SOME WORK REUNITED
A PORTFOLIO BY CARMEN BOUZA
INTRODUCTION
PERSONAL DESCRIPTION
ABOUT ME I was born in La Coruùa, a city that I’m totally in love with. I moved to Barcelona in order to study in Elisava School of Design. My passion about this world made me take several courses related with this area. In my projects, I look for a balance between creative freedom and focused execution. I try to be up-to-date in new trends, but keep studying and reinventing references from the past. As I see it, a good conceptual phase is essential for the projects being coherent. I love to get different benchmarks in which I can get inspired. Photography and colour palettes help me a lot in this process, I collect images, textures and colours that could help me to understand and analyse a concept.
PERSONAL INFORMATION
CURRICULUM VITAE
Work Experience
SKILLS
Teamwork Oct 2014 - May 2015
La Sardine Agency (Barcelona) Visual Merchandiser Intern
Jan 2016 - Jun 2016
Leadership Analitic Capability
Interiortime (Barcelona)
Public Speaking
Editor at interiortime.com
Visual Merchandising
Product Department
Branding & Identity
Education SOFTWARE Oct 2016 - Act.
masteryourself leadership program Teamlabs Madrid, Mondragon Team Academy
Sept 2012 - Jun 2016
Design Degree Elisava Escuela Superior de Diseño Universidad Pompeu Fabra, Bcn
Sept 2011 - Jun 2012.
Adobe Phosothop Adobe Indesign Autocad Rhinoceros 3D
Business Administration Degree
Microsoft Word
ESADE Business School
Microsoft Powerpoint
Universidad Ramón Llul, Bcn Sept 1994 - May 2011
Adobe Illustrator
Microsoft Excelll
High School Diploma Colegio Obradoiro, La Coruña.
LANGUAGES
Spanish Native
Certifications Sept 2012
Galician Native
Training Design Course Elisava Design School, Barcelona 52 h
July 2014
Visual Merchandising Course Elisava Design School, Barcelona 40 h
July 2015
Lighting Design Course Elisava Design School, Barcelona 40 h
Oct - Dic 2015
Certif. in Fashion Industry Essentials Parsons School of Design Online & Teen Vogue 42 h
English Fluent French Basic Catalan Basic
PROJECTS
BRANDING & ART DIRECTION
LAZY ELEPHANT Lazy Elephant is an underwear brand that aims to celebrate women. It is an optimistic dose delivered in a bralette form. It invites all women in the world to follow their instincts, their wishes and their own plans. The idenity follows this positive vibe, while maintaining a balanced and sober essence. The punctual use of the bright colours aims to keep black and white as the main background tones, so the product imagery stays the most important element, to which we first put our attention on. The chosen typefaces are selected by the search of this elegant and neutral essence, balanced with the carefree and natural personality of the brand.
Date
Oct 2016
Team
Carmen Bouza, AntĂa SĂĄnchez
Course MASTERYOURSELF
LOGO
LAZY ELEPHANT
LAZY ELEPHANT
FAVICON
LE
TYPOGRAPHY FONT GARAMOND
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdef ghijklmñopqrstu vwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdef ghijklmñopqrstu vwxyz
FONT ITC FRANKLIN GOTHIC
COLOR PALLETTES
AB
02
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmñopqrstu vwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmñopqrstu vwxyz
TEXT HIERARCHY
TITLES
(ITC FRANKLIN GOTHIC STD MEDIUM)
TITLES 2
(GARAMOND BOLD)
«Highlights specials»
(GARAMOND CURSIVE)
«Textos y textos. Rather than jumping to a competitive analysis of others in your industry, we firBestBuy is more attribute defined. We work to make sure your brand identity is properly aligned with your company’s core strengths. That way, when your industry goes through cycles, you don’t necessarily suffer the fate of that cycle. It’s not just strategic, it’s brilliant..» «Textos y textos. Rather than jumping to a competitive analysis of others in your industry, we firBestBuy is more attribute defined. We palabra resaltada sure your brand identity is properly aligned with your company’s core strengths. That way, when your industry goes through cycles, you don’t necessarily suffer the fate of that cycle. It’s not just strategic, it’s brilliant..» (GARAMOND REGULAR) SNAP TO RIGHT *WEB/EDITORIAL
QUOTES THAT ARE SPECIAL
(ITC FRANKLIN GOTHIC STD HEAVY) *ONLY FOR BANNERS
THERE IS A SPECIAL GIFT WAITING FOR YOU
«Growing up, my father would lovingly refer to me as a baby woman. And that’s what I was: a 12-year-old with D-cup breasts who still woke up in the night and asked her mom to come and sleep in her room. As an only child in a tightly knit family with two of the most loving people I have ever known — think Atticus in To Kill a Mockingbird — I was safe in the in-between place of half-baby, half-woman. The confusion came from outside our small, ivy-covered, wood-floored home in Southern California. » GARAMOND DOBLE INTERLINEADO SIEMPRE CENTRADO
PROJECTS
BRANDING, ART DIRECTION & PHOTOGRAPHY
BEBE MELLO BRAND Bebe Mello is an alternative fashion brand from Brasil. It essence lays on the artisanal approach it has about apparel design. It evokes a sensibility and delicate essence, in contrast to the strong personality of the garments. The main colours are light grays scales, in order to highlight the importance of the product. The chosen secondary colours are tones of greens, violets and pinks, contrasting between them and creating harmony between them. Typefaces praise this balance, resulting contemporary and renovated.
Date
June 2014
Tean
Ana Beivide, Carmen Bouza
Course 3th Design Degree
LOGO
FAVICON
TYPOGRAPHY FONT BASKERVILLE
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdef ghijklmñopqrstu vwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdef ghijklmñopqrstu vwxyz
FONT FUTURA/ FUTURA LIGHT
COLOR PALLETTES
AB
02
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmñopqrstu vwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmñopqrstu vwxyz
TEXT HIERARCHY
TITLES TITLES 2
«Highlights specials» «Textos y textos. Rather than jumping to a competitive analysis of others in your industry, we firBestBuy is more attribute defined. We work to make sure your brand identity is properly aligned with your company’s core strengths. That way, when your industry goes through cycles, you don’t necessarily suffer the fate of that cycle. It’s not just strategic, it’s brilliant..» «Textos y textos. Rather than jumping to a competitive analysis of others in your industry, we firBestBuy is more attribute defined. We palabra resaltada sure your brand identity is properly aligned with your company’s core strengths. That way, when your industry goes through cycles, you don’t necessarily suffer the fate of that cycle. It’s not just strategic, it’s brilliant..»
PATTERNS USED
PROJECTS
RETAIL DESIGN
INKSTERNMAKEN RETAIL PROJECT Inkstermaken retail project was a project full of textures and sensations. It was a space for the australian lighting design brand Inkstermaken. So as this brand, the store needed to felt as personal, intimate and confortable, keeping up the values of its creator, who leave his footprint in each object he creates of his ocean-side lifestyle. We proposed different spaces: the “sell-spaces� and the poetic ones, in which we wanted to express the creator mood by recreating his workshops. We took images of his natal Australia, so that we could breathe that magic environment as soon as we entered in the store. We studied the different flows, with a special care of understanding the exposition spaces: clients must be able to surround the pieces and have a good perspective of each one. Date
June 2014
Tean
Ana Beivide, Carmen Bouza
Course 3th Design Degree
How could we transport customers to the designer’s personal workshop? — We based the project in the power of textures and colours, playing with the balance between them. We wanted to reach a calm and confortable atmosphere.
MICRO
NEVERA
MICRO
NEVERA
MICRO
NEVERA
PROJECTS
EVENTS & TABLEWARE DESIGN, ART DIRECTION
CINZA POP UP RESTAURANT Cinza is a project about presenting a new way to encourage Galician contemporary cooking. It is a pop-up restaurant that travels the world so curious stomachs can get to know chefs, products and culture of this peculiar Spanish region. Moreover, it aims to recognize the value of Galicia ‘s craftsmanship and give visibility to them, trying to make this two developing sectors grow together and navigating new design scenarios. Galician cuisine is living a moment of developing and internationalization. The new techniques and influences have generated an atmosphere of more creative freedom. As a result, we can enjoy new flavours and experiences. There is no fear of disruption, but in some way roots are still present. According to this, we wanted to make this sector in touch again with artisans, so that both of them could introduce themselves together into new design scenarios around the world. All the tableware was designed inspired by traditional elements and made in collaborations with new artisans.
Date
June 2016
Tutor
Martín Azúa
Course 4th Design Degree TFG
Defining a new concept for galician gastronomy — “I see the kitchens as that magical and mysterious place (...) in which a ritual is repeated daily and connected with our existence, at the same time with the consumption of it.” Ettore Sottsass
Shadows and mystery — “At this point one realizes that our kitchen harmonizes with the shadow, that between her and the darkness there are indestructible ties” Jun’ichiro Tanizaki
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Craftmanship and technology: how can we mix them? — The design process of the tableware was such an inspirational journey. Based in the artisans now-how, we create some pieces that we could scale by industrialization process. The objectives where to keep a balance between traditional techniques and new design tools so as 3D sketching, templates made with vector drawings and Computer Numerical Control Machines
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0º
12
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120º
120º 12
0º
12
0º
R0.25
R0.25
R5
R5
10
15
5.00
234
8º
Eating as an object of design — “We are interested in everything that surrounds the act of eating; we not only focus on what is on top of the plate, but on everything that accompanies this art: the atmosphere, the people, the stories behind each ingredient, taste, texture, sound, smell ...” Marije Vogelzang
Contemporanean galician cooking — The new chefs are breaking topics that relate galician gastronomy with old, irremovable culture. The are innovating and serving dishes mixed from other cultures. They are not afraid of disruption.
PROJECTS
POP-UP STORE DESIGN
GUSTAVO GILI POP-UP STORE As a traditional bookseller from Barcelona, Gustavo Gili needed a pop-up store in order to promote themselves in student fairs and universities. In order to this, we needed to find a cheap design based in scalable pieces. Moreover, there was a need for adapting the system to different spaces, so that it had to be a modular design. Until that moment, the book collections they had were related to culture, design and art. In an attempt to get close to a broaden target, they were about introduce a DIY collection. We took this concept as the essential idea of the design, using cheap materials as cardboard and wood.
Date
February, 2015
Tean
Alba Vidal , Carmen Bouza
Course 3th Design Degree
PROJECTS
FURNITURE COLLECTION DESIGN
PAPER PACK COLLECTION Paper back was a quick attempt to materialize a prototype into reality. It was a quick exercise which consisted on playing with forms in paper, to later adapt it to other materials. It was all about changing the design process: instead of starting from the function, and then deciding the more suitable shape, we first played with the shapes and then we made sense from them, searching what role could them constitute. It was a beautiful game that showed us that we don’t have to apply always the same logic t o every project. We decided to play with soft and warm materials in order to create a confortable atmosphere. Finally, we decided it would be an exterior home wear collection.
Date
February, 2014
Tean
Carmen Bouza, Marta Ramos
Course 2th Design Degree
It was all about changing the design process — instead of starting from the function, and then deciding the more suitable shape, we first played with the shapes and then we made sense from them.
We don’t have to follow the “form follows function” rule for every project. — Paper pack collection was such a delightful play
PROJECTS
DESIGN, ART DIRECTION & PHOTOGRAPHY
SUMMER SERIES This is a little editorial, a personal way to share more intimate and personal job. Summer series is a compilation of my personal photographs that I personally immortalized in my favorites trips. It all begun in my Trends and Photography class at College, but turned into an own hobby. I like to take my own images as inspiration for colours, shapes and moods, to immortalize different places and atmospheres and create a real work from them. These are some of the pics I select from the Photography Course.
Date
February, 2013 - ACT
Tean
Carmen Bouza
Course 2th Design Degree
SUMMER SERIES
TRIPS AND PLACES
This is a little editorial, a personal way to share more intimate and personal job. Summer series is a compilation of my personal photographs that I personally immortalized in my favorites trips.
6/ 2013
6/ 2013
TRIPS AND PLACES
The European languages are members of the same family. Their separate existence is a myth. For science, music, sport, etc, Europe uses the same vocabulary. The languages only differ in their grammar, their pronunciation and their most common words. Everyone realizes why a new common language would be desirable: one could refuse
FAVOURITE HOUSE IN PORTUGAL
to pay expensive translators. To achieve this, it would be necessary to have uniform grammar, pronunciation and more common words. If several languages coalesce, the grammar of the resulting language is more simple and regular than that of the individual languages. The new common language will be more simple and regular than the existing
European languages. It will be as simple as Occidental; in fact, it will be Occidental. To an English person, it will seem like simplified English, as a skeptical Cambridge friend of mine told me what Occidental is.The European languages are members of the same family. Their separate existence is a myth. For science, music, sport, Europe uses the same.
I can remember the calm of the pink houses in portugal and the always balanced views in Croatia. Magic places in summer like this are speechless.
THE ADRIATIC VIEWS
TRIPS AND PLACES
The European languages are members of the same family. Their separate existence is a myth. For science, music, sport, etc, Europe uses the same vocabulary. The languages only differ in their grammar, their pronunciation and their most common words. Everyone realizes why a new common language would be desirable: one could refuse
to pay expensive translators. To achieve this, it would be necessary to have uniform grammar, pronunciation and more common words. If several languages coalesce, the grammar of the resulting language is more simple and regular than that of the individual languages. The new common language will be more simple and regular than the existing
European languages. It will be as simple as Occidental; in fact, it will be Occidental. To an English person, it will seem like simplified English, as a skeptical Cambridge friend of mine told me what Occidental is.The European languages are members of the same family. Their separate existence is a myth. For science, music, sport, Europe uses the same.
pink sunsets
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CONTACT
bouza.carmen@gmail.com +34 618 97 25 25 www.linkedin.com/in/carmenbouza