2012 RiderTrac Solutions Guide by Car People Marketing

PRE-PAID MAINTENANCE & GIFT CARDS DEALER REWARDS

G U I D E

S O L U T I O N S

DIRECT MAIL

Way Ahead.

PHONE EMAIL

RiderTrac

Email Marketing

Automated Phone Reminders

Direct Mail

Dealer Rewards

Pre-Paid Maintenance

Ghost Calls

Gift Cards

Custom Photos

8 Ways to increase traffic to your store!

RiderTrac

We believe there is a better way. Call: 877.564.1383 Click: RiderTrac.com rev4101248

RiderTrac Way Ahead. Thank you for your time and consideration as you review our brochure. All of our products are designed to increase customer retention, boost store traffic, and help dealers tackle real world problems on a daily basis. I would also like to invite you to contact us at our headquarters if we can be of any service to you, or if you have any questions or comments about our company.

Randy Johnson President

We believe there is a better way.

Email Marketing

Reach More Customers With Email Marketing Our Email Marketing Package is an easy, automatic, and cost effective way to stay in touch with your customers, supplement your existing advertising initiatives, and help increase floor traffic. n E-Thank You w/Survey (After Purchase) n E-Thank You w/Survey (After 17 mos.) n On Demand Email Blasts (1 per month) n Data Extraction n Easy to Read ROI Reports

According to a recent study, Americans spend approximately 32.7 hours per week online.

We automatically send a thank you email after each bike purchase to get instant CSI feedback. Our E-Thank You’s include a short 3 - 6 question satisfaction survey about a customer’s purchase experience, as well as, a comments section – and you can choose and change the questions anytime you like. These surveys are instantly forwarded to you so you can respond or share them with your team.

E-Thank You’s w/Survey After 17 Months

Get the word out fast about sales, new hours, special events or anything else you want to announce to customers in your database with a valid email address. All you do is give us a call, tell us the message you want to send, and we do the rest. It’s all included!

On-Demand Email Blasts

E-Thank You’s w/Survey After Bike Purchase

Online Reports

We automatically send a thank you email 17 months after purchase that includes a short 3 - 6 question satisfaction survey about a customer’s ownership experience as well as a comments section – and again, you can choose and change the questions anytime you like. These surveys are also instantly forwarded to you to get feedback and prompt for good CSI scores.

We also include online performance reports that show the number of active emails in your database, how many emails we sent, how many customers opened them and how many responded.

Start-Up

Monthly

Includes initial data extraction, custom graphics, and first month of E-marketing including email thank you’s after bike sales and 17 month of ownership, one email blast, and online reports.

Includes data purification, email thank you’s after bike sales and 17 month of ownership, one email blast, and online reports.

n $499 0ne-time

n $499 Per Month 2

Live Survey Calls

Get More Customer Feedback Instantly Our Live Survey Call program

n 30 Day Purchase Survey

contacts customers 30 days and

n 17 Month Ownership Survey

17 months after bike purchase to

n Improve CSI Scores

ensure good CSI scores.

n Easy to Read ROI Reports

Statistics show that customers appreciate the opportunity to provide feedback to the store.

QUESTION 3: You may receive an important survey from the factory asking about your PURCHASE experience. Can we count on you to return this survey with Extremely Satisfied scores? Thank you and have a great day.”

PHONE

Our survey calls allow customers to instantly respond to questions about their purchase and ownership experience directly to a live operator. Survey responses are immediately forwarded to the dealership in order to address the needs of any unsatisfied customer. This takes place prior to them receiving any CSI surveys from the factory. This is the script that is used when we make a 30-day Live Survey Call and speak directly to the customer... “Good (Morn,Aft), May I speak with (Customer Name)? Hello, I’m calling on behalf of (Dealership Name). Would it be ok for me to ask you a few quick follow up questions about your purchase experience? QUESTION 1: On a scale from 1-10, 10 being extremely satisfied, 1 being dissatisfied, How would you rate your salesperson’s knowledge and friendliness? QUESTION 2: Again with 10 being Extremely Satisfied, how would you rate your introduction to our Parts, Service & Accessory departments?

This is the script that is used when the call is received by an answering machine... “Hi this is (Your Name) with (Dealership Name). I was calling to make sure you had an excellent purchase experience. If there is any way we haven’t met your expectations, to please contact the Sales Manager at our Dealership. Thank you and have a wonderful day.”

Start-Up

Monthly

Calls

Includes initial data extraction, purification, script preparations, and online performance reports.

Includes data purification and online reports.

Includes calls to customers that purchased a bike 30 days ago and 17 months ago to improve CSI scores.

n $199 0ne-time

n $99 Per Month

n $5.00 Per Bike Sold 4

Direct Mail

Get Lost Customers Back Into Your Store Increase your floor traffic with

n Unique Data Purification Process

our Direct Mail program that

n Addictive Scratch & Save Offers

uses addictive ‘Scratch & Save’

n Variable Discounts

offers to entice customers

n Customer Address Update Report

back into your store. Customers

n Awesome Response Rate

love playing the game –

n Mail Monthly or Quarterly

it’s like getting a lottery ticket in the mail!

$5 Off

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DIRECT MAIL

Our Direct Mail program consistently drills into your database and targets customers with enticing mailers and scratch & save offers. Our unique data purification process includes removing duplicates and customers that live more than 35 miles from your store, as well as non-retail customers and customers with bad addresses. Each name is matched against the National Change of Address Database and the DPV (Delivery Point Verification) system to ensure delivery and each month, we automatically report any address changes back to you so you can update your dealer management system.

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Customer Name Address City, State, Zip Barcode

Presorted Standard U.S. Postage PAID Permit #250 Daytona Bch, FL

Start-Up

5.5 x 8.5

6 x 11

Includes initial data extraction and graphic setup.

Includes data purification, 2000 5.5 x 8.5 - scratch & save mailers. Add $200 for prospect name list outside of database.

Includes data purification, 2000 6 x 11 - scratch & save mailers. Add $200 for prospect name list outside of database.

n $199 0ne-time

n $1799 Per Mailing

n $1999 Per Mailing 6

Rider Rewards

Give Your Customers A Reason To Visit You We’ve developed a simple, and effective rewards program especially designed for the motorcycle industry. The program is only good at your store. All transactions are completed online and customers are rewarded with a percentage of amount they spend that they can use on their next purchase. n No Hardware – All Transactions Online n Earn % of Amount Spent for Next Visit n E-Receipts & E-Rewards Statements n Awesome Email Capture Tool n Consumer Site to Check Balance n Points Based Rewards Also Available

Our Rider Rewards program is a simple and affordable owner loyalty club that increases customer retention, floor traffic, parts, service, apparel, and accessory sales and can even be used to add value and help you sell more bikes. Customers simply present their rewards card to the cashier to earn a percentage of the amount they spent as a reward that they can use like a gift card on their next visit – they have to come back, they have money on their card! Simply swipe their rewards card (through the USB card reader we provide), or search for customers on

GOLD - For All Bike Buyers Hand your new and used bike buyers a Gold level rewards membership (typically 5%) at time of bike purchase as a way to say thank you and increase accessory sales instantly. Gold memberships include a rewards card, coupon book and $500 in reimbursement benefits. Benefits include towing, travel interruption, and emergency road service that we fund for three years.

RIDER REWARDS

our easy online transaction website and enter the amount they spent - it’s that easy. We automatically calculate the reward amount at midnight and send club members an e-receipt to show how much they’ve earned - they have to come back because they have money to spend on their card! Since it’s your rewards club, customers can only earn and redeem value at your store.

Rewards Program includes: 3 Unlimited access to our secure online transaction site, detailed reports, search function, and email capture tool 3 Email receipts & monthly rewards statements 3 Consumer website for club member inquiries 3 POS materials and USB card reader 3 Complete web & social media kit 3 On-site installation and training

Start-Up

n $3799 0ne-time

Includes 150 Gold rewards packs, 1000 basic handout cards, 25 sample Gold rewards packs, custom graphics, point-of-sale materials, on-site installation and training, one USB card reader, transaction manual, initial access to transaction website, and a complete web kit that includes branded social media elements and links for your website.

Monthly

n $15 ea. - sold in lots of 150

BASIC - For Existing Customers Every customer at your store is greeted and given a Basic rewards card (typically 2%) - instantly creating a positive experience they didn’t expect. You can even give one to perspective bike buyers. If they don’t buy today, they still leave as a member of your club and some dealers even use it as a ‘Be-Back’ tool by offering extra incentives to return and buy.

n $299 Per Month

Includes transaction site access, unlimited card swipes, search function, consumer website, automatic email receipts and monthly rewards statements, email capture tool and access to online performance reports.

n $500 – 250 cards n $750 – 500 cards n $1250 – 1000 cards 8

Pre-Paid Maintenance

Keep Your Customers From The Competition Our Pre-Paid Maintenance plan,

n You Keep All of the Money

called Platinum, can replace your

n Turn-key Program Organizes and Tracks

existing maintenance program

n Online Accountability and Reports

or we can build one especially

n Easy to Sell as Upgrade to Rewards

for you. Platinum is easy to

n Includes Rewards, Benefits, Coupons

understand, easy to manage,

n Low Admin Fee, Breakage Adds Up

and it also includes rewards and special benefits that make it easier to sell.

â&#x20AC;&#x201C; and most finance companies have no problem approving a Platinum purchase. Platinum memberships are sold in lots of 50 and given to bike buyers at time of purchase.

F & I managers can easily sell Platinum to new and used bike buyers at the time of purchase. Customers like that they can lock in the cost of major services, oil changes, inspections, or whatever else you decide to choose â&#x20AC;&#x201C; and they also like the 3 years of Reimbursement Benefits for Travel Interruption, Towing, and Emergency Road Service, worth a total of $1000 funded by us. Platinum members also get a coupon check book that saves them hundreds of dollars worth of discounts and they also get a higher rewards percentage on their purchases. Platinum is not cancellable unless the bike is totaled, but can be pro-rated if they buy their next bike at your store. Contracts are easy, online, and print quickly with all of the customer and plan information already filled in on the contract

PRE-PAID MAINTENANCE

Platinum is sold as an upgrade to our standard Gold level rewards program and it can include major services, oil changes, inspections, or whatever else you decide to choose. We tailor the services, terms, and price to fit your store and you keep all of the reserve money.

n $35 PLATINUM ADD ONS: n $3 Personalize and Mail n $5 2 - Live Follow-up Survey Calls n $15 Custom Photo Package

Start-Up

Monthly

Includes initial reserve accounting, graphics, point-of-sale materials, installation and training, one USB card reader, transaction manual and first month of unlimited access to transaction website.

Includes access to transaction site, unlimited card swipes, search function, consumer website, automatic email receipts and monthly rewards statements, email capture tool and performance reports.

n $299 0ne-time

n $299 Per Month 10

Ghost Calls

Hear What Customers Experience Each Day

Our Ghost Call program has live operators that call your store and pretend to be a customer shopping for parts, service, apparel, accessories, or sales. These calls will open your eyes to the missed opportunties that happen every day in your store. Each month, we call your dealership12 times. We record the calls complete with a recap report and email them directly to your management team. They can easily listen in, evaluate, and teach your staff how to answer the phone properly and increase floor traffic.

n $199 per month

Gift Cards

Offer Your Customers Incentive To Return

Our Gift Card program allows you to sell your own customized gift cards to customers for birthdays, holidays or to help close more deals. Transactions and reports are online and easy to use. Our start-up kit includes: initial graphics, 200 custom gift cards, card rack and sign, and 1st month of unlimited transaction site access. Additional card pricing as listed. Qty.

n $499 start-up

n $99 monthly

Price

250 n $500 500 n $750 1000 n $1250

Reach For Customers Outside Your Database

Custom photos are an impressive reminder of where customers purchased their bike and it gives them a great feeling knowing that your dealership cared enough about them to make a lasting impression.