CARMEN B PORTFOLIO

SOME WORK REUNITED

A PORTFOLIO BY CARMEN BOUZA Graphic Design

Branding

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Interaction Design

ABOUT ME I was born in La Coruña, a city that I am totally in love with. I moved to Barcelona to study at the Elisava Design School. My passion for this world made me take several courses related to this area, especially related to the brand and retail. However, my growing curiosity about the digital world made me decide to change the direction of my career and specialize more in the area of ​​User Experience.

In my projects, I look for a balance between creative freedom and focused execution. I have to be aware of the new trends, but I’m still studying and reinventing the references of the past.

In my opinion, a good conceptual phase is essential for projects to be coherent, whatever the area to which a project belongs. I love getting different reference points that can inspire me. Photography and color palettes help me a lot in this process, I collect images, textures and colors that could help me understand and analyze a concept.

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PERSONAL INFORMATION WORK EXPERIENCE

Nov 2017-Act.

Graphic & Retail Designer

3ina Cosmetics (Madrid)

Being part of 3ina Makeup’s Design Department, I play a multifaceted role: from develope web materials –Banners, Newsletters and social campaigns- to in store assets, including product packaging and display elements. As part of the team, I have improved my accountability skills being responsible of developing graphic materials for worldwide markets. I consider that I also have extended my design knowledge in technical terms.

Nov 2017-Act.

Content Editor & Copywriter

Interiortime -Design Products E-Commerce (Barcelona) Edit and retouch e-commerce visual material such as corporate images, product images, graphic communication and campaign editions. Research new trends and brands in order to enrich the product categories and contact sales leads from the contract market, including brands as Vitra, Kartell, Hay, Santa&Cole, Flos and Andreu World. As an E-commerce Product Editor, I improved my communication skills with clients and developed an analytical ability by managing marketing insights and improving the web ‘s appearing.

Oct 2014 - May 2015

Visual Merchandiser Intern

La Sardine - Branding and Retail Agency (Barcelona) Design and development of points of sale and retail for Fashion&Beauty brands such as Kenzo, Angel Schlesser, Narciso Rodriguez and Jean Patou.

Development of Branding Style Guides, including logos, corporate colours and Visual Merchandising guides. During this internship, I developed my analytical & design skills learning how to achieve coherent brand identities.

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Madrid, Spain bouza.carmen@gmail.com +34 618 97 25 25 La Coruña, 28.03.1993

SOFTWARE

EDUCATION

Adobe Illustrator

Oct 2018-Act.

Adobe Phosothop

Digital Product & Service Design for UX

Adobe Indesign

ESNE Escuela Universitaria de Tecnología y Diseño

Autocad Rhinoceros 3D Sketch

Oct 2016 - Nov 2017

InVision

Masteryourself Leadership Program

Marvel App

Teamlabs Madrid, Mondragon Team Academy

Fashion Industry Essentials - Online (42 h)

LANGUAGES

Parsons School of Art & Design

Spanish

Native

Galician Native

Lighting Design Summer Course (40 h)

Elisava Escuela Superior de Diseño (Barcelona)

English

Fluent

French

Basic

Catalan Basic

Oct 2012-Oct 2016

Design Degree

Elisava Escuela Superior de Diseño (Barcelona)

PERSONAL INTERESTS

Music

Sep 2011 - Jun 2012

Art&Photography

Business Administration Degree

Traveling Reading

ESADE Business School (Barcelona)

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PROJECT #1: BARRIOS VIVOS #UX #UxD #SERVICEDESIGN

Barrios Vivos was a different approach to the democratic platform “Decide Madrid”, based on the idea that we have to protect each district’s individual character, in order to orchestrate them to make a global happier city and improve the User Experience of the actual site.

PROJECT ‘S OBJECTIVES:

The project aims to make this site more accessible and understandable for citizens, in order to make them feel more connected with the platform and their own district.

It’s main objetives were:

To increase citizen participation in the platform.

To create new spaces for debate, and connect digital features with the streets.

Date Team

Jan 2019 Yendi Fermín, Carlos Delgado, Carmen Bouza, Bárbara Araque, Yorcy Reyes, German Espinal,

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THE PROCESS ACTUAL SERVICE ANALYSIS How Decide Madrid works?

How is its context?

What does work/not work in the actual site?

USERS RESEARCH

Do users know Decide Madrid?

For what purpose do they use the platform?

Why younger people tend to not use it?

PROBLEM STATEMENT Younger users don’t get engaged to the actual site because they don’t feel connected to it: there is a lot of information that is poorly managed so that they feel lost and disinterested.

IDEATION How might we make the citizens more connected to their city?

CONCEPT Agoras 2.0.

Madrid as a puzzle of districts, a disgregation of different characters.

SERVICE DESIGN Service Blueprint Touchpoints INTERACTION DESIGN Atomic Design Wireframes & Prototipes Microinteractions UI Design

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ACTUAL SERVICE ANALISIS/ USERS RESEARCH USER’S PAIN POINTS

ACTUAL USERS AGE

“MY IDEAS ARE NOT TAKING SERIOUSLY” “PROPOSALS TRACKING IS NOT REALLY WORKING.”

48,3%

“ I FEEL COMPLETELY LOST!”

4,1%

6,7%

“I DON’T FEEL THERE A REAL CONNECTION WITH THE COUNCIL”

4,1% 10%

“I DON’T FEEL THERE A REAL CONNECTION WITH THE COUNCIL”

26,7%

-20 years old 20-25 years old 26-30 years old

“INFORMATION IS PROVIDED IN A CHAOTIC WAY”

26-30 years old

ACTUAL INFORMATION ARCHITECTURE

+40 years old

35-40 years old

HOME

SIGN IN

SIGN UP

PARTICIPATIVE BUDGETS

HELP

DEBATES

PROPOSALS

VOTING

PROCESS

More actives today

More actives today

Open

Active now

Debates

Most valued

Mos voted

Finished

Next

Proposals

New

New

Next

Finished

Participative Budgets

Most relevant

Filed

Voting

Help about debates

Process

Other Info

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PROBLEM STATEMENT / IDEATION

Younger users don’t get engaged to the actual site because they don’t feel connected to it: there is a lot of information that is poorly managed so that they feel lost and disinterested.

How might we make the citizens more connected to their city?

PHOTO BY UNSPLASH

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CONCEPT

Agoras 2.0 Barrios Vivos is inspired by the concept of Agor, in order to put into practice participatory democracy vias new digital tools, which help us to clarify the opinion of citizens.

In this way, it aims to rescue the most emblematic squares in Madrid so that citizens can debate in them.

District Uniqueness Barrios Vivos takes as inspiration the strong character of each neighborhood that composes Madrid. We assume that each of them has different visions and different problems.

That is why we decided to make the division of content by district more evident, based on the hypothesis that citizens feel more connected with proposals that are familiar to them.

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SERVICE DESIGN

TOUCHPOINT 1: “

Tótem luminoso e representativas de

Wi-Fi We offer a public network in which the user can connect by indicating his email

BARRIOSVIVOS

TOUCHPOINT 3: DECIDE MADRID REDESIGNING Totem Lighting The more connections to the network it has, the more it will light up, symbolizing the “alive” that is the neighborhood where it is.

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From Onboarding, th redirected to Decide or she can support p become a member o

BARRIOSVIVOS

“ZONAS VIVAS”

en medio de plazas más e cada distrito de la ciudad.

TOUCHPOINT 2: ON BOARDING The user accesses the Wi-Fi network by means of a page where he collects what is happening in the neighborhood where he is located.

he user can be e Madrid, where he proposals and of the community.

TOUCHPOINT 4: DEBATES NOTIFICATIONS The user will receive in his mail announcements of Physical Debates, which will take place in the squares themselves.

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INTERACTION DESIGN

TYPES

SHAPES

Títulos Canela Bold

Títulos Canela regular Subtitulos/Categorías/Botones Akzident Grotest Regular

Texto cuerpo/otras info Akzident Grotest Regular

In reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in

BACKGROUNDS

Otra info a destacar

COLORS

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GRIDS

ICONS/BUTTONS

GROUPS

BARRIOSVIVOS

ยกQue empiece el debate!

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Quiero aportar algo

Otros barrios

BARRIOS VIVOS Decide Madrid

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INTERACTION DESIGN

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INTERACTION DESIGN

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INTERACTION DESIGN

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PROJECT #3: LAZY ELEPHANT #BRANDING #ARTDIRECTION Lazy Elephant is an underwear brand that aims to celebrate women. It is an optimistic dose delivered in a bralette form. It invites all women in the world to follow their instincts, their wishes and their own plans.

The idenity follows this positive vibe, while maintaining a balanced and sober essence.

The punctual use of the bright colours aims to keep black and white as the main background tones, so the product imagery stays the most important element, to which we first put our attention on.

Date Team Course

Oct 2016 Carmen Bouza, AntĂ­a SĂĄnchez MASTERYOURSELF

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LOGO

LAZY ELEPHANT

LAZY ELEPHANT

FAVICON

LE

TYPOGRAPHY FONT GARAMOND

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdef ghijklmñopqrstu vwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdef ghijklmñopqrstu vwxyz

FONT ITC FRANKLIN GOTHIC

COLOR PALLETTES

AB

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ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmñopqrstu vwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmñopqrstu vwxyz

TEXT HIERARCHY

TITLES

(ITC FRANKLIN GOTHIC STD MEDIUM)

TITLES 2

(GARAMOND BOLD)

«Highlights specials»

(GARAMOND CURSIVE)

«Textos y textos. Rather than jumping to a competitive analysis of others in your industry, we firBestBuy is more attribute defined. We work to make sure your brand identity is properly aligned with your company’s core strengths. That way, when your industry goes through cycles, you don’t necessarily suffer the fate of that cycle.

It’s not just strategic, it’s brilliant..»

«Textos y textos. Rather than jumping to a competitive analysis of others in your industry, we firBestBuy is more attribute defined. We palabra resaltada sure your brand identity is properly aligned with your company’s core strengths. That way, when your industry goes through cycles, you don’t necessarily suffer the fate of that cycle. It’s not just strategic, it’s brilliant..»

(GARAMOND REGULAR) SNAP TO RIGHT *WEB/EDITORIAL

QUOTES THAT ARE SPECIAL

(ITC FRANKLIN GOTHIC STD HEAVY) *ONLY FOR BANNERS

THERE IS A SPECIAL GIFT WAITING FOR YOU 28

«Growing up, my father would lovingly refer to me as a baby woman. And that’s what I was: a 12-year-old with D-cup breasts who still woke up in the night and asked her mom to come and sleep in her room. As an only child in a tightly knit family with two of the most loving people I have ever known — think Atticus in To Kill a Mockingbird — I was safe in the in-between place of half-baby, half-woman. The confusion came from outside our small, ivy-covered, wood-floored home in Southern California. » GARAMOND DOBLE INTERLINEADO SIEMPRE CENTRADO

PROJECT #4: BEBE MELLO BRAND #BRANDING #ARTDIRECTION Bebe Mello is an alternative fashion brand from Brasil.

It essence lays on the artisanal approach it has about apparel design. It evokes a sensibility and delicate essence, in contrast to the strong personality of the garments. The main colours are light grays scales, in order to highlight the importance of the product.

The chosen secondary colours are tones of greens, violets and pinks, contrasting between them and creating harmony between them. Typefaces praise this balance, resulting contemporary and renovated.

Date Tean Course

June 2014 Ana Beivide, Carmen Bouza 2th Design Degree

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LOGO

FAVICON

TYPOGRAPHY FONT BASKERVILLE

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdef ghijklmñopqrstu vwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdef ghijklmñopqrstu vwxyz

FONT FUTURA/ FUTURA LIGHT

AB

COLOR PALLETTES

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02

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmñopqrstu vwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmñopqrstu vwxyz

TEXT HIERARCHY

TITLES TITLES 2

«Highlights specials» «Textos y textos. Rather than jumping to a competitive analysis of others in your industry, we firBestBuy is more attribute defined. We work to make sure your brand identity is properly aligned with your company’s core strengths. That way, when your industry goes through cycles, you don’t necessarily suffer the fate of that cycle. It’s not just strategic, it’s brilliant..»

«Textos y textos. Rather than jumping to a competitive analysis of others in your industry, we firBestBuy is more attribute defined. We palabra resaltada sure your brand identity is properly aligned with your company’s core strengths. That way, when your industry goes through cycles, you don’t necessarily suffer the fate of that cycle. It’s not just strategic, it’s brilliant..»

PATTERNS USED

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CONTACT

bouza.carmen@gmail.com +34 618 97 25 25 www.linkedin.com/in/carmenbouza

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