e s s e nt
ials 2010_sunglasses_guide
The eyes have it
Get yourself all blinged out this summer with the coolest shades. Here's a look at some of the best ones on offer right now. Plus go to the website www. carvemag.com for the online sunglasses guide. photo courtesy oakley
T
hat big firey ball in the sky, you know the one, we see it occasionally in the U.K, is known as ‘The Sun’ and is responsible for almost all life on earth. Without its photosynthesis driving energy we wouldn’t have any oxygen to breath and we’d be living on a cold, dead, icy rock hovering somewhere around -270˚C. Even a hooded 6mm and all the trimmings won’t keep that cold out, not that it would matter cos the oceans would all be solid ice. Thankfully that is not the case. The sun maybe about 150,000,000km away and it’s light may take 8 minutes and 19 seconds to get here but it does a darn good job of keeping us warm, alive and drives the climate and weather without which there would be no surf. Giver of life it maybe but anything that emits nuclear radiation needs handling with kid gloves, or in this case some shiny eye protecting goggles… “Why bother with sunnies?” you say. Well listen up kids this is the skinnyYou can peek at the sun very briefly with the naked eye with no damage, anything passed a brief flirtation like that and it’s gonna be doing you no favours. A good stare at the sun can cause phosphene artifacts and temporary blindness- that’s what happens when you torch your retina with 4milliwatts of pure undiluted sunlight. UV exposure also gradually yellows the lens of the eye and is thought to contribute to the formation of cataracts, that’s just generally, not from looking at the sun either. If you do look at the sun, unavoidable on late evening summer surfs on the west coast, then 100 seconds is all it takes to for the UV to induce sunburn like lesions on your retina. So you get the picture, the sun maybe our friend but it doesn’t do our eyes any good at all. Sunnies in the surf are hard to work so you need to protect your eyes whenever possible on land. Being near the ocean
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Go online now to win some cool Quiksilver and Black Flys sunglasses www.carvemag.com
is a double whammy as the water reflects the suns rays back up at you. This may mean surfers have a lovely tanned under chin but it also means we are more at risk of eye damage than most people. Cataracts and poor vision in old age are one thing, the benign growth of the scary and hard to pronounce ‘Pterygium’ is another. In essence a conjunctive growth on the eye caused by over exposure to sun and wind it’s not something you want to consider; Google it to see what can happen. Symptoms include persistent redness, inflammation and itchy eyes. In advanced cases the pterygium can affect vision as it invades the cornea and can cause all manner
of problems. So those surfers you think are permanently baked due to the red eyes are probably just in the early stages of pterygium… Convinced sunnies are an essential now? Look after your peepers, not like you can get another set, buy decent sunglasses with good lenses and be confident you are buying safe shades by looking for the European Standard CE mark or British Standard BSEN 1836:1997. In other words buy a reputable brand like those featured here, those ones from down the market may be cheap and fashionable this week but they won’t protect your precious eyeballs from interstellar radiation.
Website: www.quiksilver-europe.com
Quiksilver Akka Dakka Grilamid injected frame, distortion free shatter resistant polycarbonate lenses, 100% UV sun protection. £78
Quiksilver The Pulse Grilamid injected frame, distortion free shatter resistant polycarbonate lenses, 100% UV sun protection. £70
style inside and out
Tel: 01656 746984 Email: matts@dohltd.com Website: www.carveeyewear.com
Carve Chronic Polycarbonate frame, Polycarbonate grey lens, Nylon frame and 100% UV protective. £24.99
Carve Frothdog Polycarbonate grey lens, 100% UV protective. Great coloured polycarbonate frame. £24.99
All our glasses are 100% UVA and UVB. Our handmade frames are constructed from custom selected acetate, producing a smoother texture and richer look and feel. Handmade styles feature shatter proof CDR-39 lenses. Our prices range from £60 to £115. Tel: 01462 475 400 • Email: infouk@oakley.com • Website: www.oakley.co.uk
Tel: 0845 388 0046 • Email: info@blackflys.biz • Web: www.blackflys.biz
Black Flys Fly Coca
Oakley Holbrook
Fly Cocas are the essence of Southern Calafornia, big and classic surf style glasses. They are tough and durable yet offer a sleakness in design which offers maximum comfort and style. Surf till you Fly! £85
Designed in collaboration with Shaun White, this timeless vintage classic takes its name from a small town found along the historic Route 66 in Arizona. £105
Black Flys Fly Tacos
Oakley Dispatch™
Tacos are from our handmade range, and take there influence from the dance clubs of LA. Striking colours blend effortlessly to produce the club vibe on the beach. Rock with the Fly! £115
This frame goes big, with confident contours and cunning technology that allows you to customize your frame with interchangeable “O” icons. Each frame comes with two sets. £100
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Tel: 0161 304 0114 • Email: info@flidistribution.co.uk • Website: www.electricvisual.com
Electric Hoy
Electric OHM III
This tough-as-nails style was inspired by Aussie surf hero Mr. Matt Hoy. Designed to look as good on the beach as they do out on the town, Hoy sunglasses share the same ‘surf all day, party all night’ attitude that makes Matt Hoy a living legend. The inside arm of every Hoy frame incorporates the stars of the Southern Cross Constellation-a proud Aussie symbol taken straight off the iconic Australian national flag. So, who better to pull up a bar stool with and cheers a fresh schooner of beer? £85
The OHM III is our third installment of these most coveted and stylish series of shades. Make no mistake, your attention to detail will not go unnoticed as the unique brow capped with a distinct plaque and flanking line highlighting the hinge are nothing short of a powerful reminder that you clean up nice. £69.99
Electric ShotGlass
Electric VHF
This bold new member to the family will leave little question as to who’s runnin’ the show. With a full shield lens construction this mold-injected wise guy, is tough as nails. The 4 base Grilamid frame and polycarbonate lens promise that nothing short of a garbage disposal will harm these bad boys. £70
VHF is the latest retro-styled sunglass to hit the frequency waves. With logo-studded arms and vintage design inspiration, VHF reaches every facet of the Electric spectrum. £85
Stockist: www.animal.co.uk
Animal Chip
Animal Cargo
Hypo allergenic metal construction, hand crafted acetate paddle ear tips, impact resistant & base polycarbonate lenses, spring hinge mechanism, arm tip signature branding, adjustable silicone nose pads, 100% UV protection £59.99
Hand crafted acetate frame, alloy plate embossed branding, impact resistant 8 base CR39 lenses, 5 barrel stainless steel hinge, metal core arms, 100% UV protection, supplied with deluxe protective case £69.99
Animal Rincon
Animal Twinzer
Lightweight stress resistant TR90 frame, impact resistant 8 base polycarbonate lenses, high strength screw down hinge, arm tip signature branding, 100% UV protection, polarized lens option £44.99
Hand crafted acetate frame, impact resistant 8 base CR39 lenses, 5 barrel stainless steel hinge, metal core arms, 100% UV protection. £69.99
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Charge like Ryan 'Hippo' Hipwood at Shipsterns!' Winner World Tow-in champs 2009! Tel: 01841 520840 • Email: sunfun@globalnet.co.uk • Website: www.liivevision.com
Liive Hyper Polar Soft touch tort, matt TR 90 soft touch rubber feel frame, 100%UV, tac polarised 8 base lens, metal temple inlay, pin hinge 3 £24.95
Liive Dustbin
TR90 flex nylon frame, torric polycarbonate lens, 100%UV, pin hinge. £24.95
Liive Sonic Art
Liive Voodoo Cheeta
Tr- 90 flex nylon frame, 100%UV, PC 8 base lens, metal inlayed temples with star art. £24.95
Cellulose propinate frame, live Cheetah art on the inside of the temples, 8 base polycarbonate shield lens, 3 barrel metal hinge, 100%UV. £24.95
Tel: 0033558707070 • Email: infovz@vonzipper.fr • Web: www.eu.vonzipper.com
Von Zipper The Manchu
Von Zipper The Panzer
Jump head first into the Manchu state of mind! This sunglass from the VZ dynasty is sweeter than a fortune cookie and more timeless than an ancient Chinese secret. £110
The VZ army wants you! As a recruit in the VZ war against the sun's evil rays, your protection is our first concern. Standard operating procedure calls for you to armor up with the Panzer and blitzkrieg your way through enemy lines. £80
Von Zipper The Elmore
Von Zipper Telly
Papa was a rolling stone and wherever he hung his hat was his home. So why don't you hang a pair of Elmore sunnies on your face and get rambling on your mind so you can roll out the old school way. £95
…Who loves ya, baby?…For the bald and the beautiful and everyone in between…No need to channel surf when your rockin' this big screen…So flip on your Telly and enjoy your show…£80
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