CHANEL BABY Carolyn Englander Gabrielle Oliveira Gerlande Lucas Gillian CostallosÂ
 WHERE?
CHANEL OVERVIEW History Target Market Current product lines Competitors
Why?
IN HOUSE VS. LICENSINGÂ Licensing
CULTURAL CHALLENGES Flowers Cultural appropriation No baby gifts before the baby is born Pride in heritage
REFERENCES: •
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Ahssen, S. (2015). Burberry taking back the reins of its childrenswear. FashionNetwork.Com. https://ww.fashionnetwork.com/news/burberry-taking-back-the-reins-o f-its-childrenswear,474848.html CHANEL. (n.d.). Official Website: Fashion, Fragrance, Beauty, Watches, Fine Jewelry. https://www.chanel.com/us/? gclid=CjwKCAjw5p_8BRBUEiwAPpJO63Kc9qhVjEDcsM6cBlhrP7Gkc0_9 -9rNCQiswbSh6u9qwkEE3WKGvBoCZToQAvD_BwE
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Coco Chanel. (2020, February 27). Biography. https://www.biography.com/fashion-designer/coco-chanel
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Fedorova, A. (2019, September 4). A$AP Rocky’s ‘babushka’ scarf: going deeper on the rapper’s love of Russia. Dazed. https://www.dazeddigital.com/fashion/article/45843/1/asap-rockybabushka-boi-russian-rap-scarf-gucci-hip-hop-culture
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Johansson, C. (2014, February 5). Dressing as the Russians do. The Daily Universe. https://universe.byu.edu/2014/02/04/1rushing-into-russian-fashion/
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