What Can I Do With a Major in…
Marketing? The marketing degree program at Cedar Crest College combines thorough exposure to marketing theory and hands-on experience. As a marketing major, you will develop the skills necessary to be an effective leader of a marketing department or organization. Some of the specific areas addressed in this degree program include: Public relations Direct marketing Branding Advertising Sales management International commerce Marketing planning and implementation This program will provide you with a solid, core business education that includes accounting, finance, economics, business writing, law, and management.
Skills Associated with Marketing Majors:
Proficient in organizing, planning, persuading, and coordinating Aptitude for leadership Aptitude for selling Ambitious, resourceful, and decisive Willingness to work beyond expectations Capacity to organize, analyze, or interpret data Energetic, competitive, creative Good vocabulary/speak well/write well
Sample Career Titles**: Account Representative Advertising Executive Advertising Manager Advertising Space Salesperson Art Director Bank Officer Brand Manager Buyer Circulation Manager Consultant Consumer Affairs Specialist Consumer Credit/Loan Officer Copywriter Customer Service Manager Development Officer Direct Sales Person Director of Marketing Distribution Manager Franchise Specialist
Fundraiser Government Administrator Import/Export Manager Insurance Agent International Marketer Internet Marketing Specialist Inventory Control Specialist Lobbyist Manufacturer Sales Representative Marker Research Analyst Market Research Interviewer Marketing Field Coordinator Marketing Planner Marketing Researcher Media Buyer/Analyst Merchandising Manager Non-Profit Organization Manager Online Marketer Pharmaceutical Sales Rep.
**Some careers may require further training and/or educational degree.
Product Analyst Product Manager Promotions Director Property Manager Public Relations Manager Purchasing Agent Real Estate Agent Research Analyst Retail Manager Sales Agent Sales Manager Sales Promotion Manager Securities Sales Agent Specialty Advertising Sports/Special Events Telecommunications Director Telemarketing Representative
Some Employers of Marketing Majors: Non-Profit Organizations Insurance & Financial Industry Manufacturing Companies Retail and Hospitality Industry Consumer Product Companies
Publishing Companies Pharmaceutical Companies Advertising Agencies Healthcare Industry Radio/Television Stations
Professional Organizations for Marketing Majors: American Marketing Association www.marketingpower.com
Marketing Research Association www.mra-net.org
Websites for Marketing Majors: The College Central Network www.collegecentral.com/cedarcrest O*NET OnLine www.onetonline.org Occupational Outlook Handbook http://www.bls.gov/ooh So You're Thinking About a Marketing Career Career development and planning for marketing majors from The Black Collegian http://www.black-collegian.com/issues/1998-12/marketing12.shtml Career Opportunities in Marketing http://www.careers-in-marketing.com Marketing Jobs http://www.marketingjobs.com Advertising Age http://www.adage.com Communications Roundtable http://www.roundtable.org LaSalle Non-Profit Center http://www.lasallenonprofitcenter.org www.indeed.com
For More Information on Majoring in Marketing Visit: Ibolya Balog, Chair Curtis 207 610-606-4666, ext. 4453 ibalog@cedarcrest.edu bit.ly/CCC-marketing
For More Information on Marking Careers Visit: Career Planning Center Allen House 610-606-4648 career@cedarcrest.edu www.cedearcrest.edu/career