REPORT
PREPARING STUDENTS FOR
FUTURE CAREERS The Career Center strives to provide services and programs that prepare students for participation in a global society and is responsive to workforce needs. In this Annual Report, we have compiled data points throughout all aspects of engagement with both students and employers. The following sections of the Annual Report are shown on the next page. Click on a specific report below to advance to that section.
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ANNUAL REPORT
TABLE OF CONTENTS
04 06 08 10 BY THE NUMBERS
Annual Report Student Comprehensive Survey Employer Engagement Initiatives College Reports
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ANNUAL REPORT
GENERAL DATA The Career Center strives to provide services and programs that prepare students for pa�icipation in a global society and is responsive to workforce needs. The Career Center adapted to serve CSUF students and employers in a vi�ual environment through adversity due to the COVID-19 pandemic. The following are some Career Center highlights for the 2020-2021 academic year.
GENERAL USAGE
*Data provided by Institutional Research & Analytical Studies
GENDER
5,721 UNIQUE USERS
68.1% Female
31.5% Male
0.3% Unknown
0.1% Non-Binary
COLLEGE Non-Degree 0.9% OTHER 2.9% ARTS 4.8%
African American American Indian or Alaska Native
HSS 23.2%
2.3% 0.1%
ECS 8.7%
HHD 22.4%
Native Hawaiian or other Pacific Islander Nonresident Alien Unknown
CBE 13.7%
22.1% 3.8% 0.2% 6.1% 3.3%
White
5.7%
0.9%
Parent Graduated College First Generation College Student
23.6%
Parent Attended Some College Unknown
31.6%
16.3%
WORKSHOPS & PRESENTATIONS
TITAN CONNECTION LOGINS
2,198
UNIQUE STUDENTS
3,295
TOTAL SESSIONS
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34.6%
45.8%
CAREER ADVISING & COUNSELING
23,825
9.9%
6.4%
10.2%
Hispanic Multi
18.2% 6.8%
PARENT EDUCATION
Asian
NSM 8.4%
COMM 13.3%
FRESHMAN SOPHOMORE JUNIOR SENIOR GRAD/PB ALUMNI NON-DEGREE
ETHNICITY COE 0.7%
52.2%
STUDENT LEVEL
3,752
SCHEDULED APPOINTMENTS
1,302
DROP-IN APPOINTMENTS
448
14,654
COMBINED WORKSHOPS & PRESENTATIONS
ENGAGEMENT TOUCHPOINTS AT EVENTS
ANNUAL REPORT
JOBS & INTERNSHIPS LISTINGS
13,770
POSITIONS
5,735
FULL TIME OPPORTUNITIES
2,393
ACADEMIC INTERNSHIPS
1,023
PART TIME OPPORTUNITIES
5,104
INTERNSHIPS
EMPLOYER RECRUITING RECRUITING EVENTS 311 employers registered for eight Universitywide and/or targeted virtual career fairs and 1,385 students participated in these virtual events.
now hiring
311
1,385
EMPLOYERS
STUDENTS
ON-CAMPUS RECRUITING ENGAGEMENT
79
86
7
STUDENTS
INTERVIEWS
EMPLOYERS
VIRTUAL CAREER FAIRS STEM INTERNSHIP & CAREER EXPO LAST CHANCE JOB FAIR INTERNSHIP & CAREER EXPO (FALL) GRADUATE SCHOOL EXPO ENGINEERING & COMPUTER SCIENCE CAREER FAIR BUSINESS CAREER EXPO TEACHER JOB FAIR INTERNSHIP & CAREER EXPO (SPRING) TOTAL GENERAL DATA
NUMBER OF ORGANIZATIONS
NUMBER OF STUDENTS
STUDENT INTERACTIONS
34
233
928
34
89
248
48
193
688
64
263
115
22
189
607
34
190
606
34
75
277
41
153
417
311
1,385
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STUDENT COMPREHENSIVE SURVEY MEASUREMENT, DATA COLLECTION & ANALYSIS
1,304
COMPLETED SURVEYS
5,513
OVERALL HIGHLIGHTS
TOTAL SURVEYED
24%
RESPONSE RATE
Student’s responses represent strongly agreed or moderately agreed utilizing these services
94%
92%
89%
78%
78%
Recommend other students take advantage of these services
Utilizing these services have been a valuable learning experience
Satisfied with the virtual services the Career Center provided during COVID-19
Expectations were met
More career ready as a result of using career services
TOP FIVES Most Utilized Career Services
48% 38% 31% 23% 21%
Workshops Virtual Scheduled Appointments Career Center Electronic Resources Online Webinars Virtual Drive-Thru (Drop-in)
Preferred Method of Receiving Career Info
64% 61% 46% 45% 40%
In-person one-onone sessions Virtual Online Appointments Experiential opportunities (site visits, job shadow, internships, etc)
Expert advice (industry experts, etc) Virtually (webinars, Zoom, etc.)
Most Utilized Virtual and Online Services
56% 55% 52% 37% 32%
Titan ConnectionJobs & Internships Virtual Scheduled Appointments Virtual Live Zoom Webinars/Workshops VMock Resume Feedback Platform Titan ConnectionResume Builder
Most Utilized In-Person Services
48% 46% 45% 44% 31%
Help with Career Exploration Help with Job Search Help with Internships Help develop Academic & Career Plans Help with Major Exploration
OVER THE PAST YEAR Part Time Positions
Full Time Positions
Internships
Grad School Programs
for one or 56% Applied more part-time jobs for one or 37% Interviewed more part-time jobs been offered one 29% Have or more part-time jobs 36% None of the above
for one or 39% Applied more full-time jobs for one or 23% Interviewed more full-time jobs been offered one 15% Have or more full-time jobs 57% None of the above
for one or 76% Applied more internships for one or 46% Interviewed more internships been offered one 36% Have or more internships 20% None of the above
33% 14% 22% 63% None of the above
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Applied for a graduate and/or professional school program
Interviewed for a graduate and/or professional school program Accepted to a graduate and/ or professional school program
ANNUAL REPORT
HIGHLIGHTS OF STUDENT LEARNING OUTCOMES Students reported they Strongly Agreed and Moderately Agreed that the Career Center Services impacted their ability to:
84%
Explain how major is related to career opportunities
83%
Write an effective resume
82%
Conduct an internship search
80%
Conduct a job search
75%
Understand graduate/professional school application process
64%
Prepare for an interview
63%
Develop an effective cover letter
59%
Develop an effective personal statement
46%
AREAS OF IMPROVEMENT More individual appointment availability
56%
25%
Extended Drive-Thru (drop-in) hours More services visible on campus
37%
More evening workshops
32% 22%
32%
More employer events
24%
More events geared toward graduate students
32% 32%
More online webinars
21%
More live streaming of events and programs
28%
More programming for recent graduates and alumni
6%
More events geared toward international students
26%
More Behind-the-Scenes company tours & site visits (off-campus)
32% 4%
Other
DEMOGRAPHICS OF SURVEY RESPONDENTS GENDER
COLLEGE
68.0% 31.6% Female
Interview for graduate/professional school programs
Non-Degree 1.2% OTHER 2.9% ARTS 5.2%
Male
COE 0.7%
HSS 23.9%
NSM 8.4%
CAREER SPECIALIST AND COUNSELING APPOINTMENTS
0.3% Unknown
ECS 8.8%
0.1% Non-Binary
COMM 14.2%
STUDENT LEVEL 49.7%
Student’s responses represent strongly agreed or moderately agreed utilizing these services:
50% 65% 61% 61%
Met with a career specialist this past academic year (1-2 times)
Meeting with Career Specialist was a valuable learning experience
PARENT EDUCATION 13%
16.9% 6.8%
9.3%
6.1%
9.9%
FRESHMAN SOPHOMORE JUNIOR SENIOR
ETHNICITY American Indian or Alaska Native
GRAD/PB ALUMNI NON-DEGREE
28%
First Generation College Student
Multi Native Hawaiian or other Pacific Islander Nonresident Alien
White
23%
Parent Attended Some College
22.1%
Asian
Unknown
STUDENT SURVEY
Parent Graduated College
2.3% 0.1% 45.8%
Hispanic
Career Specialist provided insightful industry information that was related to major and interests
36%
Unknown 1.2%
African American
Career Specialist provided valuable career options based on interests and major
CBE 14.4%
3.8% 0.2% 6.1% 3.3% 16.3% PAG E | 7
EMPLOYER
ENGAGEMENT INITIATIVE
Fall 2020 marked the sixth year of the employer engagement initiative led by the Career Center’s eight college career specialists*. Each of the College Career Specialists are responsible for producing a portfolio of at least 20 college specific employers to engage each academic year. The purpose of this initiative is to continue increasing the amount of internship and career opportunities available to CSUF students while providing various avenues for students to connect and engage with employers/alumnus.
OVERALL RESULTS
212
EMPLOYERS TARGETED
64
NEW EMPLOYERS TARGETED
285
EMPLOYER CONNECTION OPPORTUNITIES*
36
ALUMNUS ENGAGED
* engagements that could lead to student employment
EMPLOYER DEVELOPMENT MODEL
3
CATEGORIES FOR ENGAGEMENT LEVELS This employer development model identifies target employers and allocates them into one of three categories based on their level of engagement with the Career Center.
FOSTER
EXPOSURE & BRANDING
ENGAGE
Outreach to employers
Titan Connection job/ internship posting
Workshop facilitation
Employer site visit
College engagement
Email blast
Introductory phone calls and emails
Information session
Recruitment strategy proposal
Career Fair
Resume critiques/Mock interviews Job Shadow program/ Company-hosted tour On-campus interviews Employer partnership program
Percentages below indicate employer engagement categories based on industries targeted.
Business & Economics
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Education
Heatlh & Human Communications Development
Natural Science & Mathematics
Arts
Engineering & Humanities & Computer Science Social Sciences
FOSTER
38%
46%
37%
17%
28%
60%
31%
51%
EXPOSURE & BRANDING
25%
46%
34%
35%
30%
24%
44%
34%
ENGAGE
38%
9%
29%
48%
41%
16%
25%
38%
ANNUAL REPORT
EMPLOYER TARGET LIST
8
COLLEGE CAREER
SPECIALISTS
20
EXISTING & NEW
E M P LOY E R S
The employer target lists required of each specialist is to have a minimum of 20 employers. The intended purpose is to engage employer targets in one or more “levels of engagement” with the Career Center.
ENGAGED TARGETED EMPLOYERS ON-CAMPUS RESIDENCY - YEAR 4 Cal State Fullerton is one of only a handful of universities in California to have a Google Engineering Resident on campus. The Google Engineering Residency program is designed to hone residents’ technical skills, provide programming experience on Google Engineering teams, and offer mentorship opportunities.
TARGETED EMPLOYERS The companies and organizations listed below are some of the 170 targeted employers.
EMPLOYER ENGAGEMENT
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COLLEGE
REPORTS
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11
NATURAL SCIENCE & MATHEMATICS
12
BUSINESS AND ECONOMICS
13
COMMUNICATIONS
14
THE ARTS
15
EDUCATION
16
ENGINEERING & COMPUTER SCIENCE
17
HEALTH AND HUMAN DEVELOPMENT
18
HUMANITIES & SOCIAL SCIENCES
COLLEGE REPORTS
COLLEGE OF
NATURAL SCIENCE AND MATHEMATICS career center appointments UNIQUE STUDENTS
Career fair Attendance
workshops information sessions
career fairs
17
191 266
STUD EN T APPOINTMENTS
career center
Student success center Drop-ins
7%
7%
BIOLOGICAL SCIENCE MATHEMATICS BIOCHEMISTRY CHEMISTRY PHYSICS BIOLOGY
38%
10%
14% 24%
762 116
STUDENTS AT T E N D E D
WORKSHOPS & INFO SESSIONS
42
STUDENTS AT T E N D E D
8 12
CAREER FA I R S
classroom
presentations
Workshop & Info Session Attendance BIOLOGICAL SCIENCE MATHEMATICS BIOCHEMISTRY CHEMISTRY BIOLOGY earth science Physics Statistics GEOLOGY PRE-HEALTH PROFESSIONS
799
students
attended
45% 24% 13% 6% 3% 3% 2% 2% 1% 1%
9
student org
workshops
156
students
attended
employer Engagement, site visits & participation NATURAL SCIENCE & MATHEMATICS
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COLLEGE OF
BUSINESS & ECONOMICS career center appointments UNIQUE STUDENTS
87
243 298
STUDE NT APPOINTMENTS
career center
Career fair Attendance* 3% 2% 2% 4% 5%
workshops information sessions
19%
13%
7% 8%
12%
9%
649 106 424
STUDENTS AT T E N D E D
WORKSHOPS & INFO SESSIONS
8
Finance Accounting Pre Business Marketing Operations Information Systems Business Analytics General Management Human Resources Business Economics Joint Marketing & Info Systems Entrepreneurship
6%
career fairs STUDENTS AT T E N D E D
Student success center Drop-ins
34 employers
182 students attended
Workshop & Info Session Attendance* 24%
Pre Business Accounting Finance Marketing Information Systems Business Administration General Management Human Resources Business Analytics Business Economics Entertainment Hospitality Operations
CAREER FA I R S
16% 11% 10% 5% 5% 5% 4% 4% 3% 3% 3% *Majors under 2% are not represented in these charts
3
classroom
presentations
70
students
attended
3
student org
workshops
87 students
attended
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BUSINESS & ECONOMICS
COLLEGE OF
COMMUNICATIONS career center appointments UNIQUE STUDENTS
Career fair Attendance
workshops information sessions
career fairs
25
803 1,131
STUD EN T APPOINTMENTS
career center
Student success center Drop-ins
2% 5%
2%
25%
Public Relations Comm Studies Double Major Cinema TV Arts Entertainment and Tourism Advertising Communications Comm Disorders
11% 23%
14% 18%
330 66
STUDENTS AT T E N D E D
WORKSHOPS & INFO SESSIONS
44
STUDENTS AT T E N D E D
8 20
CAREER FA I R S
classroom
presentations
COMMUNICATIONS
Workshop & Info Session Attendance Double Major Comm Disorders CINema TV Arts Public Relations Journalism Entertainment and Tourism Comm Studies Advertising Communications
18% 15% 14% 14% 10% 9% 8% 3% 3%
2 Department
Collaborations
1,009
students
attended
Collaborations
2
student org
workshops
ATTENDED 41 STUDENTS
19
students
attended
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COLLEGE OF THE ARTS career center appointments UNIQUE STUDENTS
workshops
61
174 299
STUDE NT APPOINTMENTS
career center
Student success center Drop-ins
Workshop & Info Session Attendance visual arts
information sessions
80%
theater
career fairs
music dance
12% 7% 1%
SOME of the Workshop & Info Sessions
346 66
STUDENTS AT T E N D E D
WORKSHOPS & INFO SESSIONS
8 10
CAREER FA I R S
classroom
presentations
Internships for Arts Transfer Students Making Internships Work Marketing You Resume & Cover Letter Design Lab
10
237
Additional college C o l l a b o r at i o n s
students
attended
3
278 attended
student org
workshops
students
68
students
attended
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ARTS
COLLEGE OF
EDUCATION career center appointments
UNIQUE STUDENTS STUDE NT APPOINTMENTS
68 107
career center
virtual
workshops
11
Attendance
information sessions
33 74
career fairs
38 30
EDUCATION
STUDENTS ATTENDED
Boot Camp Attendance
STUDENTS AT T E N D E D
8
6
SCHOOL DISTRICTS
STUDENTS AT T E N D E D
WORKSHOPS & INFO SESSIONS
171
Student success center Drop-ins
CAREER FA I R S
classroom
presentations
108
53 Mock Interview 30
Resume & Cover Letter Review workshop Workshop
students
attended
1
student org
workshops
22
students
attended
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COLLEGE OF
ENGINEERING & COMPUTER SCIENCE career center appointments
Student success center Drop-ins
20
242 326
career center appointments
career center
Career fair Attendance 3% 1%
workshops
Computer Science
6%
41%
information sessions
career fairs
Mechanical Engineering Civil Engineering
14%
Computer Engineering Electrical Engineering Environmental engineering
14% 22% VIRTUAL
789 90
STUDENTS AT T E N D E D
WORKSHOPS & INFO SESSIONS
436
STUDENTS AT T E N D E D
8 12
CAREER FA I R S
Program
Collaborations
Software Engineering
232 S T U D E N T S 34 ORGANIZATIONS
VIRTUAL
CAREER FAIR
189 S T U D E N T S 22 ORGANIZATIONS
Workshop & Info Session Attendance Computer Science Mechanical Engineering Civil Engineering Computer Engineering Electrical Engineering Software Engineering Engineering (General)
160
EnvironmentalEngineering
students
attended
50% 13% 10% 9% 8% 5% 4% 2%
17
student org
workshops
294
students
attended
employer Engagement, site visits & participation PAG E | 1 6
ENGINEERING & COMPUTER SCIENCE
COLLEGE OF
HEALTH & HUMAN DEVELOPMENT career center appointments UNIQUE STUDENTS
49
712 1,001
S TUDENT APPOINTMENTS
career center
Student success center Drop-ins
Career fair Attendance
workshops
14%
1% 22%
information sessions
career fairs
15% 23% 25%
1,021 50
STUDENTS AT T E N D E D
67
STUDENTS AT T E N D E D
WORKSHOPS & INFO SESSIONS
8 45
CAREER FA I R S
classroom
presentations
Child & Adolescent Development Public Health HUman Services Kinesiology Health Sciences Nursing
Workshop & Info Session Attendance Public Health Human Services Health Sciences Kinesiology Child & Adolescent Development 6% Nursing Social Work 4% Counseling 2%
1,904
students
attended
8
student org
workshops
58% 32% 27% 26% 18%
232
students
attended
employer Engagement, site visits & participation H E A LT H & H U M A N D E V E L O P M E N T
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COLLEGE OF
HUMANITIES & SOCIAL SCIENCES career center appointments UNIQUE STUDENTS
workshops information sessions
career fairs
46
627 873
STUDE NT APPOINTMENTS
career center
Career fair Attendance* 3% 2% 2% 2% 3% 3% 5%
WORKSHOPS & INFO SESSIONS
131
STUDENTS AT T E N D E D
8
CAREER FA I R S
12% 11%
Workshop & Info Session Attendance* Psychology Sociology Criminal Justice Political Science English Liberal Studies History Anthropology Geography American Studies Public Administration Spanish
25 classroom 623 students presentations
26%
7%
8%
1,516 139
Psychology Sociology English Political Science Social Science Liberal Studies Criminal Justice History Public Administration Spanish Geography Gerentology Ethnic Studies Philosophy
5%
8%
STUDENTS AT T E N D E D
Student success center Drop-ins
attended
44% 12% 9% 7% 4% 3% 3% 2% 2% 2% 2% 2%
*Majors under 2% are not represented in these charts
4 student org 71 students workshops
attended
employer Engagement, site visits & participation PAG E | 1 8
HUMANITIES & SOCIAL SCIENCES
ADVANCEMENT THROUGH
ASSESSMENT
The Career Center at Cal State Fullerton utilizes analytics and metrics to assess key data points throughout all aspects of engagement and touch points to better improve our resources and services to help students succeed in their career journeys. While numbers don’t tell the complete story on the efficacy of our initiatives, they provide a baseline to assess what we do on an annual basis and try to improve year-over-year.
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California State University Fullerton Career Center 800 N. State College Blvd, LH-208, Fullerton, CA careercenter@fullerton.edu 657-278-3121
@CSUFcareer