• 866.227.7337 CarPeopleMarketing.com • 866.227.7337 CarPeopleMarketing.com
“What got you where you are... Won’t get you where you need to be.” – Randy Johnson
• Increase Service Traffic • Improve Customer Retention • Manage Online Reputation • Sell PrePaid Maintenance
CarPeopleMarketing.com • 866.227.7337
Multi-Channel Service Advertising System
• Recapture Inactive & Lost Customers • Find & Attract New Service Customers • Entice Service Customers to Buy Cars • Share Advertising Expense with Sales
CarPeopleMarketing.com • 866.227.7337
• Recapture Inactive & Lost Customers • Find & Attract New Service Customers • Entice Service Customers to Buy Cars • Share Advertising Expense with Sales
Multi-Channel Service Advertising System
How it Works... SpyderLink’s unique data mining system identifies and targets inactive and lost service customers as well as potential brand new customers with a combination of Scratch & Save Direct Mail, Matching Email Reminders and Powerful Dealer-Branded Mobile Coupons. It makes sense to target your previous customers first, (they are the low hanging fruit) – then prospect outside of your database for new customers, so each month, we send addictive Scratch & Save mailers to different segments of customers in your database that haven’t returned for up to 36 months. The scratch off amount increases based on how long it’s been since the customer was last in for service. Then about 8 days later we send a matching email reminder for more impact and even better results. The mailer and the email entice customers to visit for service and car sales - and to go to you online/mobile coupon landing page for more offers. To attract new customers we use a list of vehicle owners in your area that comes from self-reported and industry related databases that are 94% accurate. We purify the list against your database to correctly identify potential new customers that have never been to your store and we target them with aggressive “Let’s Get Acquainted” offers to convince them to give your store a try!
SCRATCH & SAVE DIRECT MAIL
• Dealer Branded Full Color 6x11 Mailers • Time Driven Scratch & Save Discounts • Next Service Discount Cards for Test Drives
EMAIL REMINDERS
• Consistent Look Matches Mailers • Builds Brand Equity/Eliminates Confusion • Sequenced to Arrive with Mailers
MOBILE COUPON LANDING PAGE • Up to 30 Coupons & Offers • Link to Your Website/Quick Call Button • Syncs Your Website’s Service Special Page
DEALERVAULT™ DATA MANAGMENT
• Your Data is Your Most Valuable Asset • You are in Total Control/Easy Data Push System • $20 Million Insurance Policy
ONLINE PERFORMANCE DASHBOARD • Easy to Read Activity & ROI Reports • Detailed List of Contacts for BDC • 12 Month Trend Analysis Included
CarPeopleMarketing.com • 866.227.7337
Customer Retention / Rewards Card System
• Make Your Dealership Different • Increase Customer Retention • Add Value to Vehicles for Sale • Give Customers a Reason to Return!
CarPeopleMarketing.com • 866.227.7337
• Make Your Dealership Different • Increase Customer Retention • Add Value to Vehicles for Sale • Give Customers a Reason to Return!
Customer Retention / Rewards Card System
How it Works...
REWARDS CARDS FOR SERVICE
Customers simply present their rewards card at service checkout to earn a percentage of the amount they spend as a reward that they can use as a discount on their next service. Think about it – they have to come back, they have money on their card, and it’s only good at that store. All transactions are completed online at our secure website. All you do is swipe the rewards card through the provided USB card reader and enter the amount the customer spent – it’s that easy. After each transaction LoyaltyLock's secure online tracking system automatically calculates the reward and instantly sends each club member an email receipt - they instantly know how much they’ve earned. Each month we also send all of your club members an email rewards statement to remind them about the balance they have on their card. This makes it easy to capture hundreds of email addresses and engage customers with information they want to know about. The email reward statements also include links to the dealer’s website, transaction history, and customized 'members only' coupons. Club members also have unlimited access to check their rewards balance, view transaction history and print the special 'members only' coupons online at servicerewardsclub.com and because it’s mobile enabled, they can scan the QR code on the back of their rewards card and do everything from their mobile device.
• Give to Existing Service Customers • Make Customers Feel Special / Reward Loyalty • Dealer Branded & Only Good at Your Store
DELUXE PACKS FOR SERVICE
• Sell to Existing Customers as an Upgrade • Includes Card, Binder & Coupon Book • Lock Service Customers In & Make a Profit
DELUXE CAR BUYER PACKS
• Add Value, Say Thank You • Introduce Service Department • Includes Card, Binder & Coupon Book
ONLINE PERFORMANCE DASHBOARD
• Easy to Read Activity & ROI Reports • 12-Month Trend Analysis • Detailed List of Contacts for BDC
OPTIONS
• Add Benefits or Personlize & Mail • Add Monthly Email Rewards Statements • Discount Club Option - No Rewards
CarPeopleMarketing.com • 866.227.7337
PrePaid Oil Change Cards & Maintenance Plans
• Sell in Service or F&I • Include on Cars for Sale • 100% Customizable Plans • Keep Reserve & Expired Money
CarPeopleMarketing.com • 866.227.7337
• Sell in Service or F&I • Include on Cars for Sale • 100% Customizable Plans • Keep Reserve & Expired Money
PrePaid Oil Change Cards & Maintenance Plans
How it Works...
PREPAID OIL CHANGE CARDS
Selling prepaid maintenance makes sense. Prepaid maintenance buyers are more loyal and they are much less likely to defect to the competition. Further more, most prepaid maintenance plans charge expensive admin fees, ship the dealer’s money off shore and make them wait to get paid for redeemed prepaid services. GoldMine is a dealer managed 100% customizable prepaid maintenance program that can be sold in service or F&I - and GoldMine keeps all of the profit, reserve and expired money in your store where it belongs. GoldMine also includes monthly email service reminders that show customers the number of prepaid services they have available and there's even a consumer website they can access online or from any mobile device. GoldMine also gives dealers the option to add rewards to their prepaid plans to give customers more incentive to return after they’ve used all of their prepaid services. Some manufacturers are including prepaid maintenance on their new cars and that makes it hard for dealers that don’t have it to compete. Dealers that want to compete need to add prepaid maintenance to all of their cars for sale. A good example is a Hyundai or Kia store that every day hears customers talk about how Toyota includes prepaid maintenance. All salespeople can say is, “Yeah, but our cars are less expensive” - but with included prepaid maintenance on their cars, they could say, “Ours has prepaid maintenance too, and we are less expensive!”
• Sell 2-yr Oil Change Plan in Service for 50% Off • Ensure Existing Customers Return • Keep Expired Money as Profit for Service
DELUXE PREPAID PACKS FOR SERVICE
• Includes Card, Binder & Coupon Book • Sell 2-yr Oil Change Plan in Service • Lock Existing Service Customers In & Increase Sales
DELUXE PREPAID PACKS FOR SALES & F&I
• Includes Card, Binder & Coupon Book • Sell a 3,4 or 5-yr Plan in F&I or Include on Cars for Sale • Increase Profits by Selling a Value-Added Membership
ONLINE TRANSACTION/ROI DASHBOARD
• Easy Online Contract Activation & Pre-Populated Print • USB Card Reader/Search for Trasactions • Detailed Audit & Expiration Reports
OPTIONS
• Add Personlize & Mail Option • Add $500 in Reimbursement Benefits to add Value • Add Rewards to Prepaid Cards
CarPeopleMarketing.com • 866.227.7337 CarPeopleMarketing.com • 866.227.7337
Online Reputation Management & Social Marketing
• Boost Online Presence & Search Engine Rank • Monitor, Alert & Respond to Online Reviews • Post Engaging Content to Social Media Sites • Spy on Your Competition’s Online Activity
CarPeopleMarketing.com • 866.227.7337
• Boost Online Presence & Search Engine Rank • Monitor, Alert & Respond to Online Reviews • Post Engaging Content to Social Media Sites • Spy on Your Competition’s Online Activity
Online Reputation Management & Social Marketing
LISTINGS How it Works... Today, 80% of all buying decisions are made before customers enter your store. They depend on websites, online reviews, social media posts and blogs to help them make their decision. But, many stores lack the online presence and accuracy with their listings to even be considered by online shoppers. Incorrect business data and poor visibility prevent them from moving up the search rankings – but RockStar can help! With Rockstar, we consistently check and correct and monitor all of your online business listing data. We also update the 4 major data providers that distribute information to over 300 online services to ensure your information is always correct and consistent and that means better search rankings and more visitors. We don’t stop there. RockStar also scans the internet 24/7 to find online reviews and mentions that pertain to your business. When we find one, we respond with a personalized message on your behalf and we also alert you via email, so no matter what online review site or blog your name popped up in, you’ll know it. We even design a custom Review Widget to help you generate more reviews and share them on popular review sites. We all get busy and forget, so we can also automatically post good engaging content to all of your social media sites which gets you more activity, more likes, more shares and more traffic. Just to add a little icing on the cake, you also have the option of spying on your competition’s online reputation. How cool is that? It’s a little bit sneaky…but the information you get is invaluable!
REVIEWS
SOCIAL PRESENCE BUILDER
• Fix & Monitor Online Visibility Sources • Keep Business Data Listings up to Date • Distribute to 4 Major Data Providers
REPUTATION MANAGER
• Scan Internet 24/7 for Reviews & Mentions • Send Personalized Responses • Alert Managers via email
SOCIAL MARKETING
• We Automatically Post to Social Media Sites • Engaging Content Increases Activity & Traffic • Easy Social Media Self-Posting Tool
COMPETITION SPY
• Monitor the Competition’s Online Reputation • Know What They are Doing When it Happens • Recruit Good People from Social Posts
ONLINE PERFORMANCE DASHBOARD • See All Postings and Visibility Activity • View Competition Spy Reports • Monitor Listing Updates & Changes
CarPeopleMarketing.com • 866.227.7337 CarPeopleMarketing.com • 866.227.7337
CarPeopleMarketing.com • 866.227.7337
CarPeopleMarketing.com 866.227.7337 CarPeopleMarketing.com••866.227.7337