Mini Media Kit

Est. 2002

2016 Media Kit

Circulation & coverage map Uptown Charlotte Circulation: 24,000 Home Delivery: 72% Single Copy: 28%

Mint Hill Matthews SouthPark Arboretum

Circulation: 17,000

Indian Trail Pineville

Home Delivery: 88% Single Copy: 12%

Ballantyne Weddington Wesley Chapel Indian Land

Waxhaw

Monroe Circulation: 13,000

Home Delivery: 77% Single Copy: 23%

Circulation: 5,000 Home Delivery: 50% Single Copy: 50%

front page advertising

Sticky Notes

Front Page Banner

• • • •

• 9.875” x 2” ad size • Color included in rate • Your advertising message is front page news!

2.875” x 2.875” Full color High impact Lasting reference that can be removed and placed in a handy location extending the life of your ad

Publication

Circulation

Cost

Full Run*

54,000

$2,750

South Charlotte

24,000

$1,275

Union County

17,000

$986

Matthews-Mint Hill

13,000

$793

Pineville

5,000

$305

*Includes all three weeklies

Full Run

Size (savings)

52 WK (50%)

26 WK (40%)

13 WK (30%)

6 WK Open (25%)

South Charlotte Union County Matthews-Mint Hill Pineville

$446 $281 $215 $165

$535 $337 $257 $198

$624 $393 $300 $231

$668 $421 $322 $248

$891 $561 $429 $330

rate card 54,000 Circulation (includes all three weeklies)

Size Color (savings)

52 WK (50%)

26 WK (40%)

13 WK (30%)

6 WK Open (25%)

Full Jr. 1/2 1/3 1/4 1/6 1/8 1/16

$1,693 $1,314 $931 $621 $518 $365 $266 $138

$2,031 $1,576 $1,117 $745 $621 $438 $319 $167

$2,370 $1,839 $1,303 $869 $725 $512 $372 $193

$2,539 $1,970 $1,397 $931 $776 $548 $399 $207

$200 $200 $125 $125 $50 $50 $50 $25

$3,386 $2,627 $1,862 $1,241 $1,035 $731 $532 $276

*Rates are per week.

South Charlotte Weekly

Union County Weekly

24,000 Circulation

17,000 Circulation

Size Color (savings)

52 WK (50%)

26 WK (40%)

13 WK (30%)

6 WK Open (25%)

Size Color (savings)

52 WK (50%)

26 WK (40%)

13 WK (30%)

6 WK Open (25%)

Full Jr. 1/2 1/3 1/4 1/6 1/8 1/16

$891 $691 $490 $327 $253 $178 $127 $70

$1,069 $829 $588 $392 $303 $214 $152 $82

$1,247 $967 $686 $457 $354 $249 $177 $95

$1,337 $1,037 $735 $490 $379 $267 $190 $101

Full Jr. 1/2 1/3 1/4 1/6 1/8 1/16

$561 $435 $309 $206 $183 $129 $96 $52

$673 $522 $370 $247 $220 $155 $115 $62

$785 $609 $432 $288 $256 $181 $134 $71

$842 $653 $463 $308 $275 $194 $144 $76

$200 $200 $125 $125 $50 $50 $50 $25

$1,782 $1,382 $980 $653 $505 $356 $253 $133

$200 $200 $125 $125 $50 $50 $50 $25

*Rates are per week.

Matthews-Mint Hill Weekly Size Color (savings)

52 WK (50%)

26 WK (40%)

13 WK (30%)

6 WK Open (25%)

Full Jr. 1/2 1/3 1/4 1/6 1/8 1/16

$429 $334 $236 $158 $140 $99 $73 $40

$515 $400 $283 $189 $167 $119 $88 $47

$601 $467 $330 $221 $195 $139 $102 $54

$644 $500 $354 $236 $209 $149 $110 $58

$200 $200 $125 $125 $50 $50 $50 $25

*Rates are per week.

Pineville Pilot

13,000 Circulation

$858 $667 $472 $315 $279 $198 $146 $76

26 WK 13 WK 26 ads within 13 ads within 52 weeks 26 weeks

6 WK 6 ads within 13 weeks

5,000 Circulation

Size

Color

12 x

6 x

3 x Open

Full Jr. 1/2 1/3 1/4 1/6 1/8 1/16

$200 $200 $125 $125 $50 $50 $50 $25

$330 $256 $182 $121 $94 $66 $47 $26

$396 $307 $218 $145 $112 $79 $56 $30

$462 $358 $254 $169 $131 $92 $66 $35

*Rates are per week.

Non-Consecutive Time Frame

$1,122 $870 $617 $411 $366 $258 $192 $100

$495 $384 $272 $182 $140 $99 $70 $37

*Rates are per month.

Guaranteed Placement add 15% per run

Rates Effective November 2015

page 2

insert rates General information

Advertisers with preprinted flyers, brochures or other inserts can use our newspapers as efficient direct maildelivery vehicles. At costs substantially below regular mailing costs, the Weeklies will insert advertising materials into the newspaper’s fold, providing prominent exposure for the advertiser.

Circulation

Our circulation is a blend of home-delivery customers and single-copy distribution. Since approximately 80% of the newspapers’ circulation is home-delivered, advertisers can choose to run inserts in the Weeklies’ entire circulation or home delivery only. Please call your rep for a current circulation breakdown.

Rates

Size Single sheet 4-page tab 8-page tab

Weight Open .2 oz. $35 .2-.6 oz. $40 .6-1 oz. $45

Print & Deliver SIZE: 8.5 x 5.5” Quantity 5,000 - 9,999 10,000 - 19,999 20,000 - 49,999 50,000+

Single-Sided $48/CPM $44/CPM $40/CPM $36/CPM

Double-Sided $50/CPM $46/CPM $42/CPM $38/CPM

SIZE: 8.5 x 11” Quantity 5,000 - 9,999 10,000 - 19,999 20,000 - 49,999 50,000+

Single-Sided $80/CPM $74/CPM $66/CPM $50/CPM

Double-Sided $82/CPM $76/CPM $70/CPM $52/CPM

* For bleeds, add $5/M * For perf, add $5/M

Call for contract rates

• Price given in dollars per 1,000 inserts.

• Minimum order is 10,000 inserts.

• Outside dimension of preprinted inserts not to exceed 14” x 10.75” • All folding, if necessary, shall be completed by advertiser prior to delivery to the printer.

All quoted P&D rates are for 70 lb. gloss. Any other stock is subject to a custom quote.

60 lb. glossy available on P & D and other custom orders.

AD SPECIFICATIONS 1/2 V full

Jr.

1/3 V

1/2 H

1/4

1/3 H

1/6

1/8 H

1/8 V

1/16 H

Double truck

Front page banner

page

dimensions

actual size

double truck full page junior page 1/2-page (v) 1/2-page (h) 1/3-page (v) 1/3-page (h) 1/4-page 1/6-page 1/8-page (v) 1/8-page (h) 1/16-page front banner

8 col. x 12.5” 4 col. x 12.5” 3 col. x 9.5” 2 col. x 12.5” 4 col. x 6.125” 2 col. x 8.25” 4 col. x 4.125” 2 col. x 6.125” 2 col. x 4.125” 1 col. x 6.125” 2 col. x 3” 1 col. x 3” 4 col. x 2”

20.875” w x 12.5” h 9.875” w x 12.5” h 7.365” w x 9.5” h 4.854” w x 12.5” h 9.875” w x 6.125” h 4.854” w x 8.25” h 9.875” w x 4.125” h 4.854” w x 6.125” h 4.854” w x 4.125” h 2.344” w x 6.125” h 4.854” w x 3” h 2.344” w x 3” h 9.875”w x 2” h

Column sizes

1 col. = 2.344” 2 col. = 4.854”

3 col. = 7.365” 4 col. = 9.875” page 3

EDITORIAL CALENDAR

2016 Health & Wellness.............................................................................................................. January 29 Summer Camp Guide............................................................................................................. February 5 Summer Camp Guide........................................................................................................... February 19 Summer Camp Guide.................................................................................................................. March 4 Summer Camp Guide................................................................................................................ March 18 Summer Camp Guide...................................................................................................................... April 8 Summer Camp Guide................................................................................................................... April 22 Health & Wellness..................................................................................................................... April 22 Reader’s Choice Awards......................................................................................................... June 24 Newcomer’s Guide........................................................................................................................ July 29 Health & Wellness....................................................................................................................... July 29 Back to School........................................................................................................................ August 12 Football Preview................................................................................................................... August 19 Football Preview.................................................................................................................. August 26 Arts Preview................................................................................................................... September 30 Health & Wellness................................................................................................................ October 7 Basketball Preview........................................................................................................ November 18 page 4