The hottest new radio brand in our Green Green Grass of Home

by Natalie McCulloch

According to ‘Radio Today’ (2022), data suggests that 72% of the population aged 15+ now tune into digital radio every week. With over 600 radio channels available to those in the UK alone, finding the right station for you may seem like a mission but it needn’t be a mission impossible, as Swansea based online station - ‘XL:UK Radio’ is making all the right noises.

They’re arguably the hottest new radio brand in our Green Green Grass of Home, Wales. What sets them apart is being the first ever non-competing radio station which has seen them go from strength to strength via that business model which has allowed them the freedom to express themselves and make steady progress at the same time. Especially with the fact that they recently came off the back of getting good positive exposure from being shortlisted as finalists at the prestigious Business Growth Wales Awards 2023 in the ‘Rising Star’ and ‘Brand Impact’ categories. The station is a brilliant advocate of hard work paying off. So, why not check them out today and see what they’ve got to offer?

The radio brand launched in November 2020 and was set up by station manager and founder Abid Hussain along with business partner and co-founder, Dovydas Venslovas. Both have more than 20yrs+ worth of combined experience and are incredibly passionate about all things radio related. The station represents people’s music lifestyle, mood & culture with playing the best of Urban, Dance and the Alternative. Whether it’s from the UK or around the world XL:UK Radio is available to broadcast with the mission of putting the listeners at the heart of the station and providing them with what they want in the diverse range of music that’s on offer!

One of the biggest strengths of this Swansea based station is its focus on engaging people’s creativity both as listeners and performers:

“Creativity is the literally the bedrock of everything that we try to accomplish with making XL:UK Radio stand out. You can see it in the plethora of eyecatching promo designs that are on our social media accounts. They promote the talent on the station in the best way possible so that they get a good amount of positive exposure” Dovydas states.

What sets them apart from every other station out there is their diverse programming schedule which is hosted by a variety of diverse talented presenters and DJ’s. They’re given unprecedented amount of creative freedom to really flex their broadcasting skills and make the kind of shows they want to do without any constraints. One of the other aspects of XL:UK Radio is their training development platform. The training is completely open to students and newcomers as well as established talents, which offers a genuine pathway towards having a career in either the radio or media industry.

Abid states, “We want everyone involved with the radio brand to enjoy their residency with us. Even our international contingents are benefitting as well with many opportunities opening up for them that would’ve been difficult to access before joining up. If you’re a potential candidate, then there’s no better time to apply here at XL:UK Radio.”

The station made huge achievements in 2022, including managing to become an affiliate partner of Swansea Arena with promoting the latest music and events from the Swansea based venue as well as succeeding to get onto the Cardiff DAB Multiplex which launched in the latter part of that year. Not only that, but the radio brand is making moves behind the scenes to break out into the capital city with ongoing discussions with local entities there.

So, if you fancy getting your ‘foot in the door’ with a career in radio or just fancy supporting the fresh new beginnings of the next big thing in the radio scene, then why not check out ‘XL:UK Radio’ today?

The station can be available to listen into via their own official website at www.xlukradio.com and through their own apps for Android or iOS devices which is free to download, as well as most popular online streaming sites.

Source: https://www.xlukradio.com/about.html