CA R M E L R E A LT Y C O M PA N Y
2020 Annual Market Report
C A R M E L- B Y-T H E -S E A , C A R M E L P O I N T, G R E AT E R C A R M E L , C A R M E L VA L L E Y, P E B B L E B E A C H , C A R M E L H I G H L A N D S , B I G S U R & S O U T H C O A S T, M O N T E R E Y, PA C I F I C G R O V E Dolores South of Seventh ■ P.O. Drawer C ■ Carmel-by-the-Sea, California 93921 | 831.622.1000 ■ CarmelRealtyCompany.com
A C or n e r s t on e i n Lu x u ry R e a l E s tat e f or O v e r O n e Hu n dr e d Ye a r s
2020 ANNUAL MARKET REPORT
Letter from Kim Dear Friends, Happy 2021!
The new year gives me another opportunity to share with you one of the many benefits of our brokerage affiliation with Carmel Realty Company, the Quarterly and Annual Reports. Each quarter we produce these informative reports broken down by area for the entire Monterey Peninsula. Not only are they professionally produced but the market data is the most comprehensive I have seen and invaluable to you as a homeowner. For the first time in many years, all 9 markets on the Monterey Peninsula are still doing extraordinarily well! In fact, this is the best market we have seen in 10 years. After a fast start to 2020, COVID hit and the market came to a starling halt with us not even being able to show property, then not being able to show property if it was occupied. After the first couple of months of that, the market adjusted and people from all over decided they wanted to be here on the beautiful Monterey Peninsula. They are escaping the urban, more densely populated areas for the pristine coastline. The benefit to the Monterey Peninsula is that not just the downtown areas benefited. I would argue the surrounding areas benefited the most because people were looking for larger homes to support more of a flexible part-full time residence and the new “work from home” environment. Take for example Carmel Highlands and South Coast which saw an incredible 750% increase in sales volume and almost 42% increase in average sales price. But that doesn’t diminish the growth in the Greater Carmel areas of almost 60% in sales volume and 21.55% in average sales price. Regardless of the city, the number of listings are down and the number of sales and average sales price are up. Our tightest markets for inventory remain to be Monterey, Pacific Grove, Seaside and especially Marina. All of this translates into a seller’s market. We need your help. If you know anyone thinking of selling please call us! Let our strategic negotiating and marketing skills work for your friends and family as well as they have for you in the past. Regardless of the market, we are committed to negotiating the highest possible price. We look forward to hearing from you and wish you a healthy and happy 2021! Thank you for your continued support,
Kim DiBenedetto 831.601.9559
Kim@CarmelRealtyCompany.com www.KimNegotiatesHomes.com DRE#01278679
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Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
2020 ANNUAL MARKET REPORT
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Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
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Market Overview
2020 ANNUAL MARKET REPORT
L
ike most industries, the real estate market was significantly impacted by the global COVID pandemic. The year started out strong then came to a screeching stop in April and May due to the state’s stay-at-home order in March. As Realtors, we quickly adapted, deploying additional video, virtual tours, and digital marketing solutions. It is said necessity breeds invention and innovation. When the order was lifted for essential services in May, the local real estate market experienced a major surge in business. All of the 9 markets we track experienced a significant increase in demand due to buyers rushing to our market to enjoy the lifestyle and benefits of living on the Monterey Peninsula. The increased demand resulted in record sales in almost every one of our markets. Pebble Beach, Carmel, Carmel Valley, the South Coast, Monterey and several other communities set record sales both in numbers of transactions and in the total dollar value sold. Overall, these 9 markets hit a record $2.5B in sales, up from $1.8B in 2019. With availability of properties low, it is often difficult for buyers to find the ideal property on the MLS or public platforms. Carmel Realty, along with sister company Monterey Coast Realty, through our wide internal network, has always had a broad selection of “off market” properties. This was especially important in 2020, when “off market” sales increased nearly 150% at our company over 2019. The last few months of 2020 and January of 2021 have slowed down again because of the election, holiday, and another round of strict stay-at-home orders. While our overall outlook for 2021 real estate is bullish, with the stay-at-home order back in place over the holidays and then recently extended, we expect the first quarter to be a bit slower again. Locally, inventory on the Monterey Peninsula is at an all-time low, there is pent up demand and the work from home trend does not appear to be waning. Nationally, the interest rates are extremely low, recently reaching a record low of 2.65% on a 30 year mortgage. As the vaccine reaches the public and there is a new stimulus bill on the horizon, Goldman Sachs forecasts a 6.5% growth of GDP in 2021. For those reasons and many more, we believe that there will be strong demand in our markets this year. We present the attached record sales report with humility and compassion as we realize so many businesses are suffering as a result of the pandemic. If there is a silver lining in the real estate boom, we hope it is that the increase in full time families moving to the Peninsula will help our community make a faster rebound as the pandemic subsides. We hope you find the following report to be useful. As always, should you have any questions or comments on the results please feel free to contact us. We look forward to serving you or any of your friends and family in any upcoming real estate activity.
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Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
2020 ANNUAL MARKET REPORT
Table of Contents
Carmel-by-the-Sea & Carmel Point ........................................... 6 Greater Carmel ....................................... 8 The areas outside of Carmel-by-the Sea & Carmel Point
Carmel Valley......................................... 10 Pebble Beach........................................... 12 Carmel Highlands, Big Sur & South Coast .......................... 14 Monterey ................................................ 16 Pacific Grove ......................................... 18
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
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Carmel-by-the-Sea & Carmel Point
C A R M E L - B Y-T H E - S E A
AVERAGE SELLING PRICE
Market Update
T
here were 179 homes sold in Carmel-by-the-Sea in 2020 representing a 22% increase over 2019. The increase in units helped drive a significant increase in Total Dollar Sales Volume of $484M up 51% over the previous year. As a result of increased demand and sales volume, the Average Sales Price in the market realized an increase of 24%. Inventory remains tight with only 28 available listings at the end of 2020 which decreased by 45% from 51 listings at this same time last year.
SALES BY SEGMENT <$1M | 6 $1M-2M | 70 $2M-3M | 48 $3M-5M | 40 $5M+ | 15
6
22% 27%
2020 ANNUAL MARKET REPORT
$2,703,647 24% vs 2019 33% Q4 2020 vs Q4 2019 SALES VOLUME
$484M 51% vs 2019 113% Q4 2020 vs Q4 2019
8%
3%
39%
DAYS ON MARKET
56
26% vs 2019 54% Q4 2020 vs Q4 2019 UNITS SOLD
179
22% vs 2019 60% Q4 2020 vs Q4 2019
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
Carmel-by-the-Sea & Carmel Point
2020 ANNUAL MARKET REPORT
Average vs Median Sales Price
Days on Market*
$3.2M
120
$2.4M
90
$1.6M
60
$0.8M
30
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4
Average
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 * DOM count was suspended March 17th - May 16th due to COVID-19
Median
Closed Sales Volume by Quarter
Closed Sales by Quarter
Average vs Median Sales Price by Quarter
$200M
80
$3.2M
$150M
60
$2.4M
$100M
40
$50M
20
$1.6M
$0.8M
Q1
Q1
Q2
2019
Q3
Q4
2020
Q1
Q2
2019
Q3
Q4
2020
Q2
2019 Average 2020 Average
Q3
Q4
2019 Median 2020 Median
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
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Greater Carmel
G R E AT E R C A R M E L
AVERAGE SELLING PRICE
Market Update
C
armel ended 2020 strong with an almost 60% increase in Total Sales Volume over 2019. There were 101 sales this year compared to 77 in 2019. Like Carmel-by-the-Sea, the Average Sales Price increased by 22% supporting the big jump in Total Sales Volume. Due to the increase in Average Sales Price, there were fewer homes sold at the $1M and under range and a meaningful increase in sales at $2M and above. 71 of the 101 units sold were within the $1-3M range.
18%
SALES BY SEGMENT <$1M | 20 $1M-2M | 53 $2M-3M | 18 $3M-5M | 8 $5M+ | 2
8
52%
2020 ANNUAL MARKET REPORT
The areas outside of Carmel-by-the Sea & Carmel Point
$1,796,751 22% vs 2019 51% Q4 2020 vs Q4 2019 SALES VOLUME
$181.4M 59% vs 2019 113% Q4 2020 vs Q4 2019
DAYS ON MARKET
8% 20%
2%
62
21% vs 2019 8% Q4 2020 vs Q4 2019 UNITS SOLD
101
31% vs 2019 41% Q4 2020 vs Q4 2019
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
Greater Carmel
Days on Market*
Average vs Median Sales Price $2.4M
100
$1.8M
75
$1.2M
50
$0.6M
25
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4
Average
2020 ANNUAL MARKET REPORT
The areas outside of Carmel-by-the Sea & Carmel Point
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 * DOM count was suspended March 17th - May 16th due to COVID-19
Median
Closed Sales Volume by Quarter
Closed Sales by Quarter
Average vs Median Sales Price by Quarter
$70M
40
$2.4M
$53M
30
$1.8M
$36M
20
$18M
10
$1.2M
$0.6M
Q1
Q1
Q2
2019
Q3
Q4
2020
Q1
Q2
2019
Q3
Q4
2020
Q2
2019 Average 2020 Average
Q3
Q4
2019 Median 2020 Median
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
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2020 ANNUAL MARKET REPORT
Carmel Valley
C A R M E L VA L L E Y
AVERAGE SELLING PRICE
Market Update
C
armel Valley experienced a dramatic increase in 2020 with total sales volume of $406M, up 60% over the $254M sold in 2019. There were 253 homes sold in the year representing a 26% increase in the number of transactions. The Average Sales Price in Carmel Valley also increased by 27% over 2019. At the end of the year there were 59 homes for sale in Carmel Valley, down 33% from the 88 homes available at the same time last year.
SALES BY SEGMENT <$1M | 103 $1M-2M | 96 $2M-3M | 27 $3M-5M | 21 $5M+ | 6
10
26% vs 2019 1% Q4 2020 vs Q4 2019 SALES VOLUME
$406.3M 60% vs 2019 34% Q4 2020 vs Q4 2019
11% 8% 38%
$1,606,034
2%
41%
DAYS ON MARKET
65
29% vs 2019 44% Q4 2020 vs Q4 2019 UNITS SOLD
253
27% vs 2019 32% Q4 2020 vs Q4 2019
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
2020 ANNUAL MARKET REPORT
Carmel Valley Average vs Median Sales Price
Days on Market*
$1.9M
110
$1.4M
82.5
$1.0M
55
$0.5M
27.5
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4
Average
* DOM count was suspended March 17th - May 16th due to COVID-19
Median
Closed Sales Volume by Quarter
Closed Sales by Quarter
$160M
100
$120M
75
$81M
50
$41M
25
Average vs Median Sales Price by Quarter $2.0M
$1.5M
$1.0M
$0.5M
Q1
Q1
2019
Q2
Q3
2020
Q4
Q1
Q2
2019
Q3
Q4
2020
Q2
2019 Average 2020 Average
Q3
Q4
2019 Median 2020 Median
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
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2020 ANNUAL MARKET REPORT
Pebble Beach
P E B B L E B E AC H
Market Update
P
ebble Beach had a record year in total volume reaching nearly $500M in recorded sales. This does not include a number of additional sales that were done off market during the year. There were 153 sales, up 17% over the previous year. The higher end of the market realized the majority of the growth. There were 28 homes sold in the $3-5M range and 23 homes sold over $5M in 2020. The activity in these higher price ranges represents an increase of 21% over the same period last year.
AVERAGE SELLING PRICE
$3,258,250 4% vs 2019 10% Q4 2020 vs Q4 2019 SALES VOLUME
$498.5M 22% vs 2019 41% Q4 2020 vs Q4 2019
DAYS ON MARKET
41%
SALES BY SEGMENT <$1M | 12 $1M-2M | 63 $2M-3M | 27 $3M-5M | 28 $5M+ | 23
12
18% 8% 15%
18%
73
34% vs 2019 59% Q4 2020 vs Q4 2019 UNITS SOLD
153
17% vs 2019 56% Q4 2020 vs Q4 2019
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
2020 ANNUAL MARKET REPORT
Pebble Beach Average vs Median Sales Price
Days on Market*
$4M
130
$3M
97.5
$2M
65
$1M
32.5
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4
Average
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 * DOM count was suspended March 17th - May 16th due to COVID-19
Median
Closed Sales Volume by Quarter
Closed Sales by Quarter 60
$220M
Average vs Median Sales Price by Quarter $4M
$3M
$165M 40
$2M
$110M 20
$1M
$55M
Q1
Q1
Q2
2019
Q3
Q4
2020
Q1
Q2
2019
Q3
Q4
2020
Q2
2019 Average 2020 Average
Q3
Q4
2019 Median 2020 Median
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
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Carmel Highlands, Big Sur & South Coast
CARMEL HIGHLANDS
AVERAGE SELLING PRICE
Market Update
V
olume in Carmel Highlands, Big Sur, and South Coast is often limited to less than 2 dozen sales per year. However, 2020 brought a dramatic increase of interest in these areas. There were 54 Units Sold in 2020 which represents an increase 500% over 2019 where there were only 9 Units Sold. The Average Sales Price increased by 42% from 2019 and the Total Dollar Volume increased 750% to $186M in sales.
2020 ANNUAL MARKET REPORT
$3,447,683 42% vs 2019 44% Q4 2020 vs Q4 2019 SALES VOLUME
$186.2M
750% vs 2019 1700% Q4 2020 vs Q4 2019
DAYS ON MARKET SALES BY SEGMENT <$1M | 4 $1M-2M | 16 $2M-3M | 11 $3M-5M | 11 $5M+ | 12
14
30%
20% 20%
7% 22%
103
32% vs 2019 53% Q4 2020 vs Q4 2019 UNITS SOLD
54
500% vs 2019 311% Q4 2020 vs Q4 2019
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
Carmel Highlands, Big Sur & South Coast
2020 ANNUAL MARKET REPORT
Average vs Median Sales Price
Days on Market*
$6.5M
200
$5M
150
$3.5M
100
$2M
50
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4
Average
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 * DOM count was suspended March 17th - May 16th due to COVID-19
Median
Closed Sales Volume by Quarter
Average vs Median Sales Price by Quarter
Closed Sales by Quarter
$7.0M
30
$90M
$5.3M
$68M 20
$3.5M
$46M 10
$1.8M
$23M
Q1
Q2
2019
Q3
Q4
2020
Q1
Q2
2019
Q3
2020
Q4
Q1
Q2
2019 Average 2020 Average
Q3
Q4
2019 Median 2020 Median
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
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2020 ANNUAL MARKET REPORT
Monterey
MONTEREY
AVERAGE SELLING PRICE
Market Update
T
otal Sales Volume in Monterey reached a record $334M in 2020. This represents a 30% increase over total volume in 2019. The number of Units Sold in Monterey increased by 8% up to 301 homes and the Average Sales Price increased a healthy 20% year over year. Due to the strong demand for homes on the Monterey Peninsula, the Number of Days on Market decreased by 40% and the total number of available homes for sale decreased by 33% compared to 2019.
SALES BY SEGMENT <$1M | 193 $1M-2M | 78 $2M-3M | 19 $3M-5M | 8 $5M+ | 3
16
$1,109,133 20% vs 2019 42% Q4 2020 vs Q4 2019
SALES VOLUME
$333.8M 30% vs 2019 107% Q4 2020 vs Q4 2019
26%
1% 3% 6%
64%
DAYS ON MARKET
44
40% vs 2019 65% Q4 2020 vs Q4 2019 UNITS SOLD
301
8% vs 2019 46% Q4 2020 vs Q4 2019
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
2020 ANNUAL MARKET REPORT
Monterey
Days on Market*
Average vs Median Sales Price
80
$1.5M
60 $1.0M
40 $0.5M
20
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4
Average
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 * DOM count was suspended March 17th - May 16th due to COVID-19
Median
Closed Sales Volume by Quarter
Closed Sales by Quarter 110
$130M
Average vs Median Sales Price by Quarter $1.5M
88
$98M
$1.0M
66
$66M 44
$33M
$0.5M
22
Q1
Q1
Q2
2019
Q3
2020
Q4
Q1
Q2
2019
Q3
Q4
2020
Q2
2019 Average 2020 Average
Q3
Q4
2019 Median 2020 Median
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
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2020 ANNUAL MARKET REPORT
Pacific Grove
PAC I F I C G R OV E
AVERAGE SELLING PRICE
Market Update
L
ike a number of other markets on the Peninsula, Pacific Grove recorded a record year in total sales volume with $243M in sales. There were 205 sales in the year, up 16% from the previous year and the Average Sales Price increased by 5.5%. The $2-3M range saw the most growth with 16 Units Sold compared to 9 Units Sold in 2019. Inventory remains tight with just 27 home available for sale at the end of 2020, down 37% from the previous year.
SALES BY SEGMENT
<$1M | 107 $1M-2M | 80 $2M-3M | 16 $3M-5M | 2 $5M+ | 0
18
$1,185,961 5% vs 2019 8% Q4 2020 vs Q4 2019
SALES VOLUME
$243.1M 22% vs 2019 42% Q4 2020 vs Q4 2019
8% 39% 52%
1%
DAYS ON MARKET
41
34% vs 2019 29% Q4 2020 vs Q4 2019 UNITS SOLD
205
16% vs 2019 31% Q4 2020 vs Q4 2019
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
2020 ANNUAL MARKET REPORT
Pacific Grove
Days on Market*
Average vs Median Sales Price
70
$1.5M
56 $1.0M
42
28
$0.5M
14
2020 Q1
2020 Q2
2020 Q3
Average
2020 Q4
2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 * DOM count was suspended March 17th - May 16th due to COVID-19
Median
Closed Sales Volume by Quarter
Closed Sales by Quarter
$100M
80
$75M
60
Average vs Median Sales Price by Quarter $1.5M
$1.0M
$51M
40 $0.5M
$26M
20
Q1
Q1
2019
Q2
Q3
2020
Q4
Q1
Q2
2019
Q3
Q4
2020
Q2
2019 Average 2020 Average
Q3
Q4
2019 Median 2020 Median
Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California 93921 831.622.1000 ■ CarmelRealtyCompany.com
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Kim DiBenedetto REALTOR® | DRE#01278679
831.601.9559
Kim@CarmelRealtyCompany.com www.KimNegotiatesHomes.com
Dolores South of Seventh ■ P.O. Drawer C ■ Carmel-by-the-Sea, California 93921 | 831.622.1000 ■ CarmelRealtyCompany.com
A C or n e r s t on e i n Lu x u ry R e a l E s tat e f or O v e r O n e Hu n dr e d Ye a r s