Marketing

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What Can I Do With a Major in…

Marketing? The marketing degree program at Cedar Crest College combines thorough exposure to marketing theory and hands-on experience. As a marketing major, you will develop the skills necessary to be an effective leader of a marketing department or organization. Some of the specific areas addressed in this degree program include:  Public relations  Direct marketing  Branding  Advertising  Sales management  International commerce  Marketing planning and implementation This program will provide you with a solid, core business education that includes accounting, finance, economics, business writing, law, and management.

Skills Associated with Marketing Majors:

Proficient in organizing, planning, persuading, and coordinating Aptitude for leadership Aptitude for selling Ambitious, resourceful, and decisive Willingness to work beyond expectations Capacity to organize, analyze, or interpret data Energetic, competitive, creative Good vocabulary/speak well/write well

Sample Career Titles**: Account Representative Advertising Executive Advertising Manager Advertising Space Salesperson Art Director Bank Officer Brand Manager Buyer Circulation Manager Consultant Consumer Affairs Specialist Consumer Credit/Loan Officer Copywriter Customer Service Manager Development Officer Direct Sales Person Director of Marketing Distribution Manager Franchise Specialist

Fundraiser Government Administrator Import/Export Manager Insurance Agent International Marketer Internet Marketing Specialist Inventory Control Specialist Lobbyist Manufacturer Sales Representative Marker Research Analyst Market Research Interviewer Marketing Field Coordinator Marketing Planner Marketing Researcher Media Buyer/Analyst Merchandising Manager Non-Profit Organization Manager Online Marketer Pharmaceutical Sales Rep.

**Some careers may require further training and/or educational degree.

Product Analyst Product Manager Promotions Director Property Manager Public Relations Manager Purchasing Agent Real Estate Agent Research Analyst Retail Manager Sales Agent Sales Manager Sales Promotion Manager Securities Sales Agent Specialty Advertising Sports/Special Events Telecommunications Director Telemarketing Representative


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