Sales Presentation

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Mark Gasparro

Mark was born in Dublin, Ireland, where he grew up and went to school until his late teens when he moved with his parents to London. After finishing his education, he moved to France, where he sold Luxury Real Estate on the French Riviera with one of the world’s most prestigious real estate/auction houses for over 20 years. Specifically, he specialized in the area starting in Cannes and going along the coast of the Mediterranean to St Tropez. Some of his clients here in Atlanta have already leveraged his experience and broad network of professional contacts in the area to purchase homes in the South of France, and he

Mark has an extreme passion for the real estate business and thrives in the world of complex negotiations. Over the past few years, he has brought to Atlanta his keen focus on client satisfaction and his ability to represent home buyers and sellers across a wide range of lifestyles. He works tirelessly to deliver outstanding results and is excited to continue to leverage his many years of experience in the world of luxury real estate to help his clients here in Atlanta. Mark has already joined the elite group of agents awarded the designation of “Top Producer” by the Atlanta Board of Realtors®.

“Mark provides his clients with many years of experience in real estate sales. This invaluable asset facilitated a quick and successful sale of my property that otherwise could have been problematic. Mark achieved the sale at the price we determined appropriate for my home and lot. Real estate sales and purchases can be difficult and even frightening without a knowledgeable expert. Without hesitation I can assure you that Mark Gasparro provides that service.”

J. CITRON

GOOGLE REVIEW

“We have worked with Mark at the Cote d’Azur France during the time he worked with Sotheby’s selling our property in Theoule sur Mer. We can highly recommend him as a real estate broker for high end properties.”

K. WILLEM

REALTOR.COM REVIEW

“Coming from a picky customer, my 5 “star review of Mark is not given lightly. He is your confidant, friend, and BEST support system for both buying and selling a home or homes. He goes above and beyond in every part of the process, and his expertise is beyond anything I’ve witnessed in the real estate business. He truly cares about your purchase or sale and takes time to explain processes the average person wouldn’t know about. I trust him deeply and am so thankful to have been referred to Mark by a friend.”

K. WHITSETT

REALTOR.COM REVIEW

“Mark was excellent. We had a complicated sale, having moved out of state before we put the house on the market, and Mark was with us every step of the way. He truly went above and beyond and helped us accomplish a transaction that we are excited about. Couldn’t recommend him more highly!”

B. GRUSS

GOOGLE REVIEW

“First, Mark is very energetic. He will thoroughly understand you and your property. His knowledge and expertise in marketing your property in a digital world is superb. He orchestrated the staging, and the pictures and video were so good I almost put in an offer on my own home! You need to be prepared because as soon as it hits the market, there will be a flood of showings. We had eight or nine showings in the first two days and four offers. As I said, Mark is energetic. He earned every penny of his commission. To say that I highly recommend him seems inadequate.”

R. VAUGHAN

ZILLOW REVIEW

“Mark is the best real estate agent I “have ever worked with. He is thoughtful, highly professional, never misses a beat, highly reliable, has always kept me informed, does not sugar coat and is truly there to support you. He knows how to roll up his sleeves when need be, has a great network of contractors, and when work may need to be done, he knows who to reach out to to get the work done in a timely manner. I fully trusted Mark throughout the process and highly recommend Mark.”

F. CARAGUEL

GOOGLE REVIEW

Our agency-style marketing team works with our real estate associates to ensure your home’s marketing collaterals generate interest and excitement. To maintain Luxury Collection standards, we require the use of high-resolution professional photography and videography. Custom-made marketing materials are enhanced with our inhouse copywriting services that captivate potential buyers to the unique story of your home.

A CUSTOM EXPERIENCE

The desire for an exclusive and memorable experience attracts a diverse range of luxury real estate buyers. Our campaigns integrate the five senses into every Luxury Collection marketing piece to create an emotional bond between the buyer and your property.

We aspire to raise the bar higher for our clients, establishing a custom brand experience that is unique for each property.

OUR LISTING PROCESS

1

PRE-LISTING

• Listing consultation

• Property and market analysis

• Custom marketing plan designed

• Research unique pricing strategy

• Listing agreement

LISTED AND ACTIVE

2 UNDER CONTRACT

3

• Professional photography

• Submit to multiple listing services

• Marketing campaign initiated

• Print, social media and digital campaign requested and dispatched

• Showings, caravans, open houses

• Offer(s) received and negotiated

• Offer accepted

• Facilitate:

- Arranging Closing Documents

- Loan Commitment

- Title Commitment

- Survey

- Insurance

- Inspection and repairs

- Negotiations

• Disclosures completed

• Appraisal completed

• Contingencies completed

• Deadline of deliverables met

• Closing and deed assignment completed

DIGITAL MARKETING

Our digital marketing strategy includes billboards, mobile applications, digital editorials, and mass e-mail marketing. Custom designed eFlyers are created for all luxury listings and sent out to a curated list of top producing real estate associates to introduce your home to the market, announce open houses and agent caravans, price changes, and any additional information that pertains to your property. With the use of behavioral targeting, geofencing, and dynamic remarketing, our digital advertising campaigns capture new leads and drive more traffic to your property.

LISTING

DISTRIBUTION

Our industry-leading listing syndication platform is one of the most advanced in the world. Your property will be featured on over 45,000 real estate websites that provide language, currency, and measurement translations. Berkshire Hathaway HomeServices Georgia Properties’ listings receive 100 million searches and 4.5 million listing page views each month.

Your property will appear on BerkshireHathawayHS.com, LuxuryRedefined.com, and throughout many of the industry’s top real estate websites.

PRINT MARKETING

Strategically placed print advertising drives more interested buyers to our website , resulting in more views of your property. Berkshire Hathaway HomeServices Georgia Properties advertises media publications.

world has a stronger presence or more integrated connection than Berkshire Hathaway HomeServices. This rare relationship ensures your home will be seen by some of the most discerning buyers across the nation and globe.

PRINT PUBLICATION PARTNERSHIPS

Appen Media Group

Atlanta Business Chronicle

Atlanta Intown

Buckhead Reporter

Dunwoody Crier

Luxury Real Estate

Modern Luxury Interiors

Modern Luxury Weddings

Neighbor Newspapers

Prestige

The Atlantan

Reporter Newspapers

Unique Homes

GLOBAL REACH

Our growing international presence includes new offices in 12 countries, across three continents, and we are progressively expanding. These powerful relationships allow us to network with the top real estate companies both nationally and internationally.

Our expansive global network and dynamic partnerships ensure maximum, worldwide listing exposure for our clients. By leveraging our extensive resources available exclusively to the Berkshire Hathaway brand, our award-winning marketing strategy extends our reach throughout the world.

AWARD-WINNING EXCELLENCE

Berkshire Hathaway HomeServices Georgia Properties’ comprehensive marketing strategy includes a suite of print, digital, social media, and public relations services tailored to promote each unique property. Our brand is recognized throughout the world and continues to define luxury real estate. Our captivating, avant-garde marketing approach positioned us to be the first real estate brokerage to win the Max Award (Marketing Award for Excellence). We also hold an impressive number of accolades from Who’s Who in Luxury Real Estate, The Atlantan Modern Luxury, Modern Luxury Interiors, and the Obie Awards. Notably, we have been recognized for Best Print Marketing Campaigns, Best Social Media Campaign, Best Marketing Campaign, Outstanding Marketing and Product Achievements in Home Building, and more.

REAL ESTATE’S FOREVER BRAND

Berkshire Hathaway HomeServices

Georgia Properties is a part of HomeServices of America, the #1 real estate company in the nation. We are committed to defining luxury real estate by offering more value and exceptional services to our clients in the United States and around the world. Our innovative marketing approach resulted in a significant increase in our luxury sales volume throughout Greater Atlanta.

A home is one of the most important assets that most people will ever buy. Homes are also where memories are made, and you want to work with someone you can trust. ‘‘
- Warren Buffett | Chairman & CEO, Berkshire Hathaway

Let me share with you why I should be your choice of agent to represent the sale of your home. Schedule your appointment to get a complimentary market evaluation.

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