Custom Property Marketing
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Custom Property Marketing Table of Contents
Summary of Print Advertising Opportunites . . . . . . . . 3 Summary of Digital Advertising Opportunites . . . . . . 4 Summary of Web Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Print Advertising Examples . . . . . . . . . . . . . . . . . . . . . . . . . 6 Digital Advertising Exmaples . . . . . . . . . . . . . . . . . . . . . . 18 Web Analytics Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
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Custom Property Marketing Summary of Print Advertising Opportunites Custom Property Magazine Custom Property Features List Custom Property Foldover Direct Mailer to Targeted Buyers Framed Picture at Ocean Avenue Gallery Palo Alto Daily Post Half Page Agent Dedicated Pine Cone Ads Pine Cone Company Rotation Page 5 Pine Cone Cover Gentry Magazine Luxury Home Magazine Capture Magazine Carmel Magazine 65 Degrees Magazine Silicon Valley Magazine Aspen Magazine Houston/Dallas Magazine Luxury Real Estate MagazineTargets International Luxury agents and Buyers 1913 AT&T 2021 Issue | Spread PUNCH Magazine Pebble Beach Magainze
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Custom Property Marketing Summary of Digital Advertising Opportunites
Estate Film Custom Estate Website featuring Estate Film and World-Class Photography including twilights 3D Virtual Tour, includes Floor Plan Custom Eblast to MCAR and Santa Clara County Realtors Custom Eblast to HNW buyers that are Amex Cardholders AdWerx Campaign to Strategic Targeted Zip Codes from George’s Where The Buyers Come From data (1 week to 5 week campaigns that guarantee at least 7,000 impressions per week) LuxuryRealEstate.com Weekly Tour Spot LuxuryRealEstate.com Featured Jumbo Spot: This includes being one of three listings on the homepage rotation for a week and is included in their weekly eblast. Gentry Dedicated Eblast Gentry On The Market Spot Weekly Eblast Spot Nob Hill On The Market Spot Weekly Eblast Spot Social Media Posts
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Analytics Data driven market optimization
W
e collect traffic metrics from all of the top real estate websites featuring our listings and compile results into reports that provide a critical marketing intelligence. This data directs our marketing strategy and optimizes property exposure. Data captured through our global affiliations, social channels, websites, multiple listing service, price and sales data and ownership data all work together to inform our marketing strategy and find our target buyer.
LuxuryRealEstate.com Listing Report December 2017
3180 Cortez Road
#2635453
Pebble Beach, CA 93953 Listed by: Peter D. Butler II
Online, Active Online Since: 28 July 2016
Views
Inquiries
5,771
0
Views Last 30 Days
Carmel Realty Company is constantly optimizing our market plans based on intel from our analytics engine. Matrix
https://search.mlslistings.com/Matrix/Stats/StatsPrint.aspx?c=AAEAA... Avg DOM & Sale to List Price Ratio Activity Last 6 Months
Views
Inquiries
December, 2017
9
0
November, 2017
30
0
October, 2017
555
0
September, 2017
473
0
August, 2017
512
0
July, 2017
508
0
5,771
0
All Time
Search Criteria Time frame is from Mar 2017 to Feb 2018 Postal City is 'Carmel' Property Type is 'Residential' Results calculated from approximately 360 listings
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Custom Property Marketing Print Advertising Samples
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Custom Property Marketing 1913
1913
Luxury by the Sea
1913 Luxury by the Sea
1913
National Distribution Direct-mailed to:
Luxury by the Sea
•
United Stated Billionaries
•
California and Texas residents with a $10M+ net worth (not including value of their primary residence)
Local Distribution •
On stands in Carmel & Pebble Beach, August thru January
•
Restaurants, Coffee Shops and hotels in Carmel & Pebble Beach
•
Carmel Realty Company Ocean Avenue Gallery & Offices
•
On stands at our local partners in 1913 Magazine
•
Carmel Realty Company Luxury Vacation Residences arrival baskets
a
LET THEM EAT urants Local Resta Pandemic ga Pivot Durin
Digital Distribution •
By Brett Wilbur
Emailed to 20,000 American Express Cardholders with a net worth of $1.7M+ in targeted zip codes
comida y bebid CULTURA ea
burritos, include tacos, To-go offerings , snacks, and take-and-bake General 2020,” says salads, appetizers enchiladas, while outdoor March 16th, ely went to ensure closed on items, like chicken “Partners immediat orchestrated “CULTURA , Kabat-Marcy. how to navigate dining is now carefully Taco in Monterey figuring out Manager Sarah of guests. CULT a unique home recently survival mode We developed Box Program, the safety sister” to CULTURA, also into creative current state. A Cares the “little outside dining. through the on, called CULTURfour-week subscription reopened for takeout and pride for a delivery subscripti menu take immense could sign up service. The they team members in which guests of the work ee home delivery includes snacks, “All our the integrity are contact-fr for and care weekly weekly of a rcy shares. “We also give our and Box changes e in,” Kabat-Ma beverages. We outdoor patio for the Cares local participat desserts and to have a spacious local produce, appetizers, entrées, a half dozen eggs, two also blessed A.” months, CULTUR few at seating area Cares Box members gifts, and in the first on page 18 sample Continued food artisan ” Co. paper per box. Joyce Wine rolls of toilet donated by for delivery. took wine bottles, signature cocktails Kabat-Marcy and batched in Carmel Valley,
Carmel-by-the-S
dine9 shut down across the hen COVID-1 ts last Spring in restauran relaxing and one of the most County, suddenly spending time with friends of intimate forms vanished. pivoted, and loved ones restaurateurs with many local full of food Undeterred, sharing fridges s while generously and employee ty in their communi entire business models their revamping serve meals. order to safely , and then shut briefly reopened to shift once ts Indoor dining ts, forcing restauran local ingredien down again, for us, fresh more. Luckily creative dishes and delicious delivery, takeseasonal menus, available through drinks remain dining solutions. a out and outdoor times, eating in uncertain chefs of our local A bright spot cooked by one d. beautiful meal so appreciate never been has perhaps
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1913 Luxury
Continued
pany.com
lRealtyCom
www.Carme
from page 24
The Forge ea
seating have outdoor got the“We Sea quickly ately 100 guests Luxury by Profeta1913 and Carolyne 12 down by the for approxim spaced 6 feet owners Greg ly closed at a time, all At the Forge, at being temporarie mode. lots of heaters apart with over their shock productiv Greg says. tion,” says turned into fireplaces,” pandemic and ultra-fresh fears into determina and try and positive to shift our “Beautiful music, local fauna “We decided we had to stay g else.” and we knew was ingredients Greg. “What work, try somethin experience.” agencies and highlight the and if it didn’t everything, include the to several nonprofitfood inventory. of reached out Popular dishes Asian style The Profetas close to $30,000 to-go orders and rolls, egg donated and Reuben grade, to work with cooperatives while staffers meatloaf, sashimi were updated Ahi tuna, complete refresh Then the menus was given a pistachio-crusted sandwich the restaurant in safety protocols. a breaded chicken a Niman were trained mayo, with Sriracha and the French Ranch burger onion soup. and had dozens “We have tell us they dozens of guests Forge as their came to the this out’ since first ‘meal they had read began because were, they we how careful local farm-toenjoyed the ts and the table ingredien was ideal,” outdoor setting means so “That Greg says. much to us.”
Carmel-by-the-S
Continued
by 28 1913 Luxury
the Sea
ll Lynch
s Xanadu summon homes in Carmel, has been lovingly well-recognized which architecture stretching One of the most Spanish eclectic views across Carmel Bay classic 1930s home, guest Sprawling ocean Lobos, this 3,771 sq. ft. 3 maintained. out. 3 beds, o Point to Point place, both inside & bath and from Pescader is a magical house, 1 bed/1 house and courtyardand 2 half baths in main a 2-car garage and a lot, office to town baths plus an house. A double Just 4 blocks view guest this rare offering. loft in ocean towers above garden complete Carmel Beach, Xanadu a orchid just of secret ing or for entertain the white sand and across to presence. Perfect beach house. with a grand the ultimate is Scenic Road this at the beach, fun summer
831.622.1000 ■ CarmelRealtyCompany.com
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Shelly Mitche 831.277.8044 6 DRE#0121746
Vicki & Bill 831.277.3105 7
Mitchell
DRE#0054182
el.com www.XanaduCarm & 2 half baths 4 beds, 4 full $7,800,000
on page 34
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we make we make ther Lula herself, from Grandmo ther Lula herself, e is an passed downGrandmo fresh chocolat e is an ly chocolat Using recipes passed down from batch, delicious Using recipes ped, small deliciously fresh ped, small batch, sure each hand-dip sure each hand-dip savoring. savoring. experience worth experience worth @lulaschocolates tes /lulaschocola @lulaschocolates tes
/lulaschocola Visit us at: lulas.com
Visit us at: lulas.com Clara • Santa Clara he-Se a • a Santa l-by-t he-Se • Carme l-by-t • Carme l • l Carme • Carme ereyerey MontMont
by the Sea
13
Custom Property Marketing Carmel Pine Cone - Cover
SECTION RE n November 8 - 14, 2019
More than ___
The Carmel Pine Cone
Open Hous es th is
week end!
Real Estate
About the Cover The Carmel Pine Cone
November 8-14, 2019
6 Bed, 6 Full & 2 Half Bath | 1.5 Acres | $26,500,000 3188SeventeenMileDrive.com | Pebble Beach Striking architecture, impeccable warm modern finishes create a new, sophisticated ocean front lifestyle in the heart of Pebble Beach’s most exclusive front line. Peppered with legacy estates with names like Bechtel, Crocker, Morse and Eastwood this pristine rocky coastline with tumbled granite boulders aged by the surf and magnificent Cypress tress is like no other in the world. Majestic estates of this caliber are few and new homes even more rare. This is the first new oceanfront home for sale in Pebble Beach in over two decades - just 31 ocean front homes. Close to Cypress Point, the estate boasts six bedroom suites, six full and two half bathrooms, wine cellar, art gallery, huge chefs kitchen with two islands, generous three car garage, on approximately 1.5 acres with over 200 ft of ocean frontage. Epic sunsets. Come and enjoy this magical estate.
n This week’s cover property, located in Pebble Beach, is presented by Shelly Mitchell Lynch and Vicki Mitchell of Carmel Realty Company (See Page 2RE)
Shelly Mitchell Lynch, DRE #01217466 831.277.8044 | Shelly@carmelrealtycompany.com Vicki Mitchell, DRE #00541827 831.277.3105 | Vicki@carmelrealtycompany.com
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Custom Property Marketing Carmel Pine Cone - Pebble Beach, Real Estate Section Page 5 Rotation
Pebble Beach
Pebble Beach
LUXURY PROPERTIES
6 beds, 6+ baths ■ $26,500,000 ■ www.3188SeventeenMileDrive.com
LUXURY PROPERTIES
8 beds, 9+ baths ■ $24,950,000 ■ www.TimelessPebbleBeach.com
6 beds, 6+ baths ■ $26,500,000 ■ www.3188SeventeenMileDrive.com
Pebble Beach
Pebble Beach
LUXURY PROPERTIES
4 beds, 4+ baths ■ $9,795,000 ■ www.LodgedAway.com
8 beds, 9+ baths ■ $24,950,000 ■ www.TimelessPebbleBeach.com
LUXURY PROPERTIES
4 beds, 4+ baths ■ $5,850,000 ■ www.4038Sunridge.com
6 beds, 5.5 baths ■ $14,500,000 ■ www.3164Palmero.com
7 beds, 5.5 baths ■ $10,900,000 ■ www.1568SonadoRd.com
Open Sun 1:30-3:30pm 1604 Viscaino Road
6 beds, 6+ baths ■ $26,500,000 ■ www.3188SeventeenMileDrive.com
4 beds, 4+ baths ■ $4,250,000 ■ www.1211Founders.com
6 beds, 6+ baths ■ $26,500,000 ■ www.3188SeventeenMileDrive.com
7 beds, 7.5 baths ■ $13,998,000 ■ www.3347-17MileDrive.com
4 beds, 5 baths ■ $3,095,000 ■ www.1604Viscaino.com
8 beds, 9+ baths ■ $24,950,000 ■ www.TimelessPebbleBeach.com
4 beds, 4+ baths ■ $8,750,000 ■ www.LodgedAway.com
Pebble Beach
LUXURY PROPERTIES
6 beds, 5.5 baths ■ $14,500,000 ■ www.3164Palmero.com 4 beds, 4+ baths ■ $9,795,000 ■ www.LodgedAway.com
4 beds, 3 baths ■ $2,675,000 ■ www.4052RondaRoad.com
4 beds, 4+ baths ■ $4,250,000 ■ www.1211Founders.com
Pebble Beach
LUXURY PROPERTIES
7 beds, 7.5 baths ■ $13,998,000 ■ www.3347-17MileDrive.com
5 beds, 6+ baths ■ $8,500,000 ■ www.StoneGate17MileDrive.com
4 beds, 3 baths ■ $2,200,000 ■ www.2816SloatRoad.com
6 beds, 6+ baths ■ $26,500,000 ■ www.3188SeventeenMileDrive.com
3 beds, 3 baths ■ $3,650,000 ■ www.3181BirdRock.com 6 beds, 6+ baths ■ $26,500,000 ■ www.3188SeventeenMileDrive.com
8 beds, 9+ baths ■ $24,950,000 ■ www.TimelessPebbleBeach.com
4 beds, 5 baths ■ $2,995,000 ■ www.1604Viscaino.com 8 beds, 9+ baths ■ $24,950,000 ■ www.TimelessPebbleBeach.com
Open Sun 11am-3pm
1230 Silver Ct 4 beds, 4+ baths ■ $5,850,000 ■ www.4038Sunridge.com
5 beds, 5+ baths ■ $8,995,000 ■ www.1515Riata.com 4 beds, 4.5 baths ■ $5,300,000 ■ www.1477Bonifacio.com
Pebble Beach
5 beds, 4.5 baths ■ $3,398,000 ■ www.1564DeerPath.com
LUXURY PROPERTIES
3 beds, 2 baths ■ $1,795,000 ■ www.1061TheOldDrive.com 6 beds, 5.5 baths ■ $14,500,000 ■ www.3164Palmero.com A Cornerstone in Luxury Real Estate for Over 100 Years
5 beds, 3 baths ■ $1,249,000 ■ www.4103Crest.com
3 beds, 2 baths ■ $1,795,000 ■ www.1061TheOldDrive.com
5 beds, 3 baths ■ $1,249,000 ■ www.4103Crest.com
4 beds, 4+ baths ■ $8,750,000 ■ www.LodgedAway.com
beds, 4+ baths ■ $5,595,000 ■ www.SilverCourtStunner.com A Cornerstone in Luxury Real Estate 4for Over 100 Years 831.622.1000 ■ CarmelRealtyCompany.com
4 beds,■4+CarmelRealtyCompany.com baths ■ $8,750,000 ■ www.LodgedAway.com 831.622.1000
4 beds, 4+ baths ■ $5,595,000 ■ www.SilverCourtStunner.com 4 beds, 3.5 baths ■ $3,395,000 ■ www.1059MatadorRd.com
LUXURY PROPERTIES
6 beds, 6+ baths ■ $26,500,000 ■ www.3188SeventeenMileDrive.com
Open Sat 2-4pm
4 beds, 3 baths ■ $2,750,000 ■ www.1007OceanRoad.com
The Santa Lucia Preserve
4 beds, 3 baths ■ $3,250,000 ■ www.4008Sunridge.com 8 beds, 9+ baths ■ $24,950,000 ■ www.TimelessPebbleBeach.com
1604 Viscaino Road
Open Fri 2-5PM
1230 Silver Ct
5 beds, 6+ baths ■ $8,500,000 ■ www.StoneGate17MileDrive.com
4 beds, 5 baths ■ $2,995,000 ■ www.1604Viscaino.com
4 beds, 3 baths ■ $2,750,000 ■ www.1007OceanRoad.com
A Cornerstone in Luxury Real Estate for Over 100 Years
3 beds, 3.5 baths ■ $5,800,000 ■ www.LodgeResidence5.com
4 beds, 3+ baths ■ $4,995,000 ■ www.1421LisbonLane.com
4 beds, 4+ baths ■ $5,850,000 ■ www.4038Sunridge.com
4 beds, 3.5 baths ■ $3,395,000 ■ www.1059MatadorRd.com
5 beds, 7.5 baths ■ $5,495,000 ■ www.31RanchoSanCarlos.com
6 beds, 5.5 baths ■ $14,500,000 ■ www.3164Palmero.com
4 beds, 4+ baths ■ $5,595,000 ■ www.SilverCourtStunner.com
831.622.1000 ■ CarmelRealtyCompany.com
4 beds, 5 baths ■ $2,995,000 ■ www.1604Viscaino.com
4 beds, 3+ baths ■ $4,995,000 ■ www.1421LisbonLane.com
4 beds, 4.5 baths ■ $4,669,000 ■ www.4VistaCielo.com
A Cornerstone in Luxury Real Estate for Over 100 Years
831.622.1000 ■ CarmelRealtyCompany.com
4 beds, 3 baths ■ $2,200,000 ■ www.2816SloatRoad.com
Open Sat 1:30-3:30pm 1604 Viscaino Rd
5 beds, 4+ baths ■ $5,200,000 ■ www.1256PadreLn.com
4 beds, 3+ baths ■ $4,995,000 ■ www.1421LisbonLane.com
Open Sat 1:30-3:30PM 1064 Viscaino Rd
4 beds, 5 baths ■ $2,995,000 ■ www.1604Viscaino.com
3 beds, 2 baths ■ $1,795,000 ■ www.1061TheOldDrive.com
3 beds, 2 baths ■ $1,795,000 ■ www.1061TheOldDrive.com
A Cornerstone in Luxury Real Estate for Over 100 Years
831.622.1000 ■ CarmelRealtyCompany.com
A Cornerstone in Luxury Real Estate for Over 100 Years
4 beds, 5 baths ■ $2,995,000 ■ www.1604Viscaino.com
4 beds, 3 baths ■ $2,200,000 ■ www.2816SloatRoad.com
Open Sat 11AM-2PM
4103 Crest Rd
3 beds, 2 baths ■ $1,699,000 ■ www.1061TheOldDrive.com
5 beds, 3 baths ■ $1,177,000 ■ www.4103Crest.com
A Cornerstone in Luxury Real Estate for Over 100 Years
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831.622.1000 ■ CarmelRealtyCompany.com
5 beds, 3 baths ■ $1,249,000 ■ www.4103Crest.com
831.622.1000 ■ CarmelRealtyCompany.com
Custom Property Marketing Carmel Magazine
The Leader in Luxury Oceanfront Real Estate Carmel, Pebble Beach & Big Sur, California
The Leader in Luxury Oceanfront Real Estate Carmel, Pebble Beach & Big Sur, California
On the Iconic 17 Mile Drive
Pebble Beach ■ SunsetCoveHouse.com ■ Offered at $26,500,000
LobosViews.com ■ $15.95M Oceanfront, Carmel Highlands
26363Scenic.com ■ $8.5M Scenic Drive, Carmel
Best Realtor on the Monterey Peninsula
On the Iconic 17 Mile Drive
Monterey Herald Readers’ Choice Awards 2018
Pebble Beach ■ 3188SeventeenMileDrive.com ■ Offered at $26,500,000
Best Company to Work For Carmel Pine Cone Readers Poll 2016, 2018
Shelly Mitchell Lynch 831.277.8044 DRE#01217466
LobosViews.com ■ $14.95M ■ Oceanfront, Carmel Highlands
Best Realtor on the Monterey Peninsula Monterey Herald Readers’ Choice Awards 2018
Best Company to Work For Carmel Pine Cone Readers Poll 2016, 2018
26363Scenic.com ■ $7.995M ■ Scenic Drive, Carmel
Best Real Estate Company
Carmel Pine Cone Readers Poll 2015-2018, Monterey Herald Readers’ Choice Awards 2018, Monterey County Weekly Best of 2019
Shelly Mitchell Lynch 831.277.8044 DRE#01217466
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731OceanView.com ■ $2.395M Lovers Point, Pacific Grove
Best Real Estate Company
Carmel Pine Cone Readers Poll 2015-2018, Monterey Herald Readers’ Choice Awards 2018, Monterey County Weekly Best of 2019
Custom Property Marketing 65 Degrees Magazine
THIS IS CARMEL- BY-THE-SEA
Fourth Quarter 2019 L e a d i n g
L u x u r y
O C E A N F R O N T
E s t a t e s
VillaEdenDelMar.com ■ $32M
LobosViews.com ■ $15.95M SunsetCoveHouse.com ■ $26.5M
Connecting Four Generations of Real Estate Relationships Voted Best Real Estate Agent on the Monterey Peninsula 2018 Monterey Herald Readers’ Choice Awards
Shelly Mitchell Lynch | 831.277.8044
Broker | Managing Director DRE#01217466
First Quarter 2020 L e a d i n g
L u x u r y
O C E A N F R O N T
E s t a t e s
VillaEdenDelMar.com ■ $32M
LobosViews.com ■ $14.95M 3188SeventeenMileDive.com ■ $26.5M
Connecting Four Generations of Real Estate Relationships Voted Best Real Estate Agent on the Monterey Peninsula 2018 Monterey Herald Readers’ Choice Awards
Shelly Mitchell Lynch | 831.277.8044
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Broker | Managing Director
DRE#01217466
Custom Property Marketing Capture Magazine Fourth Quarter 2019 Full Page with Editorial (on stands through AT&T 2020) L e a d i n g Luxu ry O C E A N F R O N T E stat e S a l e s
The Only Newly Built Oceanfront Home for Sale in Pebble Beach in Decades. Pebble Beach, California ■ $26,500,000 ■ 3188SeventeenMileDrive.com
Shelly Mitchell Lynch Broker | Managing Director
831.277.8044 DRE#01217466
Voted Best Real Estate Agent on the Monterey Peninsula 2018 Monterey Herald Readers’ Choice Awards
Fourth Quarter 2019 Branding Spread
3188 17 Mile Drive, Pebble Beach
Offered at $26,500,000 ■ 3188SeventeenMileDrive.com
3 Beds, 2 Baths ■ $2,450,000 ■ CharmingByTheSea.com Courtney Jones, 831.233.4839 DRE#01806907
3 Beds, 3 Baths ■ $1,395,000 ■ Junipero4SWofAlta.com James Bell, 831.277.9805 DRE#01482106
A Cornerstone in Luxury Real Estate for Over One Hundred Years. Pebble Beach ■ Carmel-by-the-Sea 831.622.1000 ■ CarmelRealtyCompany.com
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Custom Property Marketing Aspen Magazine
Fourth Quarter 2019
The Definitive Leader in Luxury & Oceanfront Properties
Pebble Beach, California ■ $26,500,000 SunsetCoveHouse.com
Carmel, California ■ $15,950,000 LobosViews.com
Carmel-by-the-Sea, California ■ $8,500,000 26363Scenic.com
A Spanish Palace by the Sea on the Famed 17 Mile Drive ■ Pebble Beach, California VillaEdenDelMar.com ■ $32,000,000
Shelly Mitchell Lynch Broker | Managing Director
831.277.8044 DRE#01217466
Voted Best Real Estate Agent on the Monterey Peninsula 2018 Monterey Herald Readers’ Choice Awards
First Quarter 2020
The Leader in Luxury Oceanfront Real Estate Carmel, Pebble Beach & Big Sur, California
The First New Build on the Iconic 17 Mile Drive in Decades Pebble Beach ■ 3188SeventeenMileDrive.com ■ Offered at $26,500,000
VillaEdenDelMar.com ■ $32M Oceanfront, Pebble Beach
LobosViews.com ■ $15.95M Oceanfront, Carmel Highlands
26363Scenic.com ■ $8.5M Scenic Drive, Carmel
Voted Best Real Estate Agent & Best Real Estate Brokerage on the Monterey Peninsula 2018 Monterey Herald Readers’ Choice Awards
Shelly Mitchell Lynch Broker | Managing Director
831.277.8044 DRE#01217466
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Custom Property Marketing Houston Magazine
Fourth Quarter 2019
The Leader in Luxury Oceanfront Real Estate Carmel, Pebble Beach & Big Sur, California
On the Iconic 17 Mile Drive
Pebble Beach ■ SunsetCoveHouse.com ■ Offered at $26,500,000
VillaEdenDelMar.com ■ $32M Oceanfront, Pebble Beach
LobosViews.com ■ $15.95M Oceanfront, Carmel Highlands
26363Scenic.com ■ $8.5M Scenic Drive, Carmel
731OceanView.com ■ $2.395M Lovers Point, Pacific Grove
Best Real Estate Agent: Shelly Mitchell Lynch
Highest Ranked Teams: The Mitchell Group
Best Real Estate Company: Carmel Realty Company
Best Property Management Company: Monterey Peninsula
Best Company to Work For: Carmel Realty Company
Best Real Estate Brokerage: Carmel Realty Company
Monterey Herald Readers’ Choice Awards 2018 Carmel Pine Cone Readers Poll 2015-2018
Carmel Pine Cone Readers Poll 2016, 2018
The Wall Street Journal 2017-2018
Monterey Herald Readers’ Choice Awards 2016-2018 Monterey Herald Readers’ Choice Awards 2018
Shelly Mitchell Lynch 831.277.8044 DRE#01217466
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Custom Property Marketing Gentry Magazine Le ading Luxury O C E A N F R O N T E s tat e S a l e s
The only brand new oceanfront home for sale in Pebble Beach in decades. Pebble Beach, California ■ $26,500,000 ■ 3188SeventeenMileDrive.com
Shelly Mitchell Lynch Broker | Managing Director
831.277.8044 DRE#01217466
Voted Best Real Estate Agent on the Monterey Peninsula 2018 Monterey Herald Readers’ Choice Awards
November 2019 - Full Page
Leading Luxury OCEANFRONT Estate Sales Pebble Beach, California ■ $32,000,000 ■ VillaEdenDelMar.com
Carmel, California ■ $14,950,000 ■ LobosViews.com
The First New Build on the Iconic 17 Mile Drive in Decades Pebble Beach, California ■ $26,500,000 ■ 3188SeventeenMileDrive.com
Carmel-by-the-Sea, California ■ $7,995,000 ■ 26363Scenic.com
Voted Best Real Estate Agent & Real Estate Brokerage on the Monterey Peninsula 2018 Monterey Herald Readers’ Choice Awards
Shelly Mitchell Lynch Broker | Managing Director
831.277.8044 DRE#01217466
December 2019 - Spread January 2020 - Full Page
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Marketing ScenicCustom 3 SE of Property 12th, Carmel-by-the-Sea Palo Alto Daily Post Palo Alto Daily Post Explore Arguably the Most Spectacular Coastline in North America Come experience these eight spectacular listings in the Carmel Highlands ■ EstatesOfCarmelHighlands.com
Carmel Highlands
3 Beds, 3.5 Baths ■ www.243Highway1.com
3 Beds, 3+ Baths ■ www.WildCatCoveCarmel.com
Modern California Beach House 4 Bed, 4.5 Bath | $3,495,000 Carmel Highlands 5 Beds, 5+ Baths ■ www.LobosViews.com
3 Beds, 3.5 Baths ■ www.35700Highway1Carmel.com
5 Beds, 4 Baths ■ www.31541HighwayOne.com
3 Beds, 3.5 Baths ■ www.MaloneHodges.com
This stunning modern home features abundant natural light, walls of glass and a private ocean view master retreat.
First Time on the Market CarmelRealtyCompany.com | 831.250.6616
4 Beds, 4.5 Baths ■ www.77YankeePoint.com
7 Bed, 9.5 Bath | $12,750,000 Pebble Beach Sweeping ocean views from Carmel Point to Point Lobos from this stylish, entertainer’s dream.
6 Beds, 6.5 Baths ■ www.RivieraOfCarmel.com
Leading sales in the Carmel Highlands and on the Monterey Peninsula for over one hundred years. www.CarmelRealtyCompany.com ■ 831.622.1000
CarmelRealtyCompany.com | 831.250.6616
An Elegant, Private Oasis 5 Bed, 6+ Bath | $29,850,000 Pebble Beach Perched above Stillwater Cove overlooking Carmel Beach and the world-famous Links of Pebble Beach, this understated estate leaves nothing to be desired.
CarmelRealtyCompany.com | 831.250.6616
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Custom Property Marketing Custom Collateral Postcard - Sent Christmas week to all PB households over $5M JUST LISTED BRAND NEW MODERN OCEANFRONT ESTATE Dolores South of Seventh ■ P.O. Drawer C Carmel-by-the-Sea, California, 93921
Introducing Sunset Cove
Experience the First Newly Built Oceanfront Estate on 17 Mile Drive to become available in over 2 Decades
6 Beds, 6 Full & 2 Half Baths ■ 26,500,000 ■ 1.5 Acres ■
831.622.1000 ■ CarmelRealtyCompany.com
A perfect pairing of extraordinary architecture and striking natural beauty come together in the heart of Pebble Beach’s most exclusive front line. Peppered with legacy estates with names like Bechtel, Morse and Crocker, this new warm modern masterpiece is one of only 31 oceanfront estates along the coveted 17 Mile Drive. The scene is like no other in the world, set by the everchanging Pacific Ocean and shaped by a pristine rocky coastline with granite boulders aged by centuries of surf and framed by magnificent Cypress trees. Majestic generational homes of this caliber and in this setting, rarely come to market. Close to Cypress Point, this estate sits in very close proximity to The Lodge at Pebble Beach, Carmel-by- the-Sea, and host of 5 star amenities. Designed with breathtaking views from nearly every room in the house, there are six bedroom suites, six full and two half bathrooms, wine cellar, art gallery, huge www.3188SeventeenMileDrive.com chefs kitchen, over 1000 sq ft of ocean front terraces, generous 3 car garage on approximately 1.5 acres with over 200 feet of ocean frontage and epic sunsets. Experience this magical estate. www.3188seventeenmiledrive.com Contact your agent or us for a private viewing anytime Shelly Mitchell Lynch Vicki Mitchell www.MitchellGroup.com 831.277.3105 831.277.8044
Shelly Mitchell Lynch
831.277.8044 ■ Shelly@CarmelRealtyCompany.com
DRE#01217466
Vicki Mitchell
831.277.3105 ■ Vicki@CarmelRealtyCompany.com
A Cornerstone in Luxury Real Estate for Over 100 Years
DRE#00541827
If your property is currently listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers.
7x7 Soft Cover Book
3188 17 Mile Drive Pebble Beach, California
Property Magazine
3188 17 Mile Drive, Pebble Beach
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Custom Property Marketing Digital Advertising Samples
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Custom Property Marketing LuxuryRealEstate.com eBlast Example
Jumbo Digital Ad Example
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Custom Property Marketing Genty Digital Marketing eBlast Example
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Custom Property Marketing Custom Estate Site
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Custom Property Marketing Film Scenic 3 SE ofCustom 12th,Estate Carmel-by-the-Sea Estate Film Viewable on YouTube, Vimeo, AppleTV, CarmelRealtyCompany.com & Agent Websites
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Scenic 3 SE of 12th, Carmel-by-the-Sea Custom Property Marketing Matterport - Virtual Tour 3D Virtual Tour
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Custom Property Marketing Web Analytics
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Custom Property Marketing LuxuryRealEstate.com
LuxuryRealEstate.com Listing Report March 2019
3256 17 Mile Drive
#2941651
Pebble Beach, CA 93953 Listed by: Bill Mitchell, Vicki Mitchell, Shelly Mitchell Lynch, and Lynn Knoop
Online, Active Online Since: 03 April 2018
Views
Inquiries
92,731
0
Views Last 30 Days
Activity Last 6 Months
Views
Inquiries
956
0
February, 2019
5,327
0
January, 2019
6,494
0
December, 2018
4,768
0
November, 2018
5,014
0
October, 2018
7,791
0
All Time
92,731
0
March, 2019
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Custom Property Marketing Realtor.com Your Seller Report for January 6, 2020
Prepared by
Your Seller Report for January 6, 2020
Prepared by
Report period: November 4, 2019 - January 6, 2020 Report period: November 4, 2019 - January 6, 2020
Shelly Lynch
Asking price
Days on realtor.com速
$26,500,000
63 days
Asking price
Days on realtor.com速
$26,500,000
63 days
$17.02M*
224 days*
$17.02M*
224 days*
Search result views
Listing detail views
Search result views
Listing detail views
48,697
2,154
48,697
3188 17 Mile Dr
63188 beds 617 full,Mile 2 halfDr baths 6 beds full, 2 half baths MLS ID:6ML81774550
2,154
49,277*
MLS ID: ML81774550
1,296*
49,277*
1,296*
* About comparables * About comparables
You can measure how your listing is performing by comparing it to comparable homes in your neighborhood that have You can measure how your listing is performing by comparing it to comparable homes in your neighborhood that have
the same number of beds and baths in the same zip code the same number of beds and baths in the same zip code
Total breakdown Total listing listing breakdown Search views Search result result views 48,697 48,697
Listing detail views Listing detail views 2,154 2,154
Updated weekly, weekly, the the number Updated thecumulative cumulativetotal totalshows shows the number
Updated weekly, the cumulative total total shows the number Updated weekly, the cumulative shows the number
of times times your your listing results listlist of listing was wasdisplayed displayedinina asearch search results
of times consumers viewed youryour listing's details on on of times consumers viewed listing's details
and map. map. and
realtor.com速. realtor.com速.
75k
3k 3k
1k
1k
Your home
Comparable Compar able homes
Your home
DATE
SEARCH RESULT VIEWS
LISTING DETAIL VIEWS
DATE 11/04/2019 - 11/10/2019
7,734 SEARCH RESULT VIEWS
487
LISTING DETAIL VIEWS
11/11/2019 - 11/17/2019 11/04/2019 - 11/10/2019
5,912 7,734
283
487
11/18/2019 - 11/24/2019
5,212
197
11/25/2019 - 12/01/2019
5,042
12/02/2019 - 12/08/2019
4,160
11/25/2019 - 12/01/2019 12/09/2019 - 12/15/2019
12/02/2019 - 12/08/2019
12/16/2019 - 12/22/2019
12/09/2019 - 12/15/2019
5,912 5,212
203
197
180
5,042 4,415 4,772
283
203 156
4,160
131
180
12/23/2019 - 12/29/2019
5,402
4,415
199
156
12/30/2019 - 01/05/2020 12/16/2019 - 12/22/2019
6,048 4,772
318
131
12/23/2019 - 12/29/2019
5,402
199
6,048
318
Shelly Lynch
(831) 277-8044
12/30/2019shelly@carmelrealtycompany.com - 01/05/2020
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Weekly comparison
11/18/2019 - 11/24/2019
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Week ending Week ending
Weekly comparison
11/11/2019 - 11/17/2019
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Custom Property Marketing AdWerx Social Media Campaign
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Custom Property Marketing About Us
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Custom Property Marketing
Agent Bio
Shelly Mitchell Lynch represents
the fourth generation of the Mitchell Family to sell, invest and manage real estate in Carmel and on the Monterey Peninsula. Together with her parents Bill and Vicki Mitchell, Shelly proudly continues the family tradition in the local real estate business. Graduate of Stanford University (BA1989), Shelly has 25+ years of marketing and sales experience in the technology (Xerox), biotech (Chiron) and entertainment (ABC/Walt Disney Co.) industries for Fortune 500 companies. With over 25 years of sales and major account management experience, Shelly has a winning track record in strategic selling, marketing and negotiating win-win deals. It is this experience, professionalism, work ethic and local knowledge that Shelly brings to the table every day to earn her success. When The Mitchell Family sold their 40-year old, billion dollar real estate company, The Mitchell Group, to Sotheby’s International Realty in 2005, Shelly wanted to stay a local business owner and, together with her husband, bought Carmel Realty Company, Carmel’s premier property management and rental business. At the helm of Carmel Realty Company, and as one of the top sales teams in the market, Shelly’s network, knowledge and inside track on properties gives her clients the critical edge required in today’s market. The synergy of Shelly’s local exposure to investments and sales, her insight to inside knowledge of off market properties, rentals and her global Luxury Real Estate network puts Shelly at the pulse of the real estate community.
Shelly Mitchell Lynch Broker ■ Managing Director CalBRE#: 01217466
831.277.8044
Shelly@CarmelRealtyCompany.com www.MitchellGroup.com
Shelly, along with the Mitchell Family Team, work together with a “team approach” to represent their clients in the buying and selling of real estate. They are among the very top producers in the nation. Combined, their team is unbeatable: experience; critical business skills; technological expertise; local knowledge; and long-term relationships all result in negotiating winning outcomes for their clients here on the Monterey Peninsula. And they’re fun to work with! They know this market, and you can trust them.
Shelly’s family has been in Carmel for over seven decades and it is her dream come true to be in this idyllic setting. Her husband, Dan, is an avid golfer, advertising executive and her business partner in Carmel Realty Company. He shares her passion for Carmel and the area and together, with their three children: Billy, Lucy and Parker, celebrate the unmatched quality of life here on the Peninsula.
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Custom Property Marketing
Agent Bio
BROKER REPRESENTATIVE: Representing buyers and sellers in the marketing and contract negotiations of fine residences and prime commercial properties on the Monterey Peninsula. I have negotiated sales and leases that typically exceed thirty million dollars worth of inventory per year. Beyond what sales volume represents, I have an excellent reputation as an ethical and professional broker. My referral clientele will attest to the honesty and capability of my work. Over the past 37+ years on the Monterey Peninsula, I have been involved with major subdivisions and ranch properties. The real estate business is very challenging and I have successfully completed numerous 1031 Tax Deferred Exchanges, Estate Trust and Probate Sales, options and transactions involving complicated contractual demands. I have designed many creative and effective marketing brochures. I have been involved in major national advertising campaigns.
Greg Kraft
Broker Associate â– CalDRE#: 00618994
831.521.0009
Greg@CarmelRealtyCompany.com www.GregKraft.com
APPRAISER: As a qualified independent fee appraiser, I have prepared narrative and form appraisal reports on residential, commercial and unimproved property. I am proficient with computers and demographic analysis. As an expert witness for appraisal testimony in Monterey Superior Court, I have testified for many complicated valuation cases involving extensive course study on appraisal theory, income capitalization, and narrative report writing. I am a past Associate Member with the Society of Real Estate Appraisers.
PROPERTY MANAGEMENT: As a commercial property manager for a prominent local family, I have performed for over 30 years the lease negotiations, accounting and general property management responsibilities. I have been a consultant on leases and property management for The Barnyard, a major shopping center in the Carmel area.
REAL ESTATE OFFICE MANAGER: From 1978 to 1983, I was the office manager/broker for the prominent Bock Real Estate office with 14 full time agents. Later, I opened my own real estate company and operated a brokerage/appraisal business.
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Community Recognition
W
e thank you and continue to strive to exceed your expectations after one hundred years.
2019 Monterey County Weekly Best of Recipient
Carmel Realty Company Best Real Estate Company Monterey County
2018 Herald Readers’ Choice Awards Recipients
Carmel Realty Company Best Real Estate Brokerage Monterey Peninsula
Carmel Realty Company
Best Property Management Company Monterey Peninsula
Bill Mitchell Most Philanthropic Real Estate Agent
Bill Mitchell
Best Real Estate Broker Monterey Peninsula
Shelly Mitchell Lynch Best Real Estate Agent Monterey Peninsula
Pebble Beach
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in Salinas arrested Dreamer from a felony count of 26-YEAR-OLD with States has been charged ls across the United Arizona last week int detailing Mexican nationa smuggling four according to a federal compla border for profit, of his arrest. ng Patrol agents patrolli g the circumstances States Border includin On Jan. 29, United Yuma, arrested six people, near prosecutors the southern border a Salinas man who federal was used that Saul Rodea-Castro,of a Ford F-150 pickup truck to paid big bucks say was the driver ns — all of whom Mexica four e to smuggl the United States. reach the United “did aid and abet bringing into ng to a al gain,” accordi Rodea-Castro for private financi States District States said aliens complaint filed in United l Border Patrol Jan. 31 crimina Arizona that was signed by of Magistrate Judge States Court, District and United agent Travis Joseph each . authorities they James F. Metcalf n citizens told the fourth Three of the Mexica across the border, while be taken paid $8,000 to paid $4,000. BELSER ns’ PHOTOS/KERRY answer questio ‘Not willing to being arrested and read his during lly that after this week, especia Murray Prosecutors say a great mood was uncooperative. a lawyer team. But at least Pro-Am was in Rodea-Castro ns without inside. Pebble Beach d (right) defeated Bill Murray’s Miranda rights, to answer questio s that e at the AT&T and a special section Eastwoo s weather, everyon int, which indicate He “was not willing captained by Clint have more pictures on page 12A, as the getng to the compla Thanks to the gorgeou Shoot-out, when a team h (left). We present,” accordi ants identified Rodea-Castro Wednesday’s Chevron del (and golfer) Kelly Rohrbac supermo three of the immigr got a selfie with agents also Border Patrol away driver. d their investigation, a recipient of the Deferre During was stration Castro to go, espeway, you need learned that Rodea-od Arrivals, an Obama Admini who were are acting that ,” said Pepe, Childho children official on ant “And that if you an elected can’t Action that has enabled immigr to stay an executive or downtown. “I by their parents program cially if you’re nts and a bakery By MARY SCHLEY United States illegally owns two restaura e asking me about it.” d. brought to the g illegal ation for who of being deporte someon was simply here without fear the driver was arrested for bringin his opinion, but to him. go 5 feet without who is under investig r stating Dallas, off-colo an wasn’t AYOR STEVE reciting of “At that time, Pepe said he others have said page 26A e language, the saying, ‘If the group what to city attorSee DREAMER “the use of offensivd/tenant dispute,” according of bullying summarizing for “Dallas called me in a rant, You’re say it to my face. you’ll The next day, joke, and a landloro, was also accused this week Rich Pepe ing to say, you stop, ney Glen Mozing ing phone calls. Restaurateur past two you’ve got sometharound town, and if you don’t recounted. the and making threatenThursday that twice during badmouthing me done in this town again,’” Pepe g Cone told The Pine a rant.” never get anythin down.” coming to an phoned him “in calm about the invesweeks, Dallas “I told him to a bit more before Rodriguez s leaders talked on Pepe busines went ago, of ation out to Irma When a group The convers meeting two weeks are critical the claims day, Pepe reached their monthly from people who about him end, and the next Mozingo hired to investigate tigation during s & what he has heard ey County Vintner and said he shared Moisa, the attorney unfavorable stories made by Monter Stemler or who have g” them. of the mayor against Dallas tion executive director Kim around” or “bullyin either “creeping Growers Associa have gone unnamed. far others, who so R page 17A
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Fink 60 Council gives area to get trash
2018 Golden Pine Cone Awards Recipients
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Carmel Realty Company Best Real Estate Company
Carmel Realty Company Best Place to Work
Commitment to Community Carmel Realty Company Foundation
F
or over a century, Carmel Realty Company has had the honor and privilege of living in this community and sharing in its growth and development. With the introduction of the Carmel Realty Company Foundation, we are formalizing our proven support and dedication to this community by donating a portion of every real estate transaction to the foundation to distribute annually to those organizations in need. Leading the youth of today through a philanthropy mentorship program designed to teach teenagers the process of effective giving. A group of teens from the extended Carmel Realty Company family work to evaluate grants focused on education and youth issues to award funds set aside to be distributed by this program.
Local charities supported
61,465+ hours volunteered
$4,600,000 Over
given to the local community
Carmel Realty Company and over 40 agents and staff have made a significant impact on this local community
*Totals represent Foundation and indiviual contributions
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