Landscape Role | Potential Tourism
1930s
2019
III. 53
III. 54
Plan for Reactivation of Tourism in Arquata Scrivia With the industrial era over, Arquata Scrivia wants to return to tourism, which was very important until the 1960s. The Municipality has in fact printed the tourist promotion poster that recalls the famous one of the 1930s, a drawing in which a man and a woman admired the town and where the slogan “Ideal holiday, Arquata Scrivia” stood out.
“Once there were Genoese vacationers - said the mayor, Alberto Basso at the presentation of the guide -, now that tourism is no longer there but Arquata deserves to be re-evaluated from a tourist point of view thanks to its many riches”.
Now the manifesto is ready and will support another project of the municipal administration, the tourist guide of Arquata Scrivia, officially a tourist municipality since 2019. Twenty-four pages with the architectural, historical, landscape and gastronomic peculiarities, such as the tower, the Gothic house, the badlands, the baroque well, the ancient villas. And then, the many local products.
III. 53 Comune di Arquata Scrivia. (1930s). poster: “Villeggiatura Ideale”. III.54 Comune di Arquata Scrivia. (2019). poster: “Villeggiatura Ideale”.
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3. Site Analysis