000 - £14,999 (22%) £15,000 - £19,999 (22%) £20,000 - £24,999 (18.7%) £25,000 - £34,999 (19.1%) £35,000 +

(10.2%)

SECTOR TYPE Hatchback (36%) 4x4 / SUV (16%)

finance arrangements BCH

(14.6%)

PCP/PCH (49.4%) HP

(6.7%)

Outright (29.3%)

City Car

(11.6%)

Saloon

(10.5%)

Estate

(8.4%)

Coupe

(6.2%)

MPV

(5.9%)

Sports

(5.4%)

Autos New

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From launch, New Autos will have a class-leading website, designed to attract quality new car leads.

A YouTube channel will publish our professionally produced videos to coincide with our magazine reviews and the team will utilise social media channels â&#x20AC;&#x201C; including Twitter and Facebook â&#x20AC;&#x201C; to promote their content and increase awareness of the product.

ONLINE

How will we reach them?

SOCIAL

MOBILE

As you can see the website is designed to stand out from the crowd, using big, bold pictures and calls to action for the users to engage with our lead generation service.

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Autos New

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THE MAGAZINE Unique Distribution Model New Autos will be distributed to 40,000 active car buyers every month by mail. These car buyers will be carefully selected and qualified as active car buyers from the vast database of The Auto Network.

These active car buyers will receive New Autos for a period of four months – in month one it will be explained that they are receiving the magazine because they are actively searching for a new car.

The Car Buying Cycle

Research suggests that the average car buying cycle is four months.* The four-month mailing cycle for New Autos, with web support, is specifically designed to optimise impact within the prime decision-making period.

In month four, readers will be advised that their free subscription is coming to an end.

Following the initial four-month launch cycle, the ‘oldest’ 10,000 names on the list will be replaced by a new set of 10,000 car buyers.

This will continue on a rolling basis guaranteeing that our distribution list will be constantly changing and refreshed – ensuring your message is always reaching active, real car buyers.

72% took up to six months to pick their next new car.

27% took over six months** * Source: Google ** Source: Car Dealer Magazine

Anything else that makes New Autos unique?

Yes. The Auto Network will actively harvest the sales leads generated from the magazine’s content via QR Codes and telephone hotlines that lead users directly to dedicated web pages about the cars we are featuring.

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WHAT WILL IT LOOK LIKE? New Autos will deliver a classy, fresh and modern design that appeals to a wide range of car buyers, both male and female.

Design style will be a hybrid of Auto Express, What Car? and a flavour of some women’s magazines.

It will be printed on A4 65gsm coated gloss paper, with a 115gsm gloss board cover and be saddle stitched.

Autos New

contents

contents

Audi expands S range p8

Preview issue, November 2012

08 Forecourt

Skoda hoping for Rapid success; Chris Evans stages TWO car events; PLUS the best deals on new cars.

14 Driven: Ford Focus ST

With a turbocharged engine and plenty of clever wizardry, there’s no shortage of performance.

16 Driven: Peugeot, Fiat, Mini, Merc

We take a look at the Peugeot 208 1.2 Active; Fiat Punto TwinAir; Mini Roadster; Mercedez-Benz B-Class.

24 Feature: Juke-R

10

City cars p26

top

Nissan have beefed up their compact crossover in a BIG way – and the result is madness on four wheels.

Driven

New Autos will lead on test drives of the latest cars, but we will only ever test cars that are available to order in dealerships at the time the magazine goes to print.

Written in easy-to-understand chunks, our reviews will cut through the chaff and explain exactly what makes that car unique and why our readers should consider it.

26 It’s a small world after all

Pint-sized motors are all the rage. But with a huge array to choose from, which one should you opt for?

“It looks great, has a spacious interior, is well-made and great to drive.” Volkswagen up! p38

Forecourt

As a monthly magazine, our news pages won’t focus on spy shots or new car rumours, we’ll instead analyse the latest deals, offers and initiatives manufacturers and dealers are promoting and inform our readers which ones are worth a second look.

A Coming Soon panel will keep readers up-to-speed on what’s next on manufacturers’ launch lists too.

tricks of THE trade

Porsche open in Portsmouth

42 Top 10: Tricks of the Trade p9

MEDIA PACK

forecourt

Get the inside track on how car dealers operate... and avoid the pitfalls when making a purchase.

forecourt

44 Living with: Skoda Yeti, Kia Rio

STARTS ON PAGE 33

Our writers have cars on long-term loan from manufacturers. Get their opinions here.

A wealth of information in easy-to-digest morsels to guide you through the car-buying maze.

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bitesize news

the team, What is New Autos ? Meet multi media targeting, unique distribution, lead generation.

We reveal all...

‘VIVE LE SUMMER’ SAYS RENAULT French firm Renault is offering savings of up to £800 on certain models.

There’s up to £200 off the Twingo, £400 off the Clio and £700 off the full Megane range. All new Renaults come with the money-saving ‘4+’ warranty, servicing and finance package.

51 Insurance advice

We’ve got lots of hints and tips to help you choose the best policy at the right price.

55 Selling your car

Getting rid of your motor? With some help from New Autos, you can make the whole process hassle-free.

58 Hot new car deals

Our monthly round-up of the best discounts and offers available to UK car buyers.

Autos

CITROEN TEMPT RANGE OF OFFE

showrooms .co.uk

order books open! the car buyers’ handbook

47 Top 10s

Autos

Autos

2012 2012 | £3.00 issue | September issue | November PreviewLaunch

New The latest buying news – hot from the nation’s

multi media

all-new concept

NEW AUDIS HAVE THE S-FACTOR

Citroen is celebrati successful DS3 mod offering a special fi offer on the car.

In the first seven of 2012, a total of 1 DS3s were sold. Mo 27,000 DS3s have n sold since the car’s l two years ago.

The model can be for £199 per month Citroen’s Elect 4 Pers Lease plan. Up to £1 deposit contribution selected models is gi Elect 3 PCP & Elect 4 and so too is three ye free servicing and ro assistance.

Deals are also avai the C1 city car; C3 sup C4 hatchback; the C3 Berlingo Multispace, Multispace MPVs; DS DS5 models.

“Put New Autos on your list …now!”

GERMAN FIRM MIXES PERFORMANCE WITH ECONOMY

drive

FOR test NEW S MODELS

CROSSOVER deal MEDIA arrange for readers Drive the best How to generate more leads We Helping readers to buy cars IF you want a big Audi upon it. Subsequently, fuel called ‘S tronic dual-clutch’. but are keen on small fuel 14 per cent on 2010. And consumption is improved by They’re all top-quality cars bills, the German marque’s although we say these new up to 25 per cent. from Audi and are bound to revamped S quattro series cars will appeal to a wide The three model ranges to appeal to fans of the marque. range of buyers, could well appeal. there’s one benefit are the S6 saloon and The company is enjoying The S models have been thing they will all need in estate, S7 four-door coupe considerable success at updated for 2012 with some common – the willingness and the S8 executive saloon. the moment – sales in the clever technology designed to spend between £54,000 The S8, the head of the UK during 2011 topped to deliver more miles per and £78,000 to get behind range, delivers sublime 113,000 cars and were up gallon. The thirsty V10 the wheel. comfort or supreme engine that was a feature excitement as required. The of previous versions of the sprint from zero to 62mph S range has been replaced takes just 4.2 seconds and with an all-new 4.0-litre top speed is electronically V8 engine with ‘cylinder capped at 155 mph. deactivation technology’ to All models feature Audi’s improve fuel economy. much-respected four-wheelThe system disengages drive quattro system that four of the eight cylinders improves on-road traction, when the engine isn’t having and a silky-smooth seventoo much strain placed speed automatic gearbox

7

TOYOTA UNVEILS DISTINCTIVE AURIS JAPANESE HATCHBACK GUNS FOR BEST-SELLING FORD

FOCUS

The all-new Toyota Auris has been given its official unveiling at the Paris Motor Show. The Japanese firm says the new car will be better and more fun to drive, have more distinctive styling, feature higher equipment levels, will be cheaper to run and reflects Toyota’s determination to inject some more passion into its mainstream products.

The car also shows off the new look Toyota is employing on all future models.

UK customers will be able to choose between 1.33-litre and 1.6-litre petrol engines, a 1.4-litre diesel and a full-hybrid version. Toyota says it expects an even one-third share for each powertrain. Prices and specifications will be announced later this year, and it will rival the Ford Focus.

clever website for hyundai customers

Choosing your new Hyundai has just got easier. The company has launched a new website which features tools such as a ‘car chooser’ and a finance calculator feature.

It’s optimised for viewing on mobiles and tablet devices and you can find it at hyundai.co.uk

NEW BRITISH

BAG YOURSELF A BARGAIN ASTRA

On the hunt for a Vauxhall Astra but finding prices are a bit out of reach?

Motorpoint, the UK’s leading car supermarket, may be able to help.

They have hundreds of examples of the currentgeneration Astra, starting from just £6,995. Visit motorpoint.co.uk to see the latest deals.

4

“road tests will be picture-heavy with no-nonsense reviews on what makes each car better than the assembled rivals. Data pages will give readers real-world facts about owning that car.”

ICONIC L all-new fourth

The arrival of a new Rang only the fourth new mod high demand.

That’s because it will be loss programme – aiding have worked on the suspe handling. Ride comfort w and it’s promised the new Inside, the interior will b

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THE MAGAZINE WHAT WILL IT LOOK LIKE?

co.uk

Mega Tests

Every month New Autos will get together around five of the biggest-selling cars from the biggestselling sectors and pitch them head-to-head. These road tests will be picture-heavy with no-nonsense reviews on what makes each car better than the assembled rivals. Data pages will give readers realworld facts about owning that car.

Driven

HOW MUCH? from £21,995 | ON sale? NOW | deal potential? LOW Looks

Outside, you’ll spot the new Focus ST by its unique and more aggressive body styling.

We like the bulging side skirts, chunky rear bumper with diffuser, rear spoiler and attractive 18-inch alloys.

New Autos Five Star Car

Only the very best new models will be handed the New Autos Five Star Car Award. This accolade will rapidly become a coveted gong by car manufacturers and winners will be awarded a certificate and trophy. Five Star Car Awards will only be handed out to cars the New Autos team feel have truly taken the game on a step.

Reader Service

Every new car review or first drive will have QR Codes placed on them to help readers arrange a test drive, order a brochure and get the best possible price for that car. Using the expertise of The Auto Network, New Autos readers will not only get the best possible advice on their chosen new car, but will also get help organising the purchase.

Driving

The new Sport Steering System works by increasing sensitivity when cornering.

With the help of some clever wizardry, the result is almost like a more refined version of the old Focus RS.

DRIVEN: 28 JUNE 2012 | GOODWOOD

CAN THIS CAR BECOME THE NEW TOP HOT HATCH?

Consumer Features

New Autos will pride itself on giving readers the best possible consumer advice. With features that help explain new car finance, the sales process and the insurance minefield, the magazine will make an often daunting experience a more pleasurable one for even those buyers that hate cars.

Ford Focus ST

BY James Baggott

@NewAutosJames The last Focus ST might have been sophisticated rather than sporty but that didn’t put buyers off and Ford shifted 35,000 of them. Can the new car improve on that?

What is it?

Buying Advice Columns

The New Autos advice will be digested in a series of columns in the back end of the magazine that will remove the shroud of secrecy that often surrounds many aspects of the car buying process. We’ll take the fear out of buying and help remove as many obstacles as possible that stop car enquirers becoming buyers.

Ford’s rival to the just-launched Vauxhall Astra VXR and the established Renaultsport Megane 265 and Volkswagen Golf GTi. With production of another fast Focus RS uncertain, the new ST could be the hottest current-generation Focus available and this time it is serious about taking the Golf GTI’s scalp as 8

top hot hatch. It is also Ford’s first global performance car.

What’s under the bonnet?

The ST might have dropped a cylinder, now with four cylinders rather than the previous five, but there’s certainly no lack of performance and a clever sound enhancer makes you think otherwise. The turbocharged 2.0litre Ecoboost engine has 10 per cent more power, with a higher 154mph top speed and increased 250Nm of torque. Acceleration to 60mph comes up in just 6.3 seconds.

What’s the spec like?

The ST is available to order now and there are three specification levels to choose from – helpfully labelled as ST-1, ST-2 and ST-3. ST-1 has supportive, colour-coded Recaro seats, the ST-2 adds part-leather upholstery, dual-zone climate control and auto lights and wipers.

Range-topping ST-3 versions have power, heated leather seats, bixenon headlights, rear parking sensors and keyless entry. Prices start from £21,995 for the ST-1 and rise to £25,495 for the ST-3, with first deliveries expected in September.

Autos New

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Autos New

Driven

discover the ford focus st

Inside

Interior changes include a unique steering wheel, gearshift and pedals. The snug, supportive Recaro seats really emphasise this Focus’s sporty nature.

ARRANGE A FORD FOCUS ST TEST DRIVE Scan the QR code with your smartphone Visit http://goo.gl/ANLR Call 0800 000 000 to book with your dealer GET A BROCHURE Scan the QR code with your smartphone Visit http://goo.gl/ANLR Call 0800 000 000 to receive model info GET THE BEST PRICE Scan the QR code with your smartphone Visit http://goo.gl/ANLR Call 0800 000 000 to get the best deal

the knowledge THE tech stuff

key selling points

Model Price Engine Power Max speed Economy Emissions 0-60

1 Sporty interior with excellent Recaro seats

Ford Focus ST Frrom £21,995 2.0-litre, turbo 247bhp, 250Nm 154mph 39.0mpg 169g/km 6.3 seconds

THE RIVALS Renaultsport Megane 265, Vauxhall Astra VXR, Volkswagen Golf GTI

This new ST could become the hottest currentgeneration Focus available

2 Responsive steering 3 More efficient, yet more powerful than its predecessor

the deal clincher Almost £3,000 less than a comparative Volkswagen Golf GTI even in topspec ST3 version. A rare performance car bargain – and another hit for Ford.

´´´´´

The concierge service offered by New Autos will connect our 40,000 car buyers to a dedicated sales team and convert magazine readers into new car sales.

What’s it like to drive?

There’s excellent steering feel for starters, yet the ST still feels agile and amazes by how much power can be carried through corners. One word of warning though: should the systems intervene, it can feel artificial. Considering the ST is supposed to be a hot hatch, its ride is surprisingly resolved, with all but the worst road damage filtered out of the cabin. Dynamically, the new estate is equal to the hatch. You won’t feel short-changed – we didn’t notice any difference.

mega test

Autos New

Autos New

mega test

What do we think of it?

We think the Focus ST could potentially be the Golf GTI beater that Ford hopes it will be. It is as easy to drive, live with and as practical as the standard hatch and estate – and now offers a sharper driving experience. On the right road, this fast Ford has the power to entertain like nothing else in this class.

if the 500 is a bit too cute for you,

Fiat Panda 1.2 Easy WHY NOT CONSIDER its bigger and

more practical stablemate?

£ What is it?

This latest version of Fiat’s little car is designed to build model, with an added dash on the success of the outgoing of Italian style. It has only been on sale for a few months.

£ What’s under the bonnet?

You can have the feisty Fiat with three engines.

There are 1.2 or 0.9 petrol being the clever TwinAir engines, the latter with 84bhp, or a 74bhp 1.3-litre for diesel lovers. fitted with the 1.2-litre petrol Our test car was and was in Easy trim.

£ What’s the spec like?

All have ABS and twin front airbags. Our model in Easy manual air-conditioning trim included remote central and a six-speaker stereo. locking, A split-folding rear seat which is a surprise. is only an option,

£ What’s it like to drive?

Fun to drive, the Panda has fine disappointment is the artificial body control and roll is well contained in corners.

The only feel to the over-light electronic perhaps too firm. power steering and the ride

£What do we think

of it?

The Panda looks great, should prove cheap to run but the rear could be more some options such as a spacious and split-folding rear seat should really be standard.

is

THE KNOwledge technical specifications

Model: Price: Engine: Power: Max speed: Combined MPG: Emissions: 0-60mph:

Inside the Fiat Panda, which has only been on sale for a few months

9

Fiat Panda 1.2 Easy £9,550 1.2-litre, four-cylinder 69bhp, 102Nm 102mph 55.3mpg 120g/km 14.2 seconds

key information

Airbags: Driver/Passenger/Opt side Parking sensors: Optional Stability control: Optional Alloy wheels: Optional Air-Con/Climate control: Standard Air-Conditionin g Sat-nav: Optional USB: Optional Bluetooth: Optional Xenons: N/A

annual running costs

Fuel: Insurance:

£1,000 £400

discover the fiat panda ARRANGE A FIAT PANDA TEST DRIVE Scan the QR code with your smartphone Visit http://goo.gl/ANLR Call 0800 000 000 to book with your dealer GET A BROCHURE Scan the QR code with your smartphone Visi

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HOW MUCH WILL IT COST?

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£4,250 £8,000 £4,550 £4,750 £8,800 £2,200 £1,100 £1,950

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potential? MEDIUM HOW MUCH? from £9,995 | ON sale? NOW | deal Engines

Units to suit all tastes and budgets. 1.4-litre petrol tipped to be the best-seller. Diesel frugal but pricey.

Three and five-door models in showrooms first. Don’t bother waiting for an SW estate – there isn’t one coming.

With the 208, Peugeot is trying to return to the sales success days of the 1990s

DRIVEN: 7 may 2012 | FRANCE

Peugeot 208 1.2 Active THE KNOwledge good enough to beat a fiesta? looks close to us

BY James Batchelor

@NewAutosBatch

What’s the spec like?

What is it?

Peugeot’s all-new supermini challenger aimed squarely at the sector-leading Ford Fiesta. The maker hopes cute looks, competitive pricing and high spec will be enough to tempt buyers away from rivals.

What’s under the bonnet?

A wide variety of petrols and diesels, with sales set to be split equally between them. Our pick is the 1.2.

It’s great to drive yet economical.

The range starts with the Access model for £9,995, but the most popular is expected to be Active, costing from £11,695. It includes air con, a touchscreen display, 15-inch alloys, cruise control and Bluetooth There are plenty of options too, notably sat nav which is a little fussy to use.

What’s it like to drive?

Actually really rather good.

Composed and fun to drive, the ride quality is impressive. Sadly, the driving position is strange, with the tiny steering wheel obscuring the

discover the peugeot 208 ARRANGE A PEUGEOT 208 TEST DRIVE Scan the QR code with your smartphone Visit http://goo.gl/ANLR dealer Call 0800 000 000 to book with your GET A BROCHURE Scan the QR code with your smartphone Visit http://goo.gl/ANLR Call 0800 000 000 to receive model info GET THE BEST PRICE Scan the QR code with your smartphone Visit http://goo.gl/ANLR Call 0800 000 000 to get the best deal

10

clocks and the steering is over-light.

What do we think of it?

We like it. It’s a massive improvement on the old 207, and it’s clear there’s a very good car in there waiting to escape (a sporty GTI is coming). However, the design is a little fussy inside and out, and the Ford Fiesta range is a wellestablished and popular rival that’s better and more fun to drive.

THE tech stuff Model Price Engine Power Max speed Economy Emissions 0-60

Peugeot 208 Active £12,195 (as tested) 1.2-litre, 3cyl 82bhp, 118Nm 108mph 62.7mpg 104g/km 13.8 seconds

THE RIVALS

Ford Fiesta, Volkswagen Polo, Kia Rio, Vauxhall Corsa

key selling points 1 Better spec than rivals 2 Smaller on the outside, bigger inside 3 Great choice of engines

the deal clincher

Cute looks and decent spec at a price similar to key rivals. The car that may take Peugeot back to the top of the supermini class.

´´´´´

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potential? MEDIUM HOW MUCH? from £21,295 | ON sale? NOW | deal Bodystyles

Inside

The interior is well-made and the switches are, for the most part, well laid-out. Five-inch multimedia screen is clever.

Driving

The new B-Class is stylish and has Mercedes’ latest exterior look. The car also has distinctive LED lights.

The old B-Class won few hearts, but this new model should gain admirers

DRIVEN: 18 JUNE 2012 | PORTSMOUTH

WANT A PREMIUM MPV? Mercedes may have the car

Mercedes Benz B-Class THE KNOwledge

BY James Batchelor

@NewAutosBatch

Mercedes-Benz sold just over 34,000 units of the old B-Class. This new car aims to continue that.

What is it?

This new B-Class is a practical, premium MPV-like offering and rivals cars like the the Ford C-Max, VW Golf Plus and Renault Scenic.

What’s under the bonnet?

There’s one petrol – a 1.6-litre unit with 121bhp or 155bhp – and a 1.8litre diesel with 108bhp or 135bhp.

What’s the spec like?

The SE model costs £21,295 and

affordable, cheap to run and fun to drive. but which city car is right for your budget?

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This is the car tasked with bringing sales success back to Peugeot. But has it got what it takes?

New

@NewAutos

comes with 16-inch alloys, parking assist, auto headlights, and a fiveinch multimedia screen in the dashboard. Sport models start at £22,610 and gain ‘artificial leather’, sports suspension that lowers the ride-height by 15mm, and 18-inch two-tone alloys wheels.

What’s it like to drive?

The 108bhp diesel is the best choice – it’s strong, provides good performance and is economical. It is easy to drive thanks to light steering and good all-round visibility. Our test car had optional 17-inch alloys – this is the best size of wheel to

discover the B-CLASS ARRANGE A B-CLASS TEST DRIVE Scan the QR code with your smartphone Visit http://goo.gl/ANLR dealer Call 0800 000 000 to book with your GET A BROCHURE Scan the QR code with your smartphone Visit http://goo.gl/ANLR Call 0800 000 000 to receive model info GET THE BEST PRICE Scan the QR code with your smartphone Visit http://goo.gl/ANLR Call 0800 000 000 to get the best deal

choose as the ride was comfortable.

What do we think of it?

This new car is a much stronger offering and does its best to match its premium positioning in the market. It’s pricey but we can’t see this being too much of a problem as the car both looks better and is built more sturdily. It’s also a step up from the previous, oddly-shaped B-Class.

We think it’s certainly worth a look.

THE tech stuff Model Price Engine Power Max speed Economy Emissions 0-60

Mercedes-Benz B180 CDI Sport £33,110 (tested) 1.8-litre, diesel 108bhp, 250Nm 118mph 64.2mpg 118g/km 10.7 seconds

THE RIVALS

Ford C-Max, VW Golf Plus and Renault Scenic

key selling points

1 Engines are super efficient 2 Two specification levels are generously equipped 3 Good levels of build quality

the deal clincher The new B-Class’s CO2 emissions are 26 per cent better than its predecessor – that means noticeable savings on road tax.

´´´´´

11

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