#PLA S’ARENAL RED CARPET
S’Arenal Red Carpet Platja de Palma (ES) Carolina Gómez
S’Arenal Red Carpet Platja de Palma (ES)
Europan 14. Platja de Palma Carolina GĂłmez. S'Arenal Red Carpet
S’Arenal Red Carpet
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Summary ....................................
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Site Context ................................
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Running Track ............................
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Creative Tourism ........................
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Shared Space ............................
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Red Sunsets ...............................
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Global Trends ............................
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S'Arenal Makers .........................
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S'Arenal Red Carpet ..................
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Catalog of Elements ...................
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Digital Space .............................
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Next Steps .................................
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Europan 14. Platja de Palma
Summary
You need a worktation, why use vacation days when you can get the job done in S’Arenal? S'ARENAL RED CARPET will be a high‐quality public space. It will become the brand image of S'Arenal representing respect for the Mediterranean urban culture; outdoor stores, terraces, promenades, fountains, oasis trees. A Trojan Horse that promotes business in the RED CARPET as the link between tourism and the local context, attracting new visitors for this example of integration and all year quality sustainable tourism. S'ARENAL RED CARPET connects waterfront to landscape belt through a distinctive shared space. The landscape belt is proposed as a running and bike track. Brief social network research, map this area as Mallorca best spot for red sunsets. The intervention emphasises this RED identity using brick as floor material. Also autochthon palm trees take the public space. Diversification and specification of atmospheres: hamaca benches, fountains, big bench planters, kiosk brick dome, relaxing features for the beach edge. Sport rings, trampolines, climbing wall, are located in the intersection with running track. Assembly and meet-up benches qualifies the middle of the carpet as makers space. 4
Carolina Gómez. S'Arenal Red Carpet
Transforming Beach & Sun into a logic of todays economy: creative industries tourists, escaping from office routine, as target group that remains active throughout the year. Creative class supposes 7.7 Mio inhabitants in Europe. Some cities like Berlin and Lisbon, making use of free movement, are already attracting them for “worktations”. Can S’Arenal become a global player? S'Arenal shopping mall, re-branded as S’Arenal Makers, will be main centre of new activities. By adding work to the shopping mall formula, we find the most interesting new uses in the intersections between work&leisure and work&retail. Ateliers that sell their own products, workshops in stores, DIY lessons, will re-brand and boost shopping centre to Shopping Maker Centre. Some global companies for creative class (Holmes Place, Adidas RunBase,…) could be stablished on the shopping mall as triggers to gain world wide visibility. Afterwards locals can copy this formulas, giving an extra value through adding own identity. Next steps first conciliates Masterplan with existing local players as Kilimanjaro Hotel, Shopping Mall Centre, Portuary zone. At the same time, cataloging existing network of business spaces (related to potential uses) to offer to global and local stakeholders. 5
Europan 14. Platja de Palma
Site Context: Platja De Palma
Carolina Gรณmez. S'Arenal Red Carpet
S'Arenal Red Carpet
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Europan 14. Platja de Palma Carolina Gómez. S'Arenal Red Carpet
Site Context: Platja De Palma
PLATJA DE PALMA RUNNING TRACK
SES FONTANELLES LES MARAVILLES LA RIBERA
SES CADENES
PARQUE TORRENTE RAMBLA
PLATJA DE PALMA c.a. 5KM CAN PASTILLA
70´ 30´
S'ARENAL RED CARPET
15´
Platja de Palma Masterplan identifies local communities with strong own character and articulates them from waterfront to landscape using civic axis. S’ARENAL RED CARPET strength and brands S’Arenal district identity, connecting beach and landscape belt through a pedestrian distinctive shared space. The landscape belt uses former train lines. We propose this belt as a running
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and bike track that creates a loop connecting to waterfront bike lane. This loop connects landscape treasures as Parque Torrente Rambla, Ses Fontanelles, agricultural fields,... DIVERSIFICATION AND SPECIFICATION are main keywords through all the project that aims the area to evolve into all year quality sustainable tourism.
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Europan 14. Platja de Palma
Running Track
Carolina GĂłmez. S'Arenal Red Carpet
The running track connects to Palma also adding a bike lane. This loop stimulates people cycling and using other transportations, instead of taking cars. Also helps discover Palma agricultural hinterland fields, villages, orchards and other extraordinary landscapes Image from Viaduct Pont dels Jueus in S’Arenal
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Europan 14. Platja de Palma Carolina Gómez. S'Arenal Red Carpet
Creative Tourism Matrioshka Strategy
Revenue
Sustainability (ecology + circular economy)
Tourism & temporary residents
AV. NOVAS
rment owe mp lE ca Lo
Acc ess Jo bs
%
Creative Industries (services + products) and Knowledge Platforms
NEUKÖLLN
S'ARENAL LISBON
In the last years cities as Lisbon or Berlin became reference in a creative tourism that comes to the city for periods from weeks to half a year. Usually this creative quartier are not in the city center but in a nearby district where still reuse of some spare space is possible. Could S’Arenal become a global player in creative tourism?
ri c
tr o
i st
ng
eD
ID
v ati Cre tB
ra
S
nd
World Wide...
in Europe...
$2,250bn 29.5m Jobs 3% world GDP 1% active population
$709bn 32% of global
€
The project strategy can be read as a Matrioshka. Several layers overlay and sum up: tourism, creative industries, knowledge platforms, sustainability (both economic and ecological). The core is S’ARENAL RED CARPET as a Trojan Horse that could distinguish S’Arenal as creative district, strengthening its Mediterranean identity and bringing new job opportunities.
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PALMA
BERLIN
CCI revenues
7.7m Jobs 26% of total CCI jobs
Making use of free movement in Europe the target group mainly focuses in European creative class. Creative industries suppose 7.7 Mio inhabitants in Europe. This industries usually partly develop their work outside the office, with meetings in different cities all around Europe. Lets add some Sun & Beach to this meetings. Also learning is becoming active part of holidays with workshops with contents from coding to pottery making for all ages groups.
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
un &S
ch
un &S
Cr e
ch
Be a
DIVERSIFICATION AND SPECIFICATION PROCESS
Be a
Creative Tourism
1960
1990
FAMILIES
FAMILIES
Jun.-Sept.
April-Oct.
ourism eT iv t a
2020
TARGET GROUP:
TIMING:
FAMILIES
CREATIVE + DISTANCE WORKERS KNOWLEDGE COMMUNITIES All year long
ACOMODATION: LODGMENT
RENT
2nd R.
HOTEL
HOTEL TEMPORARY RESIDENTS
RENT, SHARING ECONOMY
GOODS & BUSINESS: LOCAL
GLOBAL
LOCAL, HQ, ECOLOGICAL PRODUCTS
MANAGEMENT: SPONTANEOUS ARRANGEMENTS
INVESTORS, EVER CHANGING PLANNINGS
CITY AS A GLOBAL LABEL, WITH HIGH END ECOLOGICAL BRAND AND CONTENT
Light-house project in redefining tourism for the XXI Century, transforming Beach & Sun into a logic of todays economy, with a sense of sustainability and local quality. We propose a target group that remain active throughout the year, without depending on the peak tourist season. Creative Tourism concentrates in creative workers that will come to spend 5 months in working in a project, meeting for a week a group of experts from different countries, or simply escaping from office routine.
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
Calle General i Consell
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Europan 14. Platja de Palma Carolina Gómez. S'Arenal Red Carpet
Shared Space Shared Space DELIVERY
EXISTING TRACKS
FIRE TRUCK
PALMA - S'ARENAL RUNNING TRACK RUNNING & BIKE & EXERCISE TRACK
BIKES RESIDENTS OTHER PERSONAL TRANSPORTATION
CARRER DEL GRAN I GENERAL CONSELL
Proposed Running track to Palma crosses S’ARENAL RED CARPET adding sports pockets along its outline. In our area this pocket become the sports corner where to climb or exercise.
S’ARENAL RED CARPET proposes a pedestrianized shared space.
FITNESS CLIMBING
CONNECTION TO NEARBY SQUARES
FROM MA-19
MALL BEACH & WATERFRONT
There are 2 magnets with own features: S’Arenal beach and the Shopping Mall. This areas get added to the shared space to gain visibility and to expand the space for pedestrians
FROM MA-6014
In the intersections with streets RED CARPET also expands to host Bus and taxi stops, car and bike rental and drop off areas
ADDING TERRACES
CONNECTING TO THE PARK THROUGH THE MALL
Some surface currently used as coffee shops is added to enlarge the entrance. The Shopping Center Park connects through the Shopping Mall adding flow of people.
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MAKERS TOPIC BEACH TOPIC SPORTS TOPIC
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
B Before/After where we can observe pacifying and restricting vehicle traffic, along with the growth of uses in the RED CARPET
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Europan 14. Platja de Palma Carolina Gómez. S'Arenal Red Carpet
Red Sunset S'Arenal
Red Sunset S'Arenal 7
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3 2 8 1 19 18
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14 13 12 11 10
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S´ARENAL CLUB NAUTIC
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S´ARENAL BEACH
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S´ARENAL WATERFRONT
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KILIMANJARO VIEWS
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S´ARENAL ROOFTOP
This diagram represents social network heat map. Hotness of a spot indicates the number of photos taken there. Markers show the hottest places on the map. So we can understand current most popular places on site. When we research the content of the images we realized they are about RED SUNSETS. So we represent this quality in the RED CARPET to emphasize own identity, the Palma place for red sunsets.
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The western orientation of the street give reddish awesome sunsets. Here we observe path and rays in the solar disk for the 15th of April when the sunset aligns with S’ARENAL RED CARPET. This date can become a celebration day for local community.
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Europan 14. Platja de Palma TORRENTE ARENAL PARK
Carolina Gómez. S'Arenal Red Carpet
S’Arenal gets new brand with its RED CARPET and focuses in new uses around Shopping Mall. The running track in the landscape belt connects to Palma. In further developments nearby squares will be articulated.
A FUTURE ARTICULATION WITH EXISTING SQUARES
RUNNING AND CYCLING TRACK AS LANDSCAPE BELT TO PALMA
SPORTS POCKETS SQUARES
B
ARENAL PORT E
KILIMANJARO SHOPPING CENTER PARK
F
RED CARPET STRIPE ALTERNATIVE USES PROMOTING WORK + PLAY + STAY
C
D
ARENAL SPORTS CORNER
Makers
SON VERÍ SCHOOL
SHOPPING CENTER
HOTEL HUB
N
100m
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200m
300m
400m
500m
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Europan 14. Platja de Palma Carolina Gómez. S'Arenal Red Carpet
Global Trends: You Deserve a Worktation! Why use vacation days when you can get the job done in S’Arenal?
Workspace for escaping the grid
DIGITAL OUTPOSTS
SECOND HOUSE
Explore new places and stay productive
from
1 week
to
per day
month to month
to
2 months
6 months TARGET
OFFER
TIME
TARGET
NEW YORK P. VALLARTA MEDELLIN
WE WORK The power of our community is invaluable
Travel With Entrepreneurs
from
2 week TIME
REFUGA
Your shared second home
OFFER
TIME
TARGET
BCN ITALY MOROCCO
EUROPE (WIP)
CALIFORNIA
KO PHA NGAN BALI
Travelers spend two weeks to two months on destination co-working experiences. Adventurous self-starters who will make nonworking hours fun for the whole squad. Cohorts have hiked volcanoes, gone cliff jumping, and taken boxing classes.
Jumping into a passion project in a romantic setting. To further promote creativity, the company hosts monthly salons at Manhattan’s Soho House on topics including culture, business, and world affairs.
Work hard, play harder
OFFER
TIME
AUSTRALIA
Workspace, community, and services for a global network of creators. Events are an essential part of the WeWork experience. From regularly scheduled office hours with venture capitalists or other industry professionals, to tequila tasting happy hours.
MAKER LAB
Code is the new black
monthly
Make it real!
from
from
2 weeks
2 weeks
to
to
3 months OFFER
BERLIN MOSCOW MILANO TOKYO
BRASIL
Running, Nutrition, Knowledge, Gear and Physical Health. This is a venue for exchange and growth, inspired by a collective passion for running, sports, and leading an active lifestyle.
TIME
TARGET
BOSTON PANAMA
OFFER
BERLIN MOSCOW MILANO TOKYO
BRASIL
Founded in London in 1995 as a private members’ club for people in the creative industries, Soho House & Co has since opened clubs across Europe and North America, as well as restaurants, cinemas, workspaces, spas and bedrooms.
This global companies shows the potential of the concept. Some of them can be introduced as triggers, in the Shopping Center and S’Arenal area to gain world wide visibility, and make use of already established brands, like RUN 26
SOUTH KOREA CHINA
INDIA
CODING CAMP
Never stop the flow
monthly
BOSTON PANAMA
GERMANY
BRAZIL ARGENTINA
Small business owner looking to network with others. The trips are “intense”. At communal lunches and dinners and daily workshops, guests discuss professional challenges, brainstorm, and problem-solve.
SOHO HOUSE
Never stop the flow
TARGET
UK
CANADA UNITED STATES MEXICO
NORTH KOREA MOUNT ELBRUS INDIA KENIA KILIMANJARO
OFFER
Sun, sea and Socrates Sun, sea and Socrates Get ready for learning holidays Get ready for learning holidays ADIDAS RUN BASE
TIME
TARGET
TIME
3 months TARGET
OFFER
TIME
TARGET
OFFER
GERMANY BCN FLORIDA MEXICO ARGENTINA
This summer make friends as you master new tech skills, and join a community of 275,000 iD Tech students who are Organizing robotics clubs, starting companies, founding nonprofits, and landing jobs at tech powerhouses like Facebook and Google.
The ‘maker movement’ is heralded as a new industrial revolution – combining the spirit of the old shop class with modern tech in community ‘Do It Yourself’ spaces.
BASE or HOLMES PLACE that attracts an specific public mostly from creative industries. Afterwards locals can copy this formulas, giving an extra value through adding own identity.
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
C Sports Corner open pockets where to fitness in the sport rings, climb an existing building wall, run, cycle or simply enjoy a brunch in a tennis chair.
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Europan 14. Platja de Palma Carolina Gómez. S'Arenal Red Carpet S’ARENAL
s erRE MaTIVkE CE NT CREA
ty nti de
loc al i
S’ARENAL PARK
WORK LEISURE
RETAIL
WORKATION TRIGGER
ACTIVATION OF EMPTY SPACES BY LOCALS
LEISURE
RETAIL
LOCAL COWORKING ENTREPRENEURS
INFRASTRUCTURE FOR ALL YEAR TOURIST / TEMPORARY RESIDENT
WORK: WORK:
LEISURE:
OFFICES OFFICES SPACES SPACES TOTO RENT RENT ATELIERS ATELIERS WORKSHOPS WORKSHOPS MAKER MAKER LAB LAB COWORKING COWORKING WW WW TRIGGER TRIGGER COWORKING COWORKING AND AND MEETING MEETING SPACES SPACES
CLUB COOKING LESSONS + SHOP ATELIERS WORKSHOPS CINEMA STAGE GYM ROOFTOP GARDEN GASTRO BAR
WORK+ WORK+ RETAIL: RETAIL: ETSY ETSY PALMA PALMA HAND HAND MADE MADE ATELIERS ATELIERS BRICOLAGE BRICOLAGE FABRICATION FABRICATION LABS LABS MATERIALS MATERIALS FOR FOR MAKERS MAKERS
LEISURE+ RETAIL: COOKING LESSONS + SHOP ATELIERS WORKSHOPS
WORK+ LEISURE: EXHIBITION LEARNING FACILITIES GARDENING
RETAIL: SUPERMARKET ORGANIC FOOD LOCAL PRODUCERS BIO FOOD LUNCHES FOR WORKERS FARMERS MARKET
RETAIL:
D By adding work to the Shopping Mall formula we find the most interesting new uses in the intersections between work and leisure and work a retail. Ateliers that sell their own products, workshops in shops, repairing a DIY lessons in materials shop,... re-brand and boost Shopping Mall to Shopping Maker Center. S’Arenal Shopping Mall re-branded as S’ARENAL MAKERS will be main center of new uses. It expands todays approach to Shopping Mall (things you can buy the same anywhere in the world), to local specific products, with the aim to improve the living and employment conditions of residents and workers.
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
S'Arenal Makers Shopping Mall
BAR PARK ESCALATOR
SQUARE AND PEDESTRIAN AREA
ADIDAS HOLMES BAR 25 RUN-BASEPLACE
SOHO HOUSE CLUB
WORK AND PLAY Introducing one world wide trigger for leisure activities like Adidas Run Base in the 4th floor. The glass facade allows people from the outside to see activity and users may cross the Shopping Mall to arrive there.
ESCALATOR Adding an escalator connecting the square to the park through the Mall
LEISURE + RETAIL GARDENING
CINEMA
FOOD RELATED TOPIC
BAR WORK + RETAIL
INSTITUTIONS
GENERAL RESIDENTS AND TEMPORARY
GAIN VISIBILITY Locals can develop on the Mall roof top various uses like gardening, gastro bar, open air cinema,..., that with a reduced inversion attracts new people to cross the Shopping Mall to access the area
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WORK+LEISURE+RETAIL Adding main new business. Placement of some of the existing parking lots underground.
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Europan 14. Platja de Palma Carolina Gómez. S'Arenal Red Carpet
RELOCATING EXISTING TREES IN THE SQUARE SPACE OWNERS
AFTER WORK TEAM BOULE
RESIDENTS
TEMPORARY RESIDENT TARGET GROUP GLOBAL BUSINESS PLAYERS (TRIGGERS) KEEPING AMPHITHEATER FOR TEAM MEETINGS
BENCH ENCLOSING KIDS AREA
BREAKFAST + LUNCH KIOSKS
MAKERS PICNIC TABLES IN THE GREEN AREA
KILIMANJARO HOTEL
EXISTING LOCAL TRIGGERS
LOCALS
Consorcio S'ARENAL RED CARPET
BUSINESS
CONSORCIO U. PLAYA DE PALMA
S'ARENAL MAKERS MALL
LUNCH BREAK PING PONG IN BETWEEN THE TREES
YOU?
S’ARENAL RED CARPET sets as an active ground floor, the best place to combine work and leisure. An organization that lobbies for the interests of the creative industries and promote infrastructure changes to the area could be set. So this consortium will be in charge of: - obtaining the global triggers, - activate existing network of spaces, - help re orientating local existing business. -communicating and aligning objectives with existing Consortium, -adding local players like KILIMANJARO and S’Arenal Shopping Mall -collect the views of project participants and locals
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Europan 14. Platja de Palma
S'Arenal Red Carpet
Carolina Gรณmez. S'Arenal Red Carpet
ENTRANCE SYMBOLS: EXISTING PARKING BUSINESS OPORTUNITIES
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EXISTING SHOP RESIDENTIAL UNIT
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MATERIALS AND ELEMENTS
CERAMIC FOUNTAIN
REDDISH
CHANGE CHANGE PIECE PIECE ORIENTATION ORIENTATION
WHITE GRAPHICS TO
CHURCH WOODEN
CERAMIC FLOOR
WHERE WHERE CARS CARS CAN CAN DRIVE DRIVE
REMARK DROP OFF AREAS
BENCHES
USES
RAILING BENCH
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ROOF TOP SUN SET BAR
WATER FEATURE
ICYCLE
NICE FOOD RESTAURANTS
ICE ICE CREAMS CREAMS ++ BIKE BIKE SHOP SHOP
FLOWER SHOP + BRUNCH
POTTERY WORKSHOP
PATIO
CONCRETE BENCHES
LIGHTING
BANCO BAAS ESCOFET
ECOPRISMA ESCOFET
COWORKING CAFE
MEETING 40 SPACES
TRASH CAN
TOOLS + BOOKS
ROASTED CAFE SHOP
SHOP-ATELIER-WORKSHOP
ROOF TOP SPORTS
HOME FOOD WORKSHOP
TENNIS
SPORT PODIUMS
TURQUOISE RUNNING
CHAIRS
AS BENCHES
TRACK
MEETING BENCHES
FOOD BIKE
ROOF TOP WINE BAR
COWORKING SPACES
ENTRANCE SYMBOLS: EXISTING PARKING
EXISTING SHOP
BUSINESS OPORTUNITIES
RESIDENTIAL UNIT
WHITE GRAPHICS TO
TURQUOISE RUNNING
REMARK DROP OFF AREAS
N
CLIMBING FACADE BUILDING
42 SHOP-ATELIER
0
FOOD TRUCK
ROOF TOP BIO GARDENS ROOF TOP BIO GARDENS
ROOF TOP CINEMA
10m
20m
PING PONG
30m
40m
50m
Europan 14. Platja de Palma Carolina Gómez. S'Arenal Red Carpet
E View over RED SUNSETS in S’Arenal, with a party in a rooftop.
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
F Shared Space showing a lively spot of the carpet showing Mediterranean lifestyle, fresh fruit shop, people having a meeting in a terrace, bikes, icecream stop, refreshing with trees. 46
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Europan 14. Platja de Palma Carolina Gómez. S'Arenal Red Carpet
AFTER-WORK BALLS & BEERS
PLAYGROUND
OFFICE PICNIC
KILIMANJARO ROOFTOP GASTROBAR
MAKERS AMPHITHEATER
ESCALATOR CONNECTION
WINE TESTING WORKSHOP
URBAN GARDEN
CINEMA CAFE
BAR
ROOF TOP SOLARIUM
PING PONG
MAKERS AFTER-WORK
MAKERS ASSEMBLY BENCHES GREEN BANANA BENCH
ICYCLE
CO WORKING SHOPS & ATELIERS
SUNKEN GARDEN TRAMPOLINE SPORTS RING
MEETING UP &BRUNCH FRESH ORGANIC PRODUCTS
CLIMBING WALL
RUNNING TRACK TO PALMA SPORTS CORNER
TERRACE & SHOPS
HOME FOOD WORKSHOP DIY WORKSHOPS
RENT A BIKE
GARDENING WORKSHOP
SUNSET ROOF TOP BAR
MEET UP BENCHES
MAMAS DINNER LOCAL PRODUCTS MARKET ON WHEELS
SUN SET BENCHES
RAILING BENCH
BRICK DOME PAVILLION
BIG BENCH PLANTER
HAMACA BENCH
HAND MADE LOCAL SHOPS WATER FEATURE PALM BEACH BENCHES FOUNTAIN
GOOD FOOD RESTAURANTS AND BARS SUN SET COCKTAIL BENCHES
ENTRANCE TO PORT PARKING
Organigram, Catalog of Elements & Flora
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S’ARENAL RED CARPET will be a high‐quality public space. It will become the brand image of S’Arenal. It represents respect for the Mediterranean urban culture; outdoor markets (on wheels, more sustainable and friendly for neighbors), terraces, promenades, shady trees and diversification of atmospheres. Business in the RED CARPET are the link between tourism and the local context, attracting new visitors for this example of symbiotic integration.
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
ROOF TOP SOLARIUM
GREEN BANANA BENCH
HOME FOOD WORKSHOP DIY WORKSHOPS
RENT A BIKE
GARDENING WORKSHOP
SUNSET ROOF TOP BAR
MEET UP BENCHES
MAMAS DINNER LOCAL PRODUCTS MARKET ON WHEELS
SUN SET BENCHES
RAILING BENCH
BRICK DOME PAVILLION
BIG BENCH PLANTER
HAMACA BENCH
HAND MADE LOCAL SHOPS WATER FEATURE PALM BEACH BENCHES FOUNTAIN
GOOD FOOD RESTAURANTS AND BARS SUN SET COCKTAIL BENCHES
ENTRANCE TO PORT PARKING
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
AFTER-WORK BALLS & BEERS
PLAYGROUND
OFFICE PICNIC
KILIMANJARO ROOFTOP GASTROBAR
MAKERS AMPHITHEATER
ESCALATOR CONNECTION
WINE TESTING WORKSHOP
URBAN GARDEN
CINEMA CAFE
BAR
ROOF TOP SOLARIUM
PING PONG
MAKERS AFTER-WORK
MAKERS ASSEMBLY BENCHES GREEN BANANA BENCH
ICYCLE
CO WORKING SHOPS & ATELIERS
SUNKEN GARDEN TRAMPOLINE SPORTS RING
MEETING UP &BRUNCH FRESH ORGANIC PRODUCTS
CLIMBING WALL
RUNNING TRACK TO PALMA SPORTS CORNER
TERRACE & SHOPS
DIY WORKSHOPS
RENT A BIKE
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet RAILING BENCH
PROGRAM DISTRIBUTION RED CARPET S'ARENAL BRICK DOME PAVILLION PALM TREE HOLES
topic Beach
topic Makers
topic Sports
PALM TREE HOLES MEET-UP BENCH
BANANA BENCH PLANTER
HAMACA BENCH
MAKERS ASSEMBLY BENCH
FOUNTAIN SUNKEN GARDEN WATER FEATURE
HAMACA BENCH
SUNSET BENCHES
HAMACA BENCH
MEET-UP BENCH
BIG BENCH PLANTERS SUNSET BENCHES
TRAMPOLINE PALM TREE HOLES
SUNSET BENCHES
BIG BENCH PLANTERS
MEET-UP BENCH
HAMACA BENCH
MAKERS ASSEMBLY BENCH
BANANA BENCH PLANTER
RUNNING TRACK
PALM TREE HOLES BANANA TREE HOLES
BRICK DOME PAVILLION
SUNKEN GARDEN HILL
HILL
RAILING BENCH
SPORT RING SPORT RING
FOUNTAIN
TRAMPOLINE
WATER FEATURE
RUNNING TRACK
MOBILITY
MOBILITY IN THE RED CARPET SHARED SPACE PRIVATE CAR TRAFFIC RESIDENTS AND ACCESS TO SHOPPING CENTRE
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FIRE TRUCK PATH DELIVERY AND DROP OFF
BIKE RENTAL AND PARKING
SHOPPING CENTRE PARKING
BUS STOP
ACCESS TO PORT PARKING
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Europan 14. Platja de Palma
Catalog of Elements
Carolina Gรณmez. S'Arenal Red Carpet
CATALOG:
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FOUNTAIN
BRICK DOME PAVILLION
MATERIAL: Ceramic pieces HEIGHT: 0,50m DIAMETER: 15m The fountain is located in the axis, articulating the shared space with the portuary area. It provides a moment of relief to thethe brick portuary landscape. area. It provides a moment of relief to the brick landscape. It has a rim that serves as bench.
MATERIAL: Bricks HEIGHT: 4,5m DIAMETER: 10m The brick dome hosts a Kiosk. It also provides some space for temporary exhibition.
MAKERS ASSEMBLY BENCH
BIG BENCH PLANTER
MATERIAL: Metallic structure + Ceramic pieces on top HEIGHT: 1,50 DIAMETER: 4m This bench is shaped to provide an space where to develop team meetings or workshops on the RED CARPET
MATERIAL: Bricks HEIGHT: 0,50 DIAMETER: 15m Oasis in the carpet. Its a planter for Jacarandas and different sizes Palm trees. It serves also as bench
HILL CIRCLE
SPORTS RINGS
MATERIAL: Grass HEIGHT: 1,50m DIAMETER: 7,5m A soft grass circle interrupting the brick, to seat, relax and refresh.
MATERIAL: White metal structure HEIGHT: 2,50m LENGHT: 10x5m Sports rings join children features (as swings) and space for sports and stretch. Different shapes can be develop along the running track
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Europan 14. Platja de Palma
Catalog of Elements
Carolina Gรณmez. S'Arenal Red Carpet
CATALOG:
BANANA BENCH PLANTER MATERIAL: Wood HEIGHT: 0,80m LENGHT: 20m The banana tree provides a comfort zone in the shadow and with higher humidity.
HAMACA BENCH MATERIAL: Bricks HEIGHT: 0,50 DIAMETER: 15m Hamaca bench is a grass circle, a soft seating counterpart to the raised bench brick seating. You can seat both on the brick or grass
TREES IN LINE: PALM TREES
REMARKING ELEMENTS: JACARANDAS
HAMACA BENCH: GREENERY
LONG BENCH: BANANA TREES
TRAMPOLINE MATERIAL: White metal structure HEIGHT: 0,50m RADIUS: 2,5m Trampolins where to sport and jump or simply rest.
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TREES IN GROUP: BANANA TREES
GARDENS: JACARANDAS AND PALM TREES MIX
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
Digital Space Stay, Work & Play Break your Routine, be a Maker
S'ARENAL
Makers
S'ARENAL
Makers cooking lessons at 17h
S'Arenal
Makers
Boost your creativity @ S'Arenal Red Carpet
#Officebeach #ArenalMakers #RedCarpet
Inspiration exists, but it has to find us working
From S'Arenal Red Carpet with love #asap #wip #fyi
Are you a Maker? BECOME A TEMPORARY RESIDENT
YOU ALREADY LIVE IN THE AREA?
Are you ?
What should be changed in the area?
Manufacturer
Family
Distance Worker
Local Business
Crafts Lessons
My terrace rooftop
Working Space
My car or boat
Firma Employees
Learning Platform
A market Spot
Other
What are you offering?
Tell us a little about you and your project Which kind of space you are looking for?
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Workshop
Atelier
Exhibition
Office
Cafe
Other
Shall we go for...? Sports
Picnic in the nature
Trekking
Ping Pong in the Park
Watersports
2nd hand market
An innovative digital space for residents and visitors could be set. It could work as a platform for - shared economy of spaces, knowledge, materials, transportation... - a map of activities in the area - a place where to have participatory feedback from residents - a meeting point
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Europan 14. Platja de Palma Carolina Gรณmez. S'Arenal Red Carpet
Next Steps
DEVELOPMENT OF RUNNING TRACK AND BIKE CONNECTION ALONG EXISTING AND BIKE TRAIN CONNECTION LINES ALONG EXISTING TRAIN LINES NEW OFFICE+RESIDENTIAL AND HOTEL NEWCONSTRUCTION OFFICE+RESIDENTIAL IN THEAND AREA HOTEL CONSTRUCTION IN THE AREA
VISION
NEW BUSINESS IN THE AREA TENDER COMPETITION AND RED CARPET LANDSCAPE REALIZATION
2018 MISSION
2019
2020
2021
2022
OPENING ROOF TOP AT SHOPPING MALL
CREATION OF MANAGEMENT ORGANIZATION
OPENING SHOPPING MALL LIGHT HOUSE PROJECT ATTRACT WORLD WIDE TRIGGERS TO THE AREA
SIDE AREAS STRATEGY DEFINITION
NEW TRIGGER INTERESTED IN THE AREA
S'Arenal welcoming creative class, distance workers and business teams, through all the year. S'Arenal RED CARPET becoming a world wide player in creative touristic quartiers
RENTING SHOPPING MALL SPACES RENTING EXISTING FREE SPACES ALONG RENTING S'Arenal EXISTING RED CARPET FREE SPACES ALONG S'Arenal RED CARPET LOCAL IDENTITY AND NETWORK EMPOWERMENT LOCAL IDENTITY AND NETWORK EMPOWERMENT
Next steps first concentrate in conciliate Masterplan with existing local players as Kilimanjaro Hotel, Shopping Mall, Portuary zone. At the same time, cataloging existing network of business spaces (related to potential uses) to offer to global and local stakeholders. Strong brand identity related to creative industries work + own Mediterranean character could start to be develop.
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Copyright © 2017 Carolina Gómez This publication and all it´s content including illustrations and diagrams is protected under the US Copyright Act of 1976 and all other applicable international, federal, state and local laws, and all other rights are reserved, including resale rights: you are not allowed to sell this study to anyone else or use any of it´s content for commercial use without the permission of the authors. Publication details: Please note that much of this publication is based on personal experience and anecdotal evidence. Although the author and publisher have made every reasonable attempt to achieve complete accuracy of the content in this study, they assume no responsibility for errors or omissions. Also, you should use this information as you see fit, and at your own risk. Any trademarks, service marks, product names or named features are assumed to be the property of their respective owners, and are used only for reference. There is no implied endorsement if we use one of these terms.
Contributors Cristina Gómez Pérez, Maite Gómez Pérez, Sabrina Suppa
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