CAROLINAVILLALOBOS Industrial Designer PORTFOLIO 2010 / 2015
CAROLINAVILLALOBOS I I.D
SELECTEDPROJECTS
WORKING EXPERIENCE CREATIVE SOLUTIONS / Freelance Designer Shanghai / 2015 / 5 months
Leading UX/UI of interactive solutions for corporate events. Augmented reality, infrared and touch sensitive surfaces.
WILD DESIGN / Product Designer Intern Shanghai / 2015 / 5 months
Designing Xiaoyi’s action camera (2nd Gen.) and family products. Market research, ideation, testing and prototyping.
BLOK D. STUDIO / Freelance Designer
Bogotá / 2013 / 4 months
Developing corporate identity, design guidelines and audiovisual communication of projects - client focus.
AWARDS
LOOP
SECLIGHT
SIMI
PULPANELS
Order of Honor Merit for Academic Excellence / Colombia / Universidad Javeriana / 2013, 2015
Honorable Mention Nominee Graduation Project / Colombia / Universidad Javeriana / 2014
Design Competition Winner /
Colombia / Andrés Carne de Rés & Ferrari / 2011
EDUCATION BA INDUSTRIAL DESIGN /
Colombia / Universidad Javeriana / 2010-2015
CAROLINAVILLALOBOS I I.D
BRIEF
Nowadays, grocery shopping patterns have changed. People tend to buy less, more frequently and closer to home.
SHOPPING WITH COMFORT
Therefore the usage of wheeled shopping trolleys has increased, turnining into an opportunity for innovation driven by Design.
Redesigning a wheeled shopping trolley. Team project / 3 months / 2013
LOOP I SHOPPING WITH COMFORT
CAROLINAVILLALOBOS I I.D
CHALLENGE
RESEARCH I METHODS
1. PRODUCT BREAKDOWN
2. COMPETITOR AUDIT
3. CONTROLLED OBSERVATION
Understanding components, functional units and manufactural processes.
Identifying strengths and weaknesses of analog products in relation with the model.
Visualising the user experience pain points, needs and mapping insights.
How might we make the shopping experience more comfortable by the user?
LOOP I SHOPPING WITH COMFORT
CAROLINAVILLALOBOS I I.D
LOOP I SHOPPING WITH COMFORT
CAROLINAVILLALOBOS I I.D
RESEARCH I CONCLUSIONS
IDEATION GROCERIES REACH USER I MULTIPLE BASKETS I POLYGON OF SUSTENTATION I PUSHING NOT PULLING
1. ERGONOMIC
2. FUNCTIONAL
3. STRUCTURAL
Users adopt incorrect postures when placing / reaching the groceries, that break the ergonomic angles of comfort.
Single compartment unables the classification of the product according to its type.
Missframing of the soft textile compartment derives in inestability and overturning of the trolley when overloaded.
LOOP I SHOPPING WITH COMFORT
CAROLINAVILLALOBOS I I.D
LOOP I SHOPPING WITH COMFORT
CAROLINAVILLALOBOS I I.D
PROTOTYPING I USER TESTING
Foam handle
Removable, washable baskets
Spinning mechanism with lock system
Folding hinge
LOOP I SHOPPING WITH COMFORT
CAROLINAVILLALOBOS I I.D
CAROLINAVILLALOBOS I I.D
BRIEF
Yamaha is one of the main scooter manufacturers from Colombia, having the BW’S Fi as the market favorite reference.
SAFETY ON THE ROAD
They requested the team to design an accessory exclusively for it, in order to strenghten theirs users loyalty.
Promoting a better driving behaviour with a security accessories system. Team project / 2,5 months / 2014
SECLIGHT I SAFETY ON THE ROAD
CAROLINAVILLALOBOS I I.D
CHALLENGE
RESEARCH I METHODS
1. STATISTICS RESEARCH
2. OBSERVARTION & IMMERSION
Understanding quantitatively when, how and why motorcyclists are involved in traffic accidents.
Recollecting qualitative information from motorcyclists journeys, to map insights regarding undiscovered reasons for the accidents rates.
How might we promote the BW’S Fi motorcyclists as the model drivers on the road?
SECLIGHT I SAFETY ON THE ROAD
CAROLINAVILLALOBOS I I.D
SECLIGHT I SAFETY ON THE ROAD
CAROLINAVILLALOBOS I I.D
RESEARCH I CONCLUSIONS
CONCEPT I SCENARIO BUILDING
The dimensional difference between scooters and other vehicles and the poor visibility play an important role in the lack of recognition from one another as analog drivers, with same responsibilities and rights.
Moderate area that varies in size and color according to the speed and behaviour of the motorcyclist.
In instance, the security system should embrace:
v v
EQUITY AMONG MOTORISTS
VISUAL FEEDBACK
PROXIMITY ALERT
DRIVING AWARENESS
v
A. CORRECT DRIVING / HIGH SPEED SECLIGHT I SAFETY ON THE ROAD
CAROLINAVILLALOBOS I I.D
v
SECLIGHT I SAFETY ON THE ROAD
B. CORRECT DRIVING / OVERTAKING LOW SPEED
C. INCORRECT DRIVING / OVERTAKING HIGH SPEED
D. INCORRECT DRIVING / INVADING MODERATE AREA CAROLINAVILLALOBOS I I.D
STYLING I GENESIS & INSPIRATION
IDEATION
POLYGONAL I STEALTH I STRONG I VIBRANT
SECLIGHT I SAFETY ON THE ROAD
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SECLIGHT I SAFETY ON THE ROAD
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SYSTEM I PACKAGE SPECS
SECLIGHT I SAFETY ON THE ROAD
CAROLINAVILLALOBOS I I.D
BRIEF
Parkinson is a degenerative, neurological disease that affects more than 6,3 million inhabitants around the world.
UNFREEZING LIFE
Using light stimulus to improve gait paralysis in Parkinson patients. Team project / 3 months / 2014
Besides shaking, patients usually suffer from gait paralysis, a sense described as “having ones feet stuck on the floor”.
Right Image: Parkinson Foundation, Bogotá, Colombia.
SIMI I UNFREEZING LIFE
CAROLINAVILLALOBOS I I.D
CHALLENGE
RESEARCH I METHODS
Freezings mainly occur: How might we empower these patients to have a more independent life?
STARTING THE GAIT
SIMI I UNFREEZING LIFE
AVOIDING AN OBSTACLE
1. IMMERSION FOR EMPATHY
2. PROFESSIONAL INQUIRES
3. BENCHMAKING
Natural observation, interviews, attending therapeutical workshops to gain empathy, hierarchize needs and limit scope of the project.
Interviewing specialists to collect data about alternative stimulus. Grids, stripes, rhythms and motor activity have shown some improvements.
Identifying technologies, efficiency, availability and cost of relevant therapeutic products that approach the gait paralysis syndrome.
VARYING THE DIRECTION
CAROLINAVILLALOBOS I I.D
SIMI I UNFREEZING LIFE
CAROLINAVILLALOBOS I I.D
RESEARCH I RESULTS
CONCEPT I FROM IDEATION TO PROTOTYPING
STRIPES AS MOST RESPONSIVE STIMULUS FROM STATIC TO PORTABLE FROM MEDICAL TO CASUAL FROM REQUIRED TO DESIRABLE
FUNCTIONAL / ROTATION
SIMI I UNFREEZING LIFE
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SIMI I UNFREEZING LIFE
FUNCTIONAL / ALTERNATION
VISUAL / CONCEPT
CAROLINAVILLALOBOS I I.D
PRODUCT I USER PRODUCT INTERFACE
Monocle doesn’t interfer field of view Button to control alternancy speed
Glass fiber conduces LED light through lens
SIMI I UNFREEZING LIFE
CAROLINAVILLALOBOS I I.D
SIMI I UNFREEZING LIFE
CAROLINAVILLALOBOS I I.D
BRIEF
Paper is one of the most used materials all over the world. Every year, over 640,000 tons of it are recycled in Bogotรก.
INTEGRATING CURVES
However, local industry hardly produces new product categories besides packaging and storage supplies. This triggered us to explore its potential to unleash innovation.
Generating wall surfaces by using recycled paper pulp Graduation project / 4.5 months / 2015
PULPANELS I INTEGRATING CURVES
CAROLINAVILLALOBOS I I.D
CHALLENGE
RESEARCH I PROCESS 1. RECOGNIZYNG PROPERTIES
2. REGISTERING BEHAVIOURS
3. TESTING UNDER VARIABLES
4. CATEGORIZYING & COMPARING
How might we integrate recycled paper pulp into our sustainable consumption environment?
PULPANELS I INTEGRATING CURVES
CAROLINAVILLALOBOS I I.D
PULPANELS I INTEGRATING CURVES
CAROLINAVILLALOBOS I I.D
RESEARCH I CONCLUSIONS
CONCEPT I SCENARIO BUILDING FROM ADDITIVE TO INTEGRATIVE
PAPER PULP
VS. MEDIUM DENSITY FIBER
FROM SINGULARITY TO MODULARITY FROM PHYSICALLY STATIC TO VISUALLY DYNAMIC
1. RESISTANCE As strong as MDF under the same forces applied, by mixing with natural additives.
2. FLEXIBILITY Capable of adopting as non laminar volumes in a single process.
3. SUSTAINABILITY Non toxic material that can be recycled, to generate new shapes. Egg of Colombus lamp, Detail.
PULPANELS I INTEGRATING CURVES
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PULPANELS I INTEGRATING CURVES
CAROLINAVILLALOBOS I I.D
PRODUCT I MODULES & FUNCTIONS
PULPANELS I INTEGRATING CURVES
PROTOTYPING I MATERIAL TESTING
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PULPANELS I INTEGRATING CURVES
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