Good design tells the truth... FCAD
... and I have always strived to be an honest person.
12
Here I have collected my most truthful work into a
Where to start? Ask the flowchart!
portfolio chronicling my experience as a designer. Here you will experience my passions. Here you will
Cotton Goods 22
see my aesthetic. Here you will find the truth about me as a designer.
I sincerely hope you enjoy the content of the following
Small Bites
pages. I have put immense time and effort into each
30
do you like identity design?
piece, and am proud of the outcome.
YES Anastasia Mosquito Control
NO
38
Carrie Green Personal Identity 42
Notes on Graphic Design
Typographic Cube
26
34
YES
what about typography?
NO
YES
web design perhaps?
NO
maybe magazines?
YES
NO
Riff Magazine 18
NO is advertising your thing?
YES YES
Honda Campaign 4
Social Awareness Campaign 14 Lady Gaga Merch Package 8
Sorry! I must have mistakenly dropped my porfolio off at the wrong location! Silly me! If you would be so kind, please return to: Carrie Green 225 Mill Lane #101 St. Augustine, FL 32084 P: (904) 509 1278 Thank You!
NO
music???
YES
Honda Element Campaign advertising
The Challenge Create a national advertising campaign for Honda Element. The campaign needed to reach a new audience for the product, and also be able to span a series of applications.
The Concept The Honda Element is a car that is normally associated with the outdoors. The goal of this campaign was to show the Element in a light that would be appealing to another demographic that could benefit from its utilitarian design. The campaign also needed to elevate the car’s status to higher-end tastes. The concept of “form follows function� was chosen, and the Element was presented as a work of functional art.
4
Flash ad meant to run on websites such as Yahoo!
Honda Element Campaign
7
Lady Gaga Merch Package music
The Challenge Create a merchandise package for Lady Gaga’s new album and national concert tour. The album, “The Fame Monster”, is a re-release of her first studio album, with a second disc of all new material. The ensuing tour, “The Monster Ball” will promote the new album.
The Concept Lady Gaga is a unique pop-artist, with much of her allure coming not only from her music, but also her eccentric demeanor. The art for “The Fame Monster” and “The Monster Ball” tour aligns itself with this aesthetic, and also pulls from the style of Lady Gaga’s music.
8
Lady Gaga Merch Package
11
FCAD identity
The Challenge Create an identity for Flagler College’s Art and Design Department. The identity needed to seem valid and compete with similar programs such as the Art Institute and Savannah College of Art and Design.
The Concept Although the design was meant for an arts program, there still needed to be a collegiate air about the identity. The type choices made cater to this need. To keep the identity true to the nature of the department, color studies and other works of art were used to fill in the type.
12
Social Awareness Campaign advertising
The Challenge Create an ad campaign centered around a social awareness issue. The topic selected was promoting sexual education in school and through parental guidance.
The Concept There are many alarming yet relatively unknown facts and statistics when it comes to sexually transmitted diseases and youth in the United States. Some of the most alarming were chosen as centerpieces for each ad and layered over an image of a school setting. This creates a juxtaposition between a place where children are assumed to be safe and the statistics that prove they are not.
14
Social Awareness Campaign
17
Riff Magazine
magazine music
The Challenge Create a magazine centered around indie, folk, and alternative music. Riff also explores music’s relationship to current events and societal issues. Riff is aimed at an age bracket of 20-30 who enjoy a variety of musical genres.
The Concept Early versions of the masthead were interpreted literally, with strong musical influence, but narrowed the scope of the magazine too much. A bold, san-serif face was chosen, to reflect the modern spirit of the magazine and to keep it from being associated only with music.
18
Left: A feature spread typical of what would be found on a regualr basis in Riff.
Right: An example of one of Riff’s department pages.
Riff Magazine
21
Cotton Goods
identity web design
The Challenge Create an identity for a small company that produces bags, quilts, and other home goods. Cotton Goods only uses high-quiality designer fabrics and are 100% handmade.
The Concept The identity for cotton goods needed to reflect the essence of the product, clean, modern designs for an audience that enjoys handmade items. A light, sanserif typeface was chosen, accented by floral details to also convey the femininity of the brand.
22
Cotton Goods
25
Notes on Graphic Design typography
The Challenge Redesign a textbook on Graphic Design and Visual Communication written by Greg Berryman in 1942. The last circulation of the book was copyrighted in 1990. The design of the text needed to be redone to bring it into the present. The redesign also served as a study in typography.
The Concept A pixel was chosen to create a typeface in which to spell the title of the book. The title “delicious” was chosen for it’s realitionship to the pixel (a Pepperidge Farm Goldfish) and to design. From there the entire book was layed out, with chapter tab pages created to separate different sections of the text. A strong horizontal base through the middle of the layout grounds the design and imitates the process in which the word was created.
26
Notes on Graphic Design
29
Small Bites
identity web design
The Challenge Branding a bakery business that specializes in small-scale baked goods and desserts. Small bites provides delicious products such as cupcakes, candies, and cookies for events such as weddings, showers, and other events.
bakery & desserts
The Concept The identity for Small Bites had to convey the fare the business produced as well as the scale. A cupcake, a classic, recognizable small dessert, was chosen as the icon. The cupcake was topped with a cherry with a small bite taken out for a play on the company’s moniker. The type choice for the logo keeps a balance between the light-hearted feeling of enjoying dessert with the authority of a business.
30
Small Bites
33
Typographic Cube
typography music
The Challenge A study of six typographic structures: modular, radial, axial, transitional, dilatational, and random. These studies were to be arranged into the form of a cube, with each panel representing a different typographic structure.
The Concept The type study cube needed to have a purpose. Text for the six panels was chosen by selecting lyrics from various songs by Dave Matthews Band. Each lyrical selection was then applied to its respective panel, with the content being reflected in the treatment of the type. The cube itself was then adapted to house a set of albums from the band, including those that the lyrics were taken from.
34
Typographic Cube
37
Anastasia Mosquito Control identity
The Challenge Redesign an identity for a mosquito control district servicing St. Johns County, Florida. The district works to protect residents from moquito-borne diseases through education and environmentally friendly pest control.
Anastasia Mosquito Control District St. Johns County
The Concept An effort was made to make the district seem more approachable through the new identity. An illustrative mosquito was used in lieu of the more realistic one in the previous identity, mostly to reduce public adversity. Also, the new mosquito could be applied as a stand alone graphic element, and still be associated with the district. The red color was fitting to the district and was retained in the redesign.
38
The original AMCD logo.
Anastasia Mosquito Control District St. Johns County
Anastasia Mosquito Control
41
Personal Identity identity
The Challenge Create a personal identity that embodies myself as a designer. The identity needed to span multiple applications as well as self-promotional material.
The Concept Music has always been a great inspiration to me, so the logo needed to have some sort of audio inspiration. The graphic element over the “i” in design is drawn from a radio tower and waves, and the self-promotional applications are also musicrelated. Also, my interest in design as opposed to art is the practicality and the truth in it. The name “verdesign” was chosen to reflect this, with the prefix “ver” meaning “truth.
42
The direct mail piece is meant to function as a mini-portfolio, complete with resume and cover letter.
Personal Identity
45