Business Pack

Page 1

TRANSFORM YOUR

BUSINESS TODAY


THROUGH CONNECTED TECHNOLOGY WE REACH OVER 30,000 CUSTOMERS EVERY DAY

10 MILLION CUSTOMERS A YEAR!

800,000 CUSTOMERS A MONTH


THAT’S EVERY MEMBER OF THE POPULATION TWICE!


OUR STORES WE ARE THE LARGEST INDEPENDENT MOBILE RETAILER IN IRELAND AND ACROSS EUROPE WITH 91 STORES IN IRELAND, ONE IN EVERY COUNTY


OUR STORES: LIFFEY VALLEY LIFFEY VALLEY IS THE BUSIEST STORE IN EUROPE! WITH OVER 10,000 CUSTOMERS EVERY WEEK


ONLINE

WWW.CARPHONEWAREHOUSE.IE

WE HAVE OVER 40,000 SITE VISITS A WEEK AND 1 MILLION WEB PAGE VISITS A MONTH AND WE ARE IRELAND’S ONLY TELECOM WEBSITE WITH ITS OWN BLOG

Our website allows us to focus on informative content, assisting customers in their research online with industry news on our blog, text and video reviews, comparison and impartial advice across all networks, manufacturers and fixed line/ TV providers this allows our customers to decide which Smartphone, Tablet or digital TV and Broadband package is right for their needs. Online we echo all of the great retail deals available in Carphone Warehouse through our website, the customer can check stock availability for their local CPW branch and complete their journey toward purchase in our store. We run Monthly competitions with an average of 3,000 entries of which 48% opting in for direct marketing.


ONLINE

YOUTUBE.COM/CARPHONEIRELAND

WWW.CHARGED.IE


SOCIAL MEDIA WITH OVER 50,000 FOLLOWERS ON FACEBOOK AND TWITTER WE ARE IN THE TOP 10 RETAIL FACEBOOK SITES IN IRELAND On Facebook and Twitter we love to communicate with customers about their experience in store, update them on our best offers as well as giving them an opportunity to enter fantastic competitions. On average over 1200 people are talking about us a week on Facebook.

Scan the QR code on the left to check out the S4 midnight launch in Dundrum. We were trending on twitter for being the first in Europe to sell the SAMSUNG Galaxy S4.


SOCIAL MEDIA

We were trending on twitter for being the first in Europe to sell the Samsung Galaxy S4.


CHARGED MAGAZINE CHARGED MAGAZINE IS IRELAND’S LEADING CONSUMER ELECTRONICS MAGAZINE WITH 100,000 COPIES DISTRIBUTED NATIONWIDE We have over 300,000 readers a month which makes us the second most read magazine In Ireland after the RTE guide. Carphone Warehouse is Ireland’s expert retailer in mobile, tablets and broadband. We have the widest range of exciting technology products and online services. ‘Charged’ brings this expertise to life with our top device reviews, new trends & products and advice from our retail ‘Geeks’ on how to enjoy a connected life


WHO IS INTERESTED IN CHARGED? Our readers are well educated, clued-in with technology and the entertainment industry, regular consumers of digital and traditional entertainment products and have disposable income. With Charged Magazine we can offer access to our readers through targeted distribution.

Read the latest issue online.


MARKETING PACKAGES AND RATE CARDS 6.2 MILLION VISITORS A YEAR OVER 1.2 MILLION CUSTOMERS A YEAR IN 7 LISTED STORES WEBSITE 40,000+ HITS A MONTH CHARGED MAGAZINE 100,000 COPIES PER MONTH 50,000+ FOLLOWERS AND LIKES ON FACEBOOK AND TWITTER

OPTION ONE

OPTION TWO

OPTION THREE

Back cover of Charged Magazine €10,500 T-Shirts €20,000 A6 Receipt Advert €10,000 Website sub-banner AD €5,000

T-Shirts €20,000 Carrier Bags €45,000 Back cover of Charged Magazine €28,500 (€9,500 x 3) Website sub-banner AD €15,000 (€5,000 x 3)

€30,000 1-Month Package (Over 30% off)

€65,000 3-Month Package (Over 40% off)

Carrier Bags €45,000 Charged Magazine double page €40,500 (€13,500 x 3) A6 Receipt Advert €30,000 (€10,000 x 3) Website sub-banner AD €15,000 (€5,000 x 3) Day on-site visit

€80,000 3-Month Package (Over 40% off)


MARKETING PACKAGE OPTIONS PRICE

1 MONTH

2 MONTHS

3 MONTHS

CHARGED MAGAZINE

-

€15,000 €10,000 €5,000 €15,000 €16,500 €5,000

€27,000 €18,000 €9,000 €27,000 €29,700 €9,000

€36,000 €24,000 €12,000 €36,000 €39,600 €12,000

WEBSITE PACK

- Side Banner - Moving Banner main page - Sub-Banner advert - 5 Tab advert, with link to site

€16,000 €20,000 €10,000 €8,000

€28,800 €36,000 €18,000 €14,400

€38,400 €48,000 €24,000 €19,200

A5 advert

€20,000 €10,000 €6,000

€36,000 €18,000 €10,800

€48,000 €24,000 €14,400

RECEIPT

Back page Full page Competition Double Page Spread Inside Front/Back DPS Leaflet inside

A6 advert Strip advert

STAFF MEMBERS T-SHIRTS

-T -Shirts on staff in all 80 stores 622 employees

€20,000

€36,000

€48,000

CARRIER BAGS

- Brand on all bags (150,000)

Minimum 3 Months

Minimum 3 Months

€45,000

IN-STORE PROMO

- 30 Second Radio Add

Minimum 3 Months

Minimum 3 Months

€50,000

STORE SPACE

-

€5,000 €5,000 €5,000 €5,000 €5,000 €5,000

€9,000 €9,000 €9,000 €9,000 €9,000 €9,000

€12,000 €12,000 €12,000 €12,000 €12,000 €12,000

SOCIAL MEDIA

Facebook and Twitter 50,000 followers 2 posts a week for a month

€1,500

€2,700

€3,600

VISIT

- Day on-site visit

FREE

FREE

FREE

Liffey Valley Blanchardstown Dundrum Cresent Headford Road/Swords Mahon Point

ONE WEEKEND

TWO WEEKENDS

PICK FOUR PINK AND GET ONE GREEN FOR FREE

THREE WEEKENDS

PICK THREE PINK AND GET SOCIAL MEDIA FREE


STORE SPACE AND RATES


STORE SPACE AND RATE CARDS STORE

1 WEEKEND

2 WEEKENDS

3 WEEKENDS

€30,000 FOR ANY 6 STORES

€50,000 FOR ANY 6 STORES

LIFFEY VALLEY

BLANCHARDSTOWN

DUNDRUM

CRESENT

€20,000 FOR ANY 6 STORES

HEADFORD ROAD / SWORDS

MAHON POINT

LET US DO ALL THE WORK FOR AN EXTRA €10,000


LONG TERM ADVERTISING RATES

VINYL OUR COMPANY CARS

WITH YOUR OWN BRANDING

The true potential of vehicle advertising is being recognised and in a world of overcrowded generic TV, radio and magazine adverts, companies are looking to implement something DIFFERENT which has a proven track record in terms of effectiveness.

We can design and manufacture packages to any specification and budget. Simple, text only kits or full liveries with logos and images and everything in between.


LONG TERM ADVERTISING SPACE ADVERTISING SPACES

3 MONTHS MINIMUM

WINDOW VINYL

POA

COUNTER VINYL

POA

GONDOLA SPACE 11 STORES

€25,000

MINI VINYL

€30,000

VAN VINYL

€20,000

WE HAVE MANY LARGE STORES WITH AVAILABLE LONG TERM ADVERTISING SPACE - WINDOW VINYL - GONDOLA SPACE - CAR VINYL - VAN VINYL


WE WORK WITH LEADING BRANDS EVERY MONTH


TRANSFORM YOUR BUSINESS TODAY WITH CARPHONE WAREHOUSE “Businesses that work together double their expertise, consumer reach and opportunity; Carphone Warehouse work with a wide range of companies ensuring we deliver their strategic goals and help to drive their sales and brand awareness’’ Peter Scott, Managing Director Carphone Warehouse

Tara Mason Business Development Executive, Carphone Warehouse Ireland Mobile: 087 9914298 / Landline: 01 8625857 Email: BusinessDevelopmentExec-CPW-IE@cpwplc.com


“ We exist to inspire and guide in this connected world, making people’s lives better through technology”


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