Visualizing the Starbucks Experience

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VISUALIZING THE STARBUCKS EXPERIENCE

Carla Salehian & Iman Salehian Spring 2014


PRESENTATION OUTLINE 1. 2. 3. 4. 5. 6.

Introduction Research Questions Conventional Visualizations Unconventional Visualizations Speculative Visualizations Conclusions


THE STARBUCKS SENSATION Starbucks sensation is driven not “ The just by the quality of its products but by the entire atmosphere surrounding the purchase of coffee.

– Corporate Design Foundation


RESEARCH QUESTIONS

1.

Do social behavior and physical space reciprocally influence one another?

2. 3.

What can visualizations tell us about these spaces that written descriptions and observational data cannot?

What limitations do traditional spatial visualizations (floor plans, mapping, etc.) impose? Can we imagine methods of bypassing said limitations?


CONVENTIONAL VISUALIZATIONS


STARBUCKS FLOORPLAN LEGEND

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THE STARBUCKS PROCESS FLOW CHART

customer doesn’t feel “ The like he’s waiting in line.

It’s like a ballet - a well choreographed play.

- Jim Alling, President of US Starbucks


UNCONVENTIONAL VISUALIZATIONS


STARBUCKS MOVEMENT STUDY LEGEND Movement Index Low

Medium Low

Medium

Medium High

High

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STARBUCKS MOOD STUDY LEGEND Mood Index Elevation

Mood

Low

Calm

=

High

Stressed

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STARBUCKS MOOD & MOVEMENT LEGEND Movement Index Low Medium Low Medium Medium High High

Mood Index Elevation

Mood

Low

Calm

=

High

Stressed

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STARBUCKS SOUND & INTERACTION LEGEND

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STARBUCKS PRESENCE & MOVEMENT LEGEND Presence Index

Movement Index Low Medium Low Medium Medium High High

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SPECULATIVE VISUALIZATIONS


STARBUCKS PHENOMENOLOGICAL

MAP A LEGEND

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STARBUCKS PHENOMENOLOGICAL

MAP B LEGEND

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CONCLUSIONS Utility of conventions in describing spatial data Utility of unconventional and speculative visualizations Reflections: Our unconventional and speculative visualizations are not an end all be all, but a proof of concept, ultimately a reminder of why we should frequently revisit and interrogate conventions.


Questions?


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