THE 2013 EDI TI ON | 3
Over the past 269 years, the Sotheby’s name has become renowned as a marketer for many of the world’s most valuable and treasured possessions. Sotheby’s International Realty, in keeping with this extraordinary reputation, has become a globally recognized leader in the representation of distinctive real estate. In essence, the Sotheby’s International Realty brand has become synonymous with quality and service and is the most far-reaching,
2013
interconnected luxury real estate brokerage network in the world. In working collaboratively with our Sotheby’s International Realty affiliates, ONE Sotheby’s International Realty executes intelligent, innovative and strategic sales and marketing programs, delivering maximum results and an exceptional level of service. By utilizing the Sotheby’s brand’s in-house partnerships and resources, and by drawing upon the immense experience of our associates, ONE Sotheby’s International Realty is uniquely positioned to present real estate opportunities to an internationally diverse and qualified client base.
4 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 5
CONTENTS SOTHEBY’S | A GLOBAL BRAND
06
The Story
07
Capitalizing on centuries of prized relationships
09
SOTHEBY’S INTL. REALTY | THE NETWORK Global reach, instant recognition SOTHEBY’S INTL. REALTY | BENEFITS AND ADVANTAGES
10 12 14
Worldwide media
15
The power of our brand
17
Sotheby’s publications
19
SothebysRealty.com
20
Our digital advantage
22
SothebysRealty.com - Mobile & Youtube
23
Media partnerships
24
Marketing plan
34
ONE SOTHEBY’S INTERNATIONAL REALTY
38
The undisputed luxury leader in South Florida
39
By the numbers
40
Market share totals
42
Company sponsored events
46
International networking
47
Local marketing efforts
49
ONE Sotheby’s International Realty publications
53
ONESothebysRealty.com
54
Retail Marketing Program
56
Social media
58
Exclusive development projects
60
Community Involvement - ONE for one
62
Community Involvement - ONE | CIFO project
63
SOTHEBY’S |
A GLOBAL BRAND
6 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 7
THE STORY
Sotheby’s was founded in London on March 11, 1744, when Samuel Baker auctioned “ several hundred scarce
SOTHEBY’S BRANDS
and valuable books” from the library of the Rt Hon Sir John Stanley for a few hundred pounds. The story of
• Sotheby’s Auction House
Sotheby’s expansion beyond books to include the best
• Sotheby’s International Realty
in fine arts and jewelry is also the story of the global
• Sotheby’s Diamonds
auction market, defined by extraordinary moments
• Sotheby’s Institute of Art
that continue to capture the world’s attention.
• Sotheby’s Wine
In 2004, Sotheby’s Holdings forged an alliance with
Together, these brands form an alliance unwaveringly
Cedant Corporation, now Realogy Corporation, to
committed to the highest level of quality and remain
create a long-term, multi-national presence in the
one of the most storied names in global business.
world of luxury real estate.
Sotheby’s New York, May 2012 | The Impressionist & Modern Art Evening Sale totaled an amazing $330,568,550, the second-highest total for a Sotheby’s auction.
8 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 9
CAPITALIZING ON CENTURIES OF
PRIZED REL ATIONSHIPS
Sotheby’s maintains more than 15 auction locations throughout North America, Europe, Asia, and Australia, and has an annual turnover in excess of $6 billion. In turn, Sotheby’s International Realty has many exclusive opportunities to market to auction house clients, including print and interactive advertising and exclusive event sponsorship and participation opportunities.
SOTHEBY’S AUCTION HOUSE CLIENTS
71
253
78
OF FORBES 100
OF FORBES 400
OF FORBES 100
WORLD’S RICHEST PEOPLE
RICHEST AMERICANS
RICHEST AMERICANS
86
12
60
OF FORBES
OF FORBES 400
OF WORTH MAGAZINE´S
TOP 500 CEOs
50 UNDER 40 LIST
BENEFACTOR 100 LIST
Sotheby’s New York, 2012 | Edvard Munch’s The Scream sells for $119.9 million, becoming the world’s most expensive work of art ever to sell at auction.
THE NETWORK
S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
10 | ONE S OTHEBY’S INT E R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 1 1
1 2 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 1 3
GLOBAL REACH INSTANT RECOGNITION
Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure white-glove service.
12,600 650 45 7,500
ASSO C I AT ES
O FFIC ES
COU NT RIES AND T ERRI TOR I E S
ANNUAL REFER R A L S
B E N E F I T S A N D A D VA N TA G E S
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
1 4 | ONE S OTHEBY’S INT E R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 1 5
WORLDWIDE MEDIA INNOVATION, EXPERIENCE & INTERNATIONAL EXPOSURE
Our 2013 media plan is expected to deliver nearly 700 million impressions with media powerhouses such as The New York Times, The Wall Street Journal, BBC, Daily Telegraph and Architectural Digest. To round out our plan, create global connections, and increase our exposure, we have hand-picked partners to help drive incremental brand awareness and intelligently showcase the listings represented by our network to a broad audience of consumers who value the unique. In order to provide a true start-to-finish service, ONE Sotheby’s International Realty’s proprietary tracking systems also offer clear reporting on the effectiveness of print advertising efforts with unique telephone numbers and website domain names.
1 6 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 1 7
2011 Global Networking Event, Miami Beach
THE POWER OF OUR BRAND • Every Sotheby’s International Realty affiliate has sponsorship opportunities to market their exclusive listings at Sotheby’s Auction House events to some of the world’s most discerning buyers. • A targeted media campaign is developed to leverage from the Sotheby’s Corporate partnerships and rates, including the Sotheby’s at Auction magazine, which is distributed to 250,000 of the most affluent individuals across the globe. • As members of a world-class organization, our realtors are invited to attend the Sotheby’s International Realty Global Networking Event: an opportunity for brokers, owners, managers and sales associates throughout the world to establish invaluable partnerships. • The e-Gallery showcases Sotheby’s International Realty’s listings all over the world nonstop in each office’s screens. • The Global Distribution Program is utilized in order to distribute brochures to all affiliate offices worldwide.
Property brochures displayed at a Sotheby’s International Realty office through the Global Distribution Program
1 8 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 1 9
SOTHEBY’S PUBLICATIONS A GLOBAL FOCUS
RESIDE MAGAZINE
S OT H E B Y ’ S AT AU C T I O N M A G A Z I N E
• Published twice a year
• Published eight times a year
• 12,000 copies
• 25,000 copies
• Regional and global editions distributed to all Sotheby’s
• Only clients of the Auction House receive publication
offices worldwide, all Sotheby’s Auction houses, luxury
• The magazine for the world’s leading collectors and
hotels, and high net worth clients.
connoisseurs of fine art.
2 0 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 21
sothebysrealty.com A N N UA L S TAT I S T I C S
LIFESTYLE WEBSITES
7M
60M
21M
12
45%
VISITS
PAGE VIEWS
PROPERT Y DETAIL
FOCUSED MINUTES
VISITS FROM
PAGES VIEWED
PER VISIT
OUTSIDE THE US
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestylefocused sites, to our global network of local websites and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. Displaying your home with • Metric and imperial units of measure
• Translated property videos/virtual tours
• 50 currencies updated 4 times per day
• 15 human-translated languages
Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, farm & ranch, vineyard and ski lifestyles to find your perfect fit.
2 2 | ONE S OT HEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 23
OUR DIGITAL ADVANTAGE
SOTHEBY’S REALT Y - MOBILE & YOUTUBE
• Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are
MOBILE
viewed an astounding 60,000,000 times across all of our partner sites annually.
For those who seek the unique when on the road, SIR Mobile is the only luxury real estate mobile app that
• Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of
works anywhere and searches globally.
interest websites where prospective buyers frequently gather real estate information during their home search.
Features of SIR Mobile
• ONE Sotheby’s International Realty also deploys sophisticated project-based online display advertising, search engine marketing and targeted e-mail campaigns to generate and convert prospects.
• GPS search, find the closest home • Search globally in 45 countries • Driving directions to the home of interest
* Premium distribution
• Social sharing on Facebook and Twitter • Tap to connect; call or email
As the number one online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. YOUTUBE.COM/SOTHEBYSREALT Y • 1.3 million views • 3,200 subscribers • 2 million minutes viewed • Over 3,359 “ Likes” Clients of ONE Sotheby’s International Realty benefit from a best-in-class online inventory distribution network to top websites, reaching viewers globally.
• 2,500 shares & favorites added
24 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 25
Every day, Architectural Digest inspires millions of affluent home enthusiasts to redesign and refresh their lives through a multi-platform presence that includes print and digital connections. The Sotheby’s International Realty network’s alignment with Architectural Digest encompasses an integrated online partnership through commanding presence on archdigest.com. Our collaboration includes highly-visible social media and digital exposure, that when combined with our online presence, have been designed to deliver nearly 8 million media impressions throughout 2013, utilizing the exclusive opportunities stated below.
MEDIA PARTNERShips
DIGITAL Premium, integrated units featuring the listings we represent rotate within AD’s iPad app in targeted sections such as In the Magazine, Celebrity Style, and Architecture & Design. ESTATES FOR SALE The digital adaptation of AD’s most read print section offers online visitors a premier look inside celebrity homes and an exhibit of the world’s most extraordinary properties. Sotheby’s International Realty has 100%share of voice through banner ads and impactful interactive portrait units as well as slide show exposure on this real estate relevant section. SOCIAL MEDIA Banner advertising with AD’s Blogvertorial. This “ roadblock” position across AD’s suite of blogs provides daily musings about the world’s most beautiful homes, architecture, interior design, art and antiques, travel destinations and extraordinary properties
2 6 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 27
Our 2013 advertising program with The New York Times is a continuation of years prior and is structured to fetch nearly
Our continuous collaboration with The Wall Street
300 million media impressions through branding and listing exposure elements, utilizing local ownership advertising
Journal offers an array of opportunities to showcase the
opportunities and fixed positioning on various New York Times channels. This long-term plan features exclusivity and
homes represented by our network to the global audience
dominance in both print and digital marketing opportunities, designed to attract a diverse worldwide audience and
that turns to this media icon for their daily source
maximize our reach to more than 40 million unique NYT monthly readers.
of insights into both micro and macro financial and economic landscapes. Designed to deliver 167 million impressions, this marketing strategy is comprised of a worldwide, multi-faceted program providing our brand with exclusivity and dominance throughout The Wall Street Journal’s Digital Network websites.
R eal E state S earch R esults
P roperty L istings
With over 2.4 million consumers turning to WSJ.com
Our listings featured on The Wall Street Journal’s Digital
to conduct their real estate searches, it’s only fitting that
Network reach over 100,000 unique monthly visitors. It is
our brand has a significant presence within the real estate
anticipated that we will exceed in driving 3.6 million media
search results. This unit is meant to deliver 600,000
impressions to our listings… providing targeted, worldwide
impressions through a rotational share of voice (SOV).
awareness for the properties we represent.
B anner R otations Our corporate branding banner campaign extends the reach of the Sotheby’s International Realty message and widens our impact against the WSJ audience. Placements include: WSJ Magazine, WSJ New York, WSJ Europe, WSJ Asia, WSJ China, WSJ Japan and WSJ Americas. And to make this ubiquitous banner rotation even more effective, we employ a retargeting element allowing us to serve up banner ads to WSJ.com visitors who have previously visited sothebysrealty.com. All in, this dynamic placement is designed to deliver 2.4 million media impressions.
WSJ MAGAZINE
WSJ CHINA
WSJ JAPAN
WSJ EUROPE
2 8 | ONE S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 29
JamesEdition was founded specifically to take advantage of the lack of a truly global marketplace for high-
The Bloomberg Terminal is a computer system provided by Bloomberg L.P. that enables professionals in finance and other industries
end goods. Operating without ties to traditional print media or industry groups, they can focus on offering
to access the Bloomberg Professional service through which users can monitor and analyze real-time financial market data movements
dealers and visitors the best possible service. JamesEdition has a worldwide perspective that sets them apart,
and place trades on the electronic trading platform. The system also has a real estate section in which Sotheby’s International Realty
with headquarters in Stockholm, Sweden and representation in London, Frankfurt, Singapore and Boston. It
listings are constantly promoted. Being that most large financial firms have subscriptions to the Bloomberg Professional service for a
focuses on only the luxury items of each category to ensure that amazing listings are showcased in the way they
monthly fee of $1,500 a user (around 310,000 subscribers worldwide), ONE Sotheby’s International Realty listings can be exposed to a
deserve and that buyers find exactly what they are looking for. Sotheby’s International Realty represents more
different niche of affluent entrepreneurs and businessmen across the globe, an advantage not easily found anywhere else. Aside from
than 95% of the real estate shown in JamesEdition.com. Two brands known for bringing discerning buyers and
the Terminal, listings can also be advertised in Bloomberg Markets, a magazine aimed towards the global financial elite.
sellers together around the globe - now that’s a match made in heaven.
JamesEdition promoting Sotheby’s listings on Facebook
3 0 | ONE S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 31
Founded in 1922, the British Broadcasting Corporation is
The Daily Telegraph has been serving the UK and the world since 1855. As a recent recipient of the “ National Newspaper of the
a British public service broadcasting company and is the
Year” award, its website, telegraph.co.uk, was the United Kingdom’s first national newspaper online and now serves at the helm of
largest broadcast news gathering operation in the world.
our collaboration, whereby an estimated 7.5 million visitors make this their preferred online news destination monthly.
Headquartered in London, the BBC’s 90 years of service include television, radio and their proprietary website, BBC.com, where nearly 74 million unique visitors call on each month… and where our collaboration unfolds.
“W orld’s M ost E xtraordinary P laces to L ive ”
In addition to helping us drive incremental brand
The collaboration between our brands is the culmination of an exclusive
awareness in markets all around the world, our brand’s
microsite. Telegraph.co.uk/sothebysrealty features key content such as
relationship with the BBC provides entrée into unique and
• articles on specific themes and/or topics that appeal to our combined
exclusive content-sharing options designed specifically to
target audience
create awareness for the listings we represent.
• fixed ad unit features • an interactive map plotting the market areas we serve • dynamic video integration
MEDIA IMPRESSIONS BY SECTION
• picture gallery carousel
• “ Living In” Microsite - 6 million
• links to sothebysrealty.com
• “ Voices” Slideshows - 1.5 million
Our collaboration’s purpose is to serve as the trusted source behind learning
• Travel Homepage Buyouts - 400,000
about the most extraordinary places to live in the world.
• BBC Homepage Rotations - 900,000 • BBC.com Banner Rotations - 36 million
It is our hope that consumers visiting BBC.com enjoy learning about the special areas that the Sotheby’s International Realty
Designed to deliver over an amazing 167 million media impressions throughout 2013, a variety of rotational banner ads target
brand represents listings in. Through this collaboration,
• Ads on wine channel showcasing houses with cellars or wine rooms
we will deliver over 47 million media impressions this year
• Ads on food channel showcasing houses with great kitchens
and help further position our brand as the local real estate
• Ads on golf channel showcasing houses on golf courses
services provider offering unrivaled access to qualified
• Ads on racing channel showcasing houses with large garages
people and distinctive properties around the world.
• Ads on gardening channel showcasing houses with great gardens • Ads on property channel • Additional run of site ad placements for an international audience
3 2 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 33
PropGOLuxury.com, is the world’s leading luxury property site representing tens of thousands of elite properties from over 35 A premiere luxury lifestyle resource since 1977, the Asia
countries. Founded in 2006, PropGO.com remains the only US based online real estate company with operations in China. It was
Tatler Franchise consists of 14 focused print editions and a
created to fulfill the high demand of the affluent Chinese consumer base requesting exclusive properties from around the world.
growing online and mobile presence that continues to define
China represents the world’s largest and fastest growing population with more new millionaires being created than at any time
the role of luxury amongst the social elite. In 2013, our
in history. Just like in the West, China’s new elite are seeking access to luxury properties and items from around the world, and
brand is the exclusive online real estate channel partner for
PropGOLuxury.com is the largest and fastest growing property portal in the region.
hongkongtatler.com, driving more than 24 million media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional project launches and offer Hong Kong Tatler’s Sotheby’s International Realty has premium ad placement
audience our specialty market expertise.
and presence in their website. This essential international placement provides our listings with 100% share of voice (SOV) via a leaderboard unit on the homepage and listing search pages. In total, this sponsorship is expected to deliver Started in 2009, HongKongTatler.com is the online brand
nearly 2 million media impressions.
extension of the renowned Hong Kong Tatler magazine, producing exclusive online content. From the latest in lifestyle trends and the world’s leading luxury brands, to the city’s most influential personalities to the most glamorous soirees, HongKongTatler.com is the one-stop lifestyle platform with daily updates on everything luxury. As the winners of Marketing Magazine’s No.1 Luxury Website in Hong Kong Award in 2011 and 2012, they strive to showcase all things luxury in a wide range of topics, from design, arts, high-end fashion, watches and jewellery, travel, beauty to etiquette. Sotheby’s International Realty represents the epitome of luxury real estate within their brand.
Sotheby’s International Realty on PropGoLuxury.com news
3 4 | ONE S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 35
MARKETING PL AN BRAND ADVERTISING Wall Street Journal Digital Network BBC.com “ Living In” & “ Voices” Telegraph.co.uk “ World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines) PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s At Auction Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International Herald Tribune International Herald Tribune Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Mountain Living Land Report ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (GlobalNYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FinancialTimes.com FTchinese.com scmp.com (South China Morning Post) Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com CountryLife.co.uk ArchitecturalDigest.com JamesList.com HongKongTatler.com Google’s Display Network
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
3 6 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 37
MARKETING PL AN SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate FrontDoor.com / OpenHouse.com Realestate.AOL.com Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesList.com Homes.com Telegraph.co.uk CountryLife.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium MOBILE ADVERTISING BBC Smartphone Targeting BBC iPad Safari Browser Architectural Digest iPad Safari Browser New York Times iPhone App NYTimes.com iPad Safari Browser Wall Street Journal China iPad App SOCIAL MEDIA Facebook Twitter Google+ Pinterest youtube.com/sothebysrealty SIR Mobile eGallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS EFFORTS
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
ONE SOTHEBY’S INTERNATIONAL REALT Y
3 8 | ON E S OT HEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 39
THE UNDISPUTED LUXURY LEADER IN SOUTH FLORIDA
ONE Sotheby’s International Realty was founded in December 2008. The firm has excelled to become the leader in luxury real estate throughout South Florida, where the firm leads the market in sales valued over $1 million. ONE Sotheby’s International Realty has reached unprecedented levels of success, leading the brand in becoming internationally recognized for its exceptional service and sales volume. Currently, the company has 280 real estate associates with eight office locations in the most prestigious neighborhoods of South Florida; Coral Gables, Brickell, Key Biscayne, Aventura, Fort Lauderdale, Miami Beach (Ocean Drive and South of Fifth), and our newest location in Sunny Isles. In 2012, the firm closed out the year as the market share leader for luxury sales in Miami Dade and Broward counties with $1.5 billion in sales volume.
4 0 | ONE S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 41
BY THE NUMBERS
8
O F F I C E S
Voted CORAL GABLES | FORT L AUDERDALE | BRICKELL | MIAMI BEACH (OCEAN DRIVE) KEY BISCAYNE
|
AVENTURA
|
SUNNY ISLES
|
MIAMI BEACH (SOUTH OF FIFTH)
280
#1
IN CONDO SALES OVER
#2
in Florida*
*The Floridian Awards, 2012
one sotheby’s facebook page
top 100 real estate pages to like
*Realty Biz News, 2013
MIAMI-DADE MIAMI-DADE & BROWARD CLOSED THE HIGHEST SALE
SIR AFFILIATE BASED ON AVERAGE SALES PRICE
#10 #14
M ET H O D O F M A R KET I NG
*Better Beach Awards, 2013
A S S O C I A T E S
$1 MILLION $5 MILLION
M OST I NNO V AT I V E
Best Real Estate Agency / Brokerage
P RO U D RE C I P IENT O F
IN THE COUNTRY BASED ON HIGHEST AVERAGE SALES PRICE
IN SOUTH FLORIDA HISTORY
$47
MILLION HIGHEST PRODUCING SOTHEBY’S INTL. REALT Y AFFILIATE WORLDWIDE
AUGUST, 2012
2012 SALES VOLUME
$1.5 BILLION
PARTICIPATED IN
60% OF TOP SALES IN DADE & BROWARD COUNTIES IN 2012
42 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 4 3
MARKET SHARE TOTALS SELL $ VOLUME BY OFFIC E ( LAST 1 2 M ONTHS )
SEL L VO LU ME
SELL $ VOLU ME BY O F F I C E ( LAST 1 2 M ONTHS)
SE LL VOLUM E
R E SIDE N C ES OV ER $1 ,0 0 0 ,0 0 0 I N M I A M I-DA D E
MARKET SHARE %
R E S I D E N C E S OV E R $10 ,0 0 0 ,0 0 0 I N M I A M I-DADE
M ARKE T SH ARE %
$120
6%
$180
$80
4%
15%
MILLIONS
$120 3%
$60 10%
$80
$40
2%
1%
$20
FO
KE L
RE
AL TY
EA CH
TL
.B
IN
IA
E
S
UN
AM
RT
LI
FO
W IL R LE KE L
SL
O
M
RE A ER RV CE
G
ZI
ER
LB
ER
W O
TR
O TE
EA
N
LT Y
M
AL
AX
ES
W EL
TA TE
L
UP RO G
RE LU E UA B
CO
N
IN
E
AV E
N
AL TY
KE R
AL RE RA TU
AQ
AL TY SO TH
AN
EB Y’
S
KE R
IN
(3
TL
31
RE
46 )
49 ) 31
ES
RT
CO
UN
E
LD W EL
IN
TL
LB
RE
M S AM LI W IL R LE
RT FO
(3
IA
AL TY
.B
ES AL RE R
AV AT A
UN
O
EA CH
TA TE
29 ) 31 AL TY RE
TL IN E
E N
LB
CO
ZI
(3
31 (3 S EB Y’ SO TH
TR ER
LB LD W EL
39 )
UP RO G EA
AN
N O TE W O ER G IN
ES
SL
LT Y
M
KE R
AX
(3
31
W EL
39 )
L
46 ) 31 (3 S EB Y’ SO TH E N O
0%
$0
0%
$0
5%
$20
AN
$40
LB
$60
LD W EL
$100
20%
TA TE
$140 MILLIONS
$100
5%
$160
25%
ES
$200
SELL $ VOLUME BY OFFIC E ( LAST 1 2 M ONTHS )
SEL L VO LU ME
TOTAL $ F OR SALE BY O F F I C E
SE LL VOLUM E
R E SIDE N C ES OV ER $5 ,0 0 0 ,0 0 0 I N M I A M I-DA D E
MARKET SHARE %
CO N D O S I N B R OWA R D CO U N T Y
M ARKE T SH ARE %
$140
14%
$120
12%
$18
20%
$16
18% 16%
10%
$80
8%
$60
6%
$40
14%
$12 MILLIONS
MILLIONS
$14 $100
12%
$10
10%
$8
8%
$6
4%
6%
$4
4% 2%
$0
0%
EN
G
FT L
EL
&
RS -B E EA LT O
TR ER
S VO EL KE R
BE ST
M CO ES KE Y E
TH
AC H
1 PA N
IN G IN AR M
AL TY RE
TA TE
Y
TL
S IE PE RT PR
KE T
W EI CH
PR
EM IE
R
ES
AT I TE RN IN A RI
AL LE G
O
AL R N O
& G IN AR KE T M
AL TY RE
EA LT Y
RP D
LB
EV
AN
CO
KE R
ST PO D AN
CO LD W EL
TL IN S EB Y’ SO TH O N
E
PO ST
RE AL TY
RD
I
$2
BA LO M D
E UN RT FO
ER W ER N IG
D AV I
RE IN
TL
AL RE
IA M PU
M S LI A W IL
KE LL ER
AL TY
TA TE ES
EA CH .B
G
RE AL TY RT LB E
ZI
RE RA TU N AV E
UA BL UE
AX M O TE N W O
ER G IN SL ES
AQ
W EL L
KE R AN
CO LD W EL LB
RE TL IN S EB Y’ SO TH E N O
RO UP
0% RE AL TY
$0 AL ES TA TE
2%
AL TY
$20
4 4 | ONE S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 4 5
MARKET SHARE TOTALS SELL $ VOLUME BY BROKER ( LAST 1 2 M ONTHS )
SEL L VO LU ME
TOTAL $ VOLU ME BY BROKER ( LAST 12 M ONTHS)
LI ST $
R E SIDE N C ES OV ER $1 ,0 0 0 ,0 0 0 I N M I A M I-DA D E
MARKET SHARE %
CO N D O S OV E R $1 ,0 0 0 ,0 0 0 I N M I A M I-DA DE
SE LL $
14%
$300
12%
$250
10%
$100
4%
$50
2%
EA V. R IN
ES
AC H
RE
RI D
UT
H
PO
BE
RD
TE IN PO
SO
H UT SO
PU
ES
LT Y
AL TI EN SI
VE
D
RE
ES AL RE ER
IG
ZI
IN SL
N O
AL TY
UP N
LB
W ER
ER
ER
TR
A
EA
RE
LT Y
AL
G
ES
RO
TA TE
L W EL AX M N O TE
G
ER
FO
RV
RT
CO
UN
EB Y’
E
S
IN
IN
TL
TL
RE
RE
BA M LO D D AV I
SO TH
CE
AL TY
RD
I
TL IN PE RO
G
IG
SH
PU
E
N EL TO
RE
&
W ER
AT P
N
AS
ER
SO
C
RE
RT
AL
IE
S
ES
AL TO RE
AL RE RA TU N AV E
IN SL ES
TA TE
RS
TA TE ES
ES RE
AV AT A
G
ER
FO
RT
CO
UN
R
E
LD W EL
IN
TL
AL
RE
AN LB
AX M N O TE W O
TA TE
AL TY
KE R
L W EL
AL TY RE TL IN S EB Y’ SO TH E N O
TA TE
$0
0%
$0
KE R
$50
W O
$100
$150
AN
6%
LB
8%
$200 MILLIONS
MILLIONS
$150
LD W EL
$200
AL TY
$250
SELL $ VOLUME BY BROKER ( LAST 1 2 M ONTHS )
SEL L VO LU ME
SELL $ VOLU ME BY BROKER ( LAST 1 2 M ONTHS)
SE LL VOLUM E
R E SIDE N C ES & COND OS OV E R $ 5,0 0 0 ,0 0 0 I N M I A M I-DA D E
MARKET SHARE %
R E S I D E N C E S & CO N D O S OV E R $1 ,0 0 0 ,0 0 0 IN MIAMI BEACH
M ARKE T SH ARE %
6%
EA LT Y
I RD
V. R IN
LO SO
UT
H
BE
AC H
D AV ID
.B IA M S M LI A W IL
LE R KE L
M BA
EA CH
TA TE ES ER
W ER N IG PU
D
O
UG
LA
S
RE AL
EL
ES RE AL ER A RV
EA LT Y TR
LI M
TA TE
UP RO G CE
SO TH E N
ER
AL TY EB Y’
ER
S
IN
TL
RE AL
RE
ES
EA CH
AN
0% L
$0 W EL
0%
2%
AX
$20
ZI LB
2%
4%
M
$40
O TE N
4%
W O
$60
TA TE
6%
W ER N IG
W IL LI
RT BE ZI L
ER KE LL
PU
AM S
M IA
AL TY RE
RE A ER CE RV
.B
RO UP G
ES AL
RE LU E UA B AQ
RA TU N AV E
AL TY
TA TE RE AL
ES
RE AL TY
FO RT
UN
E
IN
TL
AN LD W EL LB
CO
AX M N W O O TE
ER G IN SL ES
KE R
L W EL
AL TY RE TL IN S EB Y’ SO TH E N
TA TE
$0
$80
ER
$20
8%
G
$40
$100
KE R
8%
$60
MILLIONS
$80
O
MILLIONS
10%
10%
$120
12%
$100
12%
$140
14%
$120
O
$160
IN
16%
SL
$140
14%
$180
AN
18%
LB
$160
ES
20%
CO LD W EL
$180
4 6 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 47
LOCAL NETWORKING
GLOBAL NETWORKING
COMPANY SPONSORED EVENTS
PROMOTING OUR BUSINESS AROUND THE WORLD
Sotheby’s Auction House Events •
London – participated in three Sotheby’s Auction House events in 2010, 2011, 2012
•
Hong Kong – sponsored the Hong Kong Art Auction – October 2010
•
New York – sponsored the NY Contemporary Art Auction – 2010, 2011, 2012
Events with Sotheby’s International Realty Affiliates
•
Sotheby's Auction House Watch Display Event – Hosted at a ONE SIR Listing – June 2011
•
SIR Global Networking Event in Miami – Hosted Welcome Event at W South Beach for SIR Affiliates – October 2011
•
Wynwood Art Fair – October 2011
•
Art Miami / Art Basel – Official Real Estate Sponsors – December 2011
•
ArteAmericas – Official Real Estate Sponsors – March 2012
•
Fort Lauderdale Boat Show – Booth Exhibitor – October 2012
•
ONE CIFO – Quarterly Exhibits & Cocktail Events at ONE SIR Miami Beach office – Launched in 2012
•
Sony Open Tennis Tournament – Official Real Estate Sponsors - March 2013
•
Moscow, Russia – Hosted event in collaboration with SIR affiliate & Auction House – April 2012
•
Sao Paulo, Brazil – Hosted “ Miami Week” in partnership with SIR affiliate – 2011 & 2012
•
Buenos Aires, Argentina - Hosted “ Miami Week” in partnership with SIR affiliate - 2011
•
Lima, Peru - Hosted “ Miami Week” in partnership with SIR affiliate – 2011
•
Toronto & Montreal – Hosted training sessions with SIR affiliates – 2011 & 2012
Networking Events with SIR Affiliates •
San Diego, California – Global Networking Event – 2010
•
Miami Beach, Florida – Global Networking Event – 2011
•
Los Angeles, California – Global Networking Event – 2013
•
Atlanta, Georgia – SIR Leadeship Conference – 2011
•
Chicago, Illinois – SIR Leadership Conference – 2012
4 8 | ON E S OT HEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 49
A S T U N N I N G S E T T I N G . A V I B R A N T C U LT U R E . A G L O B A L D E S T I N A T I O N . S O U T H F L O R I D A R E A L E S TAT E I S O U R F O C U S
EXTRAORDINARY LIVES
call for
LOCAL MARKETING EFFORTS
EXTRAORDINARY HOMES
ONELIFE
LIVEBOLD ONESOTHEBYSREALT Y.COM
...AND WE ARE EAGER TO SHARE OUR INSIGHT ON ONE OF THE WORLD’S THRIVING MARKETS.
EXPERIENCE IT
ONLY WITH ONE
Our marketing strategy is all about making impressions worldwide. It’s about creating global connections and establishing true consumer engagement. It’s
L E A R N A B O U T O U R D I S T I N C T I V E B E N E F I T S AT
O N E S O T H E B Y S R E A LT Y . C O M
about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. We also know, however, that local marketing is at the very core of our strategy. South Florida is a truly global destination, which is why we believe some of the best opportunities are presented to us right in our
A ST UN N ING SE T T ING. A V IBR AN T CULT URE. A GLOB AL DEST IN AT ION.
MIAMI
I S O UR F O C U S
A ST UN N ING SE T T ING. A V IBR AN T CULT URE. A GLOB AL DEST IN AT ION.
F O RT L AU D E R DA L E I S O U R FO C U S
cities. Our listings, our agents, and our company are constantly promoted in local publications such as The Miami Herald, Miami Magazine, Ocean Drive Magazine, Brickell Magazine, and Key Biscayne Magazine. There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. Pushing the envelope and doing things ahead of the curve gets us excited. We understand the lifestyle our audience is looking for is just as important as the home itself, and we try to convey that in our advertisements. Our attention to detail and innovative marketing have led us to be the luxury leader in South Florida real estate.
... A N D W E A R E E A G E R T O S H A R E O U R I N S I G H T.
... A N D W E A R E E A G E R T O S H A R E O U R I N S I G H T.
L E ARN HOW W E CON NEC T YOUR WOR L D W I T H OUR S AT
L E ARN HOW W E CON NEC T YOUR WORL D W I T H OUR S AT
ONESOT HEB YSRE A LT Y.COM
ONESOT HEBYSR E A LT Y.COM
Some of our most recent advertising campaigns.
50 | ONE S OT HEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 51
LOCAL MARKETING EFFORTS FEATU RED
PRO PERTIES 271 N HIBISCUS DRIVE
privileged access
MIAMI BEACH 6 BEDROOMS
REGUL AR PRINT AD DISTRIBUTION
7 FULL / 1 HALF BATHROOMS 9,019 SF LIVING AREA 14,000 SF LOT
$16,500,000 Mayi de la Vega
(305) 778.7990
Alina de la Vega (305) 335.8219
ONE Sotheby’s International Realty
271NHIBISCUSDR.COM
offers you unparalleled access to the
4549 PINETREE DRIVE
most qualified people and properties in
MIAMI BEACH
the world. It’s an intangible asset that yields very tangible results. And for
8 BEDROOMS
this added value you pay nothing extra.
8 FULL / 1 HALF BATHROOMS 14,453 SF LIVING AREA
It is simply what we refer to as the
67,000 SF LOT
ONE Sotheby’s International Realty advantage. We invite you to interview
$11,900,000 Mayi de la Vega
(305) 778.7990
Cyril Matz
(305) 926.2600
us and see what makes us the leader in luxury real estate in South Florida.
4549PINETREEDRIVE.COM
See how we bring your property to the world at
9570 JOURNEY’S END ROAD
ONLYWITHONE.com
CORAL GABLES 5 BEDROOMS 5 FULL / 1 HALF BATHROOMS 11,132 SF LIVING AREA 86,786 SF LOT
$7,875,000 Mayi de la Vega
(305) 778.7990
Jorge E. Uribe
(786) 371.8777
9570JOURNEYSENDRD.COM ©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
THAT’S A WRAP
OPEN TODAY 12 - 5PM 10850 SW 68 AVENUE P I N EC R E S T
6 B E D S | 6 .5 B ATH S 8 ,6 51 S F | 3 9 ,4 6 5 S F LOT 10850SW68AVE.COM
MARISELA CISNEROS 305.301.1208 MAYI DE LA VEGA 305.778.7990
3941 PARK AVENUE
The International Herald Tribune’s event
CO CO N U T G R OV E
11180SNAPPE R CR E E KR D.COM
wraps take your property to the most
11180 SNAPPER CREEK ROAD, CORAL GABLES
prestigious events around the globe. New
5 BEDS | 5.5 BATHS 3,876 SF | 13,553 SF LOT
$ 9,950 ,000
On cul-de-sac, great finishes & amenities
9 B E D S | 9 / 2 B AT H S | 1 7 , 7 5 4 S F L I V I N G A R E A | 6 0 , 7 0 9 S F L O T
York Fashion Week, Cannes Film Festival,
Waterfront Estate. Private Dock. Home Theatre. Gym. Bball Court. In-Laws Wing. Staff Quarters.
Wimbledon Tennis Tournament, Monaco
NICHOLE DIAZ MENDOZA 305.345.9722
Yacht Show, Dubai International Film
AMELIE FERRO 305.815.8205
$ 1,50 0 ,0 0 0 3941PARKAV.COM
601 LEUCADENDRA DRIVE
OPEN TODAY 3 - 5PM
Festival. Placing your home directly in the
SHELIA GASSON 305.323.0963
CO R A L G A B L E S
hands of an elite international audience -
6 B E D S | 5 .5 B ATH S 1 1 ,6 9 4 S F | 70 ,5 4 2 S F LOT
that’s all in a day’s work.
300’ on the water in gated Gables Estates
$ 14,995,0 0 0 601LEUCADENDRADR.COM
Let us wrap your home at
OPEN TODAY 2 - 4:30PM
ONLYWITHONE.com
537 ZAMORA AVENUE
6945GRANADABL.COM 6945 GRANADA BOULEVARD, CORAL GABLES
CO R A L G A B L E S
$ 5,945,000
3 B E D S | 2 B ATH S Great kitchen, hardwood floors, room for pool
7 B E D S | 8 . 5 B AT H S | 7 ,4 1 1 S F L I V I N G A R E A | 5 7 ,0 0 0 S F LOT 163’ on water, 1 story, slip + boathouse, 3 maids quarters, 2 fam rooms, spacious kitchen, pool cabana
2259tequestalane.com
Examples of company / listing promotional materials.
E I GH T O FFI CE S TH R O UGH O UT S O UTH FLO R I DA Coral Gables I Miami Beach - South of Fifth I Miami Beach - Ocean Drive I Brickell I Key Biscayne I Aventura I Fort Lauderdale I Sunny Isles ©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
DENNIS CARVAJAL 786.255.3334
DENNIS CARVAJAL 786.255.3334
JUST LISTED | 100% RENOVATED
ONESOTHEBYSREALT Y.COM
$ 575,0 0 0 MICHAEL MARTINEZ 305.979.9367
SCA N T HIS CODE TO V IEW T HIS WEEK’S OPEN HOUSES >>
©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
52 | ONE S OT HEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 53
COMPANY PUBLICATIONS A LOCAL FOCUS
ONE LIFE MAGAZINE
TRENDS REPORT
• Published twice a year both in print and digitally
• Published twice a year both in print and digitally
• Features high-end editorial: the art, homes,
• Provides a comprehensive analysis of real estate
yachts, jets, fashion, and entertainment that
market activity in Miami-Dade and Broward, as well
define the South Florida lifestyle
as in-depth community profiles for both counties across South Florida
TRENDS
2012 YEAR IN REVIEW
2012
across South Florida
• Distributed to homes worth over $1 million
YEAR IN REVIEW
• Distributed to homes worth over $1 million
54 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 55
ONEsothebysrealty.com ANNUAL STATISTICS Top cities - online consumers •
Miami, FL - 40,416 property views
•
Toronto, Canada - 5,754 property views
•
New York, NY - 16,785 property views
•
Chicago, IL - 5,681 property views
•
Fort Lauderdale, FL - 13,873 property views
•
Hollywood, FL - 5,336 property views
•
Miami Beach, FL - 8,890 property views
•
Paris, France - 5,121 property views
•
London, England - 8,069 property views
•
Houston, TX - 4,915 property views
•
Brooklyn, NY - 6,100 property views
•
Sao Paolo, Brasil - 4,640 property views
PROPERT Y VIEWS
2,320,520 E-MAIL INQUIRIES
2,723
Search by lifestyle / find all the area statistics and information
Narrow listings down by area and building
• Higher quality photos than even the MLS
• Better user experience
• Optimized for iPad and mobile
• Local info for each listing.
• Individual statistics per homeseller
• More Community info
• Restaurants, schools, etc.
• Instant notification of price changes
• Comparable sold listings
• Market stats
and new listings
• Engaging Area Videos
IPAD APP The ONE Sotheby’s International Realty iPad app
S eller advantages L I S T I N G P R E S E N TAT I O N S S E L L E R S TAT S
Non-techy status reports that break down who’s been looking at your specific listing.
SINGLE PROPERTY SITES TA R G E T E D S E O QR CODES
Our competition’s listings look better on our site than on their own. So gorgeous sellers will be proud to post them to their Facebook and Twitter accounts.
We are targeting specific communities and buildings within our campaign.
Generated for every property.
B uyer advantages C O M M U N I T I E S Showcased and cross-promoted with our properties in them. O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients. S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL. A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.
allows users to search and browse our properties in South Florida. A map view allows users to get a birdseye view of where properties are located, and a gallery view replicates the experience of driving down the street and looking at properties. Users can search by neighborhood or their current location, and further filter the results based on size, price, beds and baths, and an assortment of other options. Users can also find similar properties and contact Sotheby’s for a viewing, or share them by emailing to a friend.
56 | ONE S OT HEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 57
RETAIL MARKETING PROGRAM
#
3
SINGLE PROPERTY WEBSITE An entire website dedicated to a single property, complete with high-resolution photo gallery and an individual domain name. This powerul online marketing tool impresses viewers and, when advertised in print or online, gets interested buyers to the information they want faster.
photography showcase
#
1
PROFESSIONAL PHOTOGRAPHY The entire ONE Sotheby’s International Realty marketing system revolves around professional photography showcasing the elegance and beauty of our exclusive inventory in everything that we do. This includes a virtual
#
tour, video walk-through and placement on ONE Sotheby’s International Realty’s YouTube Channel.
#
#
2
ONLINE LISTING DISTRIBUTION We’re taking the online listing distribution resources of Sotheby’s International Realty to the next level. In addition to providing listing content to 17 major websites that power hundreds more, online reports will be available to show how much exposure each property is receiving from each online channel.
#
4 5 6
REALTOR.COM SHOWCASE LISTINGS Showcase listings with up to 25 photos, a virtual tour, traffic reports and open house ads on the world’s #1 real estate website.
#
7
SIR SIGN & INSTALLATION Sotheby’s International Realty’s iconic changing post sign displayed at over 26,000 distinctive homes around the world.
GOING SOCIAL Promotion across ONE SIR’s social media outlets on Facebook, Twitter, and LinkedIn - reaching thousands of our customers online.
local information
RESPECTFUL EMAIL A weekly digest of new listings and price reductions sent to Dade and Broward’s top brokers without spamming inboxes.
58 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 59
SOCIAL MEDIA facebook.com/onesothebysrealty | facebook.com/sothebysrealty @ONESIR | @sothebysrealty google.com/+sothebysrealty pinterest.com/onesothebys | pinterest.com/sothebysrealty linkedin.com/company/sothebys-international-realty
As the number one online video site, the second largest search engine and third largest website in the world,
SOTHEBY’S INTERNATIONAL REALT Y STATS
it’s no wonder YouTube receives four billion views per
• 15,000+ Likes on Facebook; 5 million total impressions
day. Because of this, the Sotheby’s International Realty
• 240+ Sotheby’s International Realty companies on Facebook and Twitter
brand channel continues to be the perfect online video
• 14,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest
destination for limitless exposure of the properties and
• An official Sotheby’s International Realty account on Pinterest.com, the fastest growing website in history
lifestyles represented by our network.
• Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, YOUTUBE.COM/ONESOTHEBYS
Google+ and Pinterest and generates thousands of additional property views per day
• Over 85,000 views
INDUSTRY USER STATS
• Exclusive listing videos by area
• Facebook - 1 billion
• LinkedIn - 175 million
• YouTube - 800 million
• Twitter - 140 million
• Google+ - 400 million
• Pinterest - 11 million
BLOG
K ey elements to our social media success
onesothebysrealty.com/blog
EXPERIENCE
EXPERTISE
Deliver a unique and compelling experience via social
Maintain a distinct point-of-view and align the homes we
networking sites that reflects our brand’s history and values.
represent with the connoisseurs of life.
ENGAGEMENT
EMOTION
Develop social relationships with key online influencers,
Create lasting connections with our target consumers that
and potential homebuyers and sellers to further our reach.
translate beyond social media.
6 0 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 61 Introduction
Proposed Renderings
Concept Rep
exclusive developments ONE THOUSAND MUSEUM
THE RESIDENCES AT W SOUTH BEACH
BELLINI WILLIAMS ISL AND
CIELO ON THE BAY
ONE Sotheby’s International Realty offers developers multiple advantages that no other firm can: senior sales talent with a proven track record in South Florida’s luxury segment, exclusive access to market to Sotheby’s Auction House prestigious clientele, unrivaled online exposure through the firms marketing partnerships, and most importantly, access to the Sotheby’s International Realty global network. Sotheby’s International Realty emphasizes quality over quantity. We are strong where it matters most – in the experience and qualifications of our local representatives. We are the select few who own the high end of their respective markets and get results. Each Sotheby’s International Realty office is the luxury market share leader in their respective area, allowing ONE Sotheby’s International Realty to deliver personal connections with affluent purchasers in key feeder markets.
Ma
ALTOS DEL MAR
6 2 | ON E S OTHEBY’S INTE R NATIO NA L R E A LT Y
THE 2013 EDI TI ON | 63
COMMUNIT Y INVOLVEMENT
ONE for one is a fundraising initiative between ONE Sotheby’s International Realty, Lotus House, and Women In Distress.
CIFO is a non-profit organization dedicated to supporting and promoting contemporary artists from Latin America via an
Our goal is to help break the cycle of childhood abuse, domestic violence, and homelessness with a gift of life-changing
annual grants program. The work exhibited in our space at the Miami Beach - South of Fifth office features a sampling of pieces
support, tools, education and resources that heal broken bodies, minds and spirits.
by artists that have been nominated for a CIFO Grant by the foundation’s Honorary Advisory Committee of internationally recognized curators, artists and art professionals. This rotating exhibition program is designed to garner more exposure for
A bout L O T U S H O U S E
A bout W omen in D istress
L O T U S H O U S E S H E LT E R .org
womenindistress .org
Lotus House is a non-profit organization that provides
A non-profit organization that currently operates an
unique resources for homeless women and infants
emergency shelter with a 132-bed capacity for victims
suffering from extreme poverty, disability, domestic
of domestic violence and their children. Survivors who
violence, or untreated medical or mental illness. It
are no longer safe in their homes can find a safe haven
seeks to empower women to improve their quality of
at Women In Distress. Shelter services include housing,
life on every level. Lotus House is a place of healing
crisis intervention, therapy and advocacy assistance, as
and transformation, a place that they can call home.
well as food, clothing and household supplies as necessary.
these contemporary artists from Latin America as well as to raise funds for the foundation.
Work by Ricardo Rendón
Learn more at onesothebysrealty.com/about/one-for-one
Learn more at onesothebysrealty.com/about/one-cifo-project
For more information please visit us online at OneSothebysRealty.com
ŠMMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.