BOMBAS C AR O LYN EN G LA N D ER & C O R I M O N T G O M ERY
1. History of Bombas 2. Watch short video 3. Objective of Bombas’ communication 4. Bombas’ target market
AGENDA
5. How likely Bombas’ target market paid attention to the campaign 6. Is the ad persuasive 7. Summary
Founded in 2013 by David Heath and Randy Goldberg 1
HISTORY OF BOMBAS
“In 2011, Heath stumbled upon a Facebook post that said socks were the most requested clothing item at homeless shelters” 2 Started fundraiser and raised over $25,000 In 2014, appeared on “Shark Tank” 3
[1]THIS FROM BERGER, 2019, ¶ 2 [2]FROM BERGER, 2019, ¶ 3 [3]BERGER, 2019, ¶ 13 [4] THIS SLIDE IS FROM HTTPS://WWW.CNBC.COM/2019/04/16/DAYMOND-JOHN-BACKED-SOCK-START-UP-B OMBAS-IS-BRINGING-IN-MILLIONS.HTML
BOMBAS’ MARKETING CAMPAIGN
OBJECTIVE OF BOMBAS
BOMBAS’ TARGET MARKET
• Who are they? • Where are they? • What do they value? • Do you wear socks?
BOMBAS’ WEBPAGE
HOW MANY ITEMS BOMBAS HAS DONATED
PURCHASE = DONATE
GENERATIONS VS. SOCIAL RESPONSIBILITY ◦“Millennials prefer to do business with corporations and brands with prosocial messages, sustainable manufacturing methods and ethical business standards” •The ad is also very informative ACCORDING TO LANDRUM (2017), ¶ 3) HTTPS://WWW.FORBES.COM/SITES/SARAHLANDRUM/2017/03/17/MIL LENNIALS-DRIVING-BRANDS-TO-PRACTICE-SOCIALLYRESPONSIBLE-MARKETING/#6D0C35804990
NEEDS/WANTS OF THE AUDIENCE
WHY YOU NEED THESE SOCKS?
BOMBAS’ STRENGTHS
BOMBAS’
WEAKNESSES
• Everyone should buy Bombas Socks
SUMMARY
• Buy a pair of socks and a different pair is donated to a homeless person • Technology in the sock
Thank you!