Curved wall framing the shop from street view, whilst also playing with the idea of ‘’line of sight’’ and long and short sitedness
Screens where 2D trying experience is accessed, also allowing for unlimited stock browsing
Shelving that slots into curved walls Homogenisation of the UK High Street and the remote nature of online shopping have arguably created a desire for authentic shops, selling specific goods in beautiful, carefully tended retail environments staffed by people who delight in what they are selling. You are asked to research the specific qualities of such a shop, and by uncovering the essential and expected properties of a particular type of specialist retail space, suggest how it may be approached in a fresh and stimulating way.
Two way glass shop front that allows passer-bys to see in, but customers to use as a mirror
1:50 PLAN Concept image: Shop is proposed to be ‘rolled out’ into any desired location
1:50 Section AA
1:50 Section BB
The shop window is a two-way mirror so customers trying on glasses are encouraged to use the camera-screen system whilst still being able to use the large mirror at the front of the shop.
suspended ceiling
polished poured concrete
matte satin stencilled lacquer finish
VIRTUAL BROWSING EXPERIENCE cameras that allow the customer to take a self portrait and try on glasses on the screens using their image
birch plywood
shelf edges finished with different coloured vinyl strips
existing ceiling S/W stud frame 12.5mm plasterboard with a matt emulsion finish concealed LED tube light running along length ply sheets jointed together at 600 centres with gaps for slotting shelves into and allowance for electrics to run through
EXPLOSION OF SHELVING SYSTEM 6mm birch plywood nailed to plywood formers at 600 centres spot light laser cut graphic
glasses frame cut seperately out of plywood which acts as a holder for the acrylic ‘lenses’
12mm MDF display boxes with white spray gloss finish allowing the light coming from spot light to be reflected off all sides Blanc Polaire Formica gloss allowing the light to be reflected off all sides, illuminating the product
back lit white acrylic
yellow acrylic orange acrylic concealed LED tube light running along length poured polished concrete flooring extruded alluminium edge existing floor
BACK WALL GRAPHIC DETAIL
SECTION THROUGH CURVED WALL 1:20
For customers who wish to try on glasses, a full length shop window at the front of shop is available, creating a fun dynamic as passer-bys may see this because of the two way glass
When passing by the store the comical appearance of customers trying on glasses at the shop front draws people in while the curved walls draw customers to the back of the store towards the graphic at the end
Glasses are displayed throughout the store on white top lit shelves
Customers are encouraged to use the in store technology which allows customers to take photographs of themselves and try glasses on virtually
For customers who wish to try on glasses, a full length shop window at the front of shop is available, creating a fun dynamic as passer-bys may see this because of the two way glass
Customers may then pay at the counter and are also invited to take print offs from the photos they have taken on their visit