Investing in Your Employees — A Winning Solution

By Wendy Norem Associate Marketing Director, UW-Milwaukee School of Continuing Education

When it comes to today’s tight labor market, recruiting new employees can be challenging, not to mention retaining the ones you already have. That’s why companies are investing in their employees by providing everything from flexible work environments to personal and professional development opportunities.

Offering your employees professional development and upskilling opportunities is a win-win for everyone. For you, it helps increase productivity and retain quality employees. For the employee, continued learning is an opportunity to grow within a company while improving morale and overall job satisfaction.

Training can also help fill or grow positions within a company. For example, if you have a great salesperson and want them to train new salespeople, courses like Train the Trainer or Leadership

Development can provide the needed skills and increase success. Or maybe, you have a talented graphic artist, but they have no idea how to start a social media campaign. Rather than hire additional people, consider training those you have with the skills you need.

This year, take your business to the next level by offering your employees the opportunity to increase their skills. Whether it be learning improved processes with Excel, managing projects or people, or maintaining their engineering certification, the UWMSchool of Continuing Education has programs and classes to fit almost every professional and personal development need. Classes are typically one to four days and are available in-person or online. Plus, our instructors have real-life experience working in the fields they teach, providing the skills your employees need to make an immediate impact on your business.