Carlos De León - commercial work

Digital Art Direc tor & Creative Santiago, Dominican Republic www.behance.net/carlosdeleon

cddleon

mailcarlosdeleon@gmail.com

+1 809.429.6350

Hello, my name is Carlos and I’m a creator... ...a creator that serves as a bridge between organizations and people, through the use of my skills as an art director, digital creative and strategist.

My 6+ years of industry experience in New York and the Dominican Republic have given me the tools to effectively understand clients’ needs, translating them into compelling, innovative communication assets, targeted to specific markets.

In this application I’m showcasing a compilation of commercial and self-initiated work made in DR, as samples of the reach of my skills and interests.

I hope you enjoy it and that it resonates with you, hoping to hear from you.

Thank You. Carlos De León

www.behance.net/carlosdeleon

cddleon

mailcarlosdeleon@gmail.com

+1 809.429.6350

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Greek getaway Instagram stories client: CS Beachwear

concept, art direction, motion graphics

Series of Instagram stories, celebrating the 5th anniversary of the luxury swimwear brand.

El 4 de Julio client: APAP

concept, art direction, copywriting

Campaign proposal merging American and Dominican cultures as a platform to direct consumers to take advantage of the cashback for purchases made online around the 4th of July date.

El 4 de Julio

client: APAP

concept, art direction, copywriting

El 4 de Julio

client: APAP

concept, art direction, copywriting

Instagram version

Facebook version

Tarjeta Joven APAP “3D” posts client: APAP

concept, art direction, motion graphics

As part of the launch of “Tarjeta Joven“, a new credit card targeted to Dominican Millennials, the team was asked for innovative content, that would go beyond still imagery. Part of the result were these animations made from scratch that played on the illusion of interaction when displayed on the screens of FB and IG users browsing their feeds.

Airlines Cashback client: APAP

art direction, motion graphics

Execution for print and digital, under the concept “clouds above“.

MĂĄs LĂ­mite Mailings client: APAP

art direction

Seasonal mailings proposals

San Isidro Despierta client: SD Coffee Shop

concept, art direction, photography

Communication welcoming the opening of a new Santo Domingo Coffee Shop in San Isidro, Sto. Dgo.

Mujer Activa client: Activa Group

concept, copywriting, art direction, photography, motion graphics

Celebration of Women’s Day; content produced for the agency’s Instagram feed.

Mujer Activa

client: Activa Group

concept, copywriting, art direction, photography, motion graphics

Gatorade DR - social media client: Gatorade DR

art direction

Social media assets executions. The biggest challenge was the sole use of generic stock images as a resource, for which a high level of photo retouching was critical to meet the brand’s global guidelines for content and imagery.

Gatorade DR - social media assets

client: Gatorade DR

art direction

Renault Dominicana - social media client: Euromotos

art direction, motion graphics, content strategy

Content produced for Renault Dominicana’s social media.

Renault Dominicana - social media

client: Euromotors

art direction, motion graphics, content strategy

Thank www.behance.net/carlosdeleon

cddleon

You!

mailcarlosdeleon@gmail.com

+1 809.429.6350