5 Reasons Why Digital Signage Is an Effective Branding & Internal Communication
In marketing there are different ways to create a strong brand. Marketing is said to be a mix of advertising, distribution, publicity and other elements. There is one more element for any company or brand that can bring a positive publicity. It is their internal customers or we can call them employees. An employee is the nearest element in the chain of public relations and hence many companies are focusing on keeping their employees happy. Many brands die fast with shrinking lifecycle of ad campaigns. Employees on the other hand are effective brand advocates. If they believe in the company, they are the best salespeople as well. With large employee base, companies face the problem of keeping the employees updated and interested at the same time in company affairs. If a company wants to create a smooth communication flow within its company, digital signage is the best tool. Following are the 5 reasons why digital signage is the best communication tool for internal purpose 1.
Digitizing the content In old communication medium where static image is the only option, creativity has its limitation. Digital signage supports various content formats including the content in motion. There are various file formats in which content can go on DS screen depending upon the software. For E.g. Xtreme Media Digital Signage Software supports images, videos, scrolling text/RSS feeds, flash animations, PDF etc. With different types of content, a brand can create a unique and catchy content of company.
2.
Creating a live experience Businesses are concerned with external environment and all the happenings around its peripherals. With live TV application, it is possible for companies to keep the viewer updated and entertained at the same time. RSS feeds helps to keep a tab on the ever
changing stock rates, gold rates, news headlines or feeds from micro blogging site such as Twitter.
3.
Cost efficient Conventional notice boards are not as cheaper as you think. There are various monetary and non-monetary resources spent on the same. Printing and designing are two major costs every time company decides to change or update the information. Digital signage minimizes the cost as the content can be uploaded and updated remotely. Less printing costs means company is being environmentally responsible as well.
4.
Uniformity universally Through one server thousands of digital signage screens can be monitored and managed. The distribution of various communication and marketing material can be streamlined through digital signage.
5.
Integration and innovation Digital signage can be integrated with various applications. For e.g. Xtreme Media has integrated its digital signage software with queue management software. There are various permutations and combinations possible in digital signage when it comes to customization and innovation.