CARSON K. SMITH
BSSP & ME
carson k. smith
priceline, department of negotiation facebook app, with trevor, sinan, mapp, josh
DEPARTMENT OF NEGOTIATION FACEBOOK APP Priceline’s problem was it didn’t own the conversation about it on the Internet. Customers post Youtube videos and blog about how to use Name Your Own Price. With the Department of Negotiation Facebook app, we invited Priceline customers into Shatner’s world. We expanded the existing idea of the Negotiator and made a game out of hunting of hotel bargain hunting in a place Priceline owns.
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carson k. smith
priceline, department of negotiation facebook app, with trevor, sinan, mapp, josh
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carson k. smith
priceline, department of negotiation facebook app, with trevor, sinan, mapp, josh
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carson k. smith
priceline, tv, hotel freebies: jetpack, with doman, mapp, josh, koob
HOTEL FREEBIES: JETPACK :15 Show Big Deal with a jetpack flying through a cityscape past hotels. VO: Big Deal is on a mission for Priceline. Big Deal flies by window of a hotel. The window lights up with the Instant Discount icon. VO: Uncovering Hotel Freebies like instant discounts, He flies by another window of a hotel. The window lights up with the Free Night icon. VO: free-nights, He flies by another window of hotel. The window lights up with the Free Breakfast icon. VO: and free breakfast at hotels in virtually every city. Zoom out to show a cityscape with multiple hotels. Hotel Freebie icons are in all the windows. VO: So, thanks to the efforts of this large man in a little jetpack... Show Big Deal zooming up the side of a skyscraper hotel. VO: you can search thousands of Hotel Freebies... Show the top of the hotel, the sign reads: Hotel Freebies. Pan up to the Priceline logo. VO: right now only at Priceline. 6
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carson k. smith
priceline, tv billboards, with trevor, mapp, josh
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carson k. smith
priceline.com, waiting pages, with marc, mapp, josh
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carson k. smith
priceline.com,waiting pages, with marc, mapp, josh
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carson k. smith
radioshack, holiday pitch, interceptors,tv, with ammermann, unused
IDEA: INTERCEPTORS There’s a RadioShack service team called the Interceptors. These highly trained professionals are dedicated to intercepting bad gifts before they’re given. At stakeouts outside of the potential offender’s home, the Interceptors listen with surveillance devices in a RadioShack branded van. They’ve tapped the house and are ready for the bust. Knowing when bad gifting is about to happen, they’re on the scene to prevent it. When the time comes, the interceptors swoop in with lightening-fast speed and make the switch, from bad gift to good gift. A near tragedy is prevented and the lucky individual comes out unscathed as a gift champion.
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carson k. smith
radioshack, holiday pitch, joy-o-meter, with ammermann, unused
IDEA: THE JOY-O-METER RadioShack’s Joy-O-Meter is the official judge in holiday gifting. The machine detects the genuine reaction of a gift receiver. A JOYFUL reaction from the machine proves who the Gift Champion is, and the only way to get a joyful reaction is to give products from RadioShack. Present the people on your list with RadioShack products and watch the Joy-O-Meter gauge their reaction. With a JOYFUL response, RadioShack makes you a Gift Champion.
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carson k. smith
radioshack, holiday pitch, joy-o-meter, digital with ammermann, unused
WEB APP We’ll create an online application designed to get users in the Holiday spirit by practicing their reactions from the receiving end. The graph measures their excitement level as they view featured RadioShack products. The more surprised the face, the more movement on the graph. Products run through with the click of an arrow, giving them ample time to practice their sincerity. Users can then share this interactive game with friends and family via social media outlets.
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carson k. smith
radioshack, free phones for life campaign, radio
FUTURE PHONES Radio :30 In the future, mobile phones might work under water; they might be zero gravity, in a pinch invisible, or even edible. But whatever phones become, RadioShack will always have yours. And if you enter our Free Phone for Life promotion by Saturday, you could win a free phone upgrade every year for life. And that’s as cool as an underwater phone. Get to a RadioShack to enter today. Contest ends Saturday. RadioShack’s Free Phone For Life Promotion. NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE DOES NOT INCREASE CHANCES OF WINNING. Open to legal U.S. residents 18 and up. Sweepstakes ends 7/30/11. Void where prohibited. For rules, odds and alternate form of entry, visit radioshack.com/freephone4life MARCUS Radio :30 Hello, Marcus. This is you from the future. I’m worried about you. You need to get to RadioShack by Saturday and enter their Free Phone for Life promotion. Why? Because in the future phones are awesome, you can even shave with them. And if you win the Free Phone for Life promotion, you’ll get the latest and greatest every year until you’re, well, me. Go to RadioShack now to enter. Your phone future depends on it. RadioShack’s Free Phone For Life Promotion. NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE DOES NOT INCREASE CHANCES OF WINNING. Open to legal U.S. residents 18 and up. Sweepstakes ends 7/30/11. Void where prohibited. For rules, odds and alternate form of entry, visit radioshack.com/freephone4life
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carson k. smith
radioshack, trade and save app, self initiated, with jake,
IDEA: TRADE & SAVE APPLICATION From the RadioShack website, download the Trade and Save application. Upon installation the application will gather the attributes necessary for assessing the trade-in value (memory, processor, drives, etc.) If your computer is of value, the application will include directions to the nearest RadioShack and offer products to apply that trade-in value to. If it’s of no value, the application directs you to the nearest electronic recycler. As you’ll only need to access your computer’s value once, the application will offer immediate removal.
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carson k. smith
radioshack.com, home page slides, with cherish, enberg, bucktrout
HOME PAGE SLIDES Over the course of the year, I’ve been briefed on hundreds of home page slides. This has given me the opportunity to sell product for the client directly to its customers on the its website. When BSSP won the RadioShack business, it established The Shack voice. It has evolved. Throughout the year, I worked in this voice as well and with harder selling lines while paying attention to where the company wants to go in the future, and in the voice it needs to have.
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carson k. smith
radioshack.com, home page slides with cherish, enberg, bucktrout
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carson k. smith
radioshack.com, home page slides, with cherish, enberg, bucktrout
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carson k. smith
yp, deal dice, self initiated, with marc
IDEA: DEAL DICE APP With the addition of Deal of the Day to the YP brand, we’ll create an app that allows users to see and select deals from their phone in a fun way. This feature will demonstrate something that differentiates YP from its competitor. The app will house deals and give businesses the opportunity to choose the deal they want to offe, and will work as an independent app or as a feature within the existing YP app.
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carson k. smith
yp, deal dice, wild pitch, with marc
Open the YP app and select a city. Choose the category you’d like to find a deal in: Food, Events, Bars, Retail, or do a quick roll, which randomizes all deals in market. When the dice land, there’s a business and a deal. When you get the deal, it links to the YP site. You see location, star rating and deal offered. Sign in and pay for the deal. It lives on the phone until you use it. 20
carson k. smith
yp, seasonal banners, with cherish, eron
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carson k. smith
yp, seasonal banners, with cherish, eron
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carson k. smith
mini, desert mini, las vegas billboards, with marc, mapp, lyle
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carson k. smith
mini, collegiate effie award ad, and so cal fleet week poster, with marc, mapp, lyle
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carson k. smith
take care clinic, conceptual banners, with dennis, hancock
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carson k. smith
new business, arby’s, meat people, with laniosz
The perception everyone has is that Arby’s is the Roast Beef place. Roast Beef is the signature meat for sure, but it’s not the only meat at Arby’s. Arby’s offers turkey, ham, chicken, bacon and now the premium Angus beef. The people at Arby’s are Meat People. And so are the customers. Arby’s. Meat People. LOOKING FOR LIKE-MINDED MEAT PEOPLE First, let’s create banners and craigslist posts for people seeking to meet like minded Meat People, highlighted with the following testimonials. Testimonial: I was spending the whole time looking for the right person. The right person to eat with . Testimonial: My friend tried to set me up with his cousin. I asked her to Arby’s. And when she said no, I asked him. Testimonial: I went to one of those dating sites but there wasn’t any food on it. Testimonial: I thought I was looking for a relationship, but what I really wanted was an eat-lationship. 26
carson k. smith
new business, arby’s, meat people, fb, with laniosz
IDEA: PHOTO FIXINS We know how it goes. You have all these photos on Facebook with that ex-girlfriend. You look fabulous. Why should you discard that photo? Maybe you could fix that photo and trade her for a better friend. A friend like the Angus sandwich. Using face-match technology, we can replace every instance of her face with an Angus sandwich and re-tag it so it links back to your new buddy, Angus.
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carson k. smith
new business, isis, money is getting smarter, with josh, sha
ALL IN ONE EASY PAYMENT. POCKET CHANGED. ACCEPT CHANGE. ALL YOUR CARDS ROLLED INTO NONE. IT’S YOUR CREDIT CARD’S CALLING. WALLET MEET PHONE. DIAL IN YOUR PIN. CREDIT CARD = HISTORY. BE A PHONE CHARGER. PUT YOUR PURCHASE ON THE PHONE. UPGRADE YOUR WALLET WITH A TWO-YEAR AGREEMENT. WIRE MONEY WIRELESSLY. COUPONS HAVE YOUR NUMBER. YOUR PHONE NUMBER. DOES YOUR WALLET HAVE CALLER ID? CHECK? PLEASE. A REWARDS PROGRAM PROGRAMED IN. HERE’S YOUR CHANGE. PHONE IN THE SAVINGS. 28
carson k. smith
new business, isis, money is getting smarter, with josh, sha
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carson k. smith
internal project, speakerbox speaker series, with eugene
INTERNAL BRIEF Create the next generation of agency training through an evolved “AMP’D” program that teaches practical skills for Account Managers and Media Planners with less than 5 years of industry experience. Beyond this, invite the entire agency to participate through a separate but related initiative: an informative, engaging and inspiring speaker series. IDEA: SPEAKERBOX
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carson k. smith
internal project, speakerbox speaker series, with eugene
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