Communication via Digital Signage Vs Static Signage With rapid growth resulting from the introduction of new technology, and the availability of a wide variety of media platforms, last few years have been an exciting time for the Digital Signage industry. Digital advertising is now identified as a highly successful medium for consumer communication by the retail outlets, restaurants, gas stations, casinos, banks, airports, along with corporates and educational institutions. One of the major benefits of the digital signage is its ability of deliver relevant and dynamic message, which resonate with the target audience. O Display content is designed for informing, educating and entertaining the audience, and ultimately serving the purpose of influencing the decision making and purchasing behaviour of the consumers that defines digital signage. Advantage of Digital Signage over Static Displays Digital signage is all about communicating with the consumer. For enhanced Product Marketing, appealing audio visual displays offering dynamic and digital information guarantee improved sales. Some of the most prominent features of the digital signage are; •
Versatility and Cost- Efficiency
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Time Saving
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Improved Sales and Return on Investments (ROI)
The Gaps Digital Signage fills that Static Displays have left behind Digital signage such as, LCD & LED displays are being widely used in the public and private spaces. Unlike the static signage, digital signage can display a variety of contents including text, image, video, audio and animation, and thus is the main reason behind its widespread use. The ability to change, modify and exchange content easily makes Digital Signage the hottest technology around today. Furthermore, this new technology allows a proper demonstration of essential information at specific locations at specific times, when paired with an appropriate display medium. Furthermore, as compared to the static displays, the digital signage technology offers a better ROI. How Digital Signage Saves Cost? Digital signage is comparatively a lucrative advertising option than print, media or static signage primarily due to its low operating and maintenance costs. No doubt, this new form of branding and advertising method is quickly catching up the world over. The recurring cost of printing materials for promotion of products, new arrivals and introductions, and the seasonal updates in products/services is far greater than the operational and maintenance cost of the digital signage. The upfront cost of implementing the digital signage is high, but in the long-run it offers regular savings for the business, which can be used towards developing the core competencies or meeting other organizational objectives for a profitable ROI. As digital signage refers to the electronically controlled display screen from a central location, the cost of advertising a brand/product/service reduces drastically. Why? Digital signage screens installed across different locations only need digital signage software to manage and update the promotional information, and thus there is less involvement of manual labour, which brings down the costs by a considerable margin. This digital signage software is cloud based, hence easily accessible from any remote location from devices such as desktops, laptops and even smartphones.
So, if you are still using the old, static displays for promoting your business, you are falling behind your competitors by a few years. That sounds alarming, isn’t it? So, ride the wave of change and success by embracing the new advertising technology of digital signage.