"A Visual Study of a Reconnection" consists in the major visual study of the final thesis of the Master's Degree in Graphic Branding and Identity at London College of Communication.
In an era of globalisation, the deep-seated connections we have to our urban landscapes are at real risk of being lost.The abundance of information available throughout the urban place, - dictating where to go, what to do and who to meet, - mediates our relationship to the city, distancing us from its physical and, to a certain degree, phycological realities.
The phenomenon of homogenisation resulted by the current global integration, presents the ability to standardise the urban place, generating a uniform visual landscape devoid of meaning and emotional attachment. Urban identity is fading and in this way, our sense of place is vanishing.
The study provided visually explores a deep investigation regarding the issue previously reported and the possible alternative created.
