VISUALIZING THE STARBUCKS EXPERIENCE
Carla Salehian & Iman Salehian Spring 2014
PRESENTATION OUTLINE 1. 2. 3. 4. 5. 6.
Introduction Research Questions Conventional Visualizations Unconventional Visualizations Speculative Visualizations Conclusions
THE STARBUCKS SENSATION Starbucks sensation is driven not “ The just by the quality of its products but by the entire atmosphere surrounding the purchase of coffee.
”
– Corporate Design Foundation
RESEARCH QUESTIONS
1.
Do social behavior and physical space reciprocally influence one another?
2. 3.
What can visualizations tell us about these spaces that written descriptions and observational data cannot?
What limitations do traditional spatial visualizations (floor plans, mapping, etc.) impose? Can we imagine methods of bypassing said limitations?
CONVENTIONAL VISUALIZATIONS
STARBUCKS FLOORPLAN LEGEND
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THE STARBUCKS PROCESS FLOW CHART
customer doesn’t feel “ The like he’s waiting in line.
It’s like a ballet - a well choreographed play.
”
- Jim Alling, President of US Starbucks
UNCONVENTIONAL VISUALIZATIONS
STARBUCKS MOVEMENT STUDY LEGEND Movement Index Low
Medium Low
Medium
Medium High
High
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STARBUCKS MOOD STUDY LEGEND Mood Index Elevation
Mood
Low
Calm
=
High
Stressed
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STARBUCKS MOOD & MOVEMENT LEGEND Movement Index Low Medium Low Medium Medium High High
Mood Index Elevation
Mood
Low
Calm
=
High
Stressed
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STARBUCKS SOUND & INTERACTION LEGEND
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STARBUCKS PRESENCE & MOVEMENT LEGEND Presence Index
Movement Index Low Medium Low Medium Medium High High
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SPECULATIVE VISUALIZATIONS
STARBUCKS PHENOMENOLOGICAL
MAP A LEGEND
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STARBUCKS PHENOMENOLOGICAL
MAP B LEGEND
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CONCLUSIONS Utility of conventions in describing spatial data Utility of unconventional and speculative visualizations Reflections: Our unconventional and speculative visualizations are not an end all be all, but a proof of concept, ultimately a reminder of why we should frequently revisit and interrogate conventions.
Questions?