Digital Art Direc tor & Creative Santiago, Dominican Republic www.behance.net/carlosdeleon
cddleon
mailcarlosdeleon@gmail.com
+1 809.429.6350
Hello, my name is Carlos and I’m a creator... ...a creator that serves as a bridge between organizations and people, through the use of my skills as an art director, digital creative and strategist. My 6+ years of industry experience in New York and the Dominican Republic have given me the tools to effectively understand clients’ needs, translating them into compelling, innovative communication assets, targeted to specific markets. In this application I’m showcasing a compilation of commercial and self-initiated work made in DR, as samples of the reach of my skills and interests. I hope you enjoy it and that it resonates with you, hoping to hear from you. Thank You. Carlos De León
www.behance.net/carlosdeleon
cddleon
mailcarlosdeleon@gmail.com
+1 809.429.6350
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Greek getaway Instagram stories client: CS Beachwear
concept, art direction, motion graphics
Series of Instagram stories, celebrating the 5th anniversary of the luxury swimwear brand.
El 4 de Julio client: APAP
concept, art direction, copywriting
Campaign proposal merging American and Dominican cultures as a platform to direct consumers to take advantage of the cashback for purchases made online around the 4th of July date.
El 4 de Julio
client: APAP
concept, art direction, copywriting
El 4 de Julio
client: APAP
concept, art direction, copywriting
Instagram version
Facebook version
Tarjeta Joven APAP “3D” posts client: APAP
concept, art direction, motion graphics
As part of the launch of “Tarjeta Joven“, a new credit card targeted to Dominican Millennials, the team was asked for innovative content, that would go beyond still imagery. Part of the result were these animations made from scratch that played on the illusion of interaction when displayed on the screens of FB and IG users browsing their feeds.
Airlines Cashback client: APAP
art direction, motion graphics
Execution for print and digital, under the concept “clouds above“.
MĂĄs LĂmite Mailings client: APAP
art direction
Seasonal mailings proposals
San Isidro Despierta client: SD Coffee Shop
concept, art direction, photography
Communication welcoming the opening of a new Santo Domingo Coffee Shop in San Isidro, Sto. Dgo.
Mujer Activa client: Activa Group
concept, copywriting, art direction, photography, motion graphics
Celebration of Women’s Day; content produced for the agency’s Instagram feed.
Mujer Activa
client: Activa Group
concept, copywriting, art direction, photography, motion graphics
Gatorade DR - social media client: Gatorade DR
art direction
Social media assets executions. The biggest challenge was the sole use of generic stock images as a resource, for which a high level of photo retouching was critical to meet the brand’s global guidelines for content and imagery.
Gatorade DR - social media assets
client: Gatorade DR
art direction
Renault Dominicana - social media client: Euromotos
art direction, motion graphics, content strategy
Content produced for Renault Dominicana’s social media.
Renault Dominicana - social media
client: Euromotors
art direction, motion graphics, content strategy
Thank www.behance.net/carlosdeleon
cddleon
You!
mailcarlosdeleon@gmail.com
+1 809.429.6350