30,000 students are waiting to hear from you right now Find out how we can help you reach them
2 Cardiff University Students’ Union MEDIA PACK 2018
Contents 4
Freshers’ Week
6
Welcome new students to Cardiff
8
Year round advertising opportunities
11
Online advertising opportunities
12 Print media advertising 12 Sponsorship opportunities 14 Venue hire
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Why advertise with us? Advertising and sponsorship opportunities with us are the official and most effective way of reaching Cardiff students. Cardiff University Students’ Union is the best place to promote your product / services to the student population. We have a comprehensive knowledge of our student audience and our advertising opportunities ensure our clients receive maximum exposure. Advertising through Cardiff University Students’ Union gives you access to this vibrant customer base through an organisation that they trust.
Your potential market Cardiff University educates over 30,000 students ranging from full-time undergraduates to part-time postgraduates. All students automatically become members of the Cardiff University Students’ Union when they enrol at Cardiff University, giving us direct access to this diverse group.
Many are living away from home for the first time, making decisions about what and where to buy, making it an ideal time to introduce your brand to them. We offer a range of opportunities for you to promote your business. This pack aims to provide you with a concise summary of the advertising and sponsorship opportunities available, however, our team are on hand to advise on bespoke package deals and find a solution that fits your needs and budget. We are always open to innovative suggestions and open to building a tailor-made package. If you want to discuss the options, or have any queries, please contact us. susales@cardiff.ac.uk Tel: 02920 781 403
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Freshers’ Week What we can offer you?
Places are limited, so it is advisable to book early to avoid disappointment.
FRESHERS’ FAIR
• Premium Stall – £1100 + VAT
Freshers’ fair is a fantastic opportunity to get your brand noticed and create loyal customers. With students moving away from home for the first time, effective advertising can make a lasting impression and develop long-term brand awareness.
• International Fair – £350 + VAT
We also have many returning students who get involved with Freshers’ week so it’s a great chance to reintroduce brands and organisations to them
We are already taking bookings for 2018 – so don’t hesitate to get in touch.
Cardiff University Students’ Union offer a range of packages to get your company noticed. A stall at Freshers’ fair gives you the chance to exhibit, demonstrate and promote your products and services to thousands of enthusiastic and engaged students.
• Standard Stall – £850.00 + VAT
• Heath Fair – £350 + VAT Price includes; stand, one table and two chairs, electricity points are limited and supplied on a first come first served basis.
BE A HEAD LINE SPONSOR OF CARDIFF UNIVERSITY FRESHERS’ FAIR. To become an official sponsor of Cardiff University Students Union Freshers’ Fair contact: SUSales@cardiff.ac.uk.
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GIVE IT A GO BOOKLET
• Cost of a full page Ad £250 + VAT
Give it a Go (GIAG) is an incredibly successful headline initiative from the Students’ Union which aims to showcase opportunities available to students from our 250 clubs and societies and an array of Union/University departments. We produce two editions each academic year.
• Inside front cover £450 + VAT
In the autumn edition, GIAG will be one of the first points of contact with the Students’ Union. With the production of 12,000 copies (Welsh/English). This booklet will be waiting on the bed of all those Freshers who are in halls of residences. It will also be included in the welcome pack of all new international and Erasmus students arriving in Cardiff.
Where will your advert be seen? This booklet will be distributed as follows: • 5000 - Halls of Residence • 3000 - International and Erasmus Students • 2000 - Cathays door to door distribution • 2000 - In person distribution • Cost of a full Page Ad £450 + VAT • Inside front cover £750 + VAT • Inside back cover £650+ VAT • Back cover £650 + VAT The spring edition (published in the New Year), is a smaller edition distributed via the same channels with a print run of 6,000 copies.
• Inside back cover £350 + VAT • Back cover £400 + VAT
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Welcome new students to Cardiff
FRESHERS’ HALL PACK Add your printed insert to the freshers’ packs or send us a gift or sample to make your brand stand out! We are happy to discuss bespoke options so feel free to get in touch for a cost. Please note we have very limited availability! FRESHERS’ WEEK DIGITAL ADVERTISING Get your brand on site with up to 12* portrait digital stairwell screens or 20 stairwell and venues screens during the busiest trading week • Freshers Week Screens – 12 x stairwell screens (1080px wide x 1920px high) £400 + VAT per week. • 20 x stairwell screens and venues – artwork required in portrait and landscape
• (1920px wide x 1080px high) – £550 + VAT per week. FRESHERS’ GAIR RHYDD Gair Rhydd is an award winning student weekly newspaper. This free paper includes sections on the latest news. Sport, features, politics and interviews. Gair Rhydd is delivered to over 70 locations around Cardiff including supermarkets, local shops, cinemas, cafes, restaurants and halls of residence. • Full page: £850 + VAT (267mm x 338mm) • Half page: £500 + VAT (267mm x x169mm) • Quarter Page: £300 + VAT (133mm x 169mm)
* subject to availability.
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FRESHERS’ WEBSITE BANNER Say hello before term starts! Between August and September our website, cardiffstudents.com is flooded with new students keen for information on our Freshers’ week and their new University. Having unlimited access, the website generates an average of over 337,918 views each month and 25,523 unique visits per month. Our banner adverts are highly visible, trackable and link directly to your website, making this time of year perfect for your company to engage with Cardiff University’s students. This is a fantastic time to engage with our freshers! • August: £1000.00 + VAT. • September: £1200.00 + VAT. • August and September: £2000.00 + VAT. PRE-ARRIVAL FRESHERS’ E-NEWSLETTER New students are automatically subscribed to an email newsletter, once they secure a place at Cardiff. New students hugely engage with any news regarding their move to University. In August and September 2017, between 7,000-10,000 Freshers’ e-newsletters generated over 21,000 views. This is a fantastic time to engage
with our Freshers and make your brand part of the excitement by advertising in the e-newsletter! • Fresher’s email - £650.00 + VAT • (600 wide x 150 high (pixels (Jpeg/72 dpi or PNG) FRESHERS’ SOCIAL MEDIA ACTIVITY Facebook Engagement Get students talking about your brand by posting on the official students’ union Facebook and Twitter as part of the prefreshers’ social media campaign. During our August/September 2016 social media campaigns, we received over 80,500 student engagements on Facebook and Twitter. • Facebook: £150 + VAT (140 words / Jpeg image and URL link). • Twitter: £150 + VAT (200 characters / Jpeg image). • Facebook and Twitter - £250 + VAT.
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Year round advertising opportuntities
BE SEEN ON CAMPUS We are in a unique position to help your brand engage directly with Cardiff students and staff through a wide range of on-site promotional opportunities. FLYER AND PRODUCT DISTRIBUTION Distributing flyers, vouchers, promotional items / posters and samples is one of the best ways to directly contact students.
This figure includes payroll and administration costs and is based on the current adult minimum wage rate of £7.50 per hour. PROMOTIONAL STAND On-site promotional stands are a great way to engage with students face to face in prime locations in the Students’ Union building. • External stand £600 + VAT.
• 1,000 leaflets distribution - £200 + VAT.
• Internal stand £400 + VAT.
Additional option of distribution by our excellent promotions team to distribute materials on your behalf, in the hub of social activity.
• Charity stand £200 + VAT.
• £10.00 + VAT per hour.
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FLOOR VINYLS
TABLE VINYLS
With numerous high footfall areas in highly visible locations, floor vinyls are certain to be seen by the students. We fit the vinyls and provide evidence of your campaign in action
Bring your brand to lunch by featuring on the tables of our venues, cafes and social areas that see hundreds of student customers come through the door every day. Be the lunchtime topic of conversation, or get chatted about over a coffee! Vinyls have been used with stunning success and impossible to ignore, ensuring a real impact in delivering your message to our students.
• £60 + VAT per vinyl per week- Minimum order = 3 - Maximum order = 5. • Each vinyl maximum Size = 100cm x 100cm. Vinyl to be supplied and posted to the Union 3 days prior to the campaign start. Vinyls to be printed on anti-slip material specific for vinyl floors . Please ask if you would like details of who can print the artwork. WASHROOM DOOR VINYLS Display of advertisements in toilets is a proven advertising medium. Promising to be seen by thousands of students. As with the floor vinyls, we are able to evidence your advert in action. • £15 + VAT per vinyl / per week – min 10 vinyls. • Each vinyl maximum size – 297mm x 420 mm. • Vinyl to be supplied and posted to the Union 3 days prior to the campaign start. Please ask if you would like details of who can print the artwork.
Some companies have included QR codes or NFC tags which both increase interaction with the advert. • £25 + VAT per vinyl per week – minimum of 10 vinyls. • Each vinyl maximum size is 67cm x 67cm. • Vinyl to be supplied and posted to the Union 3 days prior to the campaign start. Please ask if you would like details of who can print the artwork. BEER MATS Bars, Pubs and Clubs are the number one choice of social meeting places for students whilst discussing all the latest trends and current events over a glass of their favourite beverage. Companies looking for an immediate response to their advertising and marketing campaigns benefit greatly from advertising on the beer mats in our venues. They raise awareness and educate potential customers about a company’s respective brand.
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Independent Researchers reported that Public House advertising Beer Mats generated 78% product recall in marketing campaigns. • £250 + VAT includes the production and printing of 500 double sided beer mats (optional one side Welsh / One side English). • 94mm x 94mm square with 3mm bleed. • Min order 500. • High resolution Pdf format. • Min 5pt font. PLASMA SCREENS One of the most popular advertising options is use of the Plasma Screens. All screens are located in high footfall areas, including our nightclub, food courts and social space. Thousands of students look at these screens each day, with your advert on rotation ensuring high impact visual exposure for your company. • 12 x stairwell screens (1080px wide x 1920px high) - £250 + VAT. • 20 x stairwell screens and venues – artwork required in portrait and landscape. • (1920px wide x 1080px high) – £350 + VAT.
VEHICLE WRAPS Securing new business is now more difficult than ever, so it is extremely important to make a good impression and one of professional impact, stand out from the crowd and get noticed. A vehicle wrap is an investment into your business marketing and advertising. Cardiff University Students’ Union offer you the opportunity to transform their vehicles into striking mobile advertising billboards that will promote your company and its services every hour of the day, every day of the week. Cardiff University Students’ Union have 16 vehicles available for student use, travelling mainly to Universities in the South of the UK from Cambridge to Exeter and between, every Wednesday for British Universities and College Sport (BUCS) as well as trips throughout the UK on the weekends. During students’ vacation we have trips going as far North as the Isle of Sky and Fort William to Czech Rep, The Alps and Paris. This year all the vehicles did about 124,000 miles in total. The vehicles during the week are all booked out for local trips in South Wales and the west, so your advert would be seen far and wide. If you’re looking for the most versatile option for your advertising costs, vehicle wraps have been proven to have the lowest costper-impression of any form of advertising. Please ask for a bespoke quote.
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Online advertising opportunities Social media Our social media platform is paramount to communication and engagement with our past and present students. It allows us to interact with our student members in real time. Take advantage of our followers by choosing social media advertising as part of your campaign package. FACEBOOK FOLLOWERS • Since March 2013 increased from 5,580 to 28,194 (Aug 2017). TWITTER FOLLOWERS • Since March 2013 Increase from 5580 to 17,400 (Aug 2017). • 1 week of Facebook - £120 + VAT (2 posts per week). • 1 Week of Twitter - £120 + VAT (2 tweets per week). • 1 Week of Facebook and Twitter - £175 + VAT. • (2 tweets, 2 facebook posts per week). *Bespoke Packages available on request. WEB BANNER Cardiff University Students’ Union has an average of over 337,918 views each month and 25,523 unique visits per month. Our banner adverts are highly visible, trackable and link directly to your website.
To take advantage of the traffic that Cardiffstudents.com attracts, a web banner can be placed on either the homepage or sub page. One month
£500 + VAT.
One Term
£700 + VAT.
October – July. £1,500 + VAT. For August and September Freshers’ pricing please see page 7. E-NEWSLETTER The Students’ Union send out a weekly e-mail newsletter to advise our 30,000 students of all the current events being held at the Union. Adverts can be placed at the bottom of the weekly e-newsletters and linked directly to your site. • 600 wide x 150 high (pixels) – JPEG or PNG format. • £475 + VAT.
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Print media advertising GAIR RHYDD
QUENCH
Gair Rhydd is an award winning student weekly newspaper. This free paper includes sections on the latest news. Sport, features, politics and interviews. Gair Rhydd is delivered to over 70 locations around Cardiff including supermarkets, local shops, cinemas, cafes, restaurants and halls of residence.
Quench is a lifestyle / entertainment magazine, published each term. This popular magazine includes section on fashion, travel, arts, digital music film and more.
• Full page: £500 (267mm x 338mm).
• Dimensions for above – no bleeds required, EPS format is preferred, otherwise TIFF. PDF’s should be supplied at 300 dpi. Due to newspaper size, a font of no less than 10 is recommended.
• Half page: £300 (267mm x x169mm). • Quarter Page: £150 (133mm x 169mm).
• Full page: £350 (257mm x 318mm). • Half page: £200 (257mm x x159mm).
Sponsorship opportunities Throughout the year we have a packed schedule of events where it is possible for your company to get involved. Event sponsorship is one of the best ways to get your organisation recognised by Cardiff University’s student population and offers your organisation the opportunity to establish a lasting association of your brand. The following are just a few areas where we look to gain this support: WELSH VARSITY Our hugely anticipated, annual, all day sporting competition with our long term rivals, Swansea University, is one of the biggest events on the University calendar with thousands of students getting together to support their teams in the battle to take
home the coveted Welsh Varsity Cup. Welsh Varsity is the highlight of every student’s year at Cardiff and Swansea Universities and has become Wales’ biggest annual student event – joint population in excess of 12,000 students There are many opportunities to be a part of this growing event with a variety of benefits to reach the student market, including: Advertising, sponsorship, interactive communication and brand association. We also have variety of hospitality packages available to staff and VIP guests within the supporters village and match day venue which can be adapted to suit specific requirements.
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• Advertising packages available from £500. • Sponsorship from £3,000. SOCIETIES & ATHLETIC UNION AWARDS The Athletics Union and Societies Award ceremonies are a key event in the student calendar as we celebrate all the hard work that those with a sporting interest or those involved with societies have done in the last 12 months. Each event will have around 300-450 in attendance and begins with a welcome drink followed by a three-course meal and an awards ceremony. During the society awards 72 Societies and 67 sports cubs are represented by their committee members and individuals as they are awarded 10 awards across various categories.
A typical sponsorship package would include your company logo being featured on all Societies’ Ball branding, including all menus, seating plans and presentation slides. If you wanted to have even more of an impact during the event, there are many options available to you. These include: • Sponsor an award - including the company name on the trophy. • Branded gift bags or prizes for all winners and/or runners up to be handed out during the awards ceremony. • Branded mints, sweets or other items placed on all tables. • Vouchers or Flyers for your services placed on tables. • Sponsored arrival drinks for all attendees. • Branded banners positioned in entrance, around the Great Hall and/or other locations throughout the event. • Mentions during the opening and/or closing speeches for the awards ceremony. • Adverts on the Guild of Societies Facebook page during and/or in the days leading up to the event. If you would be interested in sponsorship please do get in touch to discuss the various options and how your business can get involved. FRESHERS’ FAIR To become an official sponsor of Cardiff University Students Union Freshers’ Fair contact: SUSales@cardiff.ac.uk.
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Venue hire Cardiff Union Services Limited (CUS Ltd.), manage a purpose built facility in the centre of Cardiff, operating cafes, shops, bars, events and venue hire that help fund CUSU’s charitable activities. Whatever your event, CUSU offer first class, versatile facilities for hire. Our experienced events team have a wealth of knowledge to ensure the highest standards of quality, service and presentation from initial contact through to the day itself. We have a choice of venues available to hire. From a small meeting room for 2 people up to our Great Hall that can accommodate up to 300 guests, each offering a range of layouts from theatre style to cabaret. Each main room – whether tiered or flat – has integrated IT and audiovisual equipment, including computer or laptop, projection, screen and a flipchart. Each venue also offers additional space to complement your main room whether this is for registration, breakout space, catering, networking or a small exhibition. Venues include: Y PLAS A multi-purpose venue for both daytime events and night time entertainment. Featuring a mezzanine balcony, bar, a glass roof and state of the art decor, our recent redevelopment has had excellent feedback from our customers. The venue is an ideal space for private parties, conferences, exhibitions, product launches and awards ceremonies.
THE GREAT HALL Located on the first floor of the Union building, the Great Hall is a large multi-use venue, making it an ideal venue for all types of events, including Conferences, Exhibitions, Product Launches, Private Celebrations and Banquets. The venue can be stand alone, or booked in conjunction with other events. The Sales and Events team will make every effort to match-up your requirements when you make your booking. THE LODGE Located on the 2nd floor adjacent to Y Plas the Lodge is an ideal venue for conference catering breakout area or a more intimate event. The venue has a licensed bar and offers booth seating, poser tables and chairs THE TAF BAR If you are looking for a venue with a difference, then why not hire your very own tavern? The Taf bar / restaurant is available for exclusive hire* to companies, private celebrations, and sports clubs/associations. Offering a delicious, mainly homemade menu, using local Welsh supplies wherever possible, include a range of breakfasts, light bites and good old pub grub. Alternatively, select from our catering pack which offer a range of menus including finger buffets through to formal three course banqueting options.
* Out of term time only.
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EVENT CATERING Our on-site catering team offer a service for conferences or events held at Cardiff University Students’ Union designed to meet the needs and budgets of external and internal clients. Be assured that CUSU will work hard to deliver an occasion that is both enjoyable and successful.
What our customers have said about us! “ I honestly cannot thank you and your team enough!” “Everyone had such a brilliant time.”
Y STIWDIO Situated on the first floor of the Students’ Union building. Y Stiwdio is a multi-purpose venue for events. The venue also offers a sprung dancefloor, mirrored walls with ballet bars which can be hidden for non-dance events. There is also a licensed bar located within the venue. MEETING ROOMS* Situated on the fourth floor of the Union building, our light and airy meeting rooms, each with a balcony overlooking the stunning Cardiff University buildings, cater for groups of 15 to 100. The majority of meeting rooms offer AV equipment and free wifi. * Out of term time ** Price on application
“ I honestly wouldn’t have changed a thing. Staff were brilliant and really helpful, DJ kept the dance floor packed all night, bar was so reasonably priced and the food was excellent.” “ Fantastic venue that really suits our needs.”
Don’t take our word for it - come visit us! Working together we will ensure every student has an outstanding experience at Cardiff University and advertising helps us to achieve this aim. We are a charity and as such all surpluses made from catering, bars and advertising are distributed back into Student Services such as clubs and societies, student groups, student volunteers and our advice and support services.
For bookings and enquiries contact: Cardiff Students’ Union, Park Place, Cardiff CF10 3QN. 02920 781403 SUSales@cardiff.ac.uk cardiffstudents.com