==== ==== Internet Marketing Software For 99 Cents (CLICK ON BLUE LINE BELOW) http://tradingglobal.tradebit.com/files.php/5003-Software-Programs-Internet-Network ==== ==== Costly Email Mistakes When an email program is designed and executed well it can bring more subscribers and revenue than what was targeted. If, executed poorly it will get terrible results and also anger among recipients and not to forget answering your bosss innumerable questions. Outlook is the most used email client, so it shouldnt be ignored, especially the Outlook Junk Filter. But many companies do not spare time to learn about keywords and symbols with the default filter searches for. Some of the common words and symbols, which are also the most widely used, used for filtering the email as spam are free and exclamation mark at the end of the subject line. But the word free does not always arouse suspicion like many legitimate email marketers think. It can be used correctly and in context with shipping or sample, etc. Nobody can disagree that it is still the most effective email offer. So the key here is to know the words and how to use them so that the email does not get caught by spam or bulk mail filters. Certainly quality costs money, which also applies to email marketing. Some marketers say that even low cost email list delivers a respectable turn over, but experts advise that more expensive list produces even bigger returns because of high quality. Another point to be noted here is that when you are mailing to an inferior quality list, you are actually harming your brand. The subject lines of eNewsletters must not be meaningless. Examples are SE Update #101, Career Journal Today and eClub Newsletter. These subject lines say nothing at all, when it is the purpose of the subject line to entice the recipient to open the email. Things such as issue number and words saying that this email is a newsletter are of no value; instead they should include information which will grab the attention of readers. A target link which will work in one email client wont work in another. For example, if it was mentioned AB Company in the from line, it will be displayed as marketing@ABCompany in AOL email client. If it is written Order by Sunday for Free Shipping and Arrival by Nov 28 in the subject line, AOL will render it as Order by Sunday for Free Shipping and Arrival by Nov. Either some part of the message is missing or the content is manipulated. So such variables must be tested in different email clients and if not, it will have a big impact on the email results. The ease in email marketing when compared to other marketing is the immediacy of testing. If variables arent tested regularly then the medium is not used correctly. Successive and regular testing not only builds but refines results. Many marketers like to test on rented list, but wouldnt mail in great number to the best performing email lists. It is understood that the email campaign is successful when it promotes a compelling offer. Compelling does not mean that the offer should be free or 50% off, but it should be of value and relevant to the reader. The lists must be segmented and the offers made must be more relevant to
the recipients needs, behavior and interest. When lists are being rendered, the most appropriate ones must be selected and the offer must be developed upon the needs of the targeted audience. Some of the top email clients have emerged as big challenges for the customer oriented marketers. Every ISP has its own issue which needs immediate addressing, such as HTML compatibility issues, spam, blacklisting, and volume based filters, etc. The biggest mistake is not monitoring the results by ISP or domain. Problem is not known until it is discovered. Everyone is becoming search engine optimized. The key to reach the top ranking on top search engines is search engine optimized content. Since eNewsletters are the best content sources, they definitely must be search engine optimized by including various keywords, so as to increase the rankings. PPPPP Word Count 669
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