Presented by: Mike Henniger
Table of Contents 1. Thompson Rivers University a case study 2. Recruitment challenges 3. Working with agents 4. Things to consider 5. Q & A
Thompson Rivers University (TRU) Founded in 1970, public, degree-granting university
Located in Kamloops, British Columbia, Canada 10,000 Canadian students 16,000 distance students Over 1,700 international students from 80 countries
• About 350 km northeast of
Vancouver (45 minutes by plane or 3.5 hours by car) • Connecting flights to
Vancouver and Calgary • Small city of 90,000 people
Kamloops, British Columbia
Challenges
16 universities in BC
More than 90 universities in Canada People know Toronto, Montreal, Vancouver Kamloops is not a well known city
TRU is not in top rankings
TRU International Enrolments Fall 2014 Enrolment 7,882 students Domestic
International
1,724 , 22%
6,158 , 78%
Recruitment Fam Tours
Fairs
Social media
Site visits
Webinars
Producing Agents Number of Agents Sending 1 Student or More 100 90 80 70 60 50 40 30 20 10 0
92
91
83
93
87
73 60 47
50
35
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Q&A Thank You