How-to Marketing Guide for Entrepreneurs

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Posted by Carolette Wright

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How-to Marketing Guide for Entrepreneurs

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If you are going to succeed in any kind of BUSINESS, you must learn how to MARKET. Even startups and small businesses use marketing techniques to define their offerings to their target markets. If you are not currently creating viral marketing materials of interest to your target market, now is a good time to BEGIN! You see, no matter how beautiful your product or service, if no one knows about it, then itâ&#x20AC;&#x2122;s still useless so must use these method to succeed in your business. Would you like to e-mail your offer and open up your e-mail the following day to see orders? Then, E-MAIL

CAMPAIGNS are an effective way to go. The benefit that you can get is that you can simply compose e-mail stating your offer, you can send e-mail campaigns right away and you can easily track responses. The best way to make e-mail campaigns work for you is to make your offer timely and relevant and become and E-friend where you can send birthday greetings, info on the preferred products and more. Another method is using NEWSLETTERS â&#x20AC;ŚWhy they are effective? According to research, there are many active newsletter subscribers who actually read the content of each issue. This certainly improves branding and the likelihood to purchase your products because you stay in constant contact with your clients or customers and you build subscribers list as well. Just remember that an effective newsletter should provide timely and relevant information that is important to your customer base.

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The more you know about your customers, the more you can give specific areas to interest them.

Consistency is also the key. By having a consistent schedule, you constantly relay the message that your company is reliable. It builds trust which leads to sales. Always think that your newsletter is a great way to provide helpful info that adds to the quality of your customer’s lives.

POSTCARDS are another great and effective marketing method! It is enormously popular especially for budget conscious entrepreneur because it’s cheap, you can personalized it and you can start marketing them right away! Just make sure that your postcard contains all the elements that will prompt a prospect respond. Having effective postcards will communicate something important and relevant to your customer’s needs. This marketing tool can save you hundreds of dollars! What’s this? It’s the PRESS RELEASE! Having How-to Articles with bulleted or numbered lists are excellent press releases. In order to give your reader’s attention, your press release should be brief which highlights newsworthy event. It should also highlight the benefits of your products and services. Don’t forget to add your full contact information as well. To make your press release relevant, focus on the benefits to the journalists’ audience. The best way to make press releases work for you is that you have to cultivate the habit of writing and submitting a number of releases on a weekly or monthly basis. You also need to create a media list and stay in contact with them. Post your releases on free sites too! Using these tips, you will soon have a cache of releases as it brands you as an expert and keeps your business in the news…. This is what MARKETING is all about! To get a FREE Exposure of your Business, you simply have to write and distribute your articles. You may be wondering what will you write about? Well, the easiest part of writing and distributing your free articles is that you write about what you know. You must have the knowledge if you have the business. All you have to do is organize it well. Write articles focusing on topics of concern to them. Now you know what to write about… What are the benefits of giving them away for FREE?

Free advertising is the most obvious benefit. At the end of every article it should contain a resource box where you put the products and services you are promoting. Another benefit is that it brands you as an expert and it builds your credibility.

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So, where do you distribute your articles then? The easiest place to start distributing your articles is through Article Distribution Directories, E-zines or Newsletters, Newspapers, Magazines and Media List. Marketing with SALES LETTERS! Yes you can increase sales and generate leads for the cost of a First class postage stamp! In my opinion, Sales letters are great lead generators. Once your customer purchases from you for the first time, it is much easier to sell to them subsequently. As long as you have a clear objective, you address the needs of the reader and must have a call to action. MARKETING is indeed the lifeblood of any business. It is simply because people have to know that you exist before they buy from you.

The marketing methods that I mentioned above are specifically for entrepreneurs who want to learn how to create sustained growth and generate steady sales. So, if this is you then you must embrace marketing and start doing it right NOW!

Stay Blessed,

P.S. Do you want to have success in your internet business or online venture? Sign up for the 7 Day

Internet Business Bootcamp. Start having success today!

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