JOB MARKE T TIPS
THE ELEVATOR PITCH SELL YOUR IDEA
SELL AN IDEA An elevator pitch is a concise answer to these intimidating small-talk questions and is designed to be delivered in the 3060 seconds spent in your average elevator journey.
your goals and skills, concepts and ideas, and visions for the future. This is great for networking and can potentially lead to working with someone in the future.
It’s useful any time you need to sell yourself or an idea quickly to grab someone’s attention, like when meeting new people, starting presentations or sharing an elevator with a business acquaintance.
The best way to start off an elevator pitch is to make a list. Include qualities or achievements that you think are impressive and narrow them down to your top three. This way it’s easier to remember and choosing to limit yourself when it comes to explaining your skills allows you to have more time to talk about your goals.
There are many benefits to being able to pull off a pitch that is both interesting and to-the-point when put on the spot. You can share
Most people love hearing people’s dreams for the future, and ambition is an attractive trait in the business world. Make sure you don’t get
bogged down in jargon either - it just needs to be a couple of sentences that will pique a person’s interest. Being able to give a good summary in a short time shows that you care about whatever you’re pitching and really know it inside-out.
TOP TIP Your elevator pitch needs to communicate your unique selling proposition (USP). Identify what makes you, or your idea stand out.
MAY | UNIVERSIT Y & COLLEGE EDITION 35
