Casa Asia
Casa Asia Headquarters
Sant Pau’s Modernist Venue Barcelona In July 2013, Casa Asia moved to its new headquarters in Sant Manuel’s Pavilion within Sant Pau’s Modernist Venue, which was declared World Heritage by UNESCO in 1997.
Palacio Cañete Madrid Casa Asia-Centre in Madrid is located in Palacio Cañete, a 17th century building on Calle Mayor 69, close to Plaza de la Villa.
Social headquarters in Barcelona
Casa Asia Centre-Madrid
Consortium
High Board of Trustees and Collabora5ng En55es
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High Board
Collaborating Entities
Official Suppliers
Mission
01
04
To improve knowledge on Asia-Pacific
To create dialogue and intercultural relations
02
To promote bonds between civil societies of Asia-Pacific and Spain
To promote cooperation in projects of common interest
03
To make exchanges on institutional, economic, social, cultural and educational levels easier
To strengthen relationships with cities, regions and countries of Asia-Pacific
04 05 06
Asia in Figures 7,5 7,0 6,5
6.3
5,5 4,5
6.4
6
5.8
5.7
of global growth
The growth of China in 2017 is estimated to be
Global Growth of GDP
6.3
5.7
Asian markets maintain high levels of economic growth and domestic consumption
6.7%
4,2 3,4
4,0 3,5
3,3
3,4
3,1
3,1
3,4
3,6 India’s growth in 2017 is estimated to be
3,0
2011 2012 2013 2014 2015 2016 2017f 2018f
7.4%
Source: ADO (Asian Development Outlook) December 2016 and FMI
South Asia India Southeast Asia Indonesia Malaysia
2015
2016
7.2 7.9
05
60%
Asia’s Development Growth
7.4
6,0 5,0
Asia contributes
2017f
2018f
6.7
7
7.2
7.1
7.4
7.6
4.6
4.7
4.8
5
4.9
5
5.1
5.3
5
4.2
4.4
4.6
Philippines
5.9
6.8
6.4
6.6
Singapore
1.9
2
2.2
2.3
Thailand
2.9
3.2
3.5
3.6
Vietnam
6.7
6.2
6.5
6.7
2015 2016f 2017f
2018f
Central Asia
3.1
2.1
3.1
3.5
Kazakhstan
1.2
1
2.4
2.2
East Asia
6.1
6
5.8
5.6
China
6.9
6.7
6.5
6.2
Hong Kong, China
2.4
1.9
2
2.1
South Korea
2.6
2.7
2.5
2.7
Taipei, China
0.7
1.5
1.8
2.2
Source: ADB – Asian Development Outlook 2017
ASEAN’s growth in 2017 is estimated to be
4.8%
Public Diplomacy
H Context External projection of the country’s values and improvement of influence and reputation. Importance of communication.
XI Tribune Spain-Korea held in Seoul on 14-16 June 2017
Meetings of economic diplomacy on Asia, with the participation of Spanish ambassadors in Asia
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Diplomacy 2.0. To approach foreign affairs to citizens. Communication between citizens and diplomats, politicians, journalists, civil servants, embassies, institutions of the field of international relations as well as citizens interested in foreign affairs.
Presentation of the new strategy regarding economy of the Indian Government “Make in India”
VIII Tribune SpainPhilippines, held in Davao on 25-27 November 2016
Award of the Japanese Ministry of Foreign Affairs to Casa Asia for its work in the past 15 years
Public Diplomacy
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At the service of Casa Asia consortium’s members:
Spain-South Korea Tribune
Spain-Philippines Tribune
Dialogue and Cooperation Forum to boost Bilateral Relations
In collaboration with
Agreements with Asian institutions
Spain-India Tribune
Partners
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Kazakh Film Studios
Kazakhstan
United States
¤
Uzbekistan
Kyrgyzstan China
South Korea
Japan
Farabi Foundation
Iran Hong Kong
Bangladesh
Mexico
Thailand India
Philippines Malaysia
Perú
Pon5ficia Universidade Catolica de Sao Paulo Brasil
Universidad Nacional de Tres de Febrero
Chile
Argen5na
Singapore
Casa Asia has signed more than
100 agreements with institutions of Asia-Pacific
Participation in international programs related to Asia
Broad contact network in the Asian continent
Australia
New Zealand
Urban International Cooperation
09 159 ci5es of the world hold 1 million inhabitants
World Cities Programme
International Urban Cooperation Programme
Asia has
Since 2015 Casa Asia has taken part in this EU programme addressed to international cooperation of European cities with Asian cities, through the Directorate General of Regional and Urban Policy (DG REGIO) whose purpose is to contribute to the exchange of good practices, successful experiences and to share scientific and technological advances regarding this topic.
contributed 75% to the growth of urban popula5on in the last 20 years
Working sessions have been organised among delegations of Asian cities in China, Indonesia and South Korea with local representatives in Barcelona and Busan.
Work session on cities in Busan (Korea)
Work session of sustainable cities of Indonesia, Vietnam and South Africa and of
75% are in Asia
Casa Asia takes part since 2017 in this EU programme devoted to promoting urban cooperation with Asia in topics related to innovation in city management sustainable development (biodiversity preservation, energetic efficiency, use of renewable energies, urban sustainable mobility, etc.). An encounter with representatives of Chinese cities of Xinzheng, Shantou and of the Guangdong province has been held within the framework of the Smart City Expo World Congress 2017 (SCEWC).
Encounter with Chinese cities of the programme IUC-Asia at the fair Smart City Expo World Congress
Asia Innova
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Casa Asia’s programme related to innovation and technological cooperation. The last edition, held in 2017 in Valencia, Madrid and Barcelona, focused on urbanism and sustainability among European and Asian cities, as well as sharing proposals and solutions to common challenges.
ASIAINNOVA
ASIAINNOVA
CONNECTING SMART CITIES BETWEEN ASIA AND EUROPE
CONNECTING SMART CITIES BETWEEN ASIA AND EUROPE MADRID, 21-22 NOVEMBER 2017
MADRID, 21-22 NOVEMBER 2017
1
Asia Innova Madrid Symposium
2
Asia Innova Valencia Conference
3
Asia Innova Barcelona Work Session
Asian Tourism
11 The global spread of tourism in the industrialized countries has generated economic benefits:
10% 1/11 6% 30%
Global GDP Jobs
Service Exportations
2 million
601.000
2012
475.000 473.553
399.000
374.000 357.000
289.000
374.295
2013
311.000 341.104
2014
253.000 167.000 77.000
Japan
2
Training Session on protocol on Asian public attention
Global exportation
of Asian tourists come to Spain
Number of tourists in Spain
1
Professional Meeting about Asian tourism in Spain (FITUR)
China
110.000 96.000
South Korea
84.000
70.000 67.000 61.000
India
97.033
2015 2016
Source: IET-Frontur e INE
3
4th International Congress about Asian Tourism (CITA)
Asia for SMEs and Entrepreneurs
Economic zone ASEAN, New Silk Road Make in India, …
Bids and projects in Asia: Hard and soft iInfrastructures
How to take advantage of the e-commerce boom
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International transport and logistics
Sustainable urbanization and development economies
…and special attention to SMEs: Business Meetings
Information on Asia’s Macroeconomic Situation
• • • •
• •
Summit of economy and business with China Business opportunities for Spanish companies in Iran ASEAN Day Hong Kong as platform of access to Asian markets
Presentation of the report by BAD: “ADO 2016” Presentation of the report about business presence of Spain in Southeast Asia • Conference: “China, change of direction, J.F. Huchet at ESCI
In-house Training Sessions for Companies and Professionals Casa Asia offers a wide range of courses for companies that would like to approach Asian markets, in order to have great chances of success
We have designed courses for:
Business Training Workshop: Doing Business
Cross-Cultural Business
Internationalization of SMEs
‌& others
Hospitality and protocol for Asian tourists
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Interculturality and Diverse Participation
21st century lly society is cultura l ra diverse and plu
As a consequence, large ci5es will face new challenges such as diverse par5cipa5on for social cohesion and sustainable development
• To fight against prejudices and stereotypes to improve social cohesion • To recognize and visualize cultural diversity as a positive value • To promote participation of Asian origin people in the public sphere • To work in network with public and private entities
14 e cultural It is key to visualiz value i5ve diversity as a pos on of and the contribu5 ins to rig o t people of differen and economy, society culture
Interculturality and Diverse Participation
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Intercultural Project
• Barcelona Coral Asia • BabelAsia: 3 classrooms 3 districts– Chinese/Japanese/Hindu/Urdu Classes • Forum Theater and intercultural debate for young people
3
Debates #AsiaBCN
• Panel discussion “Asian women in Barcelona: entrepreneurship and social transformation on the International Community Day” • Meeting with the communities of Bangladesh in Barcelona • Voices from Afghanistan: Presentation of the book by Nadia Ghulam
2
15 Diversity through performing arts and music
• Kathak Living Legend Pandit Birju Maharaj • Performance “Djuki Mala” from Australia • Concert “Flute Orchestra: Tokyo-Barcelona”
4
Celebration and Asian traditions in the city
• Chinese New Year Celebration • Songkran Festival of Thailand
• Holi, Hindu Spring Festival • Bengali New Year
• Norouz, Iranian New Year
• MatsuriBCN: Japanese festival
Education and Training
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H Context Contributing to the education of young people in disciplines and Asian languages has been one of the Casa Asia’s goals from the beginning, as well as supporting the regularization of Asian studies in Spain before the rise of Asia, which is nowadays one of the main players in the world.
Network of Asian Studies Annual meeting with the university field related to Asia. Analysis of its current situation.
Spanish-Asian Conference Anual meeting coorganised with FundaciĂłn Tripartitia for Employment training
Agreements with Universities
Courses and Workshops
Casa Asia signed collaborative agreements with Kobe University and Ramon Llui Univeristy
Courses of languages, cultures, Asian societies, visual arts of Asia-Pacific, as well as meditation and wellbeing
Casa Asia as a Training Center
Casa Asia as a training center: with an average of 60 interns per year since 2004
Education and Training: Bamboo School
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The Bamboo School is Casa Asia’s project of intercultural educa5on that aims to approach Asia-‐Pacific to students of infant, primary and secondary schools, special educa5on, adult educa5on and non formal educa5on
Poems that approach us Project based on poem exchanges in severallanguages between students and traders in two neighbourhoods of Barcelona: Sant Antoni and Eixample Dret (Av. Gaudí).
Asian Tours in Barcelona
Stories to read, stories to create Story creation with an Asian origin format to promote reading and creative writing and to approach children’s literature from different Asian countries at schools.
Poetry of water, ink and sand
Cultural route to get to know the history of Asian immigration in Barcelona and the life of Asian origin people. In collaboration with CultRuta.
Project co-organized with the Foundation Antoni Tàpies to introduce a practice of haiku and sumi-e to participants, with a presentation of Zen philosophy.
We learn. Networking families
Orient with hands
Classes of Spanish, Catalan and basic computing in pairs: a student of secondary education and a person to exchange their native language, in collaboration with the Canadian ONG Youth Empowering Parents (YEP).
Educational project to introduce popular arts from Australia, India, China, Japan, Iran and Philippines through handicrafts and performance of arts such as clothing, fabrics, paintwork, dance, etc..
Politics and Society H Context
There is a loss of weight of Europe before new actors: China, Japan, India and Southeast Asia
The 21st century has produced a displacement of the axis of economic, poli5cal, military and cultural power, from the Atlan5c towards Asia-‐Pacific.
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Increasing interest in poli5cal and social challenges and changes in Asia-‐Pacific
Casa Asia gives answers through analysis and debate of the current geopoli5cs: peace, global jus5ce, development, coopera5on, gender, ...
Politic and Society
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Conferences
South Korean Literature: Hwang Sok-Yong
A world in transformation: a vision from China
Election in Iran: has the time for Bhagavad Gita, edition by change arrived? Juan Arnau
Conference of a survivor of tsunami, Teiichi Sato
The Gender Gap in Japan and Spain
Mee5ngs  and  Conferences
Seminar on Transitional Justice in Asia
European Forum on the Chinese Development Model
Challenges to security in South Asia
Seminar on Healthy and Active Ageing in Japan and Spain
Think Tank Dialogue about Spain role on OBOR
Distinguished Speakers
Haruki Murakami
C. C. Chan
Raja Mohan
Salman Rushdie
Gao Xinjian
Zhuang Juzhong
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Taleb Rifai
Som Mittal
Kopkarn Wattanavrangkul
Muhammad Yunus
Sunitha Raju
Rajendra Pachauri
Sam Pitroda
Shirin  Ebadi Â
Mo Yan
Harinder S. Kohli
Kenzaburo Oe
Heizo Takenaka
Culture Asian cultures in their diversity are still unknown by an important part of citizenship and, at the same time, they awaken great interest.
Culture is presented as a driving force of society and crea5on of wealth and employment
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Cultural enterprises increase rapidly and many of the cultural industrial sectors (film, music, video games, publishing, etc.) are led by Asian companies and creators.
Culture
01 02 03
22 Exhibition program • • •
Exhibition “A Japanese garden ” in Madrid and Segovia Exhibition “Is that beauty?” by Cody Choi from South Korea Casa Asia in Art Basel Hong Kong 2016
Academic program • • • •
Meeting with Masood Kalili, diplomat and writer Lecture: “Cuisine of Buddhist temples and Japanese cuisine” Lecture: “Maki-e with Japanese lacquer, urushi” Event in Casa Asia about RdM: magazine of Museology
Visual arts program • •
Asian Cinema Festival in Barcelona (AFFBCN) Asian film series: China, Kazakhstan, Australia, India, South Korea, Iran, …
Other formats and projects
04 05
• • •
Cultural Week of Japan sponsored by the Fundación Caja Canarias “Japanese philosophy in its texts” – Book by James W. Heisig Concert of the Japanese duet Ajarria
Collaborations: Casa Asia in… • • •
Theater Evening in Madrid Book Evening in Madrid Comic Fair in Barcelona
• • •
LOOP Manga Fair Cinema Fair
Visual Arts
Asian Film Festival. Barcelona (AFFBCN) The annual event that brings together the most recent cinema from Asia-Pacific outside commercial circuits. These films approach a wide spectrum of genres and shows a portrait of the diversity in contemporary Asian societies. The awards are: Best film, Best director and Best screenplay in the Official section and the Panorama section, as well as the Public award. Casa Asia also awards the Honorary award.
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Permanent program of Asian cinema Casa Asia offers Asian films every week throughout the year through film series at Cinema Girona ofBarcelona and Filmoteca EspaĂąola (Cines DorĂŠ) of Madrid.
Media Library
Asian route
23.500
musical, literature and films of Japan India, and China
tĂtles (books, CD, DVD)
13.500
Central Asia Observatory Network of Asian and Spanish women
registered users since 2003
600 Multifunctional meeting point Multimedia documentation centre of the area of Asia-Pacific that provides citizen attention, and continuous training among other services.
Bibliography Advising and content spreading
references from specialized information sources
150 m2 16 reading points and 4 multimedia points
Daily services offered by the Media Library and InfoAsia that aim to approach and promote the documentary heritage of Casa Asia, edited material and archives.
Thematic guides
Group Lending to schools (Biblioteca del Aula) and hospitals (Library for patients)
Media Library
1.000
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títles
To Escuela Superior de Música in Barcelona
1.000 titles
to Filmoteca Española
800 Creation of centers of interest on Asia With the purpose to spread contents on Asia-Pacific, Casa Asia collaborates with several institutions whose objective is to guarantee consultation, spreading and use among users but also preservation of Casa Asia’s heritage collection.
títles
To Barcelona Library
2.000 títles
to Universidad Complutense de Madrid
Documentary heritage of Casa Asia Currently Casa Asia has 23,500 titles of books, DVDs and music CDs that are part of the Network of Specialized Libraries of the Generalitat and its most genuine collection is that of "Alain Danielou".
Collection of Alain Danielou: 50 hours of traditional music recorded between1950 and 1970 in India, Afghanistan, Iran and Thailand.
Communication
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The Communication Department of Casa Asia gives visibility to the programs and activities carried out by the institution in the media and its digital platforms (website, newsletters and social media). It also aims to position Casa Asia before society and the media as a reference centre on Asia-Pacific, as well as projecting a good public image of the institution.
Roundtable with journalists about North Korea peninsula
Journalist Seminar of Asia-Europe
Dr. Cheong Seong-Chang, analyst of the Sejong Insitute of South Korea, one of the best think tanks of the country, has taken part at Casa Asia to analyse the situation of the Korean peninsula.
Casa Asia organized together with the AsiaEurope Foundation (ASEF) and the MAEC, the international seminar "Asia Europe Media Connectivity: Collaborating on Digital Journalism" that brought together journalists and publishers of both continents in October 2016 in Madrid
Interactive documentary #ASIABCN #ASIABCN, The Asian perspective of current Barcelona, is an interactive webdoc designed and produced by Casa Asia to promote mutual understanding and promote the intercultural diversity of Barcelona. It includes interviews with 15 people of Asian origin. It is accompanied by an exhibition that has been displayed in several centres of the city.
Permanent spaces in press and radio Casa Asia is part of the network of public diplomacy houses that has a website (www.reddecasas.es) that gives an account of the most outstanding programming of each of the centers that are members of it. In addition, Casa Asia regularly takes part in the blog Red de Casas of the newspaper “El País” and in the program “El mundo desde las casas" of Radio 5 (RNE).
Communication
c Mass media
Casa Asia has appeared in the main media (press, radio, TV and Internet), with an average of 1,300 impacts a year, and works as a source of information for journalists.
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www Website www.casaasia.es
The website of Casa Asia is currently the world leader in contents of Asia-Pacific in Spanish and Catalan languages ​ with 120,000 monthly visits.
Digital Newsletter
Casa Asia sends 2 weekly e-mail newsletters to more than 14,000 subscribers: one on Asia-Pacific economic news and the other on agenda of activities of the institution.
Multimedia Multimedia Casa Asia interviews distinguished speakers who visit our headquarters and makes features of the most outstanding events, to be published on the website, YouTube channel and distribution on televisions channels.
Social Media
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198,000 views of videos
36,000
23,000
followers
followers
290,000 views of pictures
4,900
1,100
members
followers
+
f
t
l
y
Youtube
60.000 Followers in our social media Flickr
Spotify