KA:D Magazine

ISSUE // 01

KA:D ISSUE 01, 2011 €15 / £9,9 /US$15 www.kad.com

// KUNSTNE // JULIAN BEEVE // SNØHETTA, s 08 // EOLO PERFIDO, s 10 // FABIEN BARRAL, s 12

ERDUOEN, s 04 ER, s 06

// 04

ut Througho r, ree their ca ND A Elmgreen ve ha Dragset d redefine in t h e w ay i s t which ar nd da presente ced experien

t D r a gs e & n e e r te d l mg areer, E h art is presen s c r i e h t c hout n w hi l ines a T h ro u g i n e d t h e w a y i g f r o m d i s c i p i t i c s , ef ol in h a v e re d i e n c e d . D r a w i t i q u e , s o c i a l p t u re s r er lp lc a n d e x p a s i n s t i t u t i o n a re , i n t h e i r s c u i l i a r u t t c n f am d iverge ce and archite econfigure the our. an sr um p e r f o r m at i o n s t h e a r t i s t ersive h it y’s v b u s d l C n al and inst acteristic wit a of Ne w York w ay r n ub a o w i t h c h t r a n s f o r m a t i 1 3 t h S t re e t S i q u e a ut he From t undation into g of a Prada bo n of o n F tio ti B o h e n 2 0 0 4 , to t h e s i a n d t h e i n s e r r e o f 5, in tu t i n 2 0 0 t h e a rc h i te c St a t i o n r e s e d n an hi in a Tex na l spaces w it o i inst itut al ler y’s G e n i t 6, p en h e S er S how in 200 t n i s a re nd r y, e Welfa c ga l le o del s a a p u b l i a cc l a i m e d Th u n d s o c i a l m o f t h e ng ly a ro c r i t i c a l k r a i s e s i s s u e s t s a re - t h i n k i i c h a e l p ,M or t h e i r w c e s , a n d p ro m o n a n d B e r l i n r a g s e t a d rD p n social s . Based in Lo ark) and Inga orative m uo l ab status q (b. 1961, Den orked as a col us solo n w e tio Elmgre or way) have ’s. Their ambi a ny i s N M , 0 e 9 9 h 6 9 t 9 1 1 d (b. mi d e an ny. n c e t h e r i t y : T h e O n r ü h e , Ge r m a i s m a e t n ls l eb M, Kar av e b e e i on Ce e x h i b i t o n v i e w a t Z K re s e n t a t i o n s h p ly c u r re n t p o r t a n t s o l o im O t h er ö ), Malm 9 0 0 2 ( pa in ler y, , León, S rpentine Gal te C A S U 07), S e 05), Ta e d at M present l, Sweden (20 Chi ca go (20 Zurich al l le A Konsth (2006), M C , and Kunstha on the w ) n 4 Londo London (200 en & Dra gset r Junge e n, fü , El m g r i o n a l g a l e r i e n 2 0 0 9 , Moder 3 0 0 2 t a .I . In (2001) us Preis der N nhof in Berl in ention M h o i rger Ba arded Special , their p re s t i g u b m a tH e aw to r s Kunst a & Dragset wer r The Col lec ish and fo an en Elmgre ice Biennale on for the D n i t e i a t t h e V b o r a te e x h i b el a h i g h l y av i l i o n s .

P Nord ic

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// chalk artist

Name: Julian Beever Started: Mid–1990s Technique: Anamorphosis, 3D

// 08

SNOHETTA architect firm For design that’s both social and beautiful

Then you visit the headquarters of the Norwegian architecture firm Snøhetta, on

Norman Foster, Renzo Piano, and Diller Scofidio + Renfro—to secure the

the Oslo Fjord, you see, upon entering, an open kitchen and pass a long table where

commission for a $250 million annex to the San Francisco Museum of Modern

architects discuss projects over homemade meals. The only enclosed spaces, either

Art. That same month the firm was awarded the daunting task of reconfiguring

here or in the company’s lower Manhattan satellite, are a modelmaking shop and

Times Square in an attempt to allow New Yorkers and tourists to coexist more

a sound-insulated conference room, both of which are outfitted with windows.

happily. And already under construction in proximity to Snøhetta’s New

Employees sit in a large bull pen, with senior staffers and project teams dispersed

York office is the only building that will rise on the footprint of the destroyed

randomly. In short, it is all so nonhierarchical, so collaborative, and so transparent

World Trade Center: the National September 11 Memorial and Museum, the

that it could only be Scandinavian. This open approach goes a long way toward

aboveground portion of which was designed by Snøhetta and is scheduled for

explaining how a stealth firm largely unknown outside the architecture community

completion this September. The memorable buildings of the late 20th century

has scored such a remarkable string of recent successes in the United States. Last

were defined by a master architect’s poetic inspiration, cantankerous struggle, and

July Snøhetta beat out a murderers row of hard-hitting architects—including Lord

ultimate triumph: Its best architecture doesn’t look as if it was designed.

It came from norway

One of the most successful companies in Norway, the architectural firm called Snøhetta They stand behind several prestigious awards and great buildings.

incorporating antagonistic viewpoints in a process to enhance the original scheme. . “We’re consensus driven and group oriented—and we don’t think that waters defined by architects he describes as

down design,” says Dykers. “We think that

“hierarchical and master driven”— and

strengthens design.” The proof is in the

who, in his view, are yesterday’s news.

buildings: Notwithstanding Snøhetta’s

“They tend to avoid engagements with

conciliatory stance, its best architecture

The director Thomas Krens for the

wider groups of people,” he explains. “The

doesn’t look as if it was designed .

Guggenheim Bilbao, say, or Renzo

New-world modernists look to engage with

Piano’s

Manhattan’s

people who have different opinions.” Instead

Morgan Library, sketched out with a felt–

of forcefully overcoming opposition to

tip pen over dinner with the institution’s

push through a project, the new-world

director after a quick walk-through of

architect adopts an alternate posture:

renovation

of

the site. Craig Dykers, 49, a cofounder of Snøhetta, characterizes works like these as “old-world modernism,” a genre

// 10

EOLO PER .

Eolo Perfido is an uncompromising

by magazines worldwide. His artistic

portrait photographer. He employs his

relating to others ” – Eol

portraits are popular among private

technical ability and talents at lighting

advertising with some o

galleries. Perfido lives and works in Rome

to create striking images. His intriguing

Agencies: JWT, BBDO

and Russia. He started photography at the

and emotional photographs place him among the top international portrait photographers. Perfido’s compelling and prolific work is recognized and demanded

age of 28 and – he states: “taking pictures has become something that goes beyond the simple realization of images and has deeply changed my way of experiencing life and

Saatchi and shot ed

Russia, The New Y

It is really intere

his images, ev

shot at begin

O RFIDO

lo worked in

the sepia tone. “Photographing has become

of the biggest

something that goes quite beyond simply

O and Saatchi &

capturing an image and it has deeply

ditorials for Vogue

changed how I experience life. I am the kind

York Times and more…

esting to see that most of

voke the feeling that it was

nning of the century, its maybe

of photographer who likes to take pictures of people and I attempt to improve on a daily basis so that I am able to delve deeply into their inside image”.

THE last years HE HAS been honored to assist McCurry in several of his shootings.

// 12

When design just happen!

FabiEn Barral is a French graphic designer and photographer.

He spends 10 hours a day in front of the computer while drinking an average of 5 cups of coffee (or so he claims).

distinct style which tells me that design is more than a job to you. Where it all started to become what it is now? It has always been like that – it did not start, it was in my DNA. I never had any talent in drawing… just ask me something to simply reproduce with a pencil and it would look terrible!!! This was frustrating when I was a child, so I started cutting out magazines and do comps with them. My I discovered Fabien Barral’s art through Graphic-Exchange, a site

mother showed me those comps the other day, funny !! Later, I started playing

where he showcases his personal art as well as designs by his favourite designers.

with Xerox. Then computer came in my life and I could express myself… but not

I spent quite a long time on this site discovering one masterpiece after another.

with computer alone, with all the images I liked and could get hold of in second

If there was only one inspirational website in the world this would be it. Another

hand book markets, things that could be textures, and made my images to look

great aspect of Graphic-Exchange is that Fabien invites you to trade art with him:

what they are. My wife Frédérique does amazing watercolours, textures and other

some of your prints for some of his. I also admire the fact that Fabien doesn’t have

shapes and stuff I use in my work… so yes, it is not a job, it is an everyday living

RSS. He forces you to visit the site in order get the latest updates. This way the

philosophy. Isn’t it tough to design for clients that have no ideas, preferences or

beautiful web design won’t go to waste. For more of his work visit his personal

any reference material? How do you translate such ‘requirements’ into something

portfolio at Imaginary Moments. Here are some samples to get you started.

visually stunning such as ‘Miss… Terre en Anatolie’? If a client is open minded and trust in you and your art, that’s ok… It works for me now, after years, because I have

First of all let’s talk about you, where are you based and everyday life? I am Fabien

experience and can show a lot of other creations that define what people call a

Barral and I live in France. I used to work from my country house located in the

‘style’ … for the Anatolie poster, it was for me simply.

middle of France for the past 8 years but moved back in the south last year… just to move again to another house last month because it is in the middle of an organic vineyard with a large garden. I can go to my daughter’s school by foot and have a larger office that I ever had! I am a freelance designer for almost 4 years now, before that I worked as an art director for 6 years in an agency. You have a very

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THIS ISSUE CONTAINS

Articels about Michael Elmgreen and Ingar Dragset , Julian Beever, Snohetta, Eolo Perfido and Fabien Barral.