Carolina Villalobos Portfolio 2015

CAROLINAVILLALOBOS Industrial Designer PORTFOLIO 2010 / 2015

CAROLINAVILLALOBOS I I.D

SELECTEDPROJECTS

WORKING EXPERIENCE CREATIVE SOLUTIONS / Freelance Designer Shanghai / 2015 / 5 months

Leading UX/UI of interactive solutions for corporate events. Augmented reality, infrared and touch sensitive surfaces.

WILD DESIGN / Product Designer Intern Shanghai / 2015 / 5 months

Designing Xiaoyi’s action camera (2nd Gen.) and family products. Market research, ideation, testing and prototyping.

BLOK D. STUDIO / Freelance Designer

Bogotá / 2013 / 4 months

Developing corporate identity, design guidelines and audiovisual communication of projects - client focus.

AWARDS

LOOP

SECLIGHT

SIMI

PULPANELS

Order of Honor Merit for Academic Excellence / Colombia / Universidad Javeriana / 2013, 2015

Honorable Mention Nominee Graduation Project / Colombia / Universidad Javeriana / 2014

Design Competition Winner /

Colombia / Andrés Carne de Rés & Ferrari / 2011

EDUCATION BA INDUSTRIAL DESIGN /

Colombia / Universidad Javeriana / 2010-2015

CAROLINAVILLALOBOS I I.D

BRIEF

Nowadays, grocery shopping patterns have changed. People tend to buy less, more frequently and closer to home.

SHOPPING WITH COMFORT

Therefore the usage of wheeled shopping trolleys has increased, turnining into an opportunity for innovation driven by Design.

Redesigning a wheeled shopping trolley.

Team project / 3 months / 2013

LOOP I SHOPPING WITH COMFORT

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CHALLENGE

RESEARCH I METHODS

1. PRODUCT BREAKDOWN

2. COMPETITOR AUDIT

3. CONTROLLED OBSERVATION

Understanding components, functional units and manufactural processes.

Identifying strengths and weaknesses of analog products in relation with the model.

Visualising the user experience pain points, needs and mapping insights.

How might we make the shopping experience more comfortable by the user?

LOOP I SHOPPING WITH COMFORT

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LOOP I SHOPPING WITH COMFORT

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RESEARCH I CONCLUSIONS

IDEATION GROCERIES REACH USER I MULTIPLE BASKETS I POLYGON OF SUSTENTATION I PUSHING NOT PULLING

1. ERGONOMIC

2. FUNCTIONAL

3. STRUCTURAL

Users adopt incorrect postures when placing / reaching the groceries, that break the ergonomic angles of comfort.

Single compartment unables the classification of the product according to its type.

Missframing of the soft textile compartment derives in inestability and overturning of the trolley when overloaded.

LOOP I SHOPPING WITH COMFORT

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LOOP I SHOPPING WITH COMFORT

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PROTOTYPING I USER TESTING

Foam handle

Removable, washable baskets

Spinning mechanism with lock system

Folding hinge

LOOP I SHOPPING WITH COMFORT

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BRIEF

Yamaha is one of the main scooter manufacturers from Colombia, having the BW’S Fi as the market favorite reference.

SAFETY ON THE ROAD

They requested the team to design an accessory exclusively for it, in order to strenghten theirs users loyalty.

Promoting a better driving behaviour with a security accessories system.

Team project / 2,5 months / 2014

SECLIGHT I SAFETY ON THE ROAD

CAROLINAVILLALOBOS I I.D

CHALLENGE

RESEARCH I METHODS

1. STATISTICS RESEARCH

2. OBSERVARTION & IMMERSION

Understanding quantitatively when, how and why motorcyclists are involved in traffic accidents.

Recollecting qualitative information from motorcyclists journeys, to map insights regarding undiscovered reasons for the accidents rates.

How might we promote the BW’S Fi motorcyclists as the model drivers on the road?

SECLIGHT I SAFETY ON THE ROAD

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SECLIGHT I SAFETY ON THE ROAD

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RESEARCH I CONCLUSIONS

CONCEPT I SCENARIO BUILDING

The dimensional difference between scooters and other vehicles and the poor visibility play an important role in the lack of recognition from one another as analog drivers, with same responsibilities and rights.

Moderate area that varies in size and color according to the speed and behaviour of the motorcyclist.

In instance, the security system should embrace:

v v

EQUITY AMONG MOTORISTS

VISUAL FEEDBACK

PROXIMITY ALERT

DRIVING AWARENESS

v

A. CORRECT DRIVING / HIGH SPEED SECLIGHT I SAFETY ON THE ROAD

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v

SECLIGHT I SAFETY ON THE ROAD

B. CORRECT DRIVING / OVERTAKING LOW SPEED

C. INCORRECT DRIVING / OVERTAKING HIGH SPEED

D. INCORRECT DRIVING / INVADING MODERATE AREA CAROLINAVILLALOBOS I I.D

STYLING I GENESIS & INSPIRATION

IDEATION

POLYGONAL I STEALTH I STRONG I VIBRANT

SECLIGHT I SAFETY ON THE ROAD

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SECLIGHT I SAFETY ON THE ROAD

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SYSTEM I PACKAGE SPECS

SECLIGHT I SAFETY ON THE ROAD

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BRIEF

Parkinson is a degenerative, neurological disease that affects more than 6,3 million inhabitants around the world.

UNFREEZING LIFE

Using light stimulus to improve gait paralysis in Parkinson patients.

Team project / 3 months / 2014

Besides shaking, patients usually suffer from gait paralysis, a sense described as “having ones feet stuck on the floor”.

Right Image: Parkinson Foundation, Bogotá, Colombia.

SIMI I UNFREEZING LIFE

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CHALLENGE

RESEARCH I METHODS

Freezings mainly occur: How might we empower these patients to have a more independent life?

STARTING THE GAIT

SIMI I UNFREEZING LIFE

AVOIDING AN OBSTACLE

1. IMMERSION FOR EMPATHY

2. PROFESSIONAL INQUIRES

3. BENCHMAKING

Natural observation, interviews, attending therapeutical workshops to gain empathy, hierarchize needs and limit scope of the project.

Interviewing specialists to collect data about alternative stimulus. Grids, stripes, rhythms and motor activity have shown some improvements.

Identifying technologies, efficiency, availability and cost of relevant therapeutic products that approach the gait paralysis syndrome.

VARYING THE DIRECTION

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SIMI I UNFREEZING LIFE

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RESEARCH I RESULTS

CONCEPT I FROM IDEATION TO PROTOTYPING

STRIPES AS MOST RESPONSIVE STIMULUS FROM STATIC TO PORTABLE FROM MEDICAL TO CASUAL FROM REQUIRED TO DESIRABLE

FUNCTIONAL / ROTATION

SIMI I UNFREEZING LIFE

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SIMI I UNFREEZING LIFE

FUNCTIONAL / ALTERNATION

VISUAL / CONCEPT

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PRODUCT I USER PRODUCT INTERFACE

Monocle doesn’t interfer field of view Button to control alternancy speed

Glass fiber conduces LED light through lens

SIMI I UNFREEZING LIFE

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SIMI I UNFREEZING LIFE

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BRIEF

Paper is one of the most used materials all over the world. Every year, over 640,000 tons of it are recycled in Bogotรก.

INTEGRATING CURVES

However, local industry hardly produces new product categories besides packaging and storage supplies.

This triggered us to explore its potential to unleash innovation.

Generating wall surfaces by using recycled paper pulp Graduation project / 4.5 months / 2015

PULPANELS I INTEGRATING CURVES

CAROLINAVILLALOBOS I I.D

CHALLENGE

RESEARCH I PROCESS 1. RECOGNIZYNG PROPERTIES

2. REGISTERING BEHAVIOURS

3. TESTING UNDER VARIABLES

4. CATEGORIZYING & COMPARING

How might we integrate recycled paper pulp into our sustainable consumption environment?

PULPANELS I INTEGRATING CURVES

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PULPANELS I INTEGRATING CURVES

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RESEARCH I CONCLUSIONS

CONCEPT I SCENARIO BUILDING FROM ADDITIVE TO INTEGRATIVE

PAPER PULP

VS. MEDIUM DENSITY FIBER

FROM SINGULARITY TO MODULARITY FROM PHYSICALLY STATIC TO VISUALLY DYNAMIC

1. RESISTANCE As strong as MDF under the same forces applied, by mixing with natural additives.

2. FLEXIBILITY Capable of adopting as non laminar volumes in a single process.

3. SUSTAINABILITY Non toxic material that can be recycled, to generate new shapes.

Egg of Colombus lamp, Detail.

PULPANELS I INTEGRATING CURVES

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PULPANELS I INTEGRATING CURVES

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PRODUCT I MODULES & FUNCTIONS

PULPANELS I INTEGRATING CURVES

PROTOTYPING I MATERIAL TESTING

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PULPANELS I INTEGRATING CURVES

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