Not all e-DESIGN is Created Equal

Written by TRISH BONNEY Digital Renderings by TAB INTERIOR DESIGNS

E-design, known as virtual design or online design, has become exceedingly popular in the interior design world. Thanks to the impressive technology available today, a virtual design that includes the proper measurements and architectural features can be incredibly realistic. Light fixtures, furniture pieces, wall colors, and flooring are just a few examples of the elements you might see in a virtual design rendering. However, not all virtual design is created equal. Because there are so many different ways to conduct virtual consultations and ways to present the finished product, the quality of e-design truly depends on the offered product.

While neither virtual design nor the process of design is curated or practical for all clients or design firms, TAB Interior Designs has adapted its great attributes to help designers and consumers navigate through difficult times.

What is e-Design?

E-design and other forms like it are simple, virtual design options that offer clients the opportunity to create a custom design without needing to leave the comfort of their sofa. All communications and presentations are done virtually. Most virtual design services follow a similar process. The client is presented with a questionnaire or a selection of images from which they choose to relay their style or taste. Based on their answers, they are paired with an online designer, who, most of the time, they never physically talk with or see. There are common price tiers that will determine what services the online designer will provide. Some of those services might be visual boards, furniture plans, room elevations, along with a shopping list, and higher price tiers may get you elevations and 3D renderings. Most virtual design platforms are budget-friendly, great for getting quick inspiration, and for designing a small room without needing to hire a traditional interior designer.

3-D Renderings in Today’s Design World

With e-design, there are inevitably a wide variety of 3-D renderings available. 3-D renderings range in clarity and realism, and there are even some that are so lifelike they look like the finished design. They can include windows, doors, furniture, flooring, curtains, linens, and even décor and accessories. The benefit of these renderings is that there’s less guesswork involved. Seeing a realistic view of the future of the space is going to not only give you the confidence you need to start the project but also allow you to make edits prior to executing the new design.

How is TAB Using Virtual Design?

Here at TAB, we have adopted virtual design and molded it to fit our design process. In the past, we have used digital presentations to expand the design options provided to our clients that we could not physically gather for meetings (e.g., light or plumbing fixtures and furniture). We also offer 3D renderings for every project to help the client visualize the space and make any changes before committing financially. Our offerings for virtual design services have only grown after COVID- 19. When Colorado called for a stay-at-home order, we quickly jumped on virtual platforms with our current clients. We proceeded with online appointments while attempting to continue with as much normalcy as possible. I filled my home studio space with as many samples as as I could, so we had them to refer to as needed, and we went back to mood board presentations that we could present virtually. We adjusted our communication methods and conducted frequent Zoom meetings. While we were not together in person, this was the next best thing. We did minimal phone calls and emails, opting for means of communication where we could see our clients’ facial expressions and reactions because we wanted to be easily accessible without losing the personal aspect of design.

Taking e-design to the Next Level

There are some downfalls to e-design and online platforms available to the consumer. One is the lack of personal connectivity, customization, and uniqueness. Most tools are limited in the selections or vendors they can source from. The e-design services we’ve developed allow us to source from all over the world to best fit the desires of the project. Although we found the virtual platform to be a great visual presentation tool, at first the clients could not touch or feel the fabrics. To work around this, we went a step further and began to personally deliver samples to nearby clients or mail them to those farther away. With porch dropoffs, we could even sit in our vehicle while the client was on their porch. We could also then jump on the phone and talk while in sight of each other. When the client was done, disinfectant wipes were included to wipe down the samples, and we were able to pick the items back up immediately. This all took a bit more thought and time, but the outcomes were wonderful, which made the effort well worth it.

Now that stay-at-home orders have been lifted, we have reopened our office for clients who want to meet in person, and we continue to perfect our virtual process. We are taking all precautions and safety measures, but we understand that not everyone is comfortable and some would prefer virtual consultations and presentations. Our ability to adapt and overcome has helped us expand and reach clients outside of Colorado. This has also allowed TAB to become a resource to other designers who don’t have the time or knowledge to create 3D renderings to offer virtual design services. TAB Interior Designs is always growing and embracing the new without losing our unique and personal touch.

What to Look for When You Opt for e-Design

In today’s changing world, the perfect interior design could be a click away with a virtual design appointment. Whether you’re planning to do a full home remodel or simply upgrade a room, opting for this type of appointment, while it may be different than your past experience, can offer you the same personal touch and quality of design as an in-person showroom appointment. While there are a variety of products and services available in the e-design world, it’s important to understand the level of service and personalization that your project needs and choose a designer willing to meet those needs. From simple, straightforward design ideas aimed to point you in the right direction, to fullservice, professional design services, technology has made it all attainable from the comfort of your own home.