PORTAFOLIO
by Carolina Troya
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CONTENT
About Me ................... My Work
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Product Design ......
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Packaging .............
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Branding
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Editorial ...............
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Corporate .............
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Design means everything to me. It allows us to improve through our senses, different aspects of our lives, from the clothes we choose to wear to how we choose to live. Through design we manage to communicate our own thoughts, those of a brand or company. It is a tool that helps us reach to other people not only through words, but also through visuals, sounds and stories. I love what I do because it helps me to keep connected with my environment. I have met very interesting people through my profession, creatives of all types. Designers may not be able to change the world, but we can contribute to make it better..
- Carolina Troya
carotroyav@gmail.com
carotroyav_lz
Caro Troya
Carolina Troya
Carolina Troya Vélez
MY WORK In everything I do I put all my heart on. If I wasn’t passionate about each of the projects I’ve done, surely the result wouldn’t be good enough either. I am convinced that every project that reaches the hands of my clients, has been able to transmit the commitment and dedication placed in the final product. The love that is returned tripled by the people with whom I had the pleasure of collaborating is priceless.
PRODUCT DESIGN
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PA C K A G I N G
BRANDING
EDITORIAL
C O R P O R AT E
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PRODUCT DESIGN
WOVEN FRUITS Designed to mix and rescue ancient techniques with a contemporary and modern style.
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PAMPA MESA Tableware inspired by the ritual and traditions of Andean food.
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PA C K A G I N G
EL ORO VERDE Delivery packaging for the Gourmet Deli. A five-star hotel´s coffee shop from Ecuador.
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ECO - PAPER Made of cane cardboard for it to be easy for recycle.
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TULIPANO BAKERY Delivery packaging for a pastry business wich was born in the pandemic.
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COMUNICACIÓN CON EL CONSUMIDOR FINAL Empaque pensado en transmitir el amor y cuidado puesto en cada una de sus productos.
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DEJAME QUE TE CUENTE Packaging designed for fine chocolate. 16
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LA RETRATERÍA These packages were designed to store memories in photos. That’s why its colors have to be fun and vibrant.
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ARCHITECTURE CONTEST KIT Kit for an architecture contest wich has a notebook for sketches, a pen, a pencil and the clauses of the contest.
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CAJA MANTEQUILLA NUTRI Butter packaging designed to be ergonomic both in storage and in daily use. It works like a tray in which you can keep the butter without any problem and it also has the measurements in cups and tablespoons on the sides to be able to choose portions quickly.
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SENTIDOS BOX Packaging to contain different types of premium spices. It must look elegant at the same time as give prominence to the colors of each product.
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BRANDING
LIME KNOT POTTERY Logo for an enterprise of clay pots. That is why the shape looks between a clay bowl and a slice of lime. The concept was an organic and modern logo.
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ARIES AND OAK Logo designed for a barbershop, with a minimalist and fresh style.
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VALMARKET Supermarket brand designed for mass consumption. An easy-to-read logo with clean lines and bright colors.
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ANCLA Logo and interface design for a workflow organization and tracking application for a printing company.
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INFINITE Logo designed for a martial arts gym. The typeface used is thin and curved to emulate a fitness and movement.
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EDITORIAL
LUCÍA Book cover inspired by feng shui and the author’s energetic colors. As a self care book those demands were very important
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" Las emociones juegan un papel fundamental para el desarrollo del ser humano." RM
"Toca temas tan sensibles como la adopción, el entendimiento femenino, el cuidado personal emocional y la tolerancia de una manera especialmente dulce que hará que el lector lo entienda desde su corazón." Rossana Molinari www.rossanamolinari.com
Diseño de la Cubierta: GPK - Carolina Troya Fotografía de la cubierta: Francisco Alvarado L. Fotografía de la autora: Francisco Alvarado L.
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Lucía, la princesa valiente cuenta la historia de la vida de una princesa en un mundo real y humano donde sus emociones y el manejo de ellas lograrán ser parte del crecimiento de quien esté leyendo este libro."
Rossana Molinari es Licenciada en Educación Inicial Bilingüe con mención en Administración de centros infantiles. Es Ecuatoriana de padre Suizo -Italiano. Habla Francés, Italiano, Inglés y Español.
Lucía, la princesa valiente
"Saber manejar las emociones es la habilidad del futuro." RM
Francisco Alvarado León
Rossana Molinari
Rossana Molinari
En el 2015 creó el programa de manejo de emociones con énfasis en la lectura y escritura a mano "Palabras Viajeras". Apasionada por la industria del modelaje se capacitó y preparó con la reconocida Choco, de Choco modelos en tutorías privadas.
La princesa valiente
Inteligencia emocional para chicas
Es pianista, modelo de pasarela y fotografía. Concursó en Look Cyzone 2014 y en Reina de Quito 2015-2016. Le encanta bailar, practicar yoga, leer y estudiar. En su tiempo libre escribe para niños y jóvenes en su blog www.rossanamolinari.com
LINEA DE ENDIDO
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APULLACTA Brochure design to promote tourism in Ecuador.
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DIVERSITY Inspired by the diversity that we have in our country, it shows a different composition on each of its pages.
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RAW LIVING SPIRULINA Designed to inform the qualities of spirulina. A clean design, where the most important thing is to highlight the content and written information.
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COLORS The selected chromatic was taken from the green of the seaweed in different ranges so it can show movement on each of its faces.
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C O R P O R AT I V O
BLOCK NOTES Designed so that the lid also works as a container for pens or any type of desk utensil. XEROX Ecuador ask for the same design so they can gift it as a present for their clients. 42
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KIT GPK 2019 A fresh and dynamic design where the main objective was to present inspiring phrases around the design in each product. It aims to present a brand rejuvenated and full of life. 44
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KIT GPK 2020 The objective of this project was to make a live catalog of the different finishes and materials that could be made in the printing press. Each of the products had a different finish as hot stamping, embossing, high relief reserved lacquer, metallic inks, peach skin, etc. So that by bringing this gift to customers they can see how each tecnique one already looks on the product.
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