Placement Portfolio

Page 1


Womenswear (Dresses, activewear, outerwear) Menswear (Graphic Tees, outerwear, socks + underwear) Homewear (Bedding, furniture, dÊcor) Designers (Calvin Klein, Nike, Adidas, BDG) Lifestyle Products (Travel books, photo albums, Music (Vinyl’s, record players, cameras + film) Accessories (Jewellery, candles, rugs, journals) Boutique Brands Vintage Brands

Urban Outfitters


Urban Outfitters

£39

£46

£32

£56

£68

£120

Topshop

£35 I chose to compare Urban Outfitters and Topshop as they have similar prices and styles. With Urban Outfitters their clothes seem to have more detailing and with Topshop, their garments seem to have quirkier silhouettes.

£48

£75

£55

£65

£68

Shop Report Urban Outfitters vs Topshop


Edgy Individual Aged 18 - 28

Quirky

Dropped Shoulder

Topshop Zara River Island Music Lover Asos

All Saints

Raglan Sleeve

City !

Current Customer Profile


Quirky

Working city girl

Fashion conscious

Loves to travel

23-35 years

Vintage

Customer Profile


Topshop suede coat Size 8 Trench coat style Tan

River Island Skirt Size 8 Burnt Orange Chunky zip down front Interesting pocket detail A-Line Top Stitching

Garment Research


Culottes Size 8 Denim Side Pockets Pocket Detailing at front Zip detail at back Button Back Strap Closure

Basic Overall Closure

Dungarees Size 10 Petite Denim Relaxed fit Cropped Trouser Buttons at side Adjustable straps Front

Inside (Zip Guard)

Side View

Pocket Detail

Back

Inside of side pocket

Overall with novelty closure

Adjustable button front closure

Garment Research


Influences from knit was sourced from the Urban Outfitters website. I've added knit into my collection as adds texture and a different element to my line up. Chunky knits are my preference but when researching, thinner knits like cable knit seemed to be more in fashion.

Knit Research www.pinterest.com


Worn

U Pocket

Menswear

World War 2 Bomber Jacket

Inverted Pocket

Bellows Pocket

Old

Boiler Suit

Influences from the Past


Details; Pockets Elbow Patches

Marc Jacobs Spring 2015

Hermès SS14 !

Chloe Fall 2015

Celine Pre Fall 2015

Oversized

Modern Day Influences


Dark Olive Green

Saddle Brown

Midnight Blue

Stone Grey

Rust

Rust

Peeling Paint

Colour Board


Blonde Large Eyes Quirky Petite but tall

Muse: Alison Harvard


Baggy T-Shirt

Dropped Shoulder

Over the knee dress

Culottes

Development


Long Sleeved Jumper

Boiler Suit

Bomber Jacket

High Waisted Shorts

Development


!


Look: 4


Look: 3


Front yoke has been added in.

Binding has been done around the neckline to finish off the join between the hood and collar.

Hood is wider and sits better, also has been made with two twills, making it stiffer.

Pockets are now further apart as they have been sewn into the side seam.

Trousers have been made cropped, also the ribbing has been replaced with elastic.

Final Garment


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