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Groupons have become all the rage on the Internet. If you're interested in cashing in on the craze, there are some basic things you have to consider before launching a site. They include everything from your demographic to your deals to the ways you're going to let people get in on those deals. It starts with finding a niche. The niche market concept is at the heart of most successful Internet marketing endeavors. Where Groupons are concerned, the niche is usually defined by the city. You can further refine this niche. For instance, you could make a group discounts site that concentrated on bike shops, camping stores or restaurants. The important thing is that you're confident that there is enough business within your niche to realistically sustain your site. After you find your niche, you'll have to do the hard work of getting businesses to offer discounts on your Groupon clone site. This usually isn't too difficult once they understand that the discounts only apply if enough people sign up. For the businesses, this means traffic in their shop and it's hardly ever a hard sell where that's concerned! The software will be a very important part of your setup. You'll need a Groupon clone script that allows your site to function properly. This group buying script allows users to sign up and commit to the offer. It also allows the countdowns and other features that make group buying so exciting to consumers. Some of the scripts include modules that allow easy integration with social networking sites and other features, such as comment threads and referrals. In general, the more user interactivity these sites allow the more attractive they are to consumers. Once you have your site up and running, you'll have to promote your Groupon clone. There are plenty of ways to do this. You might consider using an affiliate program or buying keywords. There are many ways to promote the site, but remember to always consider your niche. For instance, if your niche was restaurants in Santa Fe, NM, it would make little sense to spend a lot on worldwide advertising. There are plenty of group buying scripts that make setting up one of these sites easy. The important thing to remember is to promote to your niche and to get the word out to the people who will buy!
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