Thompson Rivers University

Page 1

Presented by: Mike Henniger


Table of Contents 1. Thompson Rivers University a case study 2. Recruitment challenges 3. Working with agents 4. Things to consider 5. Q & A


Thompson Rivers University (TRU) Founded in 1970, public, degree-granting university

Located in Kamloops, British Columbia, Canada 10,000 Canadian students 16,000 distance students Over 1,700 international students from 80 countries


• About 350 km northeast of

Vancouver (45 minutes by plane or 3.5 hours by car) • Connecting flights to

Vancouver and Calgary • Small city of 90,000 people

Kamloops, British Columbia


Challenges

16 universities in BC

More than 90 universities in Canada People know Toronto, Montreal, Vancouver Kamloops is not a well known city

TRU is not in top rankings


TRU International Enrolments Fall 2014 Enrolment 7,882 students Domestic

International

1,724 , 22%

6,158 , 78%


Recruitment Fam Tours

Fairs

Social media

Site visits

Webinars


Producing Agents Number of Agents Sending 1 Student or More 100 90 80 70 60 50 40 30 20 10 0

92

91

83

93

87

73 60 47

50

35

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013


Q&A Thank You


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