CONTENT1.HISTORY2.MISSION3.VISSON4.S.W.O.T.ANALYSIS5.TARGETAUDIENCE6.COMPETITORANALYSIS7.MARKETINGCAMPAIGN
Rei Kawakubo Comme Des Garçon is a japanese clothing brand founded by Rei Kawakubo, officially established in 1969. The pieces she presented to the public walked a fine line between the principles of Japanese and French Fashion.
History
COMME des GARÇON PLAY
In 2002, Comme Des Garçons PLAY was released, and it immediately found success. Over the course of the following decade, the renowned heart emblem would effectively transcend the fashion industry.
The company releases collaborative products with other well-known businesses, such as Converse, It increased the exposure of this particular line.
HISTORY
“Like boys”
Their mission statement is to “Provide clothing that makes everyone feel beautiful” presenting them the idea to be creative. Mission Mission Vision COMME des GARÇON’S creative vision has beyond traditional concepts of gender, beauty, and luxury. It continues to break new ground in the fashion industry. “We are unique We are self-expressive We are avant garde We are COMME des GARÇONS”
COMME des GARÇONS can improve expanding their overseas market and most importantly enhance its social media presence as well as creating a website for customers. There is a competitive market within the streetwear market and among avant garde designers. As well the line PLAY is currently facing counterfeiting due to its simple design
Strengths s Weaknesses Opportunities Threats
COMME des GARCONS’ known for its high status and innovative capacity, having a great variety of diffusion labels which targets different customers segmentation.
COMME GARCONSdesis a low-profile brand. Rarely does it use marketing to reach out to customers.
S.W.O.T. Analysis
Target Audience
Analysis The brand COMME des GARCON deals with direct competitors such as Sacai and Undercover. Yohji Yamamoto is one of the indirect competitors and for the line COMME des GARCON PLAY we can find Alexander McQueen being a primarily competitor in the Americas.
Competitor
MARKETING CAMPAIGN S.M.A.R.T. Goal Budget Campaign proposal Our objective is to raise the engagement rate through all of our social media platforms, which would ultimately boost our online presence and visibility within the following year. We are planning to implement a variety of strategies for our marketing designatingcampaign,abudget of about $5.6 million dollars for this. To achieve our goal we’ll create an advertisementsvariousfor the new website established for ‘COMME des GARÇONS PLAY’ line.
Carolina AmadorDaniel GómezSimóm Medina
