The Elevator Pitch

THE ELEVATOR PITCH

SELL YOUR IDEA

SELL AN IDEA

An elevator pitch is a concise answer to these intimidating small-talk questions and is designed to be delivered in the 30- 60 seconds spent in your average elevator journey.

It’s useful any time you need to sell yourself or an idea quickly to grab someone’s attention, like when meeting new people, starting presentations or sharing an elevator with a business acquaintance.

There are many benefits to being able to pull off a pitch that is both interesting and to-the-point when put on the spot. You can share

your goals and skills, concepts and ideas, and visions for the future. This is great for networking and can potentially lead to working with someone in the future.

The best way to start off an elevator pitch is to make a list. Include qualities or achievements that you think are impressive and narrow them down to your top three. This way it’s easier to remember and choosing to limit yourself when it comes to explaining your skills allows you to have more time to talk about your goals.

Most people love hearing people’s dreams for the future, and ambition is an attractive trait in the business world. Make sure you don’t get

bogged down in jargon either - it justneeds to be a couple of sentencesthat will pique a person’s interest.Being able to give a good summaryin a short time shows that you careabout whatever you’re pitching andreally know it inside-out.

TOP TIP

Your elevator pitch needs to communicate your unique selling proposition (USP).

Identify what makes you, or your idea stand out. Do this just after you’ve talked about what you do.