When we conceived the project of the BB Bible: The best of the best, our only objective was to include the truly inspirational rather than what is simply beyond the reach of most people. Avoiding ubiquitous high end brands, we give instead a platform to what we consider of lasting value and beauty. If the collection comes across as arbitrary, we are unapologetic - because “the best” is a subjective concept, but also because our readers have a finely tuned appreciation for the unique and the rare in our fast paced world of ephemeral trends.