Carolina Maciel | SEO journalist - www.jornalistaseo.blogspot.com.br
Carolina Maciel Ribeiro Address Rua Lopes Trovão, 81 / apto 1101 – Niterói – Rio de Janeiro - Brazil Cell phone #: (+55.21) 9774-3410 E-mail: carolinamaciel@gmx.com & jornalistaseo@gmail.com Age 32 - Single SEO Journalist. I received a Bachelor’s degree in Social Communication, with emphasis in journalism in 2008. I have a Post Graduate degree in corporate marketing, am accredited as a Web designer and & in Search Engine Optimization – SEO. I am experienced in social media, analytics, strategic planning, writing and reviewing content and professionally focused on the digital marketing area. I have lived in South Africa, where I improved my English language skills
Purpose Digital Marketing Analyst.
Formal Education
Post graduate degree in Digital marketing from Instituto INFNET/Rio de Janeiro – Brazil in 2013;
Webdesigner degree from Instituto INFNET Rio de Janeiro – Brazil in 2010;
Post graduate degree in Corporate Marketing from Universidade Federal Fluminense – UFF/Niteroi, Rio de Janeiro, Brazil in 2009;
Bachelor’s degree in Social Communication from Universidade Estácio de Sá – UNESA/ Niteroi, Rio de Janeiro, Brazil in 2008.
Professional Experience
Position: Communication Coordinator 2010-2012 – KOINONIA – Ecumenical Presence and Services Main activities: Site administration: There were two sites under my coordination [KOINONIA/institutional and OQ/observatório quilombola/pesquisa acadêmica – [quilombola observatory/academic research] – link supervision which included administrating the contents and images. Writing and reviewing texts. Video production. Newsletter – Statistic control of the site (visits/clicks/subjects) Coordination of periodicals: Text review, graphic planning and coordination of the publishing stage, including at the printer workshop. Writing and reviewing texts. Event Coverage.
Position: Marketing and Communication Junior Analyst 2008-2009 –ASTCERJ – Associação dos Servidores do TCE do Rio de Janeiro - Brazil Main activities:
Carolina Maciel | SEO journalist - www.jornalistaseo.blogspot.com.br News letter: Suggested themes; Writing and reviewing texts; Event Coverage (interviews and photography); editing images; canvassing adds, partners and sponsors for the media; diagramming internal communication; devising the rough draft layouts; following up, closing and approving the graphic aspects ( layout, publishing, quality and paper specifications, standardizing the visual identity). Visual communication: designing invitations, stickers, tee-shirts, banners. Following up, closing and approving the graphic aspects; text and graphic project for the Social Balance sheet Events: assistance in planning and organizing; obtaining quotes for graphic designer hand-outs. Site: Maintenance of site’s contents. Administrative routines.
Position: Communication and Team Subcoordinator 2007-2008 – Fábrica de Ideias Main activities: Reading main Brazilian newspapers; setting up the electronic clipping and subject manual for major Brazilian corporations and organizations ; content photography; editing images and contents; administration of information on client’s intra-net; team sub-coordination, administrating work flow and deadline.
Computer Skills
Windows Office: Word; Excel; Power Point & Access.
Diagramming and Image: Page Maker, Corel Draw, Illustrator.
Web designer: full HTML
& CSS; Dreamweaver; Ajax; Java Script; Webstandards; Tableless,
Accessibility; Adobe Flash; Adobe Photoshop; Interface usability and development. Site architecture and project; visual communications
Supplementary Courses
SEO – SEO Master – 14 hours
Relationship Marketing & CRM management - FACHA - 32hours
Communication strategies in Marketing - FGV - 24hours
Journalism for Economics - FACHA – 40 hours
Corporate Strategic Communication - FACHA - 40hours
Team Leadership and Management - UNESA - 16hours
Stock Exchange - UNESA – 16 hours
In practice Strategic Planning - UNESA – 16 hours
Additional Qualifications
English – Fluent (Cultura Inglesa, advanced level).
Experience abroad – I lived in South Africa for 6 months (Upper Intermediate, 2012).