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7 N I N JA TAC TI C S TO MAR K E T YO U R LI S TI N G S B E T TE R WO R K- LI F E BAL AN CE H OW TO MA XI M IZ E B OTH S I D E S O F YO U R LI F E AR E F HA LOAN S B E I N G U N D E R UTI LIZ E D?
WE CAN MAKE A DI F F E R E NC E
GIVING BACK TO THE COMMUNITIES IN WHICH WE LIVE AND WORK IS THE WAY WE STAY CONNECTED TO WHAT IS REALLY IMPORTANT IN LIFE. Since 2010, Carrington Charitable Foundation (CCF) has supported a variety of nonprofit causes, including those that impact children’s charities, food banks, animal shelters, military troops, and more through fundraising, in-kind donation drives, volunteer opportunities and the annual Golf Classic. Through CCF’s signature program, Carrington House, the Foundation provides housing to our returning wounded servicemen and women who have dedicated their lives to protecting our country’s freedom. CCF honors their selfless sacrifices by building one-of-a-kind, permanent adaptive homes for severely wounded Veterans and their families across the United States. With these forever homes, CCF hopes to provide each veteran and their family a place where they can live comfortably and a home they can be proud of. H TO GET INVOLVED AND LEARN MORE ABOUT THE CARRINGTON CHARITABLE FOUNDATION OR TO GIVE A DONATION, PLEASE VISIT CARRINGTONCF.ORG. THANK YOU!
R E F U E L I N G R E A L E S TAT E C A R E E R S c a r r i n g to n r e a l e s t a te . c o m
THIS ISSUE
WORK-LIFE BALANCE HOW TO MAXIMIZE BOTH SIDES OF YOUR LIFE / Page 4 7 SIMPLE TWITTER SEARCHES TO GET YOU INTO CONVERSATIONS WITH POTENTIAL CLIENTS / Page 5 HELP CLIENTS GET INTO HOMES DESPITE TIGHT CREDIT / Page 6 TRICKY SITUATIONS: ADVICE FOR HANDLING RECENTLY DIVORCED CLIENTS / Page 8 7 NINJA TACTICS TO MARKET YOUR LISTINGS BETTER / Page 9 CARRINGTON COLLECTION / Pages 10–11 HEIGHTEN THE QUALITY OF YOUR MARKETING WITH DRONE FOOTAGE / Page 12 RATINGS & REVIEWS: UNDERSTANDING HOW REAL ESTATE SITES CAN AFFECT YOUR BUSINESS / Page 13 2016 FIRST QUARTER TOP 10 PRODUCERS / Pages 14–15 ARE FHA LOANS BEING UNDERUTILIZED? / Page 16 CUSTOMER SERVICE: MODELING YOUR REAL ESTATE BUSINESS AFTER THE BIG COMPANIES / Page 18 Second Quarter 2016, VOL No. 4. FUEL is a publication of Carrington Real Estate Services, LLC. 111 Pacifica, Suite 160, Irvine, CA 92618. 877.330.2773 Editorial or advertising does not constitute advice but is considered informative. ©2016 Carrington Real Estate Services, LLC. All rights reserved.
E D I TO R ’ S N OT E MORE GOOD NEWS FOR CARRINGTON REAL ESTATE SERVICES I am so honored to announce that Carrington was named as one of the Top 100 residential real estate brokerage firms across the United States by REALTRENDS 500! This recognition is proof that we are effective in helping you take your business to the next level, and the unparalleled service you are providing to consumers is being recognized. What is also so impressive is that after getting our start as a brokerage primarily selling institutional REOs at the beginning of the housing crisis, we’ve evolved into a leading full-service real estate brokerage. Thanks to our sales professionals, local leaders and innovative management team, we continue to be a powerhouse in the industry. We are excited about the future, and our business model will continue to drive our growth in 2016 and beyond. Go #teamcarrington! To celebrate this awesome accomplishment we have devoted the back cover of this edition of our FUEL magazine to spread this fantastic news! Plus in this, our fourth FUEL magazine, we are introducing Carrington Collection. We are doing a pilot program to our new Carrington luxury brand marketing program in four markets over the next six months. We will keep you posted on the results. Make sure to check out the Top 10 Producers on pages 14 and 15, how the Carrington Charitable Foundation’s signature program, Carrington House is providing housing to our returning and wounded service men and women and the many great "HOW TO" articles that will help you take your business to the next level. Happy Selling!
Wendy Forsythe EVP/Head of Global Operations Carrington Real Estate Services Wendy.Forsythe@carringtonres.com R E F U E L I N G R E A L E S TAT E C A R E E R S
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WORK-LIFE BALANCE
How to Maximize Both Sides of Your Life Spending too much time working and not enough time with our friends and families is one of the most common pitfalls that many real estate agents find themselves falling into. As people who are naturally drawn to the idea of managing our own businesses, most of us are also likely to accept the responsibilities that come along with that decision and work as hard as possible to achieve success. That success can come with a pretty significant cost, however. If you are working day and night to build your real estate business, there are almost certainly going to be some shortcomings in other areas of your life. But how do those uber-successful agents you see do it? How are they able to find time to be with their families without sacrificing the extreme dedication it takes to get to the top of the real estate world? The answer is actually twofold. You first have to make the absolute most out of everything you do while you are in the office, and then you have to focus exclusively on your personal life when you are away from work. Both are easier said than done, but let’s take a closer look at each and see if we can’t skim some tips from top agents. 4
MAXIMIZE YOUR WORKPLACE EFFICIENCY The first step in becoming a more balanced real estate professional is to increase the efficiency with which you operate during the workday. This means having lots of systems in place to handle all of the day-to-day tasks that you have to complete. Simply staying organized and knowing where everything you need is located around your office can shave hours off of your work week, just a few minutes at a time. Another simple hack that many successful agents use is to start each day with a plan of attack that will serve as a roadmap to make sure you get to the end of the day in one piece. Every agent has to contend with things that attempt to distract you during the day, but the best ones are able to quickly decide which distractions are worth it and which ones are not. You also might want to consider building out a team that can handle some of the tasks that you don’t absolutely love. Bringing on someone to handle the paperwork or show listings for you can allow you to focus all of your effort on the areas where you bring the most to the table. KEEP WORK OUT OF YOUR PERSONAL TIME As you become more and more efficient with your time in the office, the next step is to improve the quality of the time you spend outside the office. The first step here is to make your time
outside the office completely off limits to any work issues. This can obviously be easier said than done, but the key to a successful work-life balance is keeping your personal time personal. So do your best to let those client calls go to voicemail and make returning them one of your top priorities in the next day’s plan of attack. Keeping your personal time personal doesn’t necessarily just mean phone calls either. Making a practice of “no screen time” when you are with your family encourages everyone to make the most of the quality time you plan to spend together with no distractions. And while you are working on making the most of your personal time, you will definitely enjoy more time here on earth if you work on keeping yourself healthy. Focus on eating better and exercising and you will notice results in both your personal and professional life. Maintaining a healthy work-life balance is tough for even the best real estate agents. So make sure that you don’t beat yourself up when work occasionally overwhelms your life. But being conscious of the issue is the best way to constantly work toward a solution that works for you in the long run. To learn more, call 877-330-2773 or email customercare@carringtonres.com.
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simple Twitter searches to get you into conversations with potential clients Based on the fact that you are reading an article about using Twitter to build your real estate business, we can safely assume that you have established a Twitter account and sent out a few tweets — so we’ll skip the basics. But like most agents who dabble in “The Twitterverse,” you probably haven’t had much success just tweeting about your listings. Most people view Twitter as a tool that allows them to broadcast their thoughts and ideas to an audience they develop over time. That’s a fine approach, but the real power users (the ones who actually get business out of their efforts) are using Twitter to listen, start conversations, and build relationships with complete strangers that might eventually become clients. While experimenting with the platform, you have probably used Twitter’s search feature. You might have even looked up a few hashtags. But if you dive a little deeper and check out the advanced search features, you will find that you can limit your searches to just include tweets that are within a few miles of your community. For real estate agents, this is a game changer! Let’s take a quick look at seven different ways that you can utilize this local search feature to start conversations with local people who might be good candidates for your professional services. Real Estate Just searching for the phrase “real estate” in your community will give you a great starting place that will probably offer a pretty high return on your time investment. Anyone who is tweeting about real estate in your community is obviously interested in the subject, which makes them far more likely to be buying or selling properties in the near future.
business. This will give you the opportunity to interact with the people who currently live in those neighborhoods, as well as the people who are looking to move into those neighborhoods. Local Events Another great way to connect with the movers and shakers in your community is to search for people talking about whatever big event is happening in your town this weekend. This could be a breakfast with the Mayor, your community’s Summer Fest, or just the regular farmers’ market. No matter what the event, talking to the people who are passionate enough to tweet about it is a great way to start conversations and develop relationships with local residents. Your Favorite Local Restaurants Right along the same lines as searching for people tweeting about local events, searching for people talking about your favorite local restaurants is another great way to start conversations with potential clients. If you happen to notice someone tweeting about how awesome the burgers are at your favorite local diner, jump in and tell them how wonderful your most recent experience was there! National Topics You might think that nationally trending topics don’t have much value in terms of local marketing through Twitter, but using the advanced search to focus on people tweeting in your community, you can isolate local people who are talking about those national topics. So the next time you are kicking back watching an awards show or sporting event on a Sunday, see what local people are tweeting about it and add in a few comments of your own. Your Favorite Hobbies & Interests No matter what you like to do with your free time, there are almost certainly people in your community that share those hobbies and interests. You can search for them on Twitter and use that common ground to establish a relationship, and then grow that relationship over time. People who only use Twitter to broadcast their thoughts are doing it all wrong. Twitter is all about listening and building relationships — one person at a time. As you build these relationships over time, you will start to notice that people who consider you their “Twitter friend” will naturally come to you first when they need a real estate agent. It’s all about building and growing those relationships. To learn more, call 877-330-2773 or email customercare@carringtonres.com.
Your Community Taking a little less direct approach, searching for people who are actually talking about your community is a good way to establish relationships with people who actually care about the community. And people who care about the community are often the same people who get asked to recommend local professionals by all of their friends and family. Any Specific Neighborhood You should also be running searches for any of the popular neighborhoods where you find yourself doing a lot of R E F U E L I N G R E A L E S TAT E C A R E E R S
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HELP CLIENTS GET INTO HOMES DESPITE TIGHT CREDIT Although credit availability remains challenging, non-bank and non-prime options offer solutions. Despite years of recovery and stabilization, as well as increased demand for housing purchase loans, mortgage credit still remains tight today. In fact, according to the Mortgage Bankers Association, mortgage credit availability decreased 2.4 percent this past December, after a 0.8 percent decrease in November. These numbers are particularly disheartening for potential homebuyers with less than perfect credit, as their needs are not being met by many mortgage providers. But savvy real estate agents can help these borrowers get into the homes they desire if they are aware of the solutions that are being offered by some lenders. Although many indicators are pointing to increased interest in purchase loans, the loans are going to a relatively narrow segment of the market. According to a recent report from Black Knight Financial Services, this past June marked the highest level of purchase lending since 2007, but these originations were driven primarily by high-credit borrowers. In fact, in the third quarter of 2015, just 20 percent of purchase loans went to borrowers with credit scores below 700, the lowest level in more than 10 years. Black Knight also reports that the weighted average credit score for purchase mortgages has hit a high of roughly 755. Many potential homebuyers have credit scores well below 700; in fact, the average credit score in the United States, according to a recent report from Credit Sesame, is 625. That means that millions of people who want to buy their own home may have difficulty securing the financing they need with today’s lending standards. Real estate agents should be aware that there are alternatives to the tight credit profile of conventional bank lenders. In fact, some mortgage lenders are now adjusting their credit standards to meet the needs of borrowers with credit that is less than perfect. Most real estate agents are aware of the options offered by the Federal Housing Administration (FHA) and its mortgage programs. FHA loans help many creditchallenged borrowers, particularly first-time homebuyers; and some lenders have lowered their minimum credit requirements to as low as a 550 credit score. But buyers may need help knowing that such lenders exist, and that’s where real estate agents with a strong knowledge of the marketplace can press their advantage. Agents should be aware of which lenders offer what programs so they can help point potential buyers in the right direction 6
and encourage them to seek out lenders and programs that may provide financing when they thought it was hopeless. In addition to lenders with expanded guidelines on FHA, U.S. Department of Veterans Affairs (VA), and U.S. Department of Agriculture (USDA) loans, agents should look for lenders with specialized programs for borrowers with lower credit scores. Not only will these lenders have various programs and guidelines to help borrowers get the mortgage they need, but these lenders will also have experience in underwriting and servicing loans of this kind, making for a better mortgage experience for their clients — and quicker closings for agents. In addition to looking for lower credit score requirements, real estate agents should look for programs that will help clients with challenging credit. Look for loan programs that offer no closing costs or upfront financing fees; this can be particularly helpful for potential buyers with little cash on hand. Loans that cover appraisal fees, lender financing fees, or other unanticipated lender costs can be especially beneficial to this segment of the market. Also look for lenders that offer educational tools and services, which can help first-time and credit-challenged buyers prepare for the realities of homeownership. A helpful and satisfying mortgage relationship means happy homeowners, which will only reflect well on their real estate agents. Many lenders that offer these types of programs are considered non-conventional or alternative lenders, and some consumers may be unfamiliar with their offerings. By being knowledgeable about the non-bank and non-prime offerings available in today’s marketplace, real estate agents can better help more potential homebuyers get into the homes they desire — and help themselves by working with a largely untapped sector of the market. To learn more, call 877-277-7256 or visit CarringtonHomeLoans.com.
Finding the right loan options
for your buyers just got easier! Now that your client has found their dream home, let Carrington Mortgage Services help them find the right financing. As a trusted lender, Carrington offers a wide variety of loans to fit almost any scenario and financial circumstance to make that new or next home purchase possible: n n n
FHA, USDA and VA Purchase Loans for FICO scores of 550 or better FHA 203k Full and Streamline Loans to repair or renovate “fixer uppers” Fixed and Adjustable Rate Mortgages Options Contact us today to learn more.
866-288-5497 © Copyright 2007-2016 Carrington Mortgage Services, LLC headquartered at 1600 South Douglass Road, Suites110 & 200A, Anaheim, CA 92806. 800-561-4567. NMLS ID 2600. Nationwide Mortgage Licensing System (NMLS) Consumer Access website: www.nmlsconsumeraccess.org. AZ: Mortgage Banker BK-0910745. CA: Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act, File 413 0904. CO: To check license status of your mortgage loan originator, visit www.dora.state.co.us/real-estate/index.htm. GA: Georgia Residential Mortgage Licensee 22721. IL: Illinois Residential Mortgage Licensee. KS: Supervised Loan License SL.0000313. KY: Mortgage Loan Company License MC21112. MN: This is not an offer to enter into an interest rate lock agreement under Minnesota Law. MS: Licensed by the Mississippi Department of Banking and Consumer Finance. Mortgage Lender License 2600. MO: Missouri Company Registration 14-1746-A. In-State Office: Missouri Residential Mortgage Loan Broker License 14-1746-A1. 251 SW Noel, Lees Summit, MO 64063. NH: Licensed by the New Hampshire Banking Department. NJ: Licensed by the N.J. Department of Banking and Insurance. NV: Mortgage Broker License 4068 (Residential Mortgage Origination/Lending). NY: Licensed Mortgage Banker—NYS Department of Financial Services. New York Mortgage Banker License B500980/107664. OH: Ohio Mortgage Broker Act Certificate of Registration MB.804213.000; Ohio Mortgage Loan Act Certificate of Registration SM.501517.000. OR: Mortgage Lender License ML-4886. PA: Licensed by the Department of Banking. RI: Rhode Island Licensed Lender, Lender License 20112809LL. VA: Licensed by the Virginia State Corporation Commission MC-5382. NMLS ID 2600 (www.nmlsconsumeraccess.org). WA: Consumer Loan License CL-2600. Also licensed in AL, AR, CT, DE, DC, FL, ID, IN, IA, LA, MD, MI, MT, NE, NM, NC, OK, SC, SD, TN, TX, UT, WV, WI, WY. NOTICE: All loans are subject to credit, underwriting and property approval guidelines. Offered loan products may vary by state. There is no guarantee that all borrowers will qualify. Restrictions may apply. This is not a commitment to lend. Terms, conditions and programs are subject to change without notice. Carrington Mortgage Services is not acting on behalf of or at the direction of HUD/FHA or any government agency. All rights reserved.
TRICKY SITUATIONS:
Advice for Handling Recently Divorced Clients No one gets into the real estate business looking to specialize in clients who are buying or selling as the result of recent divorce. The idea of selling a home for a couple that is parting ways, or finding a new one for someone who is recently single, sounds better suited to a therapist than a real estate agent. But you also don’t want to ignore a very big market segment just because the situation requires a bit of extra effort and tact. Recent or pending divorces are the motivating factors in a large and growing segment of real estate transactions across the country. By fine tuning your interpersonal skills for this special situation, you can set yourself up to work well with clients who are leaving their old lives behind and starting out on a new journey.
Don’t Take Sides
The first rule of working with divorced clients is to focus everything you say and do on the property. No matter what either party says about their former spouse, your best bet is to avoid taking sides and steer the conversation back toward getting the property sold. Any perception that you are taking one side or the other could definitely come back to harm you down the road. And having a reputation as a stand-up agent that remained neutral during a difficult situation will be a valuable asset in the long run.
Separate Divorce From Real Estate
One of the easiest ways to avoid taking sides in a divorce situation is to completely separate the divorce from the real estate transaction. This will also benefit the clients as any hint of divorce will always encourage lowball offers from sharks looking for blood in the water. Staging tip: If one of the spouses has already moved out of the house, make sure that it is not obvious during any showings. 8
Document All Communication
Depending on how hostile the divorce proceedings have been, you might find yourself dealing with two clients who refuse to speak, or are actually out to get each other. In order to protect your ability to stay neutral, you should make every effort to document all communication between every party involved. One great way to ensure that everything is documented is to stick to email and text messaging as your preferred method of communication. If you do have a discussion with one of the clients over the phone, send a follow-up email to both parties detailing whatever was discussed on the call.
Listen Closely and Remain Patient
In many divorce situations, both sides will likely have a whole lot to say about their former spouse. They will also be going through a very emotional time and having to sell their house because of a divorce can be very traumatic. During this emotional time, you will have to listen very closely to determine exactly what the clients are expecting from you, and it will probably take some extra effort to remain patient with them.
Stay Positive
While you don’t want to get in the middle of a tough situation by taking sides, you also don’t want to act as though you don’t care about the emotional roller coaster that recently divorced clients find themselves on. Staying positive during all of your interactions with them is a critically important thing to remember. Divorce is never easy. And you almost certainly didn’t think about these types of situations when you set out to become a real estate agent. But if you can focus on the task at hand, you might actually be a blessing in disguise to divorced couples, and can help both parties begin to move on with their lives in a civilized manner. To learn more, call 877-330-2773 or email customercare@carringtonres.com.
NINJA TACTICS To Market Your Listings Better
For most real estate agents, the simple 3-point strategy for marketing their listings is as far as they go. They are willing to put their sign in the yard, list the property with the local MLS, and hold an occasional open house. That’s a good start, but in order to get the most value out of your listing you are going to want to put in a little bit more effort. The real estate world is absolutely filled with all kinds of tips and tricks for marketing your listings. In order to help you focus your efforts, we’ve put together a short list containing seven of the most effective ninja tactics for marketing your listings better than the next agent.
CREATE A BUYER PROFILE Marketing your listing is going to be a whole lot easier if you take the time to identify exactly who you are marketing to. Are you dealing with the perfect house for first-time buyers? Is your listing a perfect second home for growing families? Or are you selling a condo or patio home that is a great downsizing option for retirees? Understanding the background of the person who is most likely to buy your listing will allow you to tailor all of your marketing and promotional efforts toward that type of person. If you are running Facebook ads promoting your listing (and you should be!), you can use this information to target these likely buyers.
VIDEO TOURS A picture is worth 1,000 words. So we’re R E F U E L I N G R E A L E S TAT E C A R E E R S
going to assume that you are already taking professional pictures of your listing. After that, the next-level marketing tactic is to put together a short video walkthrough of the home that you can publish on YouTube and all of the online real estate resources.
LEARN INSTAGRAM & SNAPCHAT Another popular ninja marketing tactic is to make use of newer social media platforms like Instagram and Snapchat. Building a following on these platforms will allow you to reach many people who don’t even realize that they are in the market for a house — and sometimes just one good picture at the right time can convince them that they actually are!
OPEN HOUSE SLIDESHOW Not only are you selling a house, you are also selling the neighborhood and the local community to anyone who schedules a viewing or comes to an open house. That’s why it is always a good idea to have a slideshow playing that shows all of the best aspects of the local community.
FIND AND TARGET REFERRAL AGENTS Many brokerages have a stable of agents that don’t work full-time, but instead make their money from being very social and simply referring business to other agents. Make it a point to get to know these agents in your office as well as other offices around town. If you can get
some of these referral agents actively promoting your listings, there is a good chance they might find a buyer for you!
ADJUST YOUR LISTING PRICE With almost all real estate buyers beginning their searches at one of the major real estate sites, anything you can do to stand out from the crowd of listings on those sites could be a huge advantage. One ninja way to do this is to get super creative with your listing price! Instead of pricing your listing for $299,900 like everyone else would do, try listing it for $298,713 or something along those lines!
CREATE TARGETED PROPERTY TOURS Utilizing the buyer profile you are going to create, look around your community for similar houses for sale and create a list that potential buyers can explore over the course of a Sunday afternoon. Then make sure that you know why your listing is the best of the bunch and hold an open house on the Sunday after you publish the tour. Selling real estate is all about getting the maximum value for your client’s property as quickly as possible. If you put out a sign and wait for someone to make an offer, you might eventually get it sold. But if you put in the effort to implement some of these ninja tactics, you will definitely increase the odds of selling your listings sooner and for higher prices. To learn more, call 877-330-2773 or email customercare@carringtonres.com. 9
S E RV I N G T H E AFFLUENT MARKET ARE YOU READY TO SERVE THIS DEMANDING, EXTRAORDINARY, AND EXHILARATING NICHE?
As a real estate professional dedicated to the affluent market, or one who wishes to enter into this highend echelon, a unique approach must be cultivated in order to successfully attract buyers, sellers, and the luxury properties they touch. There are several components to consider when serving this market that will enable you to achieve success, as well as streamline and improve your current relationships with high-end buyers and sellers. But before you try anything new or different to achieve this, it is important to first consider the current high-end market temperature. OV E RV I E W According to Inman.com, today's luxury homebuyer desires a lifestyle rather than a mere property, and advises agents aspiring to the affluent to investigate a client's passions and help them achieve their fulfillment. Another trend cited in a white paper from Time Inc. and YouGov noted that high net worth clients prefer independent brands to those from the mainstream. This is due to the belief that independent companies rely on their ability to provide better service, training for staff, and deeper local connections than the bigger companies. With this in mind, it is apparent that affluent buyers want a more intimate experience that focuses on the individual. Additionally, comfort and low maintenance have risen to favor with millennials who eschew the larger mansions favored in the past. Instead, this segment of the affluent market wants to be close to areas of lifestyle enrichment, such as the theater, favorite restaurants, and galleries, and preferably be within walking distance of all. Essentially, ease and efficiency are what younger affluent buyers are gravitating toward. Another trend that ties into the above-mentioned millennial segment is a resurgence of interest in luxury condominiums and townhomes in areas such as Boston, New York City, and Miami. This may be due to these properties often being situated closer to urban areas that deliver the walkability score and proximity to cultural offerings. In a broader view, economists believe that the luxury market will reflect overall housing growth in sales and prices, and that foreign buyers will continue to play key roles in supporting this. The affluent from near and far will come most likely from a demographic ranging from the 40s to the 50s, as opposed to age 60-plus. Their tastes are different and while they are trending more toward convenience and location, technology is their king and a cornerstone you must master before entering the affluent market and representing the perfect sandcastle. DIGGING INTO THE HIGH-END MARKET Working with affluent buyers and sellers requires more than showing luxury properties. You need to build authentic relationships and a golden word-of-mouth reputation as an agent who lives, breathes, and knows high-end property and the people who want to buy and sell it. To begin cultivating such relationships, or build on those that you already maintain, it is imperative to be detail-oriented.
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THE LITTLE THINGS COUNT Like a subtle dance, the art of pairing home with buyer requires that you demonstrate your knowledge and a desire to assist clients in making the best possible real estate decisions. Peruse floor plans, history, unique features, and comb the neighborhood for the nuances that make a property a match for your affluent buyer. In turn, trust is built upon the extra miles you put into the legwork, and ultimately a sale is made. ITʹS WHO YOU KNOW For agents looking to enter the affluent real estate market, it's who you know that can make the leap easier. Past sales of modest properties can lead to a good reputation that spreads to friends and family who may just happen to have a mansion or vacation home on the beach in Miami. You can also approach established luxury brokerages as a new talent eager to serve the affluent market. Here, your commitment to quality and ability to build relationships is seen as favorable, and could land you a spot on a team that serves celebrities, sports figures, and the privately wealthy buyers and sellers you dream of. Ideally, new clients will come from the ultimate compliment paid to your expertise as a real estate professional — referrals. Your contacts who already have such clients in their roster, including attorneys, financial advisors, and designers, can help build a client list based on reciprocity. Building a solid reputation with your current clients can help you become part of the “in crowd” of other affluent buyers and sellers. Lead generation among the affluent doesn't necessarily mean a sale or purchase now. Meeting someone today and setting-up your expert position will keep you in their minds when they need your expertise or have a referral. In addition to the many elements that combine for success in the affluent market, nothing is more important today than technology. T H E T E C H N O L O G Y FA C T O R The right technology can help build your reputation and increase sales within your niche by showcasing your listings in a way that is convenient, easy, and intriguing. There are new advances available to help you achieve this wow factor, such as: MOBILITY: First and foremost, your website should be optimized for responsive mobile phone and tablet use. This puts your featured properties into clients' hands for easy viewing and an experience that sets you apart from the competition. Your mobile website should also enable clients to have access to you quickly via “call now” technology so that they don't have to call or text you when they see something of interest. For example, HomeSpotter turns mobile devices into home search engines by facilitating the search and conversations you and your clients have about properties of interest.
3D PHOTOGRAPHY AND VIDEO: This technology brings a real feel of a property to your clients. Companies such as Matterport 3D and Floored help buyers make an "emotional connection" with the home by actually touring it, clicking through every nook and cranny of a property, and learning about important appointments that add to its uniqueness. Clients can also move through a home at any angle they choose via a dollhouse view, which in turn helps bridge a personal connection with the property and provides for improved success in selling it. VIRTUAL STAGING: It used to be that staging a space meant bringing an interior decorator on board. Today, you need only utilize virtual staging software such as Realtourvision.com, Visualstager.com, and Virtualstagingsolutions.com to furnish a home any way you see fit, build appeal, and attract buyers. This technology uses your photos of the vacant property and populates them with furnishings and other special touches that look so realistic your clients may not realize they're virtual. SOCIAL MEDIA: Facebook, Twitter, Linkedln, and many other social media platforms are used by the wealthy and the stats demonstrate this. According to Resqueapp.com, 41% of millionaires use Linkedln, and only 13% of these users don't have a Facebook account. Also noted is that one in three professionals in the world are on Linkedln. Add to this the ability to build your image and brand, and it would be unthinkable to not use social media. Additionally, photographic platforms like Instagram allow you to post listing pictures, while Twitter and Facebook help broadcast your recent luxury sales. A R E YO U R E A DY ? So do you currently work with or would like to add this type of FUEL to your business plan? As we shared, serving the affluent customer takes a different mindset and the right connections. Part of that success model is having an upscale image that integrates into all your marketing. Carrington is currently piloting a new luxury brand marketing program, Carrington Collection, in Miami, San Diego, Mid Atlantic, and Boston, and depending upon results, plans to rollout nationwide later this year. For more information email: askmarketing@carringtonres.com
VIRTUAL REALITY: Affluent clients are usually busy people who may not be anywhere near the preferred area. Virtual reality, or augmented reality, allows buyers to drive through areas of interest, without having to be there in real time. Lux-AR and Homesnap apps (found in the iTunes store), and NuOffice software from re-flekt.com, make reviewing listings an intuitive experience and allows clients to obtain property details, photos, pricing, floorplans, and more with little fuss. R E F U E L I N G R E A L E S TAT E C A R E E R S
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HEIGHTEN THE QUALITY OF YOUR MARKETING WITH DRONE FOOTAGE.
As a hardworking agent in a competitive real estate market, you are always looking for ways to separate yourself from the pack and impress both buyers and sellers. One of the latest trends that is helping many agents across the country do just that is utilizing drone footage in their listings. Also known as Unmanned Aerial Vehicles (UAV), drones basically look like the combination of a helicopter and a spaceship. By equipping these devices with a video camera, they can take aerial footage that would have previously required access to an airplane or helicopter. Even if you don’t know the first thing about flying a drone yourself, you can still utilize this cutting-edge technology to take your listings to the next level. Let’s take a look at how some of the best agents are putting drones to use in order to make their listings the absolute best in their markets.
Improving Your Listings We’ve known for years that the quality of the photos you use to promote a listing make a huge difference in the way that potential buyers perceive the property. And since just about everyone starts their search online today, having the best of the best photos has become an absolute must. Beyond having great photos, the next step is introducing aerial views of the property in order to give potential buyers a full perspective of what the entire lot looks like from multiple angles. This allows them to really picture the house as it is from the comfort of their own home. And since utilizing drone footage is still a fairly new concept in the real estate world, any listings that include drone footage are going to be more impressive to both buyers and sellers. Becoming known as the leading real estate agent in your market could be as simple as becoming known as the agent that consistently uses drone footage in their marketing!
Next-Level Drone Footage The most common place to start with drone footage is putting together an aerial view of the property itself. But once you have that under control, you can take your drone 12
footage to the next level by including other types of footage to make your listing even more impressive. In addition to the footage of the property, you can use a drone to film what the ride home from work would be like for someone who might be considering the property. Using drone footage, you can show exactly what it will feel like to pull into the driveway and show exactly where the house sits in the neighborhood. Another great use for drone footage is filming popular local commercial areas. Where do people who live in your market shop? Where do they go out to dinner? Having a few videos showing an aerial view of those places can be a big help to out-of-town buyers, and once you capture that footage, you can use it for multiple listings.
Finding a Drone Partner Between the cost of the drone itself, the time you would have to invest to learn how to fly it, and all of the paperwork that is required by the FAA, getting set up with your own drone is easier said than done. In fact, for most agents a much better option than owning and operating your own drone will be to hire a company already in the business of capturing drone footage for clients like real estate agents and developers. Companies that offer this service are springing up all over the country, and for a fee that typically amounts to a couple hundred dollars per video, they can take all of the legal and technical aspects of getting great aerial footage off your plate. Not only will adding drone footage to your listings make them that much more impressive to potential buyers, it will also give you one more selling point when consulting with potential sellers. Positioning yourself as the local agent that uses drone footage can go a long way toward becoming the local agent everyone prefers. *Editor’s note: Drones (Unmanned Aerial Vehicles/Unmanned Aircraft Systems) are subject to federal and local laws and guidelines and must be operated in accordance with all such applicable regulations. Please consult with your local authorities and/or a qualified attorney to ensure safe and compliant use.
To learn more, call 877-330-2773 or email customercare@carringtonres.com.
Ratings & Reviews:
have to focus exclusively on clients who close deals. Even if you just show someone one listing, they are still qualified to have an opinion about your abilities to show a property. Ask them to put that opinion into words! If you really want to emphasize the importance of reviews, you might even want to consider offering some type of incentive like a small gift card or a “reviewers-only” party for clients that take the time to leave you a review.
Understanding How Real Estate Sites Can Affect Your Business
Linking to Your Review Pages On each of the big three portals, you should be able to find the page to leave a review for you from your profile page on that site. But once you find the URL for that page, don’t ask your clients to do the same. Make it easy for them and just send them the link! Going a step further, one of our favorite tricks is to create a simple link that redirects right to your review page on a particular site. For example, you could set the web address johnsmith.com/zillow to point directly to your Zillow review page.
It seems like no one goes to a new restaurant these days without first checking out the Yelp reviews. We almost always check in with TripAdvisor to see how a resort rates before booking the next big getaway. We even check the reviews of basic household appliances before ordering them from Amazon. Thanks to the power of the Internet, ratings and reviews have become an essential part of the buying process in almost every aspect of life, and the real estate business is definitely not exempt from that! With Zillow, Trulia, and Realtor.com all offering agent reviews today, managing your approach to these ratings and reviews can mean the difference between a booming business or a lack of listings. Real Estate Agent Reviews Thankfully, playing the ratings and reviews game is not all that complicated. All you have to do is make them a part of your focused business strategy. The agents that are having the most success developing leads through the national real estate listing portals are the ones that are making it a priority to fill up their profiles with legitimate positive reviews. In order to do that, you must make getting reviews a focal point of your business, you have to tell your clients exactly where to leave their reviews, and last but not least, you have to make the process super easy for them. Make Reviews a Focal Point of Your Business The first step in making reviews a focal point of your real estate business is to make sure that you are constantly talking about them. Let your clients know from day one that you drive a lot of business from the positive reviews people have left about you on sites like Zillow, Trulia, and Realtor.com. The most important thing you can do to increase the percentage of clients that leave reviews for you is to make sure you are asking them early and often. You obviously don’t want to badger your clients, but find multiple points in your client pipeline where you can remember to ask for reviews. It’s also important to remember that you don’t R E F U E L I N G R E A L E S TAT E C A R E E R S
Make Use of Templates In order to streamline the process of asking for reviews even further, you should have a template email set up that you can send to any new clients as you are working with them. This email should reiterate how important reviews are to your business and that it would mean a lot to you if they could follow the simple link included in the email and leave an honest review about your services. If you really want to dive in deep here, you could also give them a few bullet points to help them write the review. Remind them to mention how prompt you were in arriving at each showing and how you gave them plenty of advice on each property and were knowledgeable about the neighborhood. Agent ratings and reviews are still relatively new in the real estate industry. But as the world shifts more and more into the online space, they are going to become increasingly powerful for driving real estate business toward agents that embrace them. Get ahead of the curve and start making reviews a primary focus of your business. To learn more, call 877-330-2773 or email customercare@carringtonres.com. 13
CONGRATULATIONS
2016 FIRST QUARTER TOP 10 PRODUCERS JANUARY UNITS SOLD Melody Kramer Joseph Limo Delbert Santos Kevin Watson Noah Bates Anthony Gomes Cesar Ramirez Brian Daddona Gerardo Zamudio Camila McManus
Vacaville, CA Riverside, CA Fresno, CA Tampa, FL Las Vegas, NV Newark, NJ Houston, TX Great Neck, NY Chicago, IL Palm Coast, FL
SALES VOLUME Michael McCaffery Qingtian Ruan Joseph Limo Michele Brown-Lowe Patrick O’Donnell Melody Kramer Beth Ford Ameerah Bolden Kevin Watson Ragina Hoover
Del Mar, CA Wellesley, MA Riverside, CA Great Neck, NY Boston, MA Vacaville, CA Del Mar, CA Riverside, CA Lutz, FL Carlsbad, CA
AGENT GENERATED Michael McCaffery Qingtian Ruan Joseph Limo Melody Kramer Beth Ford Jill Moskal Patrick O’Donnell Steve Webber Pamela Parton Joanna Woolley
Del Mar, CA Wellesley, MA Riverside, CA Vacaville, CA Del Mar, CA Ashburn, VA Boston, MA Escondido, CA Escondido, CA Escondido, CA
FEBRUARY UNITS SOLD Karl Newman Sarena Marques Anthony Gomes Sean Bates Cindy Greco Bronson Cheeks Deneen Thomas Melody Kramer Diane Amato Noah Bates
14
Tampa, FL Tampa, FL Newark, NJ Tampa, FL Tampa, FL Tampa, FL King of Prussia, PA Vacaville, CA Danvers, MA Las Vegas, NV
SALES VOLUME Nancy Rinehart Christel Carlyle & Mary Russo Andrews Judy Woodhead Michael Althof Sandra Hadley David Hidalgo-Foster Victor Mineo Kimberly Bell Christina Nunez Bonnie Maloney
Del Mar, CA Del Mar, CA Del Mar, CA San Diego, CA Carlsbad, CA San Jose, CA Boca Raton, FL El Dorado Hills, CA Fresno, CA Escondido, CA
AGENT GENERATED Nancy Rinehardt Mary Russo Andrews & Christel Carlyle Judy Woodhead Michael Althof Sandra Hadley David Hidalgo-Foster Bonnie Maloney Kay Hollar Jill Moskal Tania Toral
Del Mar, CA Del Mar, CA Del Mar, CA San Diego, CA Carlsbad, CA San Jose, CA Escondido, CA McLean, VA Ashburn, VA Sunny Isles, FL
MARCH UNITS SOLD Anthony Gomes Melody Kramer Harriett Love Cindy Greco Jose DeOliveira Ariana White Gonzalo Gonzalez David Brown Chong Yi Marilynn Audain-Liddell
Newark, NJ Vacaville, CA Baltimore, MD Tampa, FL Mt Laurel, NJ Las Vegas, NV Irvine, CA King of Prussia, PA Baltimore, MD Orland Park, IL
SALES VOLUME Robert Albert Bonnie Maloney Steve Webber Melody Kramer Alice Greliak Harriett Love Michael Althof Cindy Greco Ariana White Nancy Rinehart
Sunny Isles, FL Escondido, CA Escondido, CA Vacaville, CA San Diego, CA Baltimore, MD San Diego, CA Tampa, FL Las Vegas, NV Del Mar, CA
AGENT GENERATED Robert Albert Bonnie Maloney Steve Webber Melody Kramer Michael Althof Nancy Rinehart Kathie DeBord Sandra Hadley Rich Berland Cindy Greco
Sunny Isles, FL Escondido, CA Escondido, CA Vacaville, CA San Diego, CA Del Mar, CA El Sobrante, CA Carlsbad, CA San Diego, CA Tampa, FL
R E F U E L I N G R E A L E S TAT E C A R E E R S
15
ARE FHA LOANS BEING
UNDERUTILIZED? The recent reduction in premiums has yet to spur a significant increase in sales. Earlier this year, the Federal Housing Administration (FHA) announced a significant reduction in its mortgage insurance premiums (MIP) for new borrowers. Many hoped that this reduction would spur more home sales, particularly for first-time homebuyers. The policy has been in place for nearly a year, and FHA loan activity has escalated significantly in a short period of time. In the government’s fiscal third quarter (April through June), FHA loan 16
volumes rose to $66 billion, a 101 percent year-over-year increase. Loan counts increased as well, climbing 73 percent compared to the same time period in 2014. Although these figures seem promising, the increases were spurred largely by refinances, particularly from borrowers who refinanced current FHA loans into new FHA loans with lower premiums. In fact, these FHA-to-FHA refinances increased 257 percent this past fiscal third quarter, while overall refinance counts increased 198 percent year over year. This was a significant benefit to existing borrowers, as it allowed them to refinance their current loans to take advantage of the lower premiums and reduce their monthly payments. The premium reduction did have a positive effect on housing sales as well. Some borrowers were able to qualify for and take out larger loans than in previous years and some buyers are recognizing the increased buying power that the FHA premium reduction has afforded them, but why aren’t more? Borrowers not utilizing the resources available to them represent a serious opportunity in the marketplace for real estate agents who are aware of it and know how to seize it. Being familiar with the FHA loan process, its requirements, and lenders that specialize in these loans could be a serious boost to your business. Real estate agents must use all the tools at their disposal to help potential homebuyers break into the housing market, and FHA purchase loans and FHA 203(k) loans for purchase and rehabilitation could be just what today’s homebuyers need. In addition to reduced mortgage insurance premiums, which are helping more borrowers qualify and at larger amounts, the FHA also offers an appealing alternative to conventional loans as interest rates begin to rise. FHA loans typically require a lower down payment (as low as 3.5 percent), and many lenders allow for lower credit scores (some as low as 550) as well. For potential buyers who are looking at homes in need of serious repairs or rehabilitation, the FHA also offers the
203(k) loan, which allows borrowers to roll the costs of renovations into the overall mortgage. For real estate agents who are unfamiliar with FHA and other government loans, they should look to partner with lenders who have significant experience with these types of loans. Not only will these lenders be able to help educate you on the finer points of these loans, they will also be better able to serve your clients. If you have clients with lower credit scores and lower down payments, you should look closely at any potential lending partner’s ability to manually underwrite loans and to provide a continuum of support for its customers. Does the lender service the loans they originate? This can be critical, especially with lower credit score originations. By researching and partnering with experienced FHA lenders, you can enter this market niche with confidence and build your business accordingly. Real estate agents who are prepared to inform borrowers about the opportunities that the FHA loan programs offer potential homebuyers can help their business — and even expand it in the face of upcoming interest rate increases. FHA loans are powerful tools in the housing market today, and real estate agents should not overlook the potential to increase their sales. By partnering with lenders that are experienced in FHA and government loans, real estate agents can learn more about the loans themselves and how they can better utilize them to serve their clients — and they can help turn potential homebuyers into homeowners. To learn more, call 877-277-7256 or visit CarringtonHomeLoans.com.
FHA
Jumpstart the home buying process
by prequalifying your buyers! Prequalifying is easy, doesn’t require your clients to disclose their Social Security number and creates no obligation — for them or Carrington. In return for completing this simple process, prequalification offers you and your potential buyers some serious benefits: n n n
Demonstrates the seriousness of your buyer’s intent to purchase Gives you and your buyer an idea of how much home they can afford Helps you better target the right homes to visit Get your buyer’s prequalification started by calling today
866-288-5497
© Copyright 2007-2016 Carrington Mortgage Services, LLC headquartered at 1600 South Douglass Road, Suite s 110 & 200A, Anaheim, CA 92806. 800-561-4567. NMLS ID 2600. Nationwide Mortgage Licensing System (NMLS) Consumer Access website: www.nmlsconsumeraccess.org. AZ: Mortgage Banker BK-0910745. CA: Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act, File 413 0904. CO: To check license status of your mortgage loan originator, visit www.dora.state.co.us/real-estate/index.htm. GA: Georgia Residential Mortgage Licensee 22721. IL: Illinois Residential Mortgage Licensee. KS: Supervised Loan License SL.0000313. KY: Mortgage Loan Company License MC21112. MN: This is not an offer to enter into an interest rate lock agreement under Minnesota Law. MS: Licensed by the Mississippi Department of Banking and Consumer Finance. Mortgage Lender License 2600. MO: Missouri Company Registration 14-1746-A. NH: Licensed by the New Hampshire Banking Department. NJ: Licensed by the N.J. Department of Banking and Insurance. NV: Mortgage Broker License 4068 (Residential Mortgage Origination/Lending). NY: Licensed Mortgage Banker—NYS Department of Financial Services. New York Mortgage Banker License B500980/107664. OH: Ohio Mortgage Broker Act Certificate of Registration MB.804213.000; Ohio Mortgage Loan Act Certificate of Registration SM.501517.000. OR: Mortgage Lender License ML4886. PA: Licensed by the Department of Banking. RI: Rhode Island Licensed Lender, Lender License 20112809LL. VA: Licensed by the Virginia State Corporation Commission MC-5382. NMLS ID 2600 (www.nmlsconsumeraccess.org) WA: Consumer Loan License CL-2600. Also licensed in AL, AR, CT, DE, DC, FL, ID, IN, IA, LA, MD, MI, MT, NE, NM, NC, OK, SC, SD, TN, TX, UT, WV, WI, WY. NOTICE: All loans are subject to credit, underwriting and property approval guidelines. Offered loan products may vary by state. There is no guarantee that all borrowers will qualify. Restrictions may apply. This is not a commitment to lend. Terms, conditions and programs are subject to change without notice. This information is for industry professionals only and is not intended for distribution to consumers. Carrington Mortgage Services is not acting on behalf of or at the direction of HUD/FHA or any government agency. All rights reserved.
CUSTOMER SERVICE:
MODELING YOUR REAL ESTATE BUSINESS AFTER THE BIG COMPANIES As real estate agents, we have a tendency to get caught up in the details of a particular property or deal. While those details might be important in the moment, the most successful real estate agents are the ones who focus on offering the best interactions with their clients at all times. In order to improve our efforts when interacting with clients, let’s take a look at some of the things that the best customer service companies in the world are doing and see how we can model those practices in our real estate businesses.
Respond Quickly to All Communications
There is a famous story about author Peter Shankman tweeting that he would love for Morton’s Steakhouse to meet him in the airport he was flying into with a porterhouse steak. Much to his surprise, someone from Morton’s was actually listening and showed up with a steak dinner for him. This was obviously a bit of a publicity stunt, but it still drives home the point that you have to always be listening for opportunities to wow your clients. At the very least, you have to be able to respond to any direct or indirect communications very quickly.
Have a Great Return Policy
One of the all-time best customer service stories involves a man returning two snow tires to Nordstrom. The cashier was happy to give the man the exact price listed on the tires on the spot — despite the fact that Nordstrom has never sold snow tires. The customer is always right at Nordstrom. You might not have to worry about someone attempting to return a house after closing, but you’ve almost certainly dealt with clients who change their minds after making an offer. Having a “the client is always right” policy will ensure that you still get their business when they are ready to pull the trigger for real.
Reward Your Best Clients
Zappos, the online shoe company, is absolutely legendary for their quirky and over-the-top customer service stories. While there are tons of great examples to pick from, one of the simplest things that they do is upgrade their best customers to faster shipping options at no charge. Do you have great customers that work with you more often than the typical buyer or seller? Think of ways that you can go above and beyond for them in return for rewarding you with their business! 18
Expect Problems and Offer Solutions
One of those classic Zappos customer service stories involves a woman staying in Las Vegas who realized she forgot to pack a certain pair of shoes. She tried to order them from Zappos, but couldn’t find them on the site. When she called customer service, she was told that the company no longer carried those shoes. For any normal company, that’s where the story would end. But Zappos is not a normal company. The customer service rep she spoke with located the shoes at a local mall, went and purchased them, and then hand delivered them to the woman at her hotel. Every real estate deal is going to have its fair share of complications. There will be issues with the mortgage company, details involving the inspection, and a host of other concerns. Make sure that you are prepared to offer your clients solutions when these problems arise.
Don’t Point, Show Them
Employees at Nordstrom never point a customer in the direction of something they are looking for. Instead, they are trained to escort the customer right to the product and make sure it is exactly what they want. In the real estate world, it is sometimes far too easy to tell clients to check out an open house or go drive by a property on their own, when in reality the right thing to do is make an appointment to show them the property yourself.
Treat Clients Like Real People
There is a famous customer service story that comes from a Trader Joe’s location in Pennsylvania. During a snowstorm, a woman called a number of local grocery stores asking for someone to deliver some basic food items to her 89-yearold father who was snowed in. Most everywhere she called informed her that they did not do home deliveries. Trader Joe’s doesn’t do home deliveries either, but when this woman called they told her that they would be more than happy to deliver the groceries to her father at no charge — simply because it was the right thing to do. As a real estate agent, there are certain things you are expected to do and certain things that you usually can’t be bothered with. But, if an elderly client asks you to help him move a sofa, think twice before you tell him that isn’t really in your job description.
Get Creative
One of the all-time best customer service stories comes from the staff at the Ritz-Carlton. When they received a call about a missing stuffed giraffe named Joshie, they assured the caller that they would do everything they could to find him. Then they went a step further and backed up the story the customer told his son, which was that Joshie had just decided to stay on vacation for a few extra days. When Joshie was returned, he came with a collection of pictures documenting all the fun he had in his extra time at the hotel. Real estate deals come in all shapes and sizes, but as long as you keep in mind that you are dealing with real people who have real needs, wants, and desires, you can offer a level of customer service that is absolutely unmatched. To learn more, call 877-330-2773 or email customercare@carringtonres.com.
BUILD YOUR BUSINESS
with Co-Marketing efforts!
A host of business-building opportunities are waiting to be explored with your local Carrington Loan Officer. Contact your local CMS Loan Officer to find out how we can market together or call our CRES Concierge at
877-277-7256
PRE-SET, READY-TO-GO, CUSTOM CO-MARKETING PROGRAM
Professionally-designed marketing materials available for purchase n Advertise open houses, news listings and recently sold properties n
EVENT CO-MARKETING n
First-Time Homebuyer Seminar opportunities help educate your customers on the best financing options
ﾂｩ Copyright 2007-2016 Carrington Mortgage Services, LLC headquartered at 1600 South Douglass Road, Suite s110 & 200A, Anaheim, CA 92806. 800-561-4567. NMLS ID 2600. Nationwide Mortgage Licensing System (NMLS) Consumer Access website: www.nmlsconsumeraccess.org. AZ: Mortgage Banker BK-0910745. CA: Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act, File 413 0904. CO: To check license status of your mortgage loan originator, visit www.dora.state.co.us/real-estate/index.htm. GA: Georgia Residential Mortgage Licensee 22721. IL: Illinois Residential Mortgage Licensee. KS: Supervised Loan License SL.0000313. KY: Mortgage Loan Company License MC21112. MN: This is not an offer to enter into an interest rate lock agreement under Minnesota Law. MS: Licensed by the Mississippi Department of Banking and Consumer Finance. Mortgage Lender License 2600. MO: Missouri Company Registration 14-1746-A. In-State Office: Missouri Residential Mortgage Loan Broker License 14-1746-A1. 251 SW Noel, Lees Summit, MO 64063. NH: Licensed by the New Hampshire Banking Department. NJ: Licensed by the N.J. Department of Banking and Insurance. NV: Mortgage Broker License 4068 (Residential Mortgage Origination/Lending). NY: Licensed Mortgage Banker窶年YS Department of Financial Services. New York Mortgage Banker License B500980/107664. OH: Ohio Mortgage Broker Act Certificate of Registration MB.804213.000; Ohio Mortgage Loan Act Certificate of Registration SM.501517.000. OR: Mortgage Lender License ML-4886. PA: Licensed by the Department of Banking. RI: Rhode Island Licensed Lender, Lender License 20112809LL. VA: Licensed by the Virginia State Corporation Commission MC-5382. NMLS ID 2600 (www.nmlsconsumeraccess.org). WA: Consumer Loan License CL-2600. Also licensed in AL, AR, CT, DE, DC, FL, ID, IN, IA, LA, MD, MI, MT, NE, NM, NC, OK, SC, SD, TN, TX, UT, WV, WI, WY. NOTICE: All loans are subject to credit, underwriting and property approval guidelines. Offered loan products may vary by state. There is no guarantee that all borrowers will qualify. Restrictions may apply. This is not a commitment to lend. Terms, conditions and programs are subject to change without notice. This information is for industry professionals only and is not intended for distribution to consumers. Carrington Mortgage Services is not acting on behalf of or at the direction of HUD/FHA or any government agency. All rights reserved. CO-MARKETING - 121715 - RA
CONGRATULATIONS #TEAMCARRINGTON
NAMED AS ONE OF THE TOP 100 NATIONAL BROKERS BY REALTRENDS.
Now in its 29th year, the REALTRENDS 500 report remains the undisputed industry authority for performance rankings of the top residential real estate brokerage firms across the United States. Based on 2015 production figures, it features the 500 leading brokerage firms by sides, as well as sales volume. CARRINGTON ranked #37 in sides and #72 in sales volume. This recognition is proof that Carrington can coach agents to take their business to the next level and thanks to our sales professionals, local leaders and innovative management team, we continue to be a powerhouse in the industry.
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TOP 100 NATIONAL BROKERS IN UNITS & SALES VOLUME SOLD IN US
Carrington REfuels Real Estate Careers across the country. ARIZONA Phoenix CALIFORNIA Carlsbad Del Mar Downtown San Diego El Dorado Hills Escondido Fresno Irvine Long Beach Los Angeles Modesto Redding Riverside Sacramento San Jose Vacaville COLORADO Denver FLORIDA Boca Raton Lutz Miami
Naples Palm Coast Tampa GEORGIA Atlanta HAWAII Waipahu INDIANA Schereville ILLINOIS Chicago Orland Park MARYLAND Baltimore Largo MASSACHUSETTS Boston Danvers Wakefield Welleseley Westborough MICHIGAN White Lake
MISSOURI Creve Coeur NEVADA Las Vegas NEW JERSEY Mt. Laurel Newark NEW YORK Farmingville Great Neck NORTH CAROLINA Charlotte PENNSYLVANIA King of Prussia TEXAS Dallas Houston VIRGINIA Ashburn McLean Newport News
Contact 877-330-2773 or visit: carringtonrealestate.com/office-locations