Charity T-Shirt Project

michelle wu . carmen maria ponce . fasm310

Charity Tee Project

Index

1

CHARITY

5

2

MISSION & VALUE

6

3

MARKETING STRATEGY

7

TEE DESIGN

4

TARGET CUSTOMER

8

EVENTS

REVENUE

MANUFACTURES

9 10

COSTS

MARKETING ASSETS

Charity

I AM THAT GIRL is a 501(c)3 organization helping girls to transform self-doubt in to self-love by providing a safe space to connect and have honest conversations about things that matter. Every day, girls are bombarded with messages that attack what she is NOT and we work every day to help her love who SHE IS; to see that in herself and inspire that in others.

We are shifting girl culture and raising the standards for how girls treat themselves, each other, and the world. Every girl deserves a community where she can be seen,

be heard, and belong. Together, we are building those spaces in person and online.

Board of Members

Originally founded in 2002 by Alexis Jones while she was an undergraduate at USC, I AM THAT GIRL officially became a nonprofit in 2008 and has since grown to nearly 300 local chapters, and more than 1 million followers online.

Mission & Value

Mission To provide leadership, social and personal development program to girls in high school and college throughout the US.

Value Statement Empowerment and emboldening girls and help them find their voice and inspire action.

Educate the public on body image issues, the challenges and inspire people to take action.

Marketing Strategy Social Media Promote and communicate the Charity through social media accounts. Maintain viewers constantly updated with present and future activities of the charity by an incentive to attend or/and transmit the message to their friends and family. Communicate the merchandise that is going to be sold at the different locations.

Art Festivals & Markets in USA Participate in the main Art Festivals & Markets across the USA, it will encourage to promote the charity and also obtain revenue through the sale of merchandise. This event will be chosen according to booth cost, participants, and location.

Partnerships Partner with Education and Government organizations to encourage bigger participation of girls across the USA. In this way, many girls from private to public schools can attend workshops offered by the charity. Looking at a further glance the government would sponsor some workshops offered.

TARGET PROFILE

Emma Age: 25 years old Location: Dallas, TX. Bio: Art director at the Dallas Museum of Art

Lifestyle: Social, artsy, liberal, extrovert, active Hobbies: Likes to read and visit artsy places,

hangout with her friends, attend art exhibition to meet new artists and people.

Tasks: Learn about exhibits and complete required assignments

Tools: Website, recommendation from co-workers/friends, smart devices

Key Drivers: In seek of controversial artworks to exhibit at the Dallas Museum.

Key Behaviors: Usually attends to women empowering talks

The Liberal Artist

CUSTOMER PROFILE

Clara Age: 30 years old Location: Austine, TX. Bio: Part time Barista and Writer

Lifestyle: Social, artsy, cultured, genteel, friendly, curious

Hobbies: Likes to read books and learn about

different cultures, hangout with her friends, and attend to art events.

Tasks: Get to know folk art from diverse cultures and find material that she can write and get inspired.

Tools: Camera, notebook, pen, cellphone, website

Key Drivers: In seek of traditional and

controversial artworks that she can write about.

Key Behaviors: Likes to attend to festivals and meet new people.

The Culturally Aware

Revenue

Total T-Shirt Revenue: $10, 404

Manufactures Base in the Netherlands, has a more expensive price point but offers a variety of marketing material that could be beneficial for promoting the charity although the price of the t-shirts is $14

Absolutely Guaranteed Every time. Any reason. Or we’ll make it right.

We stand by everything we sell, 100%. So if you’re not satisfied with your order for any reason, neither are we. We’ll make it right – from reprinting your order to refunding you in full. We’ll even cover shipping. Simple as that.

Value approx $14,000 being this 1000 t-shirts, 300 of size M and L, 200 of size S and XL .

Headquarters in US in Boston, MA. Has Copyright, trademark and patents

UPrinting.com, a leading socially responsible online printing, marketing and technology firm. It serves thousands of on-demand business printing and graphic printing orders online daily, using high-quality press printing and a robust yet simple and easy-to-use online ordering system, resulting in high-end printing services and reliable color printing at discount printing costs.

“The/Studio is your studio. With our vetted world-class factories, you can create the clothing and accessory items you want with exacting specifications — no more time wasted trying to source manufacturers or struggling under costly production overheads.”

Free Shipping, Low Minimum Order Quantities, Precise Customization, Low Prices, Free Design Support + Services

T-Shirt Design

Concepts Tee front & back: Inspired by tape measure used to measure body sizes, we eliminated the numbers in the tool as a representation of numbers don’t matter, what matters more is to feel beautiful. It represents a new standard, which is no standard at all, an inclusive beauty. The fill in the blank element [ _ ] represents the idea that it is still a work in progress and that we have to remind ourselves everyday to make it happen. We allow our audience to be able to fill in the blank with erasable pens as part of the reminder.

“I” means you and me, but “I” also means one whole. When we feel content, happy, and satisfied with oneself, we would feel like we are a whole. Not anything less than that. So the idea is to let our audience fill in the blank with the “I” as a reminder to love yourself. Every time the “I” is erased, write it again and again because the idea of self love is undying for and it is something to remind ourselves everyday.

Fabric

100% Cotton Preshrunk Cotton is a natural fiber that comes from the seedpod of the cotton plant and is used to make many fabric types at every price point.

It gives the tee shirt the flexibility to expand within the range of the size, also it has a minimum shrink because of its construction it shrink less than other regular fabrics.

Events Santa Fe International Folk Art Market (New Mexico, Texas) July 13 — July 15 The 15TH ANNUAL INTERNATIONAL FOLK ART MARKET | SANTA FE The World’s Largest Folk Art Festival Celebrates 15 Years The 2018 Market is an event the world’s art and culture lovers won’t want to miss as 39 first-time artists join 123 returning artists, and two countries never before represented at the Market—Azerbaijan, and Greece—step onto the global folk art stage.

The International Folk Art Market has hosted more than 750 artists from 91 countries in the world’s largest exhibition and sale of works by master folk artists.

The Market offers folk artists a respected spot in the global marketplace to gather together and share their handmade traditions, and to create economic, social, and individual empowerment.

Each year over 20,000 visitors come to Museum Hill to experience the Market and celebrate folk art while enjoying international food and music.

Size Specification SPECIFICATION SHEET BRAND: STYLE DESRIPTION:

TECHNICAL SKETCH:

DIVISION: T-SHIRT

FABRICATION:

UNISEX 100% COTTON JERSEY KNIT

SEASON:

SUMMER

ORDER DATE:

5/15/18

SAMPLE SIZE: M (MEDIUM) COLOR: WHITE ORDER QUANTITY: 1000 UNITS ORDER SIZE RANGE: S , M , L , XL # MEASUREMENT DESCRIPTION: MEASUREMENTS (inch) 1 LENGTH HPS 2 CENTER BACK 3 ACROSS CHEST 4 CHEST 1" BELOW ARMHOLE 5 ARM LENGTH 6 SLEEVE LENGTH 7 WAIST 8 BOTTOM OPENING 9 ARMHOLE 10 NECK CIRCUMFERENCE 11 NECK DROP 12 SLEEVE OPENING 13 HEM HEIGHT Other Details:

S

M

L

XL

TOLERANCE

28.3

29.9

31.5

33.1

1.6

26.3

28.3

29.9

31.5

1.6

16.9

18.1

19.3

20.5

1.2

15.7

16.5

18.1

19.7

1.6

17.7

18.9

20.1

21.3

1.2

9.8

10.6

7.5

4.3

-3.1

6.3

7.1

7.9

8.7

0.8

7.9

8.7

9.4

10.2

0.8

5.5

6.3

7.1

7.9

0.8

14.2

15.0

15.7

16.5

0.8

3.5

3.9

4.3

4.7

0.8

0.8

0.8

0.8

0.8

0.8

0.8

0.8

0.8

0.8

0.4

CLOTHING LABEL AND CARE LABEL INSTRUCTIONS ARE SEWN TOGETHER SCREEN PRINT TWO COLORS : RED AND BLACK -

Costing Sheet COST PER T-SHIRT TEE SHIRT QUANTITY WHOLESALE COST HANGTAGS (RECTANGULAR) LABELS MISC: POSTERS TABLE RUNNER FLYER BOOTH FEES PACKAGING/ACCESSORIES (SLEEVES) SHIPPING (ALL THE SHIPPING COSTS)

FINAL COST PER TEE SHIRT

RETAIL MARKUP % MARKUP $ TOTAL PROFIT

UNITS 1000 UNITS

MANUFACTURE $14.00 $0.05 $0.12

VISTAPRINT UPRINTING THE STUDIO

$0.02 $0.06 $0.07 $0.50

VISTAPRINT VISTAPRINT VISTAPRINT BOOTH FEE

$0.03 $0.01 $0.00 $0.01

UPRINTING VISTAPRINT THE STUDIO UPRINTING

$14.86 $25 70%

$10.40 $10,404.02

Costing Sheet

UNIT BREAKDOWN STYLE NBR. RED BLACK TOTAL TOTAL RETAIL COST

TOTAL REVENUE

DESCRIPTION WHITE T-SHIRT WITH RED PRINT WHITE T-SHIRT WITH BLACK PRINT

% TOTAL

TOTAL UNITS COST PER UNIT 30% 300 $ 14.86 70% 700 $ 14.86 100% 1000

TOTAL COST RETAIL PER UNIT TOTAL RETAIL $ 4,458 $ 25 $ 7,500 $ 10,402 $ 25 $ 17,500 $ 14,860 $ 25,000

$ 42,500 $ 10,140

Branding Assets

iamthatgirl I AM THAT GIRL For girls, by girls. Because we need each other to thrive. Text THATGIRL to 515-55 to take the IATG pledge. Join the movement! Learn more

www.iamthatgirl.org

1,966 posts

11k followers

991 following

Instagram Posts iamthatgirl

800 likes iamthatgirl

100% of sales of the T–Shirt will be donated to I AM THAT GIRL a non-proot that provides leadership, social & personal development programs for high school & college girls. Shop to support with the link in the bio.

iamthatgirl

2,899 likes iamthatgirl

Come visit us at the International Folk Art Market in Santa Fe, New Mexico. IAMTG will have a booth were we are going to sale the NEW t-shirts to support personal development girls. Can’t wait to see you there.

iamthatgirl

1,544 likes iamthatgirl

The International Folk Art Market in Santa Fe, New Mexico.

Is one of the biggest art markets in the world. Around 20,00 visitors come each year to appreciate the art. This year we will be participating in this amazing Market.

Web page

Labels

Package

T-Shirts

Posters

References http://consciousmagazine.co/i-am-that-girl/ http://www.iamthatgirl.org/team https://www.folkartmarket.org/events-programs/international-folk-art-market-santa-fe/ https://www.uprinting.com/company.html https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwids6zY4e_aAhWnxFkKHeBsD6wQjRx6BAgBEAU&url=http%3A%2F%2Fwww.oprah.com%2Fhealth_wellness%2Fhabits-of-happy-women%2Fall&psig=AOvVaw2jCUH_MWo-lDsKYJnEzl_x&ust=1525650595729253 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwj3oKzc4u_aAhVErVkKHUlXBvYQjRx6BAgBEAU&url=http%3A%2F%2Fwww.modernbrowngirl.com%2Fblog%2Fcategory%2F10-habits-of-happy-women&psig=AOvVaw2jCUH_MWo-lDsKYJnEzl_x&ust=1525650595729253 https://www.vistaprint.com/vp/ns/sign_in.aspx?rd=1 http://www.newmexicoculture.org/about/partners/program-partners/international-folk-art-alliance/international-folk-art-market http://www.sewing.org/files/guidelines/4_105_cotton.pdf\ https://i.pinimg.com/564x/af/9e/ae/af9eaea5928bdf346aaa92e334a24c9b.jpg

Thank You